MODULE 1 (WEEK 1) MODULE 2 (WEEK 2)

LESSON 1 - CRO Best Practices - Part III

LESSON 1 - Introduction
Understanding CRO  How to Use Recordings
Analysis of CRO Landscape  Quantitative Research
Typical Customer’s Buying Process  Testing & Iterating
How CRO fits into your Customer  Converting Traffic to Leads
Journey  Copy Teardowns
B2B CRO vs B2C CRO  Conversion Hacks
Consumer Preferences  Landing Pages
Industry Benchmarks  A/B Testing
 How to get to a 200% conversion rate lift

LESSON 2 - CRO Best Practices - Part I LESSON 2 - CRO Best Practices - Part IV

Key Performance Indicators (KPI’s)  Lessons From Top 25 Retailers

Website Optimization  Leveraging Trends
Blog Optimization  Retargeting
UX For Conversion  Messenger AI & Conversion
Key PDPs (Product Detail Pages)  Analysis Framework
Key PLPs (Product Listing Pages)  CRO Tests You Need To Be Running
Key Exit Pages  How Companies Like Amazon, NewEgg, Shopify
Key Landing Pages & BigCommerce are using CRO to maximize
Conversion Pages revenue

LESSON 3 - CRO Best Practices - Part II LESSON 3 - Summary

How to Use Snapshots For Heuristic Analysis  Course Summary

How Analyze Heatmaps  Page Experience Update
Scrollmap, Confetti, Overlay  Multi-Channel Marketing (SEO, Social, Paid,
How To Use The List Report On Crazy Egg Email, Influencer)
How Often To Run Tests  Assets, Workflows & Templates
How To Optimize Your Site Overtime  CRO Taskmaster sheet
 How to Use This Course
 What to do next

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