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  • Questions Ingles Dara Ferro

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    samokay9
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    The document discusses the anatomy of a great marketing strategy. It explains that the goal of any marketing strategy is to help grow the business by maximizing engagement at lowest cost. It also discusses that a great marketing strategy includes clearly defining your competitive advantage and unique selling position. It describes what USP stands for as unique selling proposition. Additionally, it explains FAB analysis which stands for features, advantages and benefits and how this can be used to describe products. Finally, it mentions that a successful marketing strategy needs to be multifaceted and utilize various methods such as advertising, digital marketing, direct marketing and public relations.

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    QUESTIONS INGLES DARA FERRO

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    The document discusses the anatomy of a great marketing strategy. It explains that the goal of any marketing strategy is to help grow the business by maximizing engagement at lowest cost. It also discusses that a great marketing strategy includes clearly defining your competitive advantage and unique selling position. It describes what USP stands for as unique selling proposition. Additionally, it explains FAB analysis which stands for features, advantages and benefits and how this can be used to describe products. Finally, it mentions that a successful marketing strategy needs to be multifaceted and utilize various methods such as advertising, digital marketing, direct marketing and public relations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Questions Ingles Dara Ferro

    Uploaded by

    samokay9
    The document discusses the anatomy of a great marketing strategy. It explains that the goal of any marketing strategy is to help grow the business by maximizing engagement at lowest cost. It also discusses that a great marketing strategy includes clearly defining your competitive advantage and unique selling position. It describes what USP stands for as unique selling proposition. Additionally, it explains FAB analysis which stands for features, advantages and benefits and how this can be used to describe products. Finally, it mentions that a successful marketing strategy needs to be multifaceted and utilize various methods such as advertising, digital marketing, direct marketing and public relations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    WATCH THE FOLLOWING VIDEO AND ANSWER THE FOLLOWING QUESTIONS

    1: WHAT IS THE GOAL OF ANY MARKETING STRATEGY?

    The goal of any marketing strategy is to help us grow grow the business by
    capturing maximum mental engagement at the lowest cost the anatomy of a
    great marketing strategy.

    2 WHAT WILL INCLUDE THE ANATOMY OF A GREAT MARKETING STRATEGY?

    A clear definition of your competitive advantage on how to take


    on your competition and build your unique selling position or
    USP.
    3 : WHAT USP STANDS FOR ?

    U : NIQUE

    S : ELLING

    P: ROPOSITION

    4 : WHAT IS FAB ANALYSIS ? EXPLAIN

    F : FEATURES

    A : ADVANTAGES

    B : BENEFITS

    THESE ARE THE ADVANTAGES AND BENEFITS OF THEIR PRODUCTS

    5 : HOW CA WE PREPARE THE MARKETING COLATERAL ?

    It's the first impression people have of your company and it has to be
    perfect. It should contain all the information you want your potential
    customers to know about you, such as what products or serviles you offer
    6 : WHAT MARKETING METHODS ARE MENTION IN THE VIDEO ?

    ADVERTISING, DIGITAL MANKETING, DIRECT MARKETING, PUBLIC RELATIONS

    7 : WHAT DOS ES A MARKETING STRATEGY NEED TO BE SUCCESSFUL ?

    IT SHOULD BE MULTIFACETED

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