Professional Documents
Culture Documents
Chapter 10
True / False
1. The following answer categories about ethnicity are exhaustive: Caucasian ________ African American ________
Hispanic ________
a. True
b. False
ANSWER: False
2. The following exemplifies a proper way to ask a question: “Are you satisfied with this textbook and with your research
instructor’s teaching style?”
a. True
b. False
ANSWER: False
3. In constructing a questionnaire it is better to squeeze questions and response categories close together and have a
shorter, cluttered questionnaire than it is to have a longer, uncluttered questionnaire.
a. True
b. False
ANSWER: False
4. The phrasing used in closed-ended questions should allow respondents to attach their own meanings and interpretations
to the question.
a. True
b. False
ANSWER: False
5. The length of a question can influence how effectively the respondent will answer.
a. True
b. False
ANSWER: True
6. The result of combining several indicators of a variable is a composite measurement of the variable.
a. True
b. False
ANSWER: True
8. If person A received a score of 15 on a Likert scale of happiness and person C received a score of 12, person A is 3
units happier than person C.
a. True
b. False
ANSWER: False
Copyright Cengage Learning. Powered by Cognero. Page 1
Name: Class: Date:
Chapter 10
9. A scale that is reliable and valid in one culture might not be reliable and valid in another culture.
a. True
b. False
ANSWER: True
10. Qualitative measures often rely on interviews that are usually open-ended with in-depth probes.
a. True
b. False
ANSWER: True
Multiple Choice
11. When the variable “marital status” is classified as never married, currently married, or currently married but separated,
this variable has the important quality/ qualities of being
a. mutually exclusive.
b. exhaustive.
c. interchangeable.
d. ratio scale.
ANSWER: a
13. The questionnaire item “Which is not a serious problem in the U.S. today, anomie or the socialization of the young?”
violates which of the following guidelines?
a. Avoid double-barreled questions.
b. Avoid short items.
c. Avoid leading the respondent.
d. Avoid meaningful questions.
e. Avoid negative items.
ANSWER: e
14. The questionnaire item “Did you file federal and state income tax reports last year?” with a response set of yes, no,
can’t remember, other, is an example of
a. an open-ended question.
b. an ordinal variable.
c. a double-barreled question.
d. a negative item.
ANSWER: c
Chapter 10
15. Asking respondents if they have any children before asking them about the ages of their children is an example of:
a. a contingency question.
b. a double-barreled question.
c. a biased question.
d. a negative item.
ANSWER: a
16. When a respondent is asked to select an answer from a list provided by the researcher, this is an example of :
a. open-ended questions.
b. closed-ended questions.
c. double-barreled questions.
d. an invalid study.
ANSWER: b
17. The following items and Scoring scheme were taken from the Minnesota Survey of Opinions. The four items were
part of an index designed to assess attitudes toward education. In the index
SA = strongly agree, A = agree, U = undecided,
D = disagree, and SD = strongly disagree
1 A man can learn more by working four years than by going to school,
SA 5 A4 U3 D2 SD 1
2 The more education a man has the better he is able to enjoy life.
SA 1 A2 U3 D4 SD 5
3 Education helps a person to use his leisure time to better advantage.
SA 1 A2 U3 D4 SD 5
4 Education is of no help in getting a job today.
SA 5 A4 U3 D2 SD 1
These items are illustrative of a
a. Likert scale.
b. Thurstone scale.
c. Guttman scale.
d. semantic differential scale.
e. Bogardus social distance scale.
ANSWER: a
18. In looking over the responses given to the items in question 7, you notice that a respondent checked “strongly agree”
to all four items. As a methodologist, which of the following statements BEST describes your ideas about the respondent?
a. The respondent is a scale type 12.
b. The respondent probably fell into a response set.
c. The respondent is probably unsure about his or her feelings toward education.
Chapter 10
19. In looking over the responses given to the items in question 7, you notice that only one of your 2000 respondents had
missing data on any of the items. That respondent scored 3 on the first 3 items but left item 4 blank. You should:
a. give the respondent a total score of 9.
b. assign the middle value or the respondent’s average value to item 4, giving that respondents a total score of 12.
c. exclude that respondent from your data analysis.
d. either exclude that respondent from your analysis or assign the middle or average value to item 4
ANSWER: d
21. Which of the following statements is/are true about constructing qualitative measures?
a. You should rely primarily on close-ended questions.
b. Highly structured self-administered questionnaires are more desirable than interview guides.
c. Interviews can range from completely unstructured, informal conversational interviews that use no
measurement instruments to highly structured, standardized interviews in which interviewers must ask
questions in the exact order and with the exact wording in which they are written out in advance.
d. None of these answers are true.
ANSWER: c
Essay
22. There are several formats for contingency questions. Give illustrations of three different formats, using examples not
presented in the text. How does the format for contingency questions differ from the format used for matrix questions?
Give an illustration of the latter to differentiate it from the former.
ANSWER: will vary
23. Choose a topic not discussed in the book or in class and devise a scale using one of the following methods:
a. Likert-type scale
b. Semantic differential scale
Be sure to discuss all the steps you would go through in constructing your scale.
ANSWER: will vary
24. Identify measurement principles that always apply to quantitative and qualitative approaches to asking people
questions. Then identify differences between the two approaches in the style of asking questions.
Chapter 10
25. Identify acceptable options for handling missing data in an index or scale.
ANSWER: will vary