PRACTICAL RESEARCH 2 REVIEWER

QUANTATIVE RESEARCH
 Collect Analyze numerical data that produced unbiased results.
 The output of quantitative research usually in the form of graphs,
statistical data, tables, and percentage.
 The results of quantitative research can be generalized because it is
conducted on a large population size.

THE CHARACTERISTICS OF QUANTITATIVE RESEARCH

1. LARGE SAMPLE SIZE

 Done on a large sample size to ensure reliability.
 Represents the whole target market or population.

2. STRUCTURED RESEARCH METHODS

 Structural research methods like Survey questionnaires are used.
 Respondent only required to fill out the questionnaire and is not required to be
part of the research process for a long time.

3. HIGHLY RELIABLE OUTCOME

 The respondents of the research face close ended question. Therefore, there
fewer chances of getting unclear or wrong information from the respondents.

4. CLOSE ENDED QUESTION

 Answers are more specific and right to the question than open ended
questions.

5. NUMERICAL OUTCOME
 The outcome of quantitative research is always in numerical form.

6. GENERILIZATION OF OUTCOME
 Can be generalized easily for the whole population.
 The reason behind is that quantitative research is conducted in a large
sample of population.

7. CLEARLY DEFINED RESEARCH QUESTION

REMEMBER THIS MGA SHISH;
 A quantitative research has a numerical outcome when the researcher
allows the respondents to just pick or select their answer from the listed
options.
 The goals of a quantitative research can be described;
 Make prediction
 Explore experiences
 Predict future outcome
 A closed quantitative research follows closed ended questions when the
result represents the characteristics of the whole population.
 A quantitative study is generalizable when the researcher is allowed to
present the findings of the study through percentage, frequency
distribution and range of numbers. W
 The reason why the findings in quantitative research can generalize the
whole population is that it has a large sample size.

STRENGHS OF QUANTITATIVE RESEARCH

 GENERALIZABLE
 OBJECTIVE
o The use of systematic and mathematical procedures in summarizing
and analyzing data is scientifically accurate and rational.
 IT CAN BE REPLICATED
o The repetition of the study is allowed in other location and
respondents because it has a well - structured standard.
 IT CAN PROCESS FASTER DATA ANALYSIS
 IT CAN TEST HYPOTHESES
 UNBIASED

WEAKNESSES OF QUANTITATIVE
 IT CAN MISS SOME CIRCUMSTANTIAL OR CONTEXTUAL FACTS\
SUPERFICIAL.
o Because the researcher cannot explain the meaning of the
questions.
o It may gather much narrower and shallow dataset.
 A FIXED STRUCTURE MAY LEAD TO ITS INFLEXIBILITY PROCESS OF
DISCOVERY.
o The study is designed first that leads to limited information.
 IT CAN LEAD TO STRUCTURAL BIASED AND FALSE
REPRESENTATION.
o The researcher may defined more personalized and standard
questions instead of the respondents reflection.