Activity Name:

Activity 2: Marketing Segmentation.

Name of the Tutor Teacher:

Licda. Ivania Lissette Avalos Benavides.

Students:
Names Carné
Quintanilla García, José Alberto QQ22001
Ramos Anaya, Andrea Stephanie RA21036

Sede:
Central.

Date:
08 September 2023
 Marketing Segmentation.

Market Segmentation is a crucial aspect in all marketing strategies. In this Unit 3, we

cover the various elements used to segment both organizational and consumer markets.
We also provide examples of successful strategies used by companies in the past.

A very clear example is the fast-food restaurant

Wendy's, which targets different segments of people
with different tastes. It is important how it can help
companies reach their effective audience in a way that
makes it easy to acquire more leads.

In the competitive market we are entering, it is essential for all companies to understand
customer needs and preferences. Segmentation allows
companies to categorize their audience based on
demographics, psychology, and behavior. For example,
the competition between Nike and Reebok in key market
segments. With segmentation, it is easy to direct efforts
effectively.

Furthermore, this market segmentation facilitates the identification of new opportunities

and even entering other markets. Companies can analyze and identify gaps in the selected
segment and develop a product or service that complements or satisfies the need. Take,
for example, a company that focuses solely on producing organic food. They have their
segment of people concerned about their health and would undoubtedly be willing to pay
a bit more for healthier food that also helps protect the environment.
In conclusion, market segmentation is so crucial in any successful marketing strategy. It
also allows companies to identify their buyer persona or specific target audience and
tailor their messages to develop products that meet the specific needs of the segment.
With this, companies can increase sales, create experiences, build loyalty, and gain a
competitive advantage in the market. As reviewed in Unit 3, market segmentation can be
a powerful tool for companies looking to reach not the masses but a specific audience
easily and effectively.