NORTH SOUTH UNIVERSITY

School of Business and Economics

Course: MGT 251: Business Communication
Spring 2021

Project Theme: Analyzing a local organization from Business Communication perspective.

The organization must be an established and operational organization and not any fictitious
one. The analysis should be carried out by conducting an interview with a manager of the
organization.
This is Group Work Project and the group should consist of min 4 & max 5 members. Report
must include list of work performed by the individual group members. Marks distribution: 20%

Please ensure that your written work comply with the following guidelines:
Format of the report:
PART 1 (numbering in Roman)
Title Page
NSU LOGO
Title of project
Course + Section
Faculty
Group members name and ID
Date of Submission
Word Count1 2500 (+/- 10%/250words)
Letter of Approval
Letter of Transmittal
Abstract/Executive Summary
Table of Contents
PART 2 (proper numbering and word count starts here)
Introduction (Brief statement on project and research methodology)
Company Overview
Purpose of the project

1
MUST INCLUDE
 Company’s Existing Social Media Branding/Marketing Plan
Number of social platform reach
Engagement and unique campaigns
Strengths and weaknesses
Recommendation: Company’s revised social media branding/marketing plan
Number of social platform reach
Engagement and unique campaigns
Strengths and weaknesses
Conclusion (Word Count ends here)
PART 3 (proper numbering continues)
Reference (MUST)2
Appendix
Questionnaire (used during interview – Appendix A)
Interview Transcript (don’t need the transcription but have it in the appendices,
i.e. Appendix B – Interview, will make it easier for in-text citation while quoting)
Distribution of work (Appendix C)
Other miscellaneous materials (Appendix D)

**This report will carry a weight of 20% in your overall grade and it will be evaluated in
the following areas:
(i) Quality of the report -75% (ii) Contribution to the project -> 25%

Report length: Typed (12 point Times New Roman font, 1½ line spacing) 22-25 pages/2500
words mentioning all sources used to collect information.
****DO NOT DISCUSS THE ISSUES MENTIONED ABOVE FROM A GENERAL
PERSPECTIVE. BY THAT I MEAN, DO NOT EXPLAIN ME THE TERMS RATHER
DISCUSS HOW THE ORGANIZATION WHICH YOU ARE ANALYZING IS USING THEM
PRACTICALLY.

2
In any format (MLA, APA, Chicago, Harvard)
DATE OF SUBMISSION: 18th May, Sunday 2021
Note: There is no single way to write a project paper. These items only give you an idea
what needs to be covered. Also please keep in mind that your instructor will not negotiate
with the term paper grade. What you get in paper is what you deserve. You must be
creative. Share your ideas with each other in group. Go above and beyond. Good luck!

NB: Your paper will be rejected right away if any of these occurs:
Failure to provide the citation
Failure to provide with a bibliography
Failure to collect data from multiple sources
Less than 25 pages (cover page and bibliography not included)
If there is no cover page