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CONTENTS
EXECUTIVE SUMMARY COMPANY OVERVIEW SWOT ANALYSIS
PRODUCT OR SERVICE OFFERINGS MARKETING AND SALES PLAN TIMELINE AND METRICS
3-YEAR SALES FORECAST - EXAMPLE 3-YEAR SALES FORECAST - BLANK FINANCIAL PLAN
1 1
2 2
3 3
4 4
5 5
6 6
7 7
8 8
9 9
10 10
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2 2
3 3
4 4
5 5
6 6
7 7
8 8
9 9
10 10
PROBLEM AND SOLUTION
PROBLEM
What pain points are we addressing?
SOLUTION
How are we solving the problem?
TARGET MARKET
SEGMENT 1 SEGMENT 2
DEMOGRAPHIC DEMOGRAPHIC
Gender Gender
Age Age
Income Income
Education Education
PSYCHOGRAPHIC PSYCHOGRAPHIC
Beliefs Beliefs
Values Values
Interests Interests
GEOGRAPHIC GEOGRAPHIC
City City
Region Region
Neighborhood Neighborhood
BEHAVIOR BEHAVIOR
ANALYSIS RESULTS
COMPETITOR TYPE / NAME DESCRIPTION
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
PRODUCT OR SERVICE OFFERINGS
Describe the product or service you are offering, how it benefits the buyer, and the unique selling proposition.
Insert images below to help showcase your offerings and key features.
SALES PLAN
Outline how you plan to nurture leads, convert prospects into customers, and how you plan to increase the lifetime value of a customer.
TIMELINE AND METRICS
TIMELINE
ACTIVITY DESCRIPTION GOAL COMPLETION DATE
MILESTONES
MILESTONE NAME DESCRIPTION COMPLETION DATE
REVENUE TOTAL
Product / Service 1 $14,232 $28,456 $20,368 $28,440 $33,392 $15,224 $18,328 $28,568 $17,240 $25,392 $24,200 $22,600 $276,440
Product / Service 2 $17,370 $32,790 $40,190 $39,050 $24,880 $21,310 $36,190 $27,470 $36,070 $25,200 $41,904 $37,404 $379,828
Product / Service 3 $35,388 $33,144 $21,624 $22,056 $33,036 $29,736 $18,636 $17,028 $34,908 $25,644 $21,720 $30,525 $323,445
Product / Service 4 $17,760 $27,570 $39,195 $31,095 $25,530 $50,340 $33,330 $34,575 $50,850 $29,085 $30,923 $53,822 $424,075
Product / Service 5 $29,600 $43,840 $31,180 $50,780 $44,780 $50,260 $26,400 $62,840 $64,900 $66,360 $47,500 $57,300 $575,740
TOTAL REVENUE Y1 $114,350 $165,800 $152,557 $171,421 $161,618 $166,870 $132,884 $170,481 $203,968 $171,681 $166,247 $201,651 $1,979,528
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$50,000
$40,000
$30,000
$20,000
$10,000
$0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
TOTAL UNITS SOLD Y1 9,129 13,628 12,539 13,910 13,356 12,381 11,005 13,184 15,306 13,088 11,079 12,870
TOTAL UNITS SOLD Y2 14,647 19,204 17,864 16,530 17,775 17,858 19,508 15,750 16,882 17,301 17,423 17,275
TOTAL UNITS SOLD Y3 35,215 31,243 29,198 24,992 31,314 31,508 30,973 31,959 25,671 24,743 30,043 31,855
3-YEAR UNITS SOLD
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
1 2 3 4 5 6 7 8 9 10 11 12
5,000
4,000
3,000
2,000
1,000
0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
TOTAL REVENUE Y1 $114,350 $165,800 $152,557 $171,421 $161,618 $166,870 $132,884 $170,481 $203,968 $171,681 $166,247 $201,651
TOTAL REVENUE Y2 $195,956 $240,945 $235,555 $211,305 $232,213 $247,021 $254,266 $200,836 $222,280 $227,616 $286,221 $274,416
TOTAL REVENUE Y3 $432,976 $414,652 $354,787 $313,504 $385,676 $431,520 $426,803 $402,533 $328,813 $317,269 $479,413 $516,463
3-YEAR REVENUE
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
1 2 3 4 5 6 7 8 9 10 11 12
REVENUE TOTAL
Product / Service 1 $65,168 $33,368 $61,296 $35,232 $66,896 $35,808 $33,976 $51,912 $42,584 $50,808 $70,650 $45,400 $593,098
Product / Service 2 $74,300 $79,560 $54,750 $81,330 $85,460 $39,330 $47,150 $73,620 $63,480 $36,560 $65,244 $77,448 $778,232
Product / Service 3 $92,328 $85,524 $94,416 $45,972 $46,080 $98,412 $86,172 $69,936 $48,984 $45,276 $66,705 $92,925 $872,730
Product / Service 4 $113,160 $70,740 $58,605 $64,530 $72,240 $119,970 $111,285 $115,605 $73,785 $103,905 $107,389 $140,165 $1,151,379
Product / Service 5 $88,020 $145,460 $85,720 $86,440 $115,000 $138,000 $148,220 $91,460 $99,980 $80,720 $169,425 $160,525 $1,408,970
TOTAL REVENUE Y3 $432,976 $414,652 $354,787 $313,504 $385,676 $431,520 $426,803 $402,533 $328,813 $317,269 $479,413 $516,463 $4,804,409
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
TOTAL GROSS PROFIT Y1 $88,114 $129,087 $118,320 $126,600 $119,528 $121,092 $97,706 $125,637 $148,434 $132,710 $135,723 $162,928
TOTAL GROSS PROFIT Y2 $149,300 $185,572 $178,735 $159,644 $172,672 $182,784 $192,649 $152,163 $167,285 $170,910 $227,272 $217,656
TOTAL GROSS PROFIT Y3 $328,920 $307,938 $273,174 $240,058 $299,376 $323,907 $323,256 $310,749 $253,671 $245,075 $388,017 $414,704
3-YEAR GROSS PROFIT
$450,000
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
1 2 3 4 5 6 7 8 9 10 11 12
Difference
($0.04)
($0.09)
$0.08
($0.19)
($0.18)
Difference
$0.00
$0.00
$0.00
$0.00
$0.00
Difference
$281,548
$338,620
$345,867
$478,984
$530,760
$1,975,779
Difference
$0.04
$0.09
($0.08)
$0.19
$0.18
Difference
$254,031
$282,170
$257,418
$366,068
$392,517
$1,552,204
12
12
12
YEAR ONE Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25
REVENUE TOTAL
Product / Service 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 4 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 5 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
TOTAL REVENUE Y1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$1
$0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
0
1 2 3 4 5 6 7 8 9 10 11 12
0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$1
$0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
TOTAL REVENUE Y1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
TOTAL REVENUE Y2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
TOTAL REVENUE Y3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
3-YEAR REVENUE
$1
$1
$0
1 2 3 4 5 6 7 8 9 10 11 12
REVENUE TOTAL
Product / Service 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 4 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 5 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
TOTAL REVENUE Y3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$1
$0
1 2 3 4 5 6 7 8 9 10 11 12
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
$1
$0
1 2 3 4 5 6 7 8 9 10 11 12
Difference
$0.00
$0.00
$0.00
$0.00
$0.00
Difference
$0.00
$0.00
$0.00
$0.00
$0.00
Difference
$0
$0
$0
$0
$0
$0
Difference
$0.00
$0.00
$0.00
$0.00
$0.00
Difference
$0
$0
$0
$0
$0
$0
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KEY ASSUMPTIONS
Provide insight into how you came up with the values in your financial projections (e.g. past performance, market research).
Describe the growth you are assuming and profit you anticipate generating.
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[ COMPANY NAME ] BALANCE SHEET
Complete non-shaded cells, only. Formulas fill automatically.
ASSETS [YEAR] [YEAR] [YEAR] LIABILITIES AND OWNER'S EQUIT [YEAR] [YEAR] [YEAR]
CURRENT ASSETS CURRENT LIABILITIES
Cash $ - $ - $ - Accounts Payable $ - $ - $ -
Accounts Receivable $ - $ - $ - Short-Term Loans $ - $ - $ -
Inventory $ - $ - $ - Income Taxes Payable $ - $ - $ -
Prepaid Expenses $ - $ - $ - Accrued Salaries and Wages $ - $ - $ -
Short-Term Investments $ - $ - $ - Unearned Revenue $ - $ - $ -
TOTAL CURRENT ASSETS $ - $ - $ - Current Portion of Long-Term Debt $ - $ - $ -
FIXED (LONG TERM) ASSETS TOTAL CURRENT LIABILITIES $ - $ - $ -
Long-Term Investments $ - $ - $ - LONG TERM LIABILITIES
Property / Equipment $ - $ - $ - Long-Term Debt $ - $ - $ -
(Less Accumulated Depreciation) insert negative amount $ - $ - $ - Deferred Income Tax $ - $ - $ -
Intangible Assets $ - $ - $ - Other $ - $ - $ -
TOTAL FIXED ASSETS $ - $ - $ - TOTAL LONG-TERM LIABILITIES $ - $ - $ -
OTHER ASSETS OWNER'S EQUITY
Deferred Income Tax $ - $ - $ - Owner's Investment $ - $ - $ -
Other $ - $ - $ - Retained Earnings $ - $ - $ -
TOTAL OTHER ASSETS $ - $ - $ - Other $ - $ - $ -
TOTAL OWNER'S EQUITY $ - $ - $ -
TOTAL ASSETS $ - $ - $ -
TOTAL LIABILITIES AND OWNER'S EQUITY $ - $ - $ -
COMMON FINANCIAL RATIO [YEAR] [YEAR] [YEAR]
Debt Ratio
Total Liabilities / Total Assets
Current Ratio
Current Assets / Current Liabilities
Working Capital
$ - $ - $ -
Current Assets - Current Liabilities
Assets-to-Equity Ratio
Total Assets / Owner's Equity
Debt-to-Equity Ratio
Total Liabilities / Owner's Equity
3-YEAR CASH FLOW STATEMENT
User to complete non-shaded fields only.
Net Income $ - $ - $ -
Accounts Receivable $ - $ - $ -
Accounts Payable $ - $ - $ -
Deferred Taxes $ - $ - $ -
Other $ - $ - $ -
Other 1 $ - $ - $ -
Other 2 $ - $ - $ -
Other 3 $ - $ - $ -