LSC UoS BA in Business
Assignment Brief
Course/Programme:
Level:
Module Title:
Module Leader:
Assignment titles:
Assignment number:
Weighting:
Date given out:
Submission date:
Eligible for late submission (3
working days, with penalty)?
Method of submission:
Special instructions for
submission (if any):
Date for results and feedback:
Employability skills assessed:
BA Business
4
Organisational Theory and Practice
Mr Anand Walser / Dr Rajendra Kumar
1. Individual Case Study Analysis
1
Individual Case Study: 100 %
July 2020
26/10/2020
Yes
X Online only Online and paper copy
C1:         Reading, selecting, analysing and synthesising
information from a range of sources
C2:         Producing different types of document
C3:         Participating in discussions
C4:         Making presentations
LP1:       Develop a strategy for using a range of skills to
improve own learning and performance
IT1:        Preparing information
IT2:        Processing and presenting information
S1:         Plan personal work schedules
WWO2:  Working towards identified targets
Learning outcomes assessed: LO1: Understand key concepts and principles of
management, including the basic roles, skills, and
functions of management 
LO2: Describe the interactions between the organisational
structure, different functions and discuss how to achieve
high performance and explain the components and
complexities of an organisation's culture and its impact on
the manager 
LO3: Understand the nature of change in the organisation,
leadership and group dynamics in order to explain the
management dilemmas faced by managers enhance
organisational effectiveness 
LO4: Evaluate different models and design of
organisations and analyse the effects of power, influence
and conflict in organisations. 
LO5: Discuss the various theories of motivation, develop
useful guidelines in motivating employees and evaluate
the alternative leadership styles to make a decision
regarding their appropriate use 
 TASK DESCRIPTION – (Individual Assignment 100 %)

TASK

Write a report describing and analysing the management style of Mr. Jack Marie Henry
David Bowles, the CEO of BRITISH AMERICAN TOBACCO.

After undertaking an extensive research on the company, you must identify and state the
issues within that company. The topics to be chosen from your module is given below and
covers learning outcomes for this module.

For each task given (FROM A to E), you are expected to incorporate at least one appropriate
theory/model or recognised practice. For example, for Motivation you could include
Maslow’s Hierarchy of Needs.

In your conclusion, you are to include at least two recommendations as to how might the
company improve the situation in the future.

A) Examine the management style and state the principle and functions of
management used by the CEO of BRITISH AMERICAN TOBACCO? (400
words)
B) Analyse the steps taken with regard to organisation structure in order to achieve
high performance and state the organisation culture at BRITISH AMERICAN
TOBACCO and its impact on the employees. (400 words)
C) Describe the leadership style of the CEO of BRITISH AMERICAN TOBACCO
to enhance the organisational effectiveness. (400 words)
D) Analyse the effects of power, influence and conflict at the chosen firm. (400
words)
E) Discuss the various types of motivation used at BRITISH AMERICAN
TOBACCO. (400 words)
F) Use appropriate corporate examples and literature to justify your stand. (300
words)
G) Based on the discussion and debate what suggestions / recommendations
(strategies) would you make to increase organisational performance? (350 words)
See below for the full explanation of the marking criteria

The Topic/title
1. Feel free to discuss possibilities with your lecturer.
2. ‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
3. Recommendations could relate to the future, or to what others could learn from this
situation.
Basic Format:
 A title page, a contents page, an introduction, a main section with sub-sections, and a
recommendation, conclusion and references. Clear headings are essential. Relevant
sources of information should be cited using the Harvard referencing system.
 Any areas of doubt need to be raised with your lecturer

The tasks A to F addresses all the learning outcomes.

LENGTH
REQUIRED

A maximum of 3000 words not including contents, appendices or list of references.

Introduction -350 words
Task A meets L01-400 words
Task B meets L02-400 words
Task C meets LO3-400 words
Task D meets L04-400 words
Task E meets L05-400 words
Task F- Use of corporate examples and literature-300 words
Task G- Suggestions/ Recommendations-350 words
The above mentioned word counts are guidelines for you.
 FORMATTING AND
LAYOUT

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Document format: Report
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a
reference using Harvard referencing throughout is also provided.
5. Research: Research should use reliable and relevant sources of information e.g.
academic books and journals that have been peer reviewed. The research should be
extensive.

The use of a range of information sources is expected – academic books, peer reviewed
journal articles, professional articles, press releases and newspaper articles, reliable
statistics, company annual reports and other company information. All referencing
should be in Harvard style.
 MARKING CRITERIA AND STUDENT FEEDBACK

This section details the assessment criteria. The extent to which these are demonstrated by
you determines your mark. The marks available for each criterion are shown. Lecturers use a
similar format to comment on the achievement of the task(s), including those areas in which
you have performed well and areas that would benefit from development/improvement.

Awarded Marks
Marks
Common Assessment Criteria Applied

availa
ble
1. Research-informed Literature
Extent of research and/or own reading, selection of credible
sources, application of appropriate referencing conventions.
Providing evidence of the appropriate reading/ references that 10
form the basis of the insights in your essay.

2. Knowledge and Understanding of Subject

Extent of knowledge and understanding of concepts and
underlying principles associated with the discipline.
Demonstrating familiarity with the selected concepts/ models 20
used in your presentation.

3. Analysis
Analysis, evaluation and synthesis; logic, argument and
judgement; analytical reflection; organisation of ideas and
evidence
Demonstrating conceptual insights into the potential values of the 20
selected academic concepts/ models.

4. Practical Application and Deployment

Deployment of methods, materials, tools and techniques;
application of concepts; formulation of innovative and creative
solutions to solve problems.
Applying your conceptual insights to successfully address the 30
situations faced by your chosen organisation. Making
recommendations for future plans and strategies.
5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative
working; deployment of appropriate media; presentation and
 organisation.
Quality of the presentation. 20
Potential effectiveness in terms of getting your messages across
to your intended audience.
TOTAL 10
0

Assignment Mark (Assessment marks are subject to ratification at the UoS

Assessment Board. These comments and marks are to give feedback on module work 72 Hour Late Submission Penalties (tick if %
and are for guidance only until they are confirmed. ) appropriate)
GENERIC ASSESSMENT CRITERIA

Level 4
In accordance with the Framework for Higher Education Qualifications, at the end of Level 4 students will be expected to have
demonstrated knowledge of the basic underlying concepts and principles of a subject, and an ability to evaluate and interpret
these within the context of that area of study. They should be able to present, evaluate and interpret qualitative and quantitative
data in order to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their
subject(s) of study. They will have learned how to evaluate different approaches to solving problems, and will be able to
communicate the results of their study/work accurately and reliably, and with structured and coherent arguments. They will be able
to undertake further training and develop new skills within a structured and managed environment and will havethe qualities and
transferable skills necessary for employment requiring the exercise of some personal responsibility.

Level 4 SATISFACTORY GOOD VERY GOOD EXCELLENT EXCEPTIONAL

FAIL MARGINAL FAIL
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%

Engagement Little or no Poor Engagement Engagement Engagement Engagement Exceptional

with evidence of engagement with a limited withan with a wide with an engagement
literature reading with essential range of appropriate range of extensive with an
(including and/or reading.No mostly range of literature, range of extensive
reading,
referencing,
reliance on evidence of relevant and literature, including relevant and range of
inappropriate wider credible including sources credible relevant and
academic sources. reading.Relia sources but sources retrieved literature. credible
conventions and
Views and nce on with some retrieved independently Consistently literature.High
academic findings inappropriate reliance on independently . accurate -level
honesty) mostly sources, information . Some over- Selection of application of referencing
unsupported and/or gained reliance on relevant and referencing. skills
and non- indiscriminate through class texts rather credible consistently
Level 4 SATISFACTORY GOOD VERY GOOD EXCELLENT EXCEPTIONAL
FAIL MARGINAL FAIL
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%
authoritative. use of contact. than other sources. applied.
Referencing sources. Some sources. Generally
conventions Heavily reliant omissions Referencing sound
used on and minor may show referencing,
incoherently information errors. minorinaccura with no/very
or largely gained Referencing cies or few
absent. through class conventions inconsistencie inaccuracies
contact. evident s. or
Inconsistent though not inconsistencie
and weak use always s.
of applied
referencing. accurately or
consistently.
Knowledge Major gaps in Gaps in Limited Knowledge of Competentkn Excellentkno Exceptional,
and knowledge knowledge of knowledge the basic owledgeof the wledge and detailed
understandi and the basic and underlying basic understandin knowledge
ng (Knowledge understandin underlying understandin concepts and underlying g of the basic and
of the basic g of the basic concepts and g of the basic principles is concepts and underlying understanding
underlying
concepts and
underlying principles, underlying accurate with principles. concepts and of the basic
principles of a concepts and with flawed or concepts and a good Exhibits very principles of underlying
subject.) principles of superficial principles understandin good the subject. concepts and
thesubject understandin within the g of the field understandin principles
matter. g. Some subject area. of study but g.
Inclusion of significant Some lacks depth
irrelevant inaccuracies elements may and/or
material. and/or be missing. breadth.
Substantial irrelevant
inaccuracies. material.
Cognitivean Wholly or Largely Limitedattemp Goodevaluati Sound Excellent Exceptional
Level 4 SATISFACTORY GOOD VERY GOOD EXCELLENT EXCEPTIONAL
FAIL MARGINAL FAIL
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%

d almost wholly descriptive t onof the evaluationof evaluationof evaluation of

intellectual descriptive work, with atevaluationof underlying the underlying the underlying the underlying
skills work. Little or superficial the underlying concepts and concepts and concepts and concepts and
no evaluation evaluation of concepts and principles. principles. principles. principles
(Evaluate
underlying of the the underlying principles, Can interpret Can interpret Can interpret based
concepts and underlying concepts and tending qualitative qualitative qualitative evidence.
principles of a concepts and principles. towards and and and Outstanding
subject and
interpret principles. Weak description. quantitative quantitative quantitative interpretation
qualitative and Failure to interpretation Can interpret data, with data data of qualitative
quantitative data develop of data, qualitative minor errors. accurately. accurately and
in order to
develop lines of arguments, flawed and An emerging Ability to and with quantitative
argument and leading to development quantitative ability to use devise some insight. data.
make sound of arguments data but with evidence to argumentsusi Excellent Exceptional
judgements.)
illogical or
invalidjudgem and some errors. support the ng evidence ability to ability to
ents. Minimal judgements. Some argument. to make devise devise
or no use of Information evidence to Mostly valid mostly arguments arguments
evidence to accepted supportemerg arguments appropriate using using
back up uncritically, ingarguments and logical and valid evidence and evidence and
views. uses and judgements. judgements. make make wholly
generalised judgements appropriate appropriate
statements but these may and valid and valid
made with be judgements. judgements.
scant underdevelop
evidenceand ed or with a
unsubstantiat little
ed opinions. inconsistency
Ideas / mis-
sometimes interpretation.
illogical and
contradictory.
Level 4 SATISFACTORY GOOD VERY GOOD EXCELLENT EXCEPTIONAL
FAIL MARGINAL FAIL
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%

Practical Limited or no Rudimentary An adequate A good and A very good An advanced Exceptional
skills use of taught, application of awareness appropriate application of application of levels of
basic taught, and mostly application of a range of a range of application
(Different
approaches
methods,
to
basicmethods appropriate basic basic taught, and
solving problemsmaterials, , materials, application of methods, methods, basicmethods deployment
in tools and/or
particular tools and/or basic materials, materials, , materials, skills in
contexts.)
techniques. techniques methods, tools and/or tools and/or tools and/or particular
Little or no but without materials, techniques. techniques. techniques. practical
appreciation consideration tools and/or Clear Very good The context contexts.Outs
of the context and techniques. appreciation consideration of the tanding
of the competence. Basic of the context of the context application is identification
application. Flawed appreciation of the of the well of problems in
Very appreciation of the context application. application. considered, particular
weakevidenc of the context of the Good Very good and insightful. contexts and
e of different of the application. evidence of evidence of Excellent formulation of
approaches application. Can identify different different evidence of wholly
to problem- Weak problems in approaches approaches different appropriate,
solving in evidence of particular to problem- to problem- approaches thoughtful
particular different contexts and solving in solving in to problem- solutions /
contexts. approaches propose basic particular particular solving in different
to problem- alternative contextsand contexts and particular approaches.
solving in approaches proposesmost proposes contexts and
particular or solutions ly appropriate appropriate proposes
contexts. though there solutions. solutions. appropriate
may be solutions.
errors.
Transferable Work is Work is Mostly Mostly Work is Work is Work is
skills for life poorly poorly ordered coherent, accurate, coherent, accurate,
and structured, presented in presentation organised coherent, very fluent exceptionally
disorganised, a disjointed and structure and accurate fluent, well- and is coherent, very
Level 4 SATISFACTORY GOOD VERY GOOD EXCELLENT EXCEPTIONAL
FAIL MARGINAL FAIL
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%

professional inaccurate manner. It is in which work,in a structured presented fluent and

practice and/or loosely, and relevant ideas suitable and professionally presented
confusingly at times / concepts are structure and organised. .Can work well. Can
(Communicate
the results of their
expressed. incoherently, reasonably is for the most Can work effectively work
study/work Very weakuse structured, expressed.W part clearly effectively independently effectively
accurately and of language with ork may lack expressed.Ca independently and/or as part independently
reliably, and with
structured and and/or very information coherence n work and/or as part of a team, and/or as part
coherent inappropriate and ideas and/or effectively of a team, with an of a team,
arguments; the style.Failure often poorly accuracy in independently with very excellent with an
qualities needed
for employment to work expressed. places.Can and/or as part good contribution to exceptional
requiring the effectively Weak use of work as part of a team, contribution to group contribution to
exercise of some individual or language of a group, with clear group activities. group
personal
responsibility as part of a and/or meeting most contribution to activities. Demonstrates activities.
within a structured group. Little inappropriate obligations to group Demonstrates excellentskills Demonstrates
and managed or no style.Flawed others but activities. very for exceptional
environment.)
evidence of approach to perhaps with Demonstrates goodskills for employment skills for
the skills individual or limited the skills for employment requiring the employment
foremployme group work, involvement employment requiring the exercise of requiring the
ntrequiring meeting only in group requiring the exercise of some exercise of
the exercise partial activities. exercise of some personal some
of some obligations to Demonstrates some personal responsibility personal
personal others. the basic personal responsibility, with an responsibility
responsibility. Limited skills for responsibility, with just appetite for with an
evidence of employment with some occasional further appetite for
the skills for requiring the areas of minor development. further
employment exercise of strength and weakness. development.
requiring the some some of
exercise of personal minor
some responsibility, weakness.
personal with some
Level 4 SATISFACTORY GOOD VERY GOOD EXCELLENT EXCEPTIONAL
FAIL MARGINAL FAIL
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
Category 0-29% 30-39% 40-49% 50-59% 60-69% 70-84% 85-100%
responsibility. areas of
minor
weakness.