Professional Documents
Culture Documents
Assignment Brief
Course/Programme: BA Business
Level: 5
Assignment number: 1
Learning outcomes assessed: LO1: Examine the concepts of strategic HRM and
contrast this notion with that of strategic management.
TASK
As Storey et al. (2009:4) point out, unless HR activity can be shown to add
value to an organisation, there would be no point in devoting time and
resources to it except insofar as is necessary ‘to comply with prevailing
employment laws or to meet minimum operational requirements in hiring,
firing, labour deployment and the like’.
Choose a multinational company based in the UK or USA which has presence in an Asian/
African country (it can be a firm from any industry) and using that as a case study, critically
evaluate the statement by Storey et al. The following areas need to be addressed by using the
firm used as case study or by using other relevant corporate examples.
Do you agree or disagree with the statement? Give reasons for your response covering the
sub-tasks given below
A) With reference to the statement given above analyse using Storey’s 27 points of
difference between HRM and Personnel Management as a benchmark, and state
what is being practised by the firm in the Asian / African Country- HRM policies
or Personnel Management or both? (350 words)
B) Examine how value can be created to the firm by using HR strategies. Use of
concepts of strategic HRM should be evident. (350 words)
C) Use appropriate organisation’s model of employment and state the organisational
levers used by the firm to create value. (350 words)
D) Analyse the impact of regional and national culture on the practice of HRM. (350
words)
E) When it comes to hiring and firing do you consider the importance and
significance of local culture and HRM practice needs to be undertaken in general
and the practices need to carry out HRM in transnational/international-subsidiary.
(350 words)
F) Examine the differences in terms of employment laws when international HRM
changes local business systems. (350 words)
Use appropriate corporate examples and literature to justify your stand. (300 words)
Based on the discussion and debate what suggestions / recommendations would you
make to employers regarding HRM practices to ensure that the organisational
performance are high? (300 words)
See below for the full explanation of the marking criteria
The Topic/title
1. Feel free to discuss possibilities with your lecturer. It’s usually best to research a
company and study the one that offers most information about internal HRM policies
and management practices.
2. ‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
3. Recommendations could relate to the future, or to what others could learn from this
situation.
Basic Format:
A title page, a contents page, an introduction, a main section with sub-sections, and a
recommendation, conclusion and references. Clear headings are essential. Relevant
sources of information should be cited using the Harvard referencing system.
Any areas of doubt need to be raised with your lecturer
LENGTH
REQUIRED
The use of a range of information sources is expected – academic books, peer reviewed
journal articles, professional articles, press releases and newspaper articles, reliable
statistics, company annual reports and other company information. All referencing
should be in Harvard style.
MARKING CRITERIA AND STUDENT FEEDBACK
This section details the assessment criteria. The extent to which these are demonstrated by
you determines your mark. The marks available for each criterion are shown. Lecturers use a
similar format to comment on the achievement of the task(s), including those areas in which
you have performed well and areas that would benefit from development/improvement.
Mark
Awa
Common Assessment Criteria Applied
Mar
avail
able
ks
s
1. Research-informed Literature
Extent of research and/or own reading, selection of credible
sources, application of appropriate referencing conventions.
Providing evidence of the appropriate reading/ references for 10
that form the basis of the insights in your essay.
3. Analysis
Analysis, evaluation and synthesis; logic, argument and
judgement; analytical reflection; organisation of ideas and
evidence
Demonstrating conceptual insights into the potential values of the 20
selected academic concepts/ models.
Level 5
In accordance with the Framework for Higher Education Qualifications, at the end of Level 5 students will be expected to have
developed sound knowledge and critical understanding of the well-established concepts and principles in their field of study, and
of the way in which those principles have developed. They will have learned to apply those concepts and principles more widely
outside the context in which they were first studied, including, where appropriate, the application of those principles in an
employment context. They will have knowledge of the main methods of enquiry in the subject area, and ability to evaluate critically
different approaches to problem solving. They will possess an understanding of the limits of their knowledge, and how this
influences their analyses and interpretations. They will be able to use a range of established techniques to initiate and undertake
critical analysis of information, and to propose solutions to problems arising from that analysis. They will be able to effectively
communicate information, arguments and analysis in a variety of forms to specialist and non-specialist audiences, and deploy key
techniques of the discipline effectively. They will be able to undertake further training, develop existing skills and acquire new
competences that will enable them to assume significant responsibility within organisations. They will have the qualities and
transferable skills necessary for employment requiring the exercise of personal responsibility and decision-making.
referencing, reliance on evidence of relevant and literature, including relevant and range of
academic
inappropriate wider credible including sources credible relevant and
conventions and sources. reading.Relia sources. sources retrieved literature. credible
nce on Some retrieved independently Consistently literature.
academic Views and inappropriate omissions independently . accurate High-level
honesty)
findings sources, and minor . Some over- application of referencing
mostly and/or errors. reliance on Selection of referencing. skills
unsupported indiscriminate texts. relevant and consistently
and non- use of Referencing Referencing credible applied.
authoritative. sources. conventions may show sources.
Heavily reliant evident minorinaccura Very good
Referencing though not cies use of
on or
conventions always referencing,
information inconsistencie
used applied with no/very
gained s.
incoherently accurately or few
through class
or largely consistently. inaccuracies
contact.
absent. or
Inconsistent
and weak use inconsistencie
of s.
referencing.
established matter. Much inaccuracies concepts and established g of the well- established g of the well-
concepts and
principles in their
irrelevant and/or principles concepts and established concepts and established
field of study; material. irrelevant within the principles and concepts and principles of concepts and
knowledge of the Substantial material. subject area, the main principles of the subject principles of
main methods of
enquiry in the
inaccuracies. Incomplete or with a few methods of the subject and the main the subject
discipline.) Significantly partially gaps in the enquiry, with and the main methods of and the main
flawed flawed selection of minor gaps in methods of enquiry. methods of
understandin understandin material. A the selection enquiry. enquiry. May
g of the main g of the main narrow critical of material. Breadth and go beyond
methods of methods of understandin depth of established
enquiry in the enquiry in the g of the main knowledge. theories.
discipline. discipline. methods of
enquiry.
Cognitivean Wholly or
Largely Limitedattemp Some critical
Sound critical Excellent Outstanding
d almost wholly descriptive t atcritical evaluation
evaluation critical critical
intellectual descriptive work, with evaluation and analysis
and analysis evaluation evaluation
skills work. Little or
superficial and analysis of concepts
of concepts. and analysis and analysis
no critical
use of critical of concepts and Is selective in of concepts of concepts
(Critical
evaluation and
evaluation evaluation and principles,
the range of and principles and
analysis of and analysis and analysis principles, though evidence leading principles.
concepts and of concepts of concepts tending descriptive in
used and tological, Uses
principles;argume
nt and and and towards parts. synthesises evidence- evidence
judgement; the principles. principles. description. rather than based, exceptionally
limits of their Weak An emerging describes. reasoned well to
knowledge, and Failure to development Some awareness Ability to argumentsan connect
how this develop of arguments evidence to the limits of devise d judgements. ideas, and
influences their
analyses and arguments, and supportargum their argumentstha Explicit support highly
Level 5 SATISFACTORY GOOD VERY GOOD EXCELLENT EXCEPTIONAL
FAIL MARGINAL FAIL
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
interpretations.) leading to judgements. ents and knowledge t show recognition of logical and
illogical or Information judgements and ability to awareness of other stances persuasive,
invalidjudgem accepted but these may use evidence different and a strong arguments
ents. uncritically, be to support the stances, and awareness of and
Unsubstantiat uses underdevelop argument use the limits of judgements.E
ed generalised ed, with a though with evidenceconv their vidence of
generalisation statements little some incingly,to knowledge. independent
s or opinion, made with inconsistency tendency to support thought and
made without scant / mis- assert/state appropriate A capacity for ability to ‘see
use of any evidenceand interpretation opinion rather and valid independent beyond the
credible unsubstantiat or failure to than argue on judgements. thought and question’,
evidence. ed opinions. fully the basis of ability to ‘see suggesting a
Ideas recognise reason and beyond the clear grasp of
sometimes limits of evidence. question’, the broader
illogical and knowledge. suggesting field and
contradictory. Mostly valid some grasp wider
arguments of the broader concepts.
and logical field and Perceptive
judgements. wider recognition of
concepts. the limits of
their
knowledge,
and how this
influences
their analyses
and
interpretation
Level 5 SATISFACTORY GOOD VERY GOOD EXCELLENT EXCEPTIONAL
FAIL MARGINAL FAIL
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)
s.
Practical Limited or no Rudimentary An adequate A good and A very good An advanced Exceptional
skills use of application of awareness appropriate application of application of levels of
established established and mostly application of a range of a range of application
(Apply underlying
concepts and
methods, methods, appropriate established established established and
principles more materials, materials, application of methods, methods, methods, deployment
widely outside the tools and/or tools and/or established materials, materials, materials, skills using
context in which
they were first
techniques. techniques methods, tools and/or tools and/or tools and/or established
studied; use a but without materials, techniques. techniques. techniques. methods,
range of Little or no consideration tools and/or materials,
established appreciation and techniques. Clear Very good The context tools and/or
techniques;
propose solutions of the context competence. appreciation consideration of the techniques.
to problems of the Flawed Basic of the context of the context application is Consistent,
arising from application. appreciation appreciation of the of the well accurate and
analysis.)
of the context of the context application. application, considered, logical
Limited of the Mainly with and insightful.
of the application of
understandin application. consistent, perceptive
application. theory to
g of the Theoretical accurate and insights. Consistent,
practice,
application of Weak knowledge logical Consistent, accurate and
making highly
theory to understandin and application of accurate and logical
developed
practiceormak g of the understandin theory to logical application of
links between
ing application of g applied in practice, application of theory to
the two.Can
appropriate theory to practice, but making theory to practice,
identify
links between practice, with not always appropriate practice, making well-
routine and
the two. only making links between making developed
non-routine
occasional logical links the two. appropriate links between
Very weak problems and
evidence of between the links between the two.Can
propose quite
Level 5 SATISFACTORY GOOD VERY GOOD EXCELLENT EXCEPTIONAL
FAIL MARGINAL FAIL
(3rd / Pass) (2.2 / Pass) (2.1 / Merit) (1st / Distinction) (1st / Distinction)