Professional Documents
Culture Documents
In partial fulfillment
of the requirements for the degree of
Bachelor of Science in Tourism
Management
By
Alonzo, Karl Vincent
Belen, Nathaniel
Bocobo, Alemar
Escobar, Althea Shane
Perez, Krisha
Margarette
2023
CHAPTER 1
Years after the renaming issue about the MIA to NAIA, people tend to have
different points of view about it. As the study focuses on the perception of the capital,
with the Social Identity Stage proposed by H, Tajfel & J, Turner plays a vital role in
identifying the respondents' perceptions into its stages: Social Categorization, Social
Identification, and Social Comparison. This theory will make the study more linear by
processing the information by explaining the cognitive process and social condition
that will focus on the intergroup opinions.
This study will contribute valuable insights into the decision-making process
and help ensure that the renaming, if pursued, aligns with the sentiments and interests
of the local population.
Recently, there has been an issue with renaming the Philippine airport (NAIA)
back to its original name (MIA). According to Manila Bulletin (April 2022), a House
bill (HB) was filed on July 7, 2022, by Duterte Youth Party-list Representative Drixie
Cardema, stating that the country's international gateway to the world should not be
politicized and must be known as the Manila International Airport as a sense of pride
for the country's capital and for foreigners to locate the main gateway when traveling
to the Philippines quickly and across the world. It has been filed to the Senate many
times, but it was neglected due to the bill not being subjected to the first reading,
which resulted in premature feedback to the lawmakers (Romeo, A., 2020). The
objective of the study is to conduct a comprehensive assessment of the perceptions of
the residents of the National Capital Region (NCR) and foreign tourists concerning
the potential renaming of NAIA back to its original name as MIA.
This study seeks to explore, understand, and document the views of opinions
on this significant and potentially impactful topic. This study will be delivered in a
quantitative and qualitative approach to provide a holistic understanding of NCR
residents' and foreign visitors' opinions and sentiments. The data collection and
analysis of the study in Voices of the Capital: Perception on the Renaming of Ninoy
Aquino International Airport (NAIA) to Manila International Airport (MIA) and its
Social Identity Stage using random sampling to ensure the selection of a
representative sample of NCR residents and foreign visitors. This study will
contribute valuable insights into the decision-making process and help ensure that the
renaming, if pursued, aligns with the sentiments and interests of the local population.
This study aims to assess the discernment of NCR residents concerning the
renaming of NAIA back to MIA and its Social Identity Stages. Specifically, it
attempts to answer the following questions:
1.1. Age
1.2. Sex
1.3. Occupation
1.5. Location
2. Is there any significant relationship between the assessment of respondents to the
Social Categorization Stage on the Renaming of NAIA TO MIA?
6. What effects will this renaming process have on the country's identity?
1.3. Hypotheses
In 1979, Henri Tajfel and John Turner introduced the Social Identity Theory,
which stated that three cognitive processes are pertinent to an individual's affiliation
with either an in-group or an out-group. The association of individuals with certain
groups may, under some conditions, be linked to the manifestation of bias and
discrimination towards individuals based on their perceived group membership.
(Tajfel, Turner. 1970)
Social Identity Theory has three stages: Social Categorization, Social
Identification, and Social Comparison. The first stage is Social Categorization, the
process of determining the group affiliation of oneself or others. The second stage is
Social Identification, the process through which you or "another person or persons"
overtly identify with an in-group. The norms and attitudes of other group members
are viewed as compatible with one's own or worthy of emulation, or as consistent
with those of "another person or persons" or as open to emulation by "another person
or persons.". The last stage is Social Comparison; the self-concept or social concept
of "another person or persons" becomes entangled with perceptions of group
membership. Self-esteem or the estimation of "another person or persons" is enhanced
or diminished by perceptions of how in-groups and out-groups are perceived to
conduct, perform, or rank in society.
The researchers believed that Social Identity theory is relevant to the study
since the Social Categorization included those who would agree or disagree with
changing the name of the NAIA to MIA. To identify the major justification for
people's agreement or disagreement with the renaming of NAIA to MIA is through
Social Identification. The Social Comparison will compare the respondents'
perspectives without similarities. Then, the social group that a person personally
identifies is known as the in-group. It frequently fosters a sense of recognition of
perception, the out-group then describes social groups that people do not personally
identify with and may view as distinct, which can result in stereotypes and prejudices.
The researchers indicate that the in-group people are those who will agree or disagree
with the renaming of NAIA to MIA, while the out-group people are those who are
unsure if they want to revert the name of NAIA to MIA. This identifies the in-group
and out-group as relevant to our study. The approach is often used to comprehend
responses to stigmatized identities, group behavior, and political disputes.
Figure 1: Social Identity Theory (Tajfel, Turner, 1970)
According to the study of Tajfel & Turner (1979), in terms of Social Identity
Stages, the answers will be analyzed depending on respondents' perceptions. It is
suggested that the treatment be done to identify the different points of view of the
number of selected interviewees. The process will be gathering data based on
perception through Social Categorization that distinguishes and categorizes the
respondents' profile objective. To identify the potential answer, the Social
Identification process will pick out the respondents' answers depending on their
perception about the Renaming of MIA to NAIA, and to evaluate the data gathered,
through Social Comparison, the respondents' answers will be pinout and recognized.
The Social identity Stage process will be done through the research instrument by
conducting Interviews, Survey Questions, and Data Gathering.
Figure 2: Conceptual Framework of the Study
The intended purpose of this study is to examine, comprehend, and document the
opinions and emotions of people in seventeen (17) municipalities in the NCR. These
municipalities are Metro Manila, Mandaluyong, Marikina, Pasig, Quezon City, San
Juan, Caloocan, Malabon, Navotas, Valenzuela, Las Piñas, Makati, Muntinlupa,
Parañaque, Pasay, Pateros, and lastly Taguig.
This study is limited to the concerned participants who are residents of the
NCR, airport employees, lawmakers, and foreign tourists who stay within the NCR.
People. Outside the NCR are not included in the scope since they are beyond the
Airport organization's control, and this study was done in the controlled setting of
NAIA and the government, notably lawmakers in the country.
To identify the sample size, this study used Slovin’s formula that pinpoints the
sample size, population size, margin of error, and confidence level. The total sample
size of respondents from the 13,484,462 population from NCR was narrowed down to
400 respondents to be invited for interviews.
Lawmakers. This study will provide essential factors and information on the
perspective of Filipino citizens, especially the National Capital Region
residents that will serve as future reference to the lawmakers of the
Philippines.
Philippine Identity and Global Recognition. Airports often serve as the first
point of contact as this study can create an impact and can profoundly
influence the Philippines perceived both internally and internationally. It also
reinforced national identity, recognition, and lasting tribute to the country’s
capital.
People of the Philippines especially NCR residents. As the study’s
respondents, participants learn about the study’s result, which can be valuable,
especially since the research study’s setting is within the proximity of NCR
specifically between Pasay and Paranaque. It also increased their knowledge
and understanding of the issue of renaming the NAIA back to its original
name, MIA.
Future Researchers. This research’s data, principles, and concepts add to the
body of knowledge in the field building on existing knowledge that can be the
future's foundation, providing a starting point for their own related study.
1.1. Definition of Terms
NCR Residents - NCR residents refer to all those who live in the National
Capital Region (NCR) who will serve as our respondents in this research
study.
1.2. Acronym
The following describes the significance of various abbreviations and
acronyms used throughout Chapter 1.
HB - House Bill
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