QUICK WIN BRANDING WORKS REQUIREMENT

Presentation to TMD
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STRATEGIC THEMES
BRIDGE (ድልድይ)

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Prepared by Communication Division
 MAPPING WITH COMPANY’S STRATEGIC ISSUES

CUSTOMER QUALITY OF SERVICE ACCESSIBILITY &

DIGITAL
EXPERIENCE & EXPERIENCE AFFORDABILITY
TRANSFORMATION

OPERATIONAL & AGILITY – INNOVATIVE

TECHNOLOGY NEW BUSINESS
TTM AND Lead time PRODUCTS &
EXCELLENCE STREAMS
SOLUTIONS

FINANCIAL TALENT CORPORATE CULTURE

CAPACITY LOYALTY & MANAGEMENT & PRODCUCTIVITY
RETENTION

RESOURCE
ORGANIZATIONAL MANAGEMENT & CONTINUOUS PARTNERSHIP
SECURITY UTILIZATION INCREMENTAL
IMPROVEMENT

REGULATORY FINANCIAL COST OPTIMIZATION

BRANDING INCLUSION
COMPLIANCE

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BACKGROUND
Ethio telecom has different brand standards for different brand touch points as per the company brand guideline.
Due to the current market dynamism, there is a need to revise the brand standards to create strong color visibility in
the market.
Ethio telecom & telebirr outlets include:
• Own shops
• Distributor and Master agents
• Agent and SIM & airtime retailers
• Merchant
Note to know
Prior approval of the materials is mandatory.
Sample approval before mass production is mandatory for all items
Any deviations in color, font, and appearance from the brand standard is not accepted.

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OWN SHOP INTERNAL WALL BRANDING REQUIREMENT

• Material- High quality sticker with high resolution digital print based on the artwork.
• Size:- the supplier has to take the measurement for each shop.
• The edge of wall branding shall be framed with high quality black plastic Gomini to cover both the edge and
the sticker.
• Sample approval is mandatory before mass production.
• Warranty- Two years
• It includes installation on the existing laminated MDF or foam board.

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 BACKLIT FIBRIC BANNER REQUIREMENT
• Materials: Light transparent and resistant backlit material
• The backlit material to be properly stretched with light iron frame using strong Velcro.
• Independent Velcro shall be properly fixed on the edge of the wall.
• The stretched backlit shall be properly fixed with Velcro fixed on the wall.
• Sufficient LED light with galvanized sheet background to be fixed on the predetermined wall
• Size:- the supplier has to take the measurement for each shop.
• Printing: high quality digital print based on the artwork.
• perfect finishing & alignment based on the agreed dimensions is mandatory.
• The supplier shall check the already implemented backlit works for reference.
• It includes installation service
• The printable artwork will be provided.
• At least two years of warranty.

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WINDOW BRANDING STICKER FOR OWN SHOP, MASTER
AGENT, MERCHANT AND DISTRIBUTOR REQUIREMENT

• Material :- High quality mesh/normal sticker

• Print :- High resolution full color print as per the artwork
• Size:- the supplier has to take the measurement for each shop.
• Sample approval is mandatory before mass production.
• It includes removal of the existing window branding sticker in some outlets
• It includes installation service
• The supplier has to take the measurement

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INTERNAL SHOP SIGNAGE REQUIREMENT

▪ Material Type= 3mm white acrylic with high quality sticker

▪ Printing type= High quality digital printing on sticker as per the artwork
▪ Size of possible signage types:
▪ Rest Room with name: 30 X 20 cm
▪ Rest Room without name: A5
▪ No smoking: A4
▪ Enterprise & residential corner: 60 X 40 cm
▪ Working hour: A3
▪ Open & close: 20 X 10 cm
▪ Including suspension & cup hook with chain for some:
▪ based on the artwork
▪ Sample approval is mandatory

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DISTRIBUTERS AND MASTER AGENT EXTERNAL SIGNAGE
REQUIREMENT

▪ Material:- White Aluminum panel background with digitally printed high quality sticker and with
aluminum frame.
▪ Size: - the supplier has to take the measurement for each outlet.
▪ Installation: Perfect installation of the signage at the specified area
▪ Sample approval is mandatory before mass production.

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DISTRIBUTERS AND MASTER AGENT EXTERNAL SIGNAGE
FACE CHANGE REQUIREMENT
▪ Material:- high quality sticker.
▪ Size: - The supplier has to take the measurement
▪ Installation: removal of the existing sticker & Perfect installation.
▪ Sample approval is mandatory before mass production.

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DISTRIBUTERS AND MASTER AGENT INTERNAL WALL
BARANDING REQUIREMENT

▪ Background of material- 8 - 12mm tick Foam board/Laminated MDF.

▪ Size :- 2.44M x 0.8M (WXH) (the supplier has to take the exact measurement before installation).
▪ The edge of wall branding shall be framed with high quality black plastic Gomini to cover both the edge and the sticker.
▪ Wall branding surface- High quality sticker with high resolution digital print based on the artwork.
▪ Sample approval is mandatory before mass production.
▪ It includes installation service
▪ Warranty- Two years

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DISTRIBUTERS AND MASTER AGENT INTERNAL WALL
BARANDING REQUIREMENT

▪ Background of material- 8 - 12mm tick Foam board/Laminated MDF.

▪ Size :- supplier has to take the measurement
▪ The edge of wall branding shall be framed with high quality black plastic Gomini to cover both the edge and the sticker.
▪ Wall branding surface- High quality sticker with high resolution digital print based on the artwork.
▪ Sample approval is mandatory before mass production.
▪ It includes installation service
▪ Warranty- Two years

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MASTER AGENT INTERNAL WALL BARANDING FACE CHANGE
REQUIREMENT
▪ Material- High quality sticker with high resolution digital print based on the artwork.
▪ Size :- Based on the artwork
▪ The edge of wall branding shall be framed with high quality black plastic Gomini to cover both the edge and
the sticker.
▪ Sample approval is mandatory before mass production.
▪ Warranty- Two years
▪ the supplier has to take the measurement
▪ It includes removal of the existing sticker & installation of new sticker.

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AGENT EXTERNAL SIGNAGE REQUIREMENT

• Material:- High quality banner with iron frame as per the design, the iron frame thickness shall be 30x30x1.5mm

• Installation:- Perfect installation of the iron framed signage at the specified area.

• Printing :- Full color print on the banner as per the art work.

• Sample approval is mandatory before mass production.

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AGENT EXTERNAL SIGNAGE REQUIREMENT FACE CHANGE

• Material : High quality banner

• Size: supplier shall do the measurement
• Removal of the existing banner & perfect installation of the banner on the available iron frame signage at the
specified area.
• Full color print on the banner as per the art work.
• Sample shall be validated before mass production

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RETAILER EXTERNAL SIGNAGE REQUIREMENT WITH NAME

• Material:- High quality banner with iron frame as per the design
• The iron frame thickness shall be 30x30x1.5mm
• Installation:- Perfect installation of the iron framed signage at the specified area.
• Printing :- Full color print on the banner as per the art work.
• Sample approval is mandatory before mass production.

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RETAILER EXTERNAL SIGNAGE REQUIREMENT WITHOUT NAME

• Material:- High quality banner with iron frame as per the design
• The iron frame thickness shall be 30x30x1.5mm
• Installation:- Perfect installation of the iron framed signage at the specified area.
• Printing :- Full color print on the banner as per the art work.
• Sample approval is mandatory before mass production.

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AGENT FLOOR STANDING MOVABLE SIGNAGE REQUIREMENT

▪ Material: Banner with Iron frame/RHS (30x30x1.5mm) as per the design.

▪ Size : Width-70cm and Height: 140cm including metal standing.
▪ Printing type: Full color print as per the art work, and double side printing
▪ It should be flexible and foldable to use (based on the given mockup)
▪ Sample approval is mandatory before mass production.

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RETAILER FLOOR STANDING MOVABLE SIGNAGE REQUIREMENT

• Material: Banner with Iron frame/RHS (30x30x1.5mm) as per the design.

• Size : Width-70cm and Height: 140cm including metal standing.
• Printing type: Full color print as per the art work, and double side printing
• It should be flexible and foldable to use.
• Sample approval is mandatory before mass production.

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Thank You