Customer Persona for NIRMAAN

Background:-
Occupation
● Architects
● Contractors
● Builders
● Construction material dealers

Demographics:-
● Experience: 35-45+ years
● Gender: Any
● Location: Urban or suburban areas
● Income: Middle to upper-middle income
● Education: Bachelor's degree in civil engineering or related field

Characteristics:-
● Eco-Conscious
● Innovative
● Performance-Driven
● Regulatory Compliant
● Technical Knowledge

Goals:-
To complete construction projects with a minimal environmental impact, while
ensuring structural integrity and adhering to regulations.

Challenges:-
Difficulty finding construction materials that meet both sustainability and performance
criteria, lack of technical support from suppliers, concerns about compliance with
environmental regulations.

Identifiers:-
● Our business can position itself as the go-to supplier for geopolymer concrete
solutions that align with customer’s values.
● Emphasize the sustainability, durability, and regulatory compliance of our products.
● Provide detailed technical documentation and support to help customers integrate
geopolymer concrete into projects successfully.
● Demonstrating how your products can help customer achieve their environmental
and performance goals will resonate with this persona