5 Missteps

Organizations
Make
Establishing
a Coaching
Culture
Have You Experienced These?

Source: Marianne Bateup, ACC

For COACHING WORLD | coachingfederation.org/blog
 Misstep 1:

Developing a Coaching Culture

is Untethered from the
Organization’s Strategic Goals.

A coaching culture must be aligned and

utilized as a means to drive progress
against strategic goals.

Organizations should start by considering

their short–, mid– and long–term strategic
goals and how developing and embedding
a coaching culture will help achieve
those goals.

Source: Marianne Bateup, ACC

For COACHING WORLD | coachingfederation.org/blog
 Misstep 2:

People in the Organization

aren’t Upskilled in Coaching.
A true coaching culture is more than just
bringing in external coaches — it’s about
building the capacity to coach others at all
levels of the organization.

Developing this skill is essential for

truly embedding coaching into the
organizational culture.

Source: Marianne Bateup, ACC

For COACHING WORLD | coachingfederation.org/blog
 Misstep 3:

Coaching isn’t Structured and

Woven into the Learning
and Development Process.
Why do we expect employees to be able to
quickly unlearn old behaviors and adopt
new ones with very little support?

Through coaching, employees are

supported and held accountable
throughout the learning process to apply
the learnings gained in formal training in
on-the-job settings.

Source: Marianne Bateup, ACC

For COACHING WORLD | coachingfederation.org/blog
 Misstep 4:

Senior Leaders aren’t Driving

the Coaching Culture.
Without senior leaders backing the move
to adopt a coaching culture 100% and also
modeling it to the organization, the
employees driving the process can become
unmotivated and the desired coaching
culture may never come to fruition.

Source: Marianne Bateup, ACC

For COACHING WORLD | coachingfederation.org/blog
 Misstep 5:

There isn’t the Right Balance

Between Individual, Group,
and Team Coaching.

Many organizations that say they want to

develop a coaching culture overlook the
importance of providing a cross–section
of coaching options.

All three are important and if the incorrect

balance is struck, it can impact the value of
coaching in the organization.

Source: Marianne Bateup, ACC

For COACHING WORLD | coachingfederation.org/blog
 A true coaching culture relies on
fully prioritizing and committing
to the process.
Avoiding these common missteps
is a good place to start.

Have you experienced any

of these missteps before?

Let us know in the comments!

Share This Post

Save for Later