DPR3706: ISSUES MANAGEMENT AND SOCIAL RESPONSIBILITY

Assignment 01

Instructions for completing Assignment 01

In this assignment, you must answer all questions and submit them as a single document on
myUnisa. The assignment must be typed as follows:

Font: Arial

Font size: 12

Line spacing: 1,5

The following must be included in the assignment:

1. A cover page with the module code, the name of the module and your student number.

2. A declaration statement to the effect that the assignment is your own work. The declaration
must be on the cover and NOT at the end of the assignment.

3. The assignment must comply with the technical guidelines in Tutorial Letter CMNALLE/301.

4. You are expected to study the content of the module and any additional resources and show
understanding through the way you answer the questions.

5. Do not copy and paste information from the internet. You must show critical reading and
engagement with the learning material.

6. Study the section on plagiarism in Tutorial Letter CMNALLE/301 in this regard. The tutorial
letter is found under the Additional Resources section.

ALL ASSIGNMENTS THAT DO NOT HAVE A DECLARATION STATEMENT WILL

AUTOMATICALLY RECEIVE A MARK OF 0%.

Due date: Friday, 15 March 2024

1
LEARNING UNIT 1: CORPORATE SOCIAL RESPONSIBILITY

QUESTION 1

With suitable examples, explain the following concepts related to corporate social
responsibility (CSR).

a) Philanthropy (3)

b) Sustainability (3)

c) Created shared value (2)

d) Corporate citizenship (2)

[10]

QUESTION 2

Makonde Public Relations Solutions is hiring new public relations practitioners to join the
new company’s branch in Gauteng Province. The interview panel is interested in your
understanding on what corporate power is all about. In your understanding, explain five
aspects of corporate power in your own words. Provide examples to justify your feedback.

[5]

LEARNING UNIT 2: STAKEHOLDER ENGAGEMENT FOR CSR AND ISSUES

QUESTION 3

As a public relations executive at the University of South Africa, mention and describe
five techniques that you will use to identify its stakeholders.

[10]

2
TECHNICAL PRESENTATION [5]

The criteria for evaluating technical presentation are as follows:

Technical presentation element Mark

Introduction and conclusion 1

Correct personal declaration of own work 1

Table of contents 1

In-text referencing 1

List of sources consulted 1

TOTAL [30]