ANSEETA SAJEEVAN ELAMBILAYI

2023JULB01357
 OBSERVATIONS AT LENSKART STORE

1. The limited parking space, particularly for four-wheelers, poses

challenges for customers in finding available parking spots.
2. Offering five eye check-up counters which ensure convenient and
efficient eye examinations, leading to high customer satisfaction as
individuals can complete their check-ups swiftly and don’t have to wait in
long queues
3. Customers seem to experience fatigue while waiting due to the limited
availability of only one back room for repairs and adjustments to their
glasses.
4. The presence of only one restroom has led to overcrowding and long
queues, causing inconvenience to customers at the Lenskart store.
5. The massage lounge in the Lenskart store offers customers a blissful and
relaxing experience through soothing eye massages, contributing to their
overall relaxation.
6. Each counter is staffed by two professionals who assist customers with
their questions and help them choose the right products.
7. A security guard is stationed to greet and assist customers upon their
arrival.
8. There is 1 TV (total 10) placed at each display counter showcasing
LensKart advertisements. However, to alleviate the frustration
experienced by children, the Lenskart store could consider playing
entertainment or soothing songs, creating a more child-friendly
atmosphere.
9. There is an anti-theft system in place, but it is currently non-functional.
10.Each table is equipped with a barcode that allows customers to easily
scan and provide feedback.
11.Every counter displays a price card that clearly presents the prices of
frames and lenses, ensuring transparency for customers
12.The staff includes one person with a disability, demonstrating a
commitment to inclusivity and non-discrimination.
13.The well-designed lighting and pleasant ambiance create a calming
environment for customers.
14.There is a card on every table that provides information about the store's
offerings and its partnerships with other organizations.
15.To ensure safety, there are six CCTV cameras and four fire alarms
installed in the store.
16.There is one TV visible from outside the store, displaying Lenskart's
advertisements to attract and inform potential customers.

STAKEHOLDERS ASSOCIATED OR AFFECTED BY THE

PROBLEMS
Customers: Customers are directly impacted by the limited parking
space, long waiting times, and crowded facilities. Their satisfaction and
experience in the store can influence their decision to return or
recommend Lenskart to others.
Security Guard: The security guard's role in welcoming and assisting
customers is crucial to their experience. A positive or negative
interaction with the security guard can affect the overall perception of
the store.
Repair and Maintenance Staff: Those responsible for repairs and
adjustments may be under pressure due to the limited back room, which
could affect their job satisfaction and efficiency.
Competitors: Competing eyewear retailers may be interested in the
challenges faced by Lenskart, as this information can inform their
strategies and market positioning.
Regulatory Authorities: Regulatory agencies may be concerned with
safety and accessibility issues, such as the non-functional anti-theft
system and restroom facilities.
Parents and Children: Parents with children may find it challenging to
manage restless kids while waiting in the store due to the absence of
entertainment. Children's frustration can influence parents' decisions to
visit the store