Manipal University Jaipur

ACADEMIC PROGRAMME
TAPMI SCHOOL OF BUSINESS (TSB)
2012-13

Programme offered: • Master of Business Administration (MBA)

INSPIRED BY LIFE JAIPUR

Founder and Builder of Manipal
The Manipal Education Group is the result of the single minded
Dedication of the founder Dr. T.M.A. Pai, a Country doctor. It was his
vision to see the bare hilltop of Manipal be transformed into one of the
premier centers of learning.

Dr. T.M.A. Pai

Give an individual a professional education

And you have given him a lifestyle

Padma Shri awardee Dr. T.M.A. Pai

Administration Manipal University Jaipur

At Manipal University Jaipur (MUJ), we believe in providing students with a

holistic environment that is conducive to learning and imbibing knowledge,
both within and outside the classroom. State-of-the-art academic facilities,
experienced and committed faculty, innovative pedagogy with focus on
hands-on learning and ample scope for co-curricular and extra-curricular
activities are the basic ingredients necessary for the all-round development of
students, so as to prepare them to be industry-ready at the local, national and
global levels. We have all these and more. Come to MUJ and experience for
yourself the vibrancy and efficacy of its beautiful campus.

Dr. Kumkum Garg

Officiating President

Manipal Education Group has established Universities that have been the most
preferred choice of students, faculty and industry alike. At Manipal University
Jaipur, we are positioning ourselves to be in the forefront in providing global
leadership in human development, excellence in education and health care.
Our university at Jaipur provides the right platform for students to collaborate
and excel themselves in their chosen field.

Brig. (Dr.) P.S. Siwach

Provost & Director,
TAPMI School of Business

The Management Department at TSB aims to impart, to its graduates, the

knowledge and multi-tasking skills required for succeeding in the present
highly competitive business environment.

We believe that it is at the time of financial stress, such as at present, that

students and companies who prepare themselves well have an opportunity for
unprecedented success and meteoric growth.

Dr. Anurag Bhatnagar

HOD,
Department of Management
Contents
School Profile: Page No.

• About the School 01

• Departments 02

Academic Rules & Regulations 03

MBA Course Structure 04

MBA Course Content 07

 About the School
“You have dreams, you have plans, you have goals. You know you can achieve so much in your career and in your life. You will
need to focus, stretch yourself and learn all you can about yourself and your role in business.”

TSB, Jaipurunder the mentorship of T APai Management Institute (TAPMI), Manipal,blends the best in management education
with real world industry experience to create the next generation of business leaders.If one looks around at the major business
houses, industrialists, entrepreneurs and institution-builders in India, it is observed that the roots of many of them could be traced
to Rajasthan. In fact Rajasthan which has rich cultural heritage claims to have the origins and development of true spirit of
enterprise which is in essence to the manifestation of entrepreneurial management aptitude, attitude, knowledge and skills.
TSBis being established with a vision to make it a world class center of excellence in business management education, at Jaipur
(Rajasthan) where young minds will be provided the right balance of classroom learning and practical exposure to turn into
successful professionals and inspiring business leaders.
This is an institution that believes in making business education highly relevant through constant course updates, regular
industries interaction, hands-on exposure, faculty with right mix of industry and academic experience, group discussion, and
management games for holistic developments of students and more importantly a deep sense of responsibility to the society at
large.

Vision TSB has thefollowing major objectives for development of its

“TSB will be a global knowledge centric Centre of
excellence, in developing world class entrepreneurs and
managers who espouse ethical and pragmatic management
thoughts and practices”.
Mission
To evolve the process of development of management
thought, that leads to enlightened leadership, efficient
resource management and effective decision making ability,
to meet the challenges of management at all levels in every
sphere.
Objectives of TSB
(a) To promote application of modern management
concepts and techniques, through excellence in conduct
of pragmatic training programmes and thus provide
learning facilities to desirous students for pursuing
careers in management, business and research.
(b) To develop expertise in matters related to human,
financial and material resources and management of
organisations through research.
(c) Promote time tested Indian value system in management
practices.
(d) To establish excellence in academic and advisory
reputation, in the field of management through research
and consultancy.
(e) To promote applied and conceptual management
knowledge through research and to disseminate such
knowledge through publications.
(f) To create a strategic think tank that would contribute to
national growth by providing answers to questions of
national and international importance.
(g) Seek collaboration with other management institutions in
India and abroad with a view to further promoting
management education.
students:
• Energize the students to understand the environment
that require in recognizing and acting upon multi facets of
business and social opportunities.
• To impart education that enables the students to acquire
the desired skills and abilities necessary to answer the
challenges of the modern world and the process of
globalization, in technological advancement scenarios.
• To develop leading entrepreneurs, who would create
ethical and profitable alternatives to current resources,
and leaders who step into existing organizations and find
ways to implement innovative, optimum and progressive
processes.
• To inculcate a spirit of initiative, enquiry, self-expression
and independent judgment amongst the students.
• To enhance the ability to utilize the full potential of
Intellectual Capital and learning resources through
quality research, consultancy scholarship and creative
performance.
• To cherish the Indian value system with focus on the
Indian culture, traditions and heritage.
• To understand and appreciate human differences in
culture, gender and race, and to cultivate aesthetic
sensibility and moral values in society at large, leading to
the strengthening of the spirit of application of knowledge
towards the National growth.
We educate students for creating value for their
organizations, their communities, and the world.We strive to
teach the broader picture of the organization, as well as the
individuals place in the larger society. Along with teaching
functional and industry-specific skills, we also explore the
ethical, global, and social responsibility considerations of
managerial decisions.

01
 DEPARTMENTS
The TAPMI School of Businesshas the following
Departments:
1. Finance
2. Marketing
3. Human Resource
4. Information Technology
5. Media & Entertainment
Department of Finance:
The maximization of owner wealth is the driving force
behind all enterprise. The owner may be an individual, a
partnership, a company or some other business form and
may have a local, national or global footprint. All
companies need experts in finance to handle this
complex but very critical area. There are several different
types of finance careers in India and a corresponding
need for the finance professionals of various
specializations at all times.
Manipal University Jaipur offers 2 years course in MBA
with specialization in Finance. Along with basic Financial
Management it offers seven elective courses from among
which the student can choose four electives.
Department of Marketing:
Marketing is one of the core function of businesses,
which is vitally important for the future managers and
practitioners. The present competitive nature of market
and change from “globalization” to “glocalization” makes
this area more critical for business success. The holistic
marketing includes product, place, price, promotion,
people, process and physical evidence in the overall
business process. It is helpful for strengthening the
brands, driving new product development based on
customer needs, gathering meaningful customer insights
and utilizing new technology.
Manipal University offers Marketing as a specialization in
its 2 year MBA program which focuses on the deeper
insights to understand its practice. Here students would
learn marketing techniques to prepare themselves for the
ever changing scenarios.
02
Department of Human Resource Management:
Human resources may be defined as the total
knowledge, skills, creative abilities, talents and aptitudes
of an organization's workforce, as well as the values,
attitudes, approaches and beliefs of the individuals
involved in the affairs of the organization.
The human resources are multidimensional in nature
which is required by the various industries where they are
small and large scale industries.
Manipal University Jaipur offers 2 years course in Human
Resource Management, in which student can learn the
practicality about values, attitudes, approaches and
beliefs.
Department of Information Technology
Management:
Every IT company needs help to manage the efficiency
and effectiveness of the business processes, managerial
decision making, and workgroup collaboration, thus
helping the managers to strengthenthe positions of their
company in a rapidly changing environment. IT has
become a necessaryingredient for Managers to succeed
in today's dynamic global environment.
Manipal University Jaipur offers 2 years course in
Information Technology Management where students
can learn both managerial skills and technical skills in this
industry.
Department of Media & Entertainment:
As seeing the background of the film lovers, makers and
producers, Media and Entertainment is at present the
most demanding field in India. Statistics shows that by
year 2020 this field requires about thousands of dynamic
artists who can both work as an artist as well as
entrepreneurs in Media and Entertainment.
Manipal University Jaipur offers a specialized elective in
Management in Media and Entertainment, a course that
is new, exciting and set to revolutionize the way future
professionals will shape the Indian Media and
Entertainment space.
The MBA in Media and Entertainment is of 2 years which
will cover all the basic aspects of Management, Film
Industry and broadcast Entertainment. The Students can
nurture the professional industry knowledge from the two
leading industries: Whistling woods, Mumbai and LV
Prasad Film academy, Chennai.
 ACADEMIC RULES & REGULATIONS
The following Academic Rules & Regulations are
covered in the student handbook
• Credit Based System
• Registration
• Promotion to Higher Semester
• Outline of Evaluation
• Evaluation Procedure
• Grade Point Average (GPA) & Cumulative Grade
Point Average (CGPA)
• End Semester Examination & Make up Examination
• Attendance Requirement
• Class Committee
• Section Committee
• Faculty Advisors/ Teacher Guardian
The following rules are specific to the School:
1. ACADEMIC PROCESS
• Program of Studies and Educational Process
Manipal University Jaipur aims to provide globally
accepted education of a high standard. In all
programs of study, great emphasis is placed on the
use of ICT to impart quality education to students.
The University follows an efficient and flexible
semester system with continuous and
comprehensive evaluation. Each semester of study
has minimum requirements of number of course
credits that must be taken. Each course is defined in
terms of contact hours, by lectures and/or practical
sessions.
• Duration of Academic Program
MBA: Master of business administration (MBA)
program of 4 semester's duration.
• The Maximum duration allowed for a student to
complete the degree requirement is twice the duration
of the academic program, from the date of first
registration in the first semester.
• Credits requirement for the award of degree:
MBA: 120 Credits.
03
2. ADMISSION PROCEDURE
• Eligibility Criteria for Admission
• The candidate must have a Bachelor's degree in any
discipline from a recognized university with a
minimum of 50% marks in aggregate. Valid
CAT/XAT/GMAT/Own test scores will be considered
to qualify for the admission process consisting of
group discussion/ interviews.
3. COURSE CODES
The courses offered are coded with 2 letters indicating
the department offering the course and followed by 4
digits. The first digit indicates the level (UG/PG level),
the second digit indicates the semester and last two
digits indicate subject code. The courses offered are
listed for each branch/department separately.
The following Code is used for
MBA: MB2
Evaluation of Industrial Training/ Dissertation:
• All the students of MBA have to do industrial training
during their course for a specific time period as per
mentioned in their curriculum. The training can be
carried out in the Industry.
• In MBA the final evaluation and viva voce will be after
the completion of the training and submission of the
report. The final evaluation and viva voce will be
conducted by a panel of examiners. The Evaluation of
the Industrial will be out of 100. This is further
bifurcated as; Report Marks 40, Presentation Marks
30 and Viva Voce Marks 30.
• Evaluation of dissertation would from 100 marks
where student has to submit independent dissertation
thesis and has to go through viva voce. Each would be
of 50 marks.
 Master of Business Administration (MBA)
Course Structure
SEMESTER I Classes SEMESTER II Classes
Credits Credits
Sub Code Name of the Subjects Let. Tut. Practical Sub Code Name of the Subjects Let. Tut. Practical

MB2101 Organizational Behavior 4 0 0 4 MB2201 Research Methodology 3 1 0 4

MB2102 Statistics, Quantitative Methods & Analysis 3 1 0 4 MB2202 Financial Management 3 1 0 4
MB2103 Managerial Economics 3 0 0 3 MB2203 Human Resource Management 4 0 0 4
MB2104 Management Accounting 3 1 0 4 MB2204 Production & Operations Management 4 0 0 4
MB2105 General Management 3 0 0 3 MB2205 Business Ethics 3 0 0 3
MB2106 Business Communication 2 0 4 4 MB2206 Business Laws 3 0 0 3
MB2107 IT for Managers 3 0 0 3 MB2207 Operations Research 3 0 2 4
MB2108 Marketing Management 4 0 0 4 MB2208 MIS 3 0 0 3
Total 29 MB2281 Term End Project 0 0 10 5
Total 34

Semester - III Classes Semester IV Classes

Credits Credits
Sub Code Name of the Subjects Let. Tut. Practical Sub Code Name of the Subjects Let. Tut. Practical

MB2301 Strategic Management 1 3 0 0 3 MB2401 Strategic Management and 3 1 0 4

MB2302 International Business Management 3 0 0 3 Corporate Governance
04

MB2303 Entrepreneurship 3 0 2 4 MB2402 Project Management 2 0 2 3

****** Elective First Specialization 1 3 0 0 3 MB2482 Dissertations 0 0 8 4
****** Elective First Specialization 2 3 0 0 3 ***** Elective First Specialization 1 3 0 0 3
****** Elective Second Specialization 1 3 0 0 3 ***** Elective First Specialization 2 3 0 0 3
****** Elective Second Specialization 2 3 0 0 3 ***** Elective Second Specialization 1 3 0 0 3
****** Open elective 3 0 0 3 ***** Elective Second Specialization 2 3 0 0 3
MB2381 Summer project 0 0 12 6 ***** Open Elective 3 0 0 3
Total 31 (16+6+6+3) Total 26 (11+6+6+3)

ELECTIVES
In III and IV semesters Students have to choose-
• Two electives from a stream of first specialization
• Two electives from a stream of second specialization
• One electives from the open electives
 ELECTIVE PAPERS

A.FINANCE AREA B.HUMAN RESOURCE MANAGEMENT AREA

SEMESTER III and IV SEMESTER III and IV

Sub Code Subjects L T P C Sub Code Subjects L T P C
MB2350/MB2450 Security Analysis and Portfolio Management 3 0 0 3 MB2357/MB2457 Performance Management 3 0 0 3
MB2351/MB2451 Corporate Finance and Mergers and Acquisitions 3 0 0 3 MB2358/MB2458 Training, Development and Capacity Building 3 0 0 3
MB2352/MB2452 Banking Services Operations and Legal Aspects 3 0 0 3 MB2359/MB2459 Strategic HRM 3 0 0 3
MB2353/MB2453 Financial Derivatives, Products & Services 3 0 0 3 MB2360/MB2460 Organization Development and Management 3 0 0 3
MB2354/MB2454 International Finance 3 0 0 3 of Change
MB2355/MB2455 Finance for Strategic Decision Making 3 0 0 3 MB2361/MB2461 Compensation Management 3 0 0 3
MB2356/MB2456 Financial System and Capital Markets 3 0 0 3 MB2362/MB2462 Organization Dynamics and Leadership 3 0 0 3
MB2363/MB2463 International Human Resource Management 3 0 0 3
MB2364/MB2464 Industrial Relations 3 0 0 3
C.MARKETING AREA

SEMESTER III and IV

D.INFORMATION TECHNOLOGY AREA
Sub Code Subjects L T P C
SEMESTER III and IV
MB2365/MB2465 Product & Brand Management 3 0 0 3
MB2366/MB2466 Consumer Behavior 3 0 0 3 Sub Code Subjects L T P C
MB2367/MB2467 Customer Relationship Management 3 0 0 3 MB2372/MB2472 Computer Applications in Management 3 0 0 3
05

MB2368/MB2468 Rural Marketing 3 0 0 3 MB2373/MB2473 System Analysis & Design 3 0 0 3

MB2369/MB2469 Retail Marketing 3 0 0 3 MB2374/MB2474 IT Strategy 3 0 0 3
MB2370/MB2470 Integrated Marketing Communication 3 0 0 3 MB2375/MB2475 Introduction to Database Management System 3 0 0 3
MB2371/MB2471 Green Marketing 3 0 0 3 MB2376/MB2476 IT Infrastructure Management 3 0 0 3
MB2377/MB2477 Software Engineering and Project Management 3 0 0 3
MB2378/MB2478 E-Business 3 0 0 3
E. MBA IN MEDIA AND ENTERTAINMENT MB2379/MB2479 Knowledge Management 3 0 0 3
SEMESTER III
Sub Code Subjects L T P C
MB2301 Ethics, Governance and Public Policy 3 0 0 3
MB2302 Strategic Media Planning 3 1 0 4
MB2303 Media Entrepreneurship 4 0 0 4
MB2304 Event Management 4 0 0 4
MB2305 Video Production, The Web 4 0 0 4
MB2382 Dissertation 0 0 10 5
MB2306 Mobile in Media and Entertainment 4 0 0 4
Total 29 credits
 SEMESTER IV
Student can choose one out of two electives broadcast and film. Student can go for internship at Whistling Woods, Mumbai/ LV Prasad or at Radio One.

ELECTIVE
A.1 FILM A.2 BROADCAST

SEMESTER IV SEMESTER IV
Sub Code Subjects L T P C Sub Code Subjects L T P C
MB2401 Film Industry - Overview, Trends And Technology 4 0 0 4 MB2405 Broadcast - Overview, Trends and Technology 4 0 0 4
MB2402 Film Production, Business Plans & Partnerships 4 0 0 4 MB2406 Broadcast Business & Management 4 0 0 4
MB2403 Film Distribution 4 0 0 4 MB2407 Television Production & programming Fiction, 4 0 0 4
06

MB2404 Film Marketing 4 0 0 4 Non- Fiction, Documentary

MB2408 Radio News Specialized Events 4 0 0 4

COMPULSARY SUBJECTS Open Elective Optional

SEMESTER IV SEMESTER IV
Sub Code Subjects L T P C Sub Code Subjects L T P C
MB2481 Internship - - 8 4 MB2390 Global Media and Entertainment 3 0 0 3
MB2482 Project - - 12 6 MB2391 Supply Chain Management 3 0 0 3
MB2490 Personality Development 3 0 0 3
MB2491 Social Media Marketing 3 0 0 3
 Detailed Syllabus of MBA
FIRST SEMESTER
MB2101 ORGANIZATION BEHAVIOR [4 0 0 4]
Introduction to Organizational Behavior: Foundation
and background of OB, Basis of human behavior-
Psychoanalytic, behavioristic, humanistic, existential and
interpersonal model. Contemporary challenges; Individual
Behavior: Personality, Values and Attitudes, Learning,
Perception, Emotional Intelligence, Individual D.M and
Problem Solving; Understanding of Group Behavior:
Understanding and managing Group Dynamics, Group
Decision Making, Interpersonal Relations; Work Motivation:
Concepts, theories and applications, creativity; Concept of
organization Effectiveness; Dimensions of Organization
Structure: The Environment and Organization Structure,
Models of Environment Construction; Burns & Stalker,
Lawrence & Larch, Duncan's Models, Organizational
Configurations, New forms of Organizations; Conflict and
Stress Management; Organization Change; Organization
Culture and Climate; Organization Development.
References:
1. Stephen Robbins, Organisational Behavior, 12th Edition,
Prentice Hall of India, 2003
2. Fred Luthans, Organisational Behavior, 9th Edition, McGraw
Hill/Irwin, 2002
3. UdaiPareek, Understanding Organisational Behavior, Oxford
University Press, 2004
4. Paul Hersey & Kenneth Blanchard, Management of
Organization Behavior, Prentice Hall, 2007
5. Keith Davis, Human Behavior at Work, McGraw Hill/Irwin, 2006
MB2102 STATISTICS, QUANTITATIVE
METHODS & ANALYSIS [3 1 0 4]
Overview: Meaning & Definition of Statistics, Functions,
Applications, Limitations and Distrust of Statistics; Concept
of central tendency: meaning, definition, determination of
Mean, Median, Mode; Business Forecasting: Meaning,
Types, Importance & Methods; Measures of Dispersion:
Meaning, Objectives, Importance, Absolute and relative
measure of dispersion; Skewness: meaning, measures of
Skewness; Correlation: meaning, Definition, types, methods
of determining correlation; Regression Analysis: meaning,
utility, types, methods of computing regression lines,
conceptual frame work and their application in business;
Index number : concept , utility, methods; Time Series
Analysis: meaning, Theorems, decomposition of time series,
Analysis of Trend, Application of Time Series in Business;
Theory of Probability: Concept, meaning, approaches to
determining Probability, Laws of Probability; Probability
Distribution: Probability distribution as a concept, properties
and parameters.
References:
1. Hooda, R.P, Statistics for Business and Economics, Macmillan,
2003.
2. S.P. Gupta, Statistics, Sultan Chand & Sons, 2000.
3. Levin and Rubin: Statistics for Management; Pearson
Publications, 2001.
07
MB2103 MANAGERIAL ECONOMICS [3 0 0 3]
Introduction: Nature and scope of Micro Economics,
Utility: Types, Law of marginal utility, Indifference curve
analysis; Cost & Revenue Analysis: Accounting Costs and
Economic Costs, Short Run Cost Analysis - Fixed, Variable,
Total Cost Curves, Average and Marginal Costs. Long Run
Cost Analysis, Revenue Concepts - Total Revenue, Marginal
Revenue, Average Revenue and their relationship; Demand
& Supply analysis: Concept of Demand, Individual and
Market Demand, their Determinants, Elasticity of Demand,
Types, Demand Forecasting - Meaning, Methods, Supply
Analysis; Economic and non-economic environment:
Economic systems:-Capitalism, socialism, mixed economic
system. National income accounting concepts in national
income; GNP, NNP, GDP; Economic development: Factors
of economic development, inflation, business cycle.
Monetary policies and role of RBI in regulating credit system.
References:
1. N. Dwevedi,Managerial Economics, Vikas Publications, 2005.
2. P. L. Mehta, Managerial Economics, S. Chand Publications,
2006.
3. H.L. Ahuja,Business Economics, S. Chand Publications, 2006.
4. M. Adhikary,Business Economics, Excel Books, 2004.
MB2104 MANAGEMENT ACCOUNTING [3 1 0 4]
Introduction to Management Accounting: Nature and
Purpose of Management Accounting, Principles and
Standards, Accounting Process, Preparation of Journal,
Subsidiary Books, Ledger, Trial Balance and Final Accounts;
Ratio Analysis: Nature of Ratio Analysis, Interpretation of
Ratios, Types of Ratios, Significance and Limitations of Ratio
Analysis; Marginal Costing: Meaning and Determinants of
Marginal Costing, Ascertainment of Profit Under Marginal
Costing, Meaning of Cost- Volume- Profit Analysis, Methods
of CVP, Break- Even Point, Margin of Safety; Fund Flow
Analysis: Concept of Funds, Construction of Fund Flow
Statement; Cash Flow Statement: Concept, Preparation
and Calculation of Cash Flow Statement as per AS-3;
Budgeting and Budgetary Control: Concept of Budget and
Budgetary Control, Objectives, Types, Merits and
Limitations.
References:
1. M Y Khan & P K Jain, Managerial Accounting, Tata McGraw Hill
Publication, 2009
2. I.M. Pandey, Management Accounting, Vikas Publishing House,
2007
3. Dr. S.N. Maheswari, Management Accounting, Sultan Chand &
Sons Publication, 2009
4. Ravi M Kishore, Advanced Cost Accounting & Cost Systems,
Taxmann's Publication, 2009
MB2105 GENERAL MANAGEMENT [3 0 0 3]
Introduction: Concept & Nature of Management;
Management Competencies, evolution of management
thoughts; Planning and organizing: nature & elements of
planning, planning types and models; strategic planning,
Issues in organizing work specialization, delegation,
decentralization, span of management, departmentation;
Management Control: concept and process, control
techniques, effective control system; Managerial Ethics:
factors affecting ethical choices; ethical dilemma; social
responsibility; evaluating corporate social performance;
managing company ethics and social responsibility;
Decision making: process, models of decision making,
increasing participation in decision-making; Contemporary
Issues: Recent Trends and Challenges in today's global
environment.
References:
1. Harold Koontz & Heinz WeihrichEssentials of Management,
Tata McGraw-Hill, Eighth Edition.
2. Joseph L Massie, Essentials of Management, Prentice Hall of
India, Fourth Edition, 2003.
3. James AF Stoner,R.Edward Freeman, Daniel R.
Gilbert,Management, Prentice Hall International, 2003.
4. Peter Ferdinand Drucker, Management-Tasks, Responsibilities
& Practices, Transaction Publishers, 2007.
5. PC Tripathy and PN Reddy, Principles of Management, Tata
McGraw-Hill, 2008.
MB2106 BUSINESS COMMUNICATION [2 0 4 4]
Concept and Patterns of Communication: Attributes of
Communication, Objectives of Communication,
Communication Model, Methods of Communication, Media
and Modes, Channels of Communication, Communication
Networks and Designs, Barriers to Communication,
Measures for Effective Communication; Oral
Communication: Speeches and Presentations, Dialogue
Skills, Negotiation Skills, Nature and need for Negotiation,
factors affecting, negotiation, negotiation strategies. Group
Discussions and Participation in Business Meetings
/Conferences; Communication in Business Environment:
Notice, Agenda, Minutes, Business Correspondence,
Reporting of Proceedings of a Meeting. Interviewing, Public
speaking; Non Verbal Communication: Gestures, Kinesics,
Proxemics, Chromatics, Interpersonal Skills and Team
Working; Report Writing: Report Writing, Technical
Proposals, Research Paper, Dissertations and Papers.
References:
1. P. D. Chaturvedi and MukeshChaturvedi, Business
Communication: Concepts, Cases and applications, Pearson
Education, 2007
2. Michael, V.P. Communication and Research for management
Himalaya Publishing House, 2001.
3. S.R. Covey, The 8 habit: From Effectiveness to Greatness,
Simon and Schuster Ltd., USA, 2007
08
MB2107 IT FOR MANAGEMENT [3 0 0 3]
Introduction to IT: Concept, Components, IT application in
Management, Hardware and Software, Database
Management, Recent trends & growth of IT in India, Internet:
Technology & Applications; IT for Decision Making: Decision
Support systems, and expert systems, Applications of
Spreadsheets, IT Skills Lab in MS-excel, Data Warehousing
and Business Intelligence; IT Infrastructure: Trends in
Computing Platforms, Telecommunications, Networks and
Web revolution; Database Technology and applications,
Security and Ethical issues in managing IT, Information
systems security : security risks and controls, cloud
computing; IT applications; Enterprise Resource Planning
(ERP): concept, business value of ERP and modules of ERP,
implementation issues; Customer Relationship Tools:
Concept and applications; Knowledge Management
Systems
References:
1. Henry C. Lucas, Information Technology for Management,
McGraw Hill, International Edition, July 2001.
2. Kenneth C. Laudon& Jane P. Laudon, Management Information
System, Global Edition, Pearson Education, 2009.
3. WamanJawadekar, Management Information System: Text and
Cases, Tata McGraw Hill, June 2009.
4. Leidner Dorothy, Turban Efrain, Information Technology for
Management, 6th Edition, Wiley India, 2008.
5. James O'Brien and Marakas :Management Information
Systems, 7th Edition, Tata McGraw Hill, 2007.
MB2108 MARKETING MANAGEMENT [4 0 0 4]
Marketing Management an Introduction: Nature and
Scope of Marketing, Core Marketing Concepts, Marketing-
Mix, Marketing Environment Analysis, Developing Marketing
Strategies and Plans; Connecting With Customers: Building
Customer Value, Satisfaction and Loyalty, Consumer
Behaviour; Marketing Research and Segmentation:
Marketing Research Process, Importance and Application,
Levels and Bases of Market Segmentation, Targeting;
Developing Value Proposition and Positioning Strategy:
Developing and Communicating Positioning Strategy,
Differentiation Strategies, Product Life-Cycle; Developing
Competitive Marketing Strategy: Identifying and Analyzing
Competitors, Competitive Strategies for Market Leaders
and Challengers, Porter's Generic Competitive Strategies
References:
1. Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar Jha:
Marketing Management, Pearson Education Private Limited,
2007.
2. RajanSaxena, Marketing Management, Tata McGraw Hill, 2008.
3. David A. Aaker; Strategic Market Management, John Wiley &
Sons,2000.
 SECOND SEMESTER
MB2201 RESEARCH METHODOLOGY [3 1 0 4]
Research Methodology an Introduction: Nature &
Scope of Research, Characteristics, Types and Approaches
of Research, Research Methods versus Methodology,
Research Process, Criteria of Good Research, and
Problems Encountered by researcher; Research Design and
Sampling: Meaning and Objective, Classification of
Research Design, Characteristics of Sampling, Steps in
Sampling design, Types of sampling, Criteria for Selecting
Sampling Procedure; Collection of data and Scaling
Techniques: Primary and Secondary data, Methods of data
collection, Coding, Tabulation & Classification of Data,
Measurement Scales, Sources of Error in Measurement
scales, Meaning and Classification of Scaling,Analysis and
Testing of Hypothesis: Meaning and Concepts, Testing of
Hypothesis: Parametric & Non- Parametric teats,
Multivariate Analysis Techniques. Interpretation and Report
Writing: Meaning and Techniques of Interpretation,
Precautions in Interpretation, Report writing, Types of
reports, Process of report writing, Mechanics of writing a
research report, Role of IT in Research.
References:
1. C.R.Kothari, Research Methodology, New Age Publication,
2001
2. Cooper & Schindler, Graduate Research Method, Tata McGraw
Hill, 2003
3. Anderson, Statistics for Business and Economics, Sweeney
and Williams, 1988
4. K. N. Krishnaswamy, AppaIyer Siva kumar, Management
Research Methodology, Pearson Education, 2010.
5. C.M. Chaudhry, Research Methodology, RBSA Publisher,
2009.
MB2202 FINANCIAL MANAGEMENT [3 1 0 4]
Introduction: Meaning, Functions and Objectives of
Financial Management, Profit Maximization and Wealth
Maximization, Changing Role of Finance Managers;Time
Value of Money; Risk and Return: Single Asset, Portfolio;
Working Capital Management: Nature of Working Capital,
Trade- Off Between Profitability and Risk, Computation of
Working Capital, Financing of Working Capital;
Management of Cash: Motives for Holding Cash, Objectives
of Cash Management, Factors Determining Cash Needs,
Cash Management: Basic Strategies, Cash Management
Techniques/ Processes, Marketable Securities; Receivables
Management: Introduction, Objectives, Credit Policies,
Collection Policies, Nature of Functions of Factor, Types of
Factoring, Utility of Factoring as a Source of Finance,
Forfeiting; Inventory Management: Objectives, Techniques;
Dividend Policy Decision: Introduction, Modigliani and Miller
(MM) Hypothesis, Walter's Model, Gordon's Model,
Determinants of Dividend Policy
09
References:
1. M.Y. Khan and P.K.Jain, Financial Management, Tata McGraw
Hill, 2007
2. Paul D. Kimmel, J.Jerry , Weygandt, E.Donald, Kieso ,Financial
Accounting : Tools for Business Decision Making ,Wiley
Publication, 2008
3. Brealey& Myers, Principles of Corporate Finance, Tata McGraw-
Hill Publication, 7th Edition, 2008
4. I M Pandey , Financial Management, Vikas Publishing House,
2008
5. Dr. P. Periasamy, Financial Management: Principles and
Practices, Tata McGraw Hill, 2008
MB2203 HUMAN RESOURCE MANAGEMENT
[4 0 0 4]
Introduction to HRM: Meaning, Significance, Objectives;
Evolution and Development of Personnel Management and
HRM; Key Roles, Functions and Activities of HRM; Strategic
HRM; Acquiring Human Resources: HR Planning, Job
Design, Job Analysis, Role Analysis; Recruitment and
Selection; Induction, Orientation, Placement and Retention;
Performance Appraisal & Compensation: Performance
Measurement and Reward Systems, Methods, Job
Evaluations, Compensation Administration; Incentive Plans
and Fringe Benefits; Training and Developing Human
Resources: Phases of Training, Need Assessment, Training
Methods and Evaluation, Career Planning and
Development; Succession Planning; Managing Industrial
Relations& Contemporary issues in HRM: Dynamics of
Industrial Relations; Discipline and Grievance Management;
Collective Bargaining; Trade Unions; Industrial Disputes.
Virtual organizations; Work-life Balance, Human Resource
Accounting and Audit; HRM and Technology
References:
1. BiswajeetPatnayak, Human Resources Management, Prentice
Hall of India, 2000.
2. VSP Rao, Human Resources Management: Text and Cases,
Excel Book Publication, 2001.
3. L.M.Prasad, Human Resource Management, Jain Book Depot,
2005.
4. N.P.Agarwal, R.K.Tailor, Human Resource Management, RBSA
Publishers, 2009.
MB2204 PRODUCTION & OPERATIONS
MANAGEMENT [4 0 0 4]
Introduction to Production Management: Nature and
Scope, Process, Planning and Design Facility Location,
Types Manufacturing Systems & Layouts, Layout Planning
and Analysis, Production Planning and Control; Introduction
to supply chain management: important trends interlinking
operations and supply chain management; business
process; mapping business processes; measuring process
performance; strategies for business process
improvement;; Capacity Planning and Material
Management: Models, Process Planning, Aggregate
Planning, Scheduling, Production Control, Storage and
Retrieval System, Material Handling, Inventory Control
Techniques, JIT Network; Maintenance Management: Work
Study, Method Study, Work Measurement, Work Sampling,
Work Environment-Industrial Safety, Computer Aided
Manufacturing (CAM) Systems; Total Quality Management:
Concept and Objectives of Total Quality Management
(TQM), International Quality Certification and Other
standards
References:
1. N.P. Agarwal, K. R. Tailor, Operation and Production
Management,RBSA Publishers, 2009
2. Khandelwal, Gupta, Ahmad, Agarwal, Operation and
Production Management, Ajmera Book Company, 2ndEdition
,2009.
3. T. Hill, Operations Management, Palgrave Publication, 2000
4. A Haleem, Production and Operations Management, Galgotia
Books, 2004
MB2205 BUSINESS ETHICS [3 0 0 3]
Business Ethics: Nature, scope and purpose of ethics;
Relevance of values; Importance of Ethics & moral
standards; Ethics & Moral Decision Making; Ethical Issues:
Related with Advertisements, Finance, Investment,
Technology; Secular versus Spiritual Values in
Management; Work ethics, concept of Swadhram;Indian
Ethos: Need, purpose & relevance of Indian Ethos; Salient
features (Brain Stilling, Total Quality Mind, Intuition,
Intellectual rational brain V/s Holistic-Spiritual Brain, Holistic
Approach for Managers in Decision Making; Gandhian
approach in Management and Relevance of Bhagvad Gita in
Management
Gandhiji's doctrine of Satya&Ahinsa, Concept, importance,
Doctrine of Karma i..eNishkamaKarmayoga, Guna Theory
(SRT i.e. Sat, Raj & Tam Model), Theory of Sanskaras,
Bhagvad Gita & Self-Management; Corporate Ethics:
Corporate Social Responsibility, production, marketing,
fiancé HR, IT issues in Corporate Ethics.
References:
1 Mehta, Dayal, Sharma, Business Ethics and Ethos, Ramesh
Book Depot,2010.
2 Prof. P. S. Bajaj & Dr. Raj. Agarwal, Business Ethics: Indian
Perspectives, Wiley India Editor, 2010.
3 A.R Rao, Business Ethics and Professional Values, Excel
Books, 2006.
MB2206 BUSINESS LAWS [3 0 0 3]
The Companies Act, 1956: Company with Meaning &
Characteristics and Kinds, Corporate Veil, Registration &
Incorporation-Memorandum of Association, Articles of
Association; Functioning of Company: Prospectus, Shares,
Shareholders & Members, Directors: Position, appointment,
removal, power & duties, Meetings; The Consumer
Protection Act, 1986: Definitions of Consumer, Person,
Goods, Service, Trader, Manufacturer, Meaning of
Consumer Dispute, Complaint, Unfair Trade Practices,
Restrictive Trade Practices; Consumer Protection Councils;
Consumer Disputes Redressal Agencies: Partnership Act,
10
1932: Nature of partnership, Relations of partners to one
another and to third parties, Incoming and outgoing
partners, Dissolution of firm, Registration of firms. Intellectual
Property Rights: Introduction, Characteristics, & Types,
Intellectual Property Laws in India; Trade Marks Act, 1999,
Patent Act, 1970, Copyright Act, 1957.
References:
1. AkhileshwarPathak, Legal Aspects of Business, Tata McGraw-
Hill, 2007
2. P. Saravanavel& S. Sumathi, Business Law for Management,
Himalaya Publishing house, 2004.
3. P. Kasliwal, Intellectual Property Rights, CBC, First Edition,
2009.
4. M C Kuchhal, Business Law, Vikas Publishing House, 4th.
Edition, 2005.
5. K. R. Bulchandani, Business Law, Himalaya Publishing house,
2009.
MB2207 OPERATIONS RESEARCH [3 0 2 4]
Operations Research: Evolution, methodology and role in
decision making, Linear programming, Formulation of
Problem, special cases in simplex method, infeasibility,
degeneracy; Transportation problems: Special cases in
transportation problems, unbalanced problems,
degeneracy, maximization objective and multiple optimal
solutions, assignment problems including traveling
salesman's problem;Sensitivity Analysis: Simulation,
Decision theory: decision making under uncertainty and risk,
Bayesian analysis, decision trees;Game theory: pure and
mixed strategy games; principle of dominance, two person
zero sum game, Queuing theory, Poisson distributed arrivals
and exponentially distributed service time model; Sequential
Analysis: Meaning, methods of analysis, Quantified
Judgment Theory.
References:
1 John M. Nicholas, Project Management For Business And
Technology, Pearson Education, 2000.
2 Jack R Meredith, Project Management A Managerial Approach,
JW & Sons, 2006.
3 Prasanna Chandra, Projects: Planning, Analysis, Financing,
Implementation & Review, Tata Mc-Graw Hill, 2002
MB2208 MANAGEMENT INFORMATION
SYSTEM [3 0 0 3]
Introduction to Information Systems: MIS, role and
importance, manager's view of information systems;
Strategic uses of information systems and information
technology, planning and development of information
Systems. Business process engineering, Systems analysis,
and design; Approaches to alternative applications
development Trends in information systems and
technology, Files and data base management; applications
of information systems - applications of operational Tactical
and strategic information system to business; Decision
support systems and experts systems, Information
technology; security and ethical issues. The management of
information system - organization of information systems;
choice of management information system and information
technology.
References:
1. James O'Brien, Management Information System, Tata
McGraw Hill, 2010.
2. Sadagopan, Management Information System, Prentice Hall,
2003.
THIRD SEMESTER
COMPULSORY SUBJECTS
MB2301 STRATEGIC MANAGEMENT [3 0 0 3]
Introduction: Strategic Management-Concept,
Importance of strategic Management, Strategy &
Competitive Advantage, Strategic Management Process,
Strategic Decision Making; Business policy: Evolution of the
concept. Difference between business policy and strategic
management. Corporate governance- concept, issues,
models, evolution and significance; Scanning the
Environment: Environmental Scanning and Industry
Analysis- Porter's Approach, Strategic Groups, Strategic
Types; Internal Scanning; Organizational Analysis:A
Resource-Based Approach to Organizational Analysis,
Value-Chain Analysis;Strategy Formulation: Situation
Analysis-SWOT Analysis; Business Strategy- Porter's
Competitive Strategies.
References:
1. Thompson & Strickland, Strategic Management-Concepts and
Cases; Tata McGraw Hill Publishling,12th Edition, 2001
2. Garth Saloner, Andrea Shepard and Joel Podolny: Strategic
Management, John Wiley & Sons, 1st Edition, 2001.
MB2302 INTERNATIONAL BUSINESS
MANAGEMENT [3 0 0 3]
Introduction to India's Foreign Trade: Trends and
developments; Commodity composition and direction,
India's foreign trade in global context; Import Substitution
and Export Promotion Policies Export Incentives-duty
exemption schemes, EPCG, duty draw backs; Role of
commercial banks in foreign trade; Deferred payment
system; EXIM Bank; Export credit insurance and ECGC;
International Marketing: An Introduction Concept of
International Marketing, International Marketing vs.
Domestic Marketing, International Marketing Environment,
International Marketing Strategies, GLOCAL Marketing;
International Financial Markets and Instruments:
International capital and money market instruments and
their salient features; Integration of financial markets and
approach; Arbitrage opportunities; Role of financial
intermediaries; International Money Market Instruments and
Institutions: GDRs, ADRs, IDRs, Euro Bonds, Euro Loans,
Repos, CPs, derivatives, floating rate instruments, loan
syndication and Euro deposits; IMF, IBRD, Development
Banks.
11
MB2281 TERM END PROJECT [0 0 10 5]
Projects relating to the academic material covered in this
semester in various subjects will be done by the students
and will carry 2 Credits. The Projects will embody the
learning till that semester.
References:
1. Allan Shapiro, Multinational Finance, PHI Learning Publishing,
2008.
2. P.G. ApteInternational Finance, Tata McGraw Hill, 2009.
3. David Eiteman, Arthur Stonehill, Michael Moffett, Multinational
Business Finance, Pearson Education, 2006.
MB2303 ENTREPRENEURSHIP [3 0 2 4]
Introduction to Entrepreneurship: Meaning, Importance,
Qualities, nature, types, traits, culture, Entrepreneurship
development; Evolution of Entrepreneurs:Entrepreneurial
promotion, Training and developing motivation factors,
mobility of Entrepreneurs, Entrepreneurial change;Creating
and starting the venture: Steps for starting a small industry,
selection of types of organization, venture capital, sources of
managerial and financial support for Entrepreneurs;
Managing, growing and ending the new venture: Preparing
for the new venture launchearly management decisions
Managing early growth of the new venture- new, venture
expansion strategies and issues, Going public, ending the
venture; Entrepreneurship Development and
Government:Role of Central Government and State
Government in promoting Entrepreneurship, Introduction to
various incentives, subsidies and grants.
References:
1 Vasanth Desai, Dynamics of Entrepreneurial Development and
Management, Himalaya Publishing House, 2007.
2 SatishTaneja,,Entrepreneur Development, New Venture
Creation, 2007.
3 Robert D.Hisrich, Michael P.Peters, Entrepreneurship
Development, Tata McGraw Hill, 2010.
MB2381 SUMMER PROJECT [0 0 12 6]
At the end of second semester examination, every student of
MBA will undergo on-the-job practical training in any
manufacturing, service or financial organization. The training
will be of 8 weeks duration. The College/Institute will facilitate
this compulsory training for students. During the training, the
student is expected to learn about the organization and
analyse and suggest solutions of a live problem. The
student, after the completion of training will submit a report
to the College/Institute, which will form part of third semester
examination. However, the report must be submitted by the
end of August during third semester so that it is evaluated
well in time and third semester results are not delayed. The
report should ordinarily be based on primary data. It should
reflect in depth study of micro problem, ordinarily assigned
by the organization where student undergoes training.
FOURTH SEMESTER
MB2401 STRATEGIC MANAGEMENT AND
CORPORATE GOVERNANCE [3 1 0 4]
Strategy Formulation: Cooperative Strategies; Corporate
Strategy-Directional Strategy, Portfolio Strategy, and
Parenting Strategy, Functional Strategy and Strategic
Choice; Strategy Implementation: Organizing for Action,
Staffing and Directing, Global Issues for 21st.
Century; Evaluation and Control: Evaluation and Control
in Strategic Management, Measuring Performance,
Strategic Information Systems, Problems in Measuring
Performance, Guidelines for Proper Control; Strategic
Alignment: creating awareness- articulation- Evaluation and
Strategic alignment- Infrastructure development and
deployment- Leadership, measurement and refinement;
Emergence of IT as a strategic issue: Role of IT in Business
Transformation, Internal & External Factors influencing the
transformation, Evolution of IT from a supporting function to
a business.
References:
1. J. David Hunger & Thomas L. Wheelen, Strategic Management,
Addison Wesley Longman, 2010.
2. AzharKazmi, Business Policy & Strategic Management, Tata
McGraw Hill, New Delhi, 2009.
3. Thompson & Strickland, Strategic Management-Concepts and
Cases; Tata McGraw Hill Publishling, New Delhi; 12th Edition.
2001
4. Garth Saloner, Andrea Shepard and Joel Podolny: Strategic
Management, John Wiley & Sons, 1st Edition, 2001.
MB2402 PROJECT MANAGEMENT [2 0 2 3]
Introduction to Project Management: Definition,
functions, evolution of project management, classification of
projects, product life cycle, project appraisal, managing
risks in projects; Project Feasibility Study: Developing a
project plan, market and technical analysis, financial
analysis, evaluation of project proposals, risk analysis,
sensitivity analysis and social cost benefit analysis; Project
Planning: Planning fundamentals, project master plan, work
breakdown structure and other tools of project planning,
work packages, project organization structures and
responsibilities; Project Scheduling, CPM, PERT &
Resource Allocation: Tools and techniques for scheduling
development, crashing of networks, time- cost relationship;
Project Cost Estimation & Budgeting: Cost estimating
process, elements of budgeting, project cost accounting
and management information systems, cost schedules &
forecasts, project control
12
***** OPEN ELECTIVE [3 0 0 3]
Student have to choose a basket of open electives offered
by other departments.
References:
1. John M. Nicholas, Project Management for Business and
Technology, Pearson Education, 2010.
2. Jack R Meredith, Project Management A Managerial Approach,
JW & Sons, 2005.
3. Prasanna Chandra, Projects: Planning, Analysis, Financing,
Implementation & Review, Tata Mc-Graw Hill, 2010.
MB2482 DESSERTATION [0 0 8 4]
Introduction: All MBA students are required to work on an
independent dissertation and complete it by the end of third
semester. All students need to submit a proposal and begin
dissertation work in the second semester itself. The thesis
work will be done under guidance of a faculty member and
must be submitted before the notified dates. Evaluation
Process: There will be double evaluation of the University
examination for each course and the dissertation, which
includes a viva voce. The internal examiner is generally the
teacher of the course, or guide while the external examiner is
a media academic/professional. The average of marks
given by these two examiners shall be the marks awarded to
the candidate in the paper concerned / dissertation.
***** OPEN ELECTIVE [3 0 0 3]
Student have to choose a basket of open electives offered
by other departments.
ELECTIVE PAPERS
In III and IV semesters Students have to choose-
• Two electives from a stream of first specialization
• Two electives from a stream of second specialization
• One electives from the open electives
ELCTIVES (FINANCE AREA)
MB2350/MB2450 SECURITY ANALYSIS
AND PORTFOLIO MANAGEMENT [3 0 0 3]
Investment: Concept of investment-investment objectives,
characteristics of investments, investment avenues, Motives
of investment, Types of investors, investment vs.
speculation, and gambling vs. speculation; Pricing and
Valuation of securities: Valuation of Equity, holding period,
constant growth model, multiple growth model, dividend
discount models. Valuation of Bonds, Coupon Rate, Current
Yield and Yield to Maturity; Introduction to portfolio
management: Need for portfolio management and Portfolio
Management Process & Analysis. Expected Return of a
Portfolio, Risk of a Portfolio, Asset allocation process;
Models for portfolio management: Markowitz model,
Sharpe's Single Index Portfolio Selection Method, Capital
Asset Pricing Model, Arbitrage Pricing Theory; Analysis for
performance evaluation: Fundamental Analysis- Economic
analysis, Industry analysis, Company analysis and Technical
analysis, Dow Theory, Support and Resistance Level,
Moving Average, Relative Strength Index.
References:
1. William F Sharpe, Gordon J Alexander, and Jeffery V Baily,
Investments, Prentice Hall, 6th Edition, 2009.
2. Prasanna Chandra, Investment Analysis and Portfolio
Management, Tata McGraw Hill, 3rd Edition, 2009.
3. Mark Hirschey and John Nofsinger, Investments Analysis and
Behavior, Tata McGraw- Hill, 2008.
MB2351/MB2451 CORPORATE FINANCE,
MERGERS AND ACQUISTIONS [3 0 0 3]
Introduction: The Financial System and the Corporation,
Consumption and Investments with and without Capital
Markets, Separation of Investment and Consumption: Fisher
Separation Theorem; Operational efficiency of Market
Places. Utility Functions. Cardinal Utility Function; Capital
Budgeting: Maximization Of Shareholder Wealth, The
Agency Problem, Advanced Capita Budgeting Techniques;
Portfolio Risk And Return: Measuring Portfolio Risk And
Return, Portfolio Diversification, Capital Asset Pricing Model
& Apt.(Arbitrage Pricing Theory)Option Pricing Theory,
Efficiency Of Capital Markets; Cost Of Capital And Capital
Structure: The Value Of The Firm. Abandonment Value,
Optimal Debt Equity in Multiperiod Case, Dividend Policy
Dividend, Valuation and Growth. Optimal Dividend Policy,
International Financial Management; Leasing & Acquisitions
Economics of Leasing: Legal and Accounting Treatment
Of Leasing Mergers.
References:
1. Brogg, Shever M, Accounting and Finance for small business,
John Wiley, 2006.
2. Bhattacharya, K M Bacis of Banking and Finance, Himalaya
Publishing, 2011.
3. Brealey, Richard A, Corporate Finance, Tata McGraw Hill, 2006.
MB2352/MB2452 BANKING SERVICE
OPERATIONS AND LEGAL ASPECTS [3 0 0 3]
The Organization and Structure of Banking Industry: The
Organization and Structure of Commercial Banking Industry,
Types of Banking, Role and Functions of Banks, Mergers
and Acquisitions Reshaping the Structure and Organization
of the Banking Sector. Changing Scenario of Banks:
Banker-Customer Relations, Know your Customer (KYC)
guidelines, Different Deposit Products, Principles of lending;
Corporate Banking: Nature, developments, consortium
finance, multiple banking arrangements and loan
syndication; Legal framework of regulation of banks: Control
over organization of banks Regulation of banking business-
Returns- Inspection and winding up Banking Regulation
Act, 1949 - RBI Act, 1934.Legal aspects of banking
operations Responsibility of paying banker- Collecting
13
banker - Indemnities- Bank Guarantees- Letters of Credit Bill
Finance; SARFAESI Act, 2002: Introduction Securitization
of financial assets Enforcement of security interest Banking
Ombudsman Scheme, 2002.
References:
1. Peter S Rose and Sylvia C. Hudgins, Bank Management &
Financial Services, Tata McGraw Hill, 7th Edition, 2010.
2. P.N. Varshney, Indian Financial System & Commercial Banking,
Sultan Chand & Sons, 2007.
3. Padmalatha Suresh and Justin Paul, Management of Banking
and Financial Services, Pearson, 2nd Edition, 2010
MB2353/MB2453 FINANCIAL DERIVATIVES,
PRODUCTS AND SERVICES [3 0 0 3]
Brief history and background of derivatives: Evolution
of Commodity, Currency, Stocks and Interest Rate
Derivatives. Structure of derivative markets, Types of
traders, Indian Derivatives Market; Mechanics of Derivatives
market: Background, Exchange Structure Requirements for
membership of various markets and exchanges, Exchange
revenue sources and costs, Regulation, reasons for trading:
risk management, speculation and arbitrage; Pricing
Derivatives: Assets, short selling, Forward price of an
investment asset, valuing forward contracts, futures on
commodities, interest rate futures, cost of carry model,
relationship between futures and spot price; Trading
Strategies involving Futures, Options and Swaps: Hedging
strategies using futures, basic option trading strategies,
Spreads and combination strategies, Currency and interest
rate swaps; Option Pricing: Factors affecting option prices,
put call parity, Pricing options: Black and Scholes model,
binomial trees.
References:
1. Robert W. Kolb, Futures, Options, and Swaps, Blackwell
Publishers, 3rd edition, 2008.
2. Robert A. Jarrow, and Stuart M. Turnbull, Derivative Securities,
South-Western College Publishing, 2nd edition, 2007.
3. John C Hull, Future, Options and Derivatives, Prentice Hall of
India, 2008.
MB2354/MB2454 INTERNATIONAL FINANCE [3 0 0 3]
Financial Management in a Global Perspective:
Increasing Independence in the Global Economy, Trends in
International Trade. Recent Developments In Global
Financial Markets, Liberalization, Challenges of International
Financial Management; International Monetary System and
Financial Markets: An overview of Balance of Payments and
International Monetary System. An Overview of International
Financial Markets, Exchange Rate Determination;
International Financial Management: Genesis international
flow of funds. Exchange rate mechanism, balance of
payment, Risk: political and country risk; Intricacies of
Foreign Exchange Markets: Structure and participants,
evolution of exchange control and foreign exchange market
in India. Exchange rate computations; Parity conditions and
borrowings in International Markets: Purchasing Power
Parity, Covered Interest Parity, Short term and long term
borrowings in international markets.
References:
1. Maurice Levis, International Finance, Routledge, 2009.
2. Allan Shapiro, Multinational Finance, PHI Learning Publications,
2008.
3. P.G. Apte, International Finance, Tata Mcgraw Hill, 2009.
4. David Eiteman, Arthur Stonehill, Michael Moffett, Multinational
Business Finance Pearson Education, 2006.
MB2355/MB2455 FINANCE FOR STRATEGIC
DECISION MAKING [3 0 0 3]
Introduction: Capital budgeting, capital structure for
achieving owners goals/interests. Product Mix Strategies;
Management buy-out: Leveraged buyout, going private,
Share repurchase, Buy in, dividend policy vs. cash holding;
Strategies: Conservative, Aggressive Corporate Expansion
techniques: Mergers, amalgamation, Takeover, Foreign
franchise- motives and strategies Divestment techniques:
Sell-off, De-merger; Strategies for retaining control of
ownership: Tools and techniques for retaining control of
ownership, Inviting white knight; Poison pill, Business
alliance, Joint venture; Strategies for risk management
Opportunities for foreign trade and investment: Risk in
international projects.
References:
1. J. David Hunger & Thomas L. Wheelen, Strategic Management,
Addison Wesley Longman, 2010.
2. AzharKazmi, Business Policy & Strategic Management, Tata
McGraw Hill, New Delhi, 2009.
3. Thompson & Strickland, Strategic Management-Concepts and
Cases; Tata McGraw Hill Publishling, New Delhi; 12th Edition.
2001
MB2356/MB2456 FINANCIAL SYSTEM AND
CAPITAL MARKET OPERATIONS [3 0 0 3]
The Financial System: An Introduction, Components of
the Formal Financial System, key elements of a well-
functioning financial system, financial system designs,
nature and role of financial institutions and financial markets;
Reforms in the financial system: Indian financial system in the
pre reform period, objectives, macroeconomic frame work;
Capital Markets: Organization and structure of markets-
Primary market and secondary market, Role of Stock
Exchanges in India, Dematerialization of securities, Brokers
and their role in Capital Market, Secondary; Regulations for
Public Issue: SEBI guidelines for public issue, IPO Process,
Conventional Method versus Book Building Route, DIP
Guidelines, Public Issue versus Private Placement, Listing
Eligibility Requirements, IPO Process; Legal Frame Work:
SEBI Act, Insider Trading Regulations, Corporate
Governance Guidelines, Buy Back of Shares, ESOPs,
Investor Protection Guidelines.
References:
1. M.Y. Khan, And P. K. Jain, Indian Financial System, Tata
Mcgraw Hill, 2009.
2. L.M. Bhole, Indian Financial Systems And Markets, Tata
Mcgraw Hill, 2009
3. Kohn Meir, Financial Institutions And Markets, Tata Mcgraw Hill,
2009.
14
4. Prasanna Chandra, Investment Analysis And Portfolio
Management, Tata Mcgraw Hill, 3rd Edition, 2009.
5. Donald E Fisher And Ronald J. Jordon, Security Analysis And
Portfolio Management, Prentice Hall, 6th Edition, 2009.
ELECTIVE (HUMAN RESOURCE MANAGEMENT)
MB2357/MB2457 PERFORMANCE MANAGEMENT
[3 0 0 3]
Introduction to Performance Management: Concepts
and Issues, Role of Performance Management in
Organizational Development, Framework for Performance
Management; Performance Management Systems
implementation: Determinants of performance,
performance dimensions, approaches to measuring
performance, diagnosing the causes of poor performance,
differentiating task from contextual performance;
Performance management & employee development:
Personal development plans, 360 degree feedback as a
developmental tool, performance management & reward
systems, performance linked career planning & promotion
policy; Performance Management System and HRD
Systems: Role of the HRD Department, biases of HRD
department and its impact on the effectiveness of the
appraisal system; Performance linked Compensation
Management & performance consulting: Development,
First, Second, Third generation Balanced scorecard, key
components. Performance consulting: concept, the need
for performance consulting.
References:
1 Herman Aguinis, Performance Management, Pearson
Education, 2007
2. Armstrong, Performance Management: Key Strategies and
Practical Guidelines, Kogan Page, 2006.
3. T.V. Rao, Appraising and Developing Managerial Performance,
Excel Books, 1999.
MB2358/MB2458 TRAINING & DEVELOPMENT
AND CAPACITY BUILDING [3 0 0 3]
Introduction to Employee Learning and Development
in Organizations: Learning, the forces influencing working
& learning, classification of learned capabilities, learning
theories-reinforcement theory; Training & Learning:
Introduction, relationship, meaning, designing effective
training, forces influencing working & learning, training
practices, strategic training, training needs assessment;
Training Methods: Traditional training methods:
presentation methods, hands-on methods, group building
methods. Choosing training methods; Evaluation of Training
& Employee development: Reasons for evaluating training,
overview of the evaluation process, outcomes used in the
evaluation of training programs, determining whether
outcomes are good; Contemporary issues in Learning &
Development: The future of learning & development:
introduction, learning for virtual work arrangements, focus in
content & use of multiple delivery methods.
References:
1. G. Pandunaik, HRD Solutions for excellence-T&D, Text
Research & Cases, Excel Books, 2001.
2. Lynton R.P &PareekUdai, Training for Organizational
Transformation, Sage Publication, 2000.
3. Rae Leslie, How to plan and design training programmes,
Infinity Books, 2003.
MB2359/MB2459 STRATEGIC HRM [3 0 0 3]
Understanding Strategic HRM: Traditional vs. strategic
HR, Typology of HR activities, "best fit" approach vs. "best
practice" approach, HR strategy and the role of national
context; Aligning HR systems with business strategy:
Sustained competitive advantage, how HR adds value to the
firm, HR as sacarce resource, non-substitutable resource,
linking HRM practices to organizational outcomes
assessing and reducing costs; HR Strategy in work force
utilization: Efficient utilization of human resource, cross
training and flexible work assignment, work teams, non-
unionization, strategies for employee shortages, strategies
for employee surpluses; Evaluating HR Function: Overview
of evaluation, scope, strategic impact, purpose of
measuring cost and benefits of HRM, approaches to HRM
performances, employee wastage and turn over rates, cost
of absenteeism, measuring human resource cost; HR Score
card: HR as a strategic partner and measurement challenge,
seven step model for implementing HR strategic role,
creating an HR score card, measuring HR alignment.
References:
1 Charles R Greer, Strategic Human Resource Management- A
General Managerial Approach, Pearson, 2002.
2. Jeffrey A Mello, Strategic Human Resource Management, South
western Thomson Learning, 2006.
MB2360/MB2460 ORGANIZATION DEVELOPMENT
AND MANAGEMENT OF CHANGE [3 0 0 3]
Introduction: Definition, Introduction & Foundations of
Organizational Development: Conceptual Framework of
OD, History of OD, First order & Second order Change,
Values; Managing the OD Process: Components of OD
process, Diagnosis, Diagnosing the system, its subunits &
processes, diagnosis using the Six-box Organizational
Model, the program management concept: phases of OD
programs; OD Interventions: Definition, factors to be
considered, choosing & sequencing intervention activities,
classification of interventions: individual, group;
Organizational Change: Concept, Scope, Models and
Theories of Planned Change: Force Field Analysis, Systems
Theory, Normative Reduction Strategy, Resistance to
Change; Contempory Issues: The Future & OD: The
changing environment, Fundamental strengths of OD,
Implications of OD for the client, ethical standards in OD, OD'
future, OD consultants role, issues in consultant-client
relationship.
References:
1 Dr. Bhupen Srivastava, Organization Design & Development:
Concepts & applications, DreamTech Press, 2007.
2. Margulies, N. & Raia, A.P, Organization Development-Values,
Process & Technology, Tata Mcgraw Hill, 1997.
15
3. Aniruddh Banerjee & RajlakshmiSaikia, OD Intervention and
Change Management: In search of Rhythm Devine, The Human
Factor, 2006.
MB2361/MB2461 COMPENSATION MANAGEMENT
[3 0 0 3]
Introduction: Compensation meaning, objectives, nature
of compensation, types of compensation, compensation
responsibilities, compensation system, design issues:
compensations philosophies, compensation approaches;
Compensation Management: Strategic compensation
planning, determining compensation, development of a
base pay system, job evaluation systems, the compensation
structure; Variable Pay & Executive compensation: Strategic
reasons for incentive plans, administering incentive plans,
individual incentive plans-piecework, standard hour plan,
bonuses, merit pay, group incentive plans-team
compensation; Employee Benefits and Allowances:
Benefits: meaning, strategic perspectives on benefits-goals
for benefits, benefit need analysis, funding benefits,
benchmarking benefit schemes, nature & types of benefits;
Statutory provisions/legal framework: Wage legislation in
India: Payment of wages act; Minimum wages act; Bonus
act; Social security legislation-PF, ESI, Gratuity, Pension etc.
References:
1 Michael Armstrong, Employee Reward, Universities press India
Limited, 2005.
2. BD Singh, Compensation & Reward Management, Excel
Books, 2007.
3. ErSoni, Shyam Singh, Compensation Management, Excel
Books, 2009.
MB2361/MB2462 ORGANIZATION DYNAMICS
AND LEADERSHIP [3 0 0 3]
Group Dynamics: Organization Dynamics - concept and
nature, Foundations of Group Dynamics, Understanding
Groups, Group Development and Cohesiveness, Group
Performance and Decision Making; Role and Power
Dynamics: The Concept and Systems of Roles, Role
Analysis, Bases of Power, The Process of Empowerment,
Decentralization & Delegation; Organizational Dynamics:
Organizational Culture, Social Responsibilities of
Organizations, Organizational Ethics and Values, Process of
Learning Organizations, Inter-Organizational Dynamics,
Cross Cultural Dynamics; Conflict Management and
Negotiations: Traditional vis-à-vis Modern view of conflict
Types of conflict Intrapersonal, Interpersonal, and
Organizational; Nature of Leadership Leadership
effectiveness, Managers as Leaders, Theories of
Leadership, Perspectives on effective leadership behavior
Ohio state leadership studies, Michigan leadership studies.
References:
1. Kalia HL, Organizational Dynamics at work, B.R. Publishing
Corporation, 2010.
2. Donelson R Forsyth, Understanding Group Dynamics, Cenage
Learning, 2012
3. Keith Davis, Human Behavior at Work, McGraw Hill, 2006.
4. Edgar H. Schein, Organization Culture and Leadership, John
Wiley and Sons, 4th Edition, 2010.
5. Bohlander, Snell & Sherman, Managing Human Resources,
Princeton Hall, 2002.
MB2363/MB2463 INTERNATIONAL HUMAN
RESOURCE MANAGEMENT [3 0 0 3]
Introduction: Reasons for going global, approaches,
difference between domestic & international HRM,
internationalization of HRM: Socio-cultural context,
organizational dynamics & IHRM; Recruitment, Selection &
Staffing in International Context: International managers-
parent country nationals, third country nationals, host
country nationals, third country nationals, advantages &
disadvantages of different selection methods; Performance
Management: A conceptual background, constraints in
global attainment, performance management cycle,
models, performance & appraisal in IHRM appraisal of
expatriate; Training & Development in International Context:
Context backdrop of international training, current scenario
in international training & development, training &
development of international staff, types of expatriate
training; International compensation & Labor Relations:
Forms of compensation & factors that influence
compensation policy, key components of international
compensation policy.
References:
1 Evans, Pucik, Barsoux, The Global Challenge-framework for
international human resource management, Tata McGraw-Hill,
2010.
2. Peter J Dowling, Denice E Welch, International Human Resource
Management, Cengage Learning, 2007.
3. PL Rao, International Human Resource Management, Excel
Books, 2008.
MB2364/MB2464 INDUSTRIAL RELATIONS [3 0 0 3]
Industrial relations Introduction: Introduction,
Complexity of industrial relations, conflict, industrial relations
asa field of study, pluralism, Dunlop's Industrial Relations
System, Characteristics of the Indian IR system; Industrial
Relations System in India: Labor Policy: introduction,
Phases of labor policy till sixth policy. Settlement of Disputes:
Role of the state, the dispute settlement machinery and
itinstruments, legislations; Collective Bargaining: Definition,
Nature and Flexibility, theories, problems, objectives of
bargaining, environment of collective bargaining, pre-
conditions, legality, structure of bargaining; Grievance
Handling and Labor Welfare: Grievance handling, causes of
grievances, formal systems, labor welfare. Concept of labor
welfare, development in labor welfare, welfare provisions,
social security; Workers' Participation in Management: What
is participation, why participation, participation in India,
failure and its reasons, role of industry in workers
participation.
References:
1. Labour Problems in the Industrialization of India: Charles
Harward University Press, Cambridge.
2. CK Jhohari, Shtirm, Unionism in a Developing Economy, Centre
of Industrial Relations, New Delhi, 2009.
3. Van Duseen Kenned Manaktalas, Unions, Employers and
Government, Tata McGraw Hill, 2010.
16
ELECTIVE (MARKETING)
MB2365/MB2465 PRODUCT AND BRAND
MANAGEMENT [3 0 0 3]
Product Management: Marketing Mix and Product
Strategy Integrated Approach, Levels of a Product,
Product-Mix Decisions; Product Offering Decisions: New
Product Development, Product Life Cycle Management,
Category Management; Strategic Brand Management:
Concept of a Brand, Brand Name, Types of Brands, Brand
Image, Identity, Personality and Brand Positioning; Brand
Equity Management and Brand Valuation: Brand Loyalty,
Brand Equity and Brand Building, Managing, Financial
Evaluation and Accounting for Brands; Growing and
Sustaining Brand Equity: Introducing and Naming New
Products and Brand Extensions, Managing Multi-Brand
Portfolios, Managing Brand Decline and revitalization,
Building Global Brands.
References:
1. Kevin Lane Keller, Strategic Brand Management, Kogan Page,
2008.
2. Ulrich, Product Design and Development, Tata Mcgraw-Hill,
2009.
3. S.A. Chunawalla, Brand Management, Himalaya Publishing
House. 2008.
4. David A. Aaker, Building Strong Brands, The Free Press, 2010.
MB2366/MB2466 CONSUMER BEHAVIOR [3 0 0 3]
Introduction to Consumer Behavior: Consumer
Behavior Strategic Applications, Consumer Research and
Market Segmentation, Key Determinants of Buyer Behavior,
Family Influences, Group Influences, Cultural Influences and
Social Class Influences on consumer behavior;
Understanding Buyer Behavior: Consumer Motivation,
Perception, Learning and Personality, Formation and
Modification of consumer attitudes; Consumer Decision
Making Process: Consumer Decision Process- Situational
Influences, Problem Recognition, Information Search,
Evaluation of Alternatives and purchase, post-purchase
process; Models of Consumer Behavior: Traditional models,
contemporary models- Nicosia model, Howard Sheth
model, Engel-Blackwell-Miniard model; Organizational
buying behavior and consumerism: Influences on
organizational buying Behavior & organizational Buying,
Behavior Process, ethical issues in consumer behavior.
References:
1. Schiffman And Kanuk: Consumer Behavior, Pearson Prentice
Hall, 2009.
2. Solomon, Consumer Behavior Buying, Having, And Being,
Pearson Education, 2010.
3. Del I Hawkins, Roger J Best, Kenneth A Coney, Amitmookerjee,
Consumer Behavior: Building Marketing Strategy, Special
Indian Edition, Tata Mcgraw-Hill, 2010.
MB2367/MB2467 CONSUMER RELATIONSHIP
MANAGEMENT [3 0 0 3]
Introduction to Customer Relationship Management:
Definition and Significance of Customer Relationship
Marketing, CRM Internal and External Considerations, CRM
Strategy Planning, Customer Satisfaction Index, Customer
Life Time Value and Customer Equity, Relationship Life
Cycle; Building Customer Relationship Management:
Requisites for Effective Customer Acquisition, Customer
Interaction Management, Customer Retention Process;
CRM Process: Introduction and Objectives of a CRM
Process, CRM Business Transformation, CRM Process for
Marketing Organisation, Insight into CRM and e-CRM; CRM
Implementation: Framework for Successful CRM,
Implementing CRM Process, Client/Server CRM Model,
Integration of CRM with ERP System, Barriers to effective
CRM; Trends and Issues in CRM: Integration of CRM with
Data Warehouse, Technology Challenges and Issues in
CRM, CRM in B2B, and B2C Markets
References:
1. Alok Kumar, Chabbisinha & Rakesh Kumar, Customer
Relationship Management: Concepts & Application, Biztantra,
2007.
2. H Peeru Mohamed, ASagadevan, Customer Relationship
Management- A Step-By-Step Approach, Vikas Publishing
House Private Limited, 2008.
3. Davis F. W., Mandrodt K. B., Building a Customer Responsive
Organization The Quality Way, Maya Blackwell Imprint, 2006.
MB2368/MB2468 RURAL MARKETING [3 0 0 3]
Introduction to Rural Marketing: Rural Marketing
Perspectives, Opportunities and Challenges, Profile of
Urban/Rural Markets, Rural Marketing Environment;
Tapping Rural Market: Rural Consumer Behavior, Rural
Market Research, Segmenting, Targeting, and Positioning in
Rural Markets; Rural Marketing Mix-I: New Product
Development for the Rural Market, Rural Market and
Product Life Cycle, Product Strategy in Rural Markets,
Pricing Strategy in Rural Markets; Rural Marketing Mix-II:
Distribution Strategy in Rural Markets, Organised Rural
Retailing, Communication Strategies for Rural Markets;
Future of Rural Marketing: Future of Rural Marketing in India,
Innovation in Rural Markets, IT for Sustainable Rural
Development.
References:
1. Balram Dogra and Karminder Ghuman, Rural Marketing-
Concepts & Practices, Tata McGraw Hill, 1st Edition, 2008.
2. Pradeep Kashyap, Siddharth Raut, The Rural Marketing Book,
Biztantra Publishing, 2011.
3. N. V. Badi and R.V. Badi, Rural Marketing, Himalaya Publishing
House, 2006.
MB2369/MB2469 RETAIL MARKETING [3 0 0 3]
Introduction to Retail Marketing: Retail Marketing in
India- Basic Concepts, Opportunities and Challenges, Retail
Organization and Retail Formats, Trends in Retailing;
Strategic Planning in Retailing: Identification of Consumer
Characteristics, Shopping Behavior, Targeting Customers
17
and Gathering Information; Marketing Strategies for
Retailing: Retail Branding Strategies, Role of Private Labels,
Retail Pricing and Retail Promotional Strategy, Retail
Salesperson; Store Location and Merchandise
Management: Retail Store Location Strategies, Trading Area
Analysis, Site Selection, Retail Store Design and Visual
Merchandising, Developing and Implementing
Merchandise Plans; Managing a Retail Business:
Operational Dimensions of Retailing, Management of
Service and Quality in Retailing, Human Resource
Management in Retail Organization, Integrating and
Controlling Retail Strategy.
References:
1. Berman, Barry and Joel R Evans, Retail Management, A
Strategic Approach, Pearson Prentice Hall, 2008.
2. Gibson G Vedamani: Retail Management: Functional Principles
and Practices, Jaico Publishing House, 2007.
3. David Gilbert, Retail Marketing Management, Prentice Hall,
2006.
4. Swapna Pradhan, Retailing management, Text & Cases, Tata
McGraw Hill, 2009.
MB2370/MB2470 INTEGRATED MARKETING
COMMUNICATION [3 0 0 3]
Introduction to Integrated Marketing Communications:
Role of IMC in Marketing Process, Promotion Mix and
Integrated Marketing Communications Program,
Developing and Control of marketing communication,
marketing communication planning procedure; IMC
Advertising Tools: Advertising objectives and planning,
Types of advertising, The advertising Agency, Creative
Strategy- Types of Appeals, Message Strategies and
Execution framework, Media Planning and Strategy,
Measuring Advertising effectiveness; IMC Promotional
Tools-I: Personal Selling, Sales Promotions-Trade
Promotions and Consumer Promotions, Web Advertising;
IMC Promotional Tools-II: Direct Marketing, Event
Marketing, Public Relations, Unconventional Promotional
Media; IMC Integration Tools: Implementation and
Evaluation of Integrated Marketing Program, Legal and
Ethical Considerations of Communication Strategies.
References:
1. George E. Belch & Michael A. Belch, Advertising & Promotions,
An Integrated Marketing Communications Perspective, Tata
McGraw Hill, 2009.
2. Clow Kenneth E, Baack Donald, Integrated Advertising,
Promotion and Marketing Communications, Prentice Hall of
India Private Limited, 2011.
3. Kruti Shah, Alan D. Souza, Advertising & Promotions: An IMC
Perspective, Tata McGraw Hill, 2005.
4. John Philip Jones, How to Turn Advertising Expenses into
Investments, Pearson Education, 2004.
MB2371/MB2471 GREEN MARKETING [3 0 0 3]
Green marketing concept, Creating organizational focus on
corporate citizenship, Consumption paradigms, Green
Packaging, Recycling, Eco-tourism, Green Production
Process; Corporate ecosystem review: Risks &
opportunities arising from ecosystem change, Business &
ecosystems: Markets for ecosystem services, Issues and
opportunities for business in socially and environmentally
sensitive world, Social and environmental problems and
how they shape markets; Corporate ecosystem review:
Risks & opportunities arising from ecosystem change,
Business & ecosystems: Markets for ecosystem services,
Issues and opportunities for business in socially and
environmentally sensitive world, Social and environmental
problems and how they shape markets; Social and
environmental risk/liability management, Creating
capabilities: Social and environmental management tools,
technologies and system concepts; Environmental
Managements Systems, ISO 14001ISO 26000: Social
responsibility guidance standard, Global Compact
Principles Environmental Impact Assessment, Life Cycle
Analysis, Social Impact Assessment Understanding
ecological "footprint": Eco-tracking Designing for the
environment and "greening' the supply chains
References:
1. MithileshwarJha :Marketing Management,; Pearson
Education, 2007.
2. Namakumari, Marketing Management, MacMilan Publishers,
2005
3. Greg W. Marshall, Mark W. Johnson, Marketing Management,
Tata McGraw Hill, 2010.
ELECTIVE (INFORMATION TECHNOLOGY)
MB2372/MB2472 COMPUTER APPLICATION
IN MANAGEMENT [3 0 0 3]
Application of Computers: Working of a Computer
System, Evolution of Computers, Generations of Computer
Languages, Applications of Computers, Use of Computer,
Outsourcing Advantages and Disadvantages; Operating
System Concepts: Introduction, Types of Operating
System, Features & Functions of Operating System, Basics
of Word Processing, Spreadsheets, Database
Management, Electronic Presentations;
Telecommunication Concepts: Networking Basics,
Topologies, LAN, MAN, WAN, OSI Model, TCP/IP
fundamentals, Internet, Intranet, Extranet and the World-
Wide Web, Introduction to Wi-Fi & Mobile Communications;
Financial Analysis using spreadsheets: Financial Functions-
PMT(), PV(), NPV(), FV(), IRR(),RATE(), DDB(), CTERM(),
SLN(), HLOOKUP(), VLOOKUP(), Data Tables; Computer
Applications in Finance using spreadsheets: Data Analysis,
Query, Charts, What-if-Analysis tools: Data Summarization.
References:
1. V Rajaraman, Fundamentals of Computers, Prentice-Hall of
India, 2004.
2. Alexis Leon, Fundamentals of Information Technology, Vikas
Publishing House, 2008.
3. Brian Williams, Using Information Technology, McGraw-Hill,
2010.
4. Francis J. Clauss, Corporate Financial Analysis with Microsoft
Excel, McGraw-Hill, 2009.
18
MB2373/MB2473 SYSTEM ANALYSIS
AND DESIGN [3 0 0 3]
System Concept and Information System Environment:
Definition, Characteristics, Elements of a System, Open and
closed System, Formal and Informal Information System,
Decision Support System; System Development Life Cycle:
Recognition of need, Impetus for system change, Feasibility
study, analysis, design, implementation, Post
implementation and maintenance. Role of System Analyst,
The Analyst/User Interface; System Planning and Initial
Investigation: Strategies for determining Information
requirement, problem definition and project initiation,
background analysis, fact analysis, review of written
documents; Information Gathering: Need, Information about
firms, information gathering tools: Interviewing, Arranging
the Interview, Guide to successful Interview, Types of
interview and questionnaires; Feasibility Study: System
Performance, Economic and Technical Feasibility, Input/
Output Forms Design, Hardware/Software selection.
References:
1. S.A Kelkar, Structured System Analysis and Design, Prentice
Hall, India, 2004.
2. Elias M.Awad,Systems Analysis and Design, Tata McGraw-Hill,
1997.
3. Charles S. Wasson, System analysis, design, and development:
concepts, principles, and practices, Wiley Interscience, 2005.
MB2374/MB2474 IT STRATEGY [3 0 0 3]
Introduction: Emergence of IT as a strategic issue, Role of
IT in Business Transformation, Internal & External Factors
influencing the transformation, Evolution of IT from a
supporting function to a business; Information System
Planning: Information System Plans in Context, global
perspective, Approaches in IS Planning, The IS Planning
Process, Managing IT evaluation, techniques & outcomes of
evaluation; The IT & Business Strategy Relationship: Factors
influencing the social dimensions of alignment between
business and IT objectives, the dynamics of alignment,
Strategy and the Internet; IT Strategy & the organizational
environment: IT and new organizational forms, IT and
organizational decision making, Integrating Knowledge
Management System into organizational; Strategic Planning
for IT: Managing IT for competitive advantage, the strategy
for applying IT, assessment, execution, quality control,
administration.
References:
1. Galliers,R.D., Strategic Information Management and strategies
in Managing Information Systems, Oxford Press, 2003.
2. McKenny, James, Waves of change: Business evolution
through Information Technology, Tata Mcgraw Hill, 2002.
3. Boar BH, The Art of Strategic Planning for Information
Technology, John Wiley & Sons, 2001.
MB2375/MB2475 INTRODUCTION TO
DATABASE MANAGEMENT [3 0 0 3]
File System and Databases: Introduction to files and file
system, Database System, Database Models, Types of
Database Systems: Client Server, Object Oriented,
Distributed DBMS, Advantages of DBMS; The Relational
Database Model: Database Architecture: Database
Abstraction, Data Independence, Integrity Rules, Relational
Database, Keys: Primary Key, Foreign Key, Alternate Key,
Candidate Key; Database Design: E-R Model, Designing
Tables from the ER model, Normalization: 1NF, 2NF, 3NF;
Structured Query Language: Creating tables, Select
Statement, Handling Null Values, ORDER BY clause,
WHERE clause, GROUP BY clause, Relational Operators,
Logical Operators, SQL Operators, Numeric Functions,
String Functions, Date Functions, Joining Tables, Views;
Database Security and Administration: Database Security,
Access Control, Access Controls on Views and Integrity
Constraint, The DBA's Managerial Role.
References:
1. RamezElmasri and Shamkant B. Navathe, Fundamental
Database Systems, Pearson Education, 3rd Edition, 2003.
2. Ivan BayRoss, Database Technologies, Sybex Computer
Books Inc., 2006.
3. Ramakrishna and Geherke, Database Management Systems,
Tata McGraw Hill, 2002.
MB2376/MB2476 IT INFRASTRUCTURE
MANAGEMENT [3 0 0 3]
Infrastructure Management Overview: Definitions,
Infrastructure management activities, Evolutions of
Systems, current business demands and IT systems issues,
Total cost of complexity issues, Value of Systems
management for business; Preparing for Infrastructure
Management: Factors to consider in designing IT
organizations and IT infrastructure, Determining customer's
Requirements, Identifying System; Service Delivery
Processes: Service-level management, financial
management and costing, IT services continuity
management, Capacity management, Availability
management; Service Support Processes: Configuration
Management, Service desk, Problem management,
Change management, Release management; Storage and
Security Management: Introduction, Identity management,
Single sign-on, Access Management, Basics of network
security, LDAP fundamentals, Intrusion detection, firewall,
security information management.
References:
1. Jan Van Bon, Foundations of IT Service Management: based on
ITIL, Van Haren Publishing, 2nd edition 2005.
2. Floyd Piedad, Michael Hawkins, High Availability: Design,
Techniques, and Process, Prentice Hall, 2000.
3. Harris Kem, Stuart Gaiup, Guy Nemiro, IT Organization: Building
a Worldclass Infrastructure, Prentice Hall, 2000.
MB2377/MB2477 SOFTWARE ENGINEERING
& PROJECT MANAGEMENT [3 0 0 3]
Introduction to Software Engineering Paradigms:
Software Engineering Paradigms: Software Characteristics,
Software myths, Software Applications, Software
Engineering Definitions; Software Requirements
Specification: Software Requirements, Functional and non-
functional requirements, User requirements, System
19
requirements, Interface specification, software requirement
document; Project Management and Cost Estimation:
Project Management, Management activities, Project
planning, Project scheduling, Risk Management, Software
Metrics and Measures, Empirical, Putnam, COCOMO.
Project duration and staffing. Risk Identification and
Projection; Verification and Validation: Verification and
validation, Verification and Validation, Software Testing,
Test case design, Test automation; Quality Management:
Process and product quality, Quality planning, Quality
control, Software measurement and metrics Process
Improvement.
References:
1. R.S Pressman, Software Engineering, A Practitioner's
Approach, Tata McGraw Hill, 2005.
2. R.E Farley, Software engineering concepts, Tata McGraw Hill,
2001.
3. Ian Somerville, Software Engineering, Pearson Education,
2010.
MB2378/MB2478 E BUSINESS [3 0 0 3]
Introduction to e-business models and frameworks:
Digital economy, principles of e-business, e-business
models. e-selling process, e-buying planning, e-
procurement, convergence strategies; e-business design
and e-markets: Overview, steps in e-business design,
reversing the value chain, knowledge building. E-market
models, benefits of e-market, direct B2B markets,
coalitions; Integrating supply chain management process:
Introduction to supply chain management, theories of
supply chain management, components of e-supply chain,
managing relations in e-supply chain, global supply chain
management; ERP Basics, communication and
collaboration: Need and Evolution of ERP Systems, ERP and
Related Technologies, pros and cons, classification, market
scenario; Selling chain management process: Definition,
business and technology drivers, infrastructure, sales and
distribution configuration. e-CRM processes and their
integration, e-banking, e-governance.
References:
1 Ravi Kalakota and Marcia Robinson, e-Business Roadmap for
Success, Addison Wesley, 1999.
2. Abhijit Chaudhury, Jean- Pierre Kuilboer, E business and E
commerce, Infrastructure : Technologies Supporting the
e- Business Initiative, Tata Mc-Graw Hill, 2001.
3. Laudon & Laudon, Management Information System, Pearson
Education, 2011.
MB2379/MB2479 KNOWLEDGE MANAGEMENT
[3 0 0 3]
Introduction to Knowledge Society: Knowledge society-
from data to information to knowledge- Drivers of
knowledge management-Intellectual capital-KM and
learning organizations; Strategic Alignment: Creating
awareness- articulation- Evaluation and Strategic
alignment- Infrastructure development and deployment-
Leadership, measurement and refinement- Role of CKO;
Analyzing Business Environment: Knowledge audit and
analysis, design KM team, creating KM system blue print,
implementation, capture, store and sharing; Technology
Components: Technology components, Intranet and
Groupware solutions, tools for collaborative intelligence,
package choices, implementing security; Integration with
web-based systems: Integration with web-based and
internal operational and support systems, change
management, reward systems, continuous improvement-
case studies.
References:
1 Amrit Tiwana, The Knowledge Management Tool Kit, Pearson
Education, 2003.
2. Elias M., AwadHasan, M. Ghazri, Knowledge Management,
Pearson Education, 2011.
ELECTIVE (MEDIA AND ENTERTAINMENT)
THIRD SEMESTER
MB2301 ETHICS, GOVERNANCE AND
PUBLIC POLICY [3 0 0 3]
Introduction: Introduction to Business Ethics, Ethics,
Morals & Values, Concepts of Utilitarianism and
Universalism, Theory of rights, theory of Justice, Virtue ethic,
Law and Ethics, The Nature of Ethics in Management-
Business Standards and Values; Ethical Choices And
Dilemmas:Environmental Pollution & Society, Ethics in
Human Resources management, Ethical issues at the top
management, Ethics in financial markets and investor
protection, Ethical responsibility towards competitors and
business partners, Complexity of Ethical Issues, Ethical
Leadership; Public policy: Relevance of policy making in
public administration, Model of policy-making sectorial
policies, Governance and Public Policy; Corporate
Governance:Introduction, History of Corporate form and
models, Corporate Objectives and goals, Ownership
pattern, Issues in managing public limited firms, Agency
problems.
References:
1. Velasquez, M. G, Business Ethics: Concepts and Cases,
Prentice Hall Of India, 2007.
2. Robert A. G. Monks,NellMinow, Corporate Governance, Wiley-
Blackwel, 2003.
3. Fernando, Corporate Ethics, Governance, and Social
Responsibility: Precepts And Practices, Pearson Education,
2010.
MB2302 STRATEGIC MEDIA PLANNING [3 1 0 4]
Media Planning: Media Planning Terms and Concepts,
Introduction to Media Planning, Advertising Media
Selection; Reach and Frequency: Reach and Frequency,
Optimal Vs. Ideal Reach, Krugman and Naples media
theories, Media Frequency Mapping; Media Research:
People meter and Media Tracking: Media Research
Fundamentals, Use of TAM and INTAM, ADMON; Syndicate
Buying and Media Underwriting: Syndicate Buying and
Media Underwriting: Sponsorships and Associate
20
Sponsorships, Elements of Programming, FCT Allocation,
Spot Buying, FCTs and Inventory Management,
Understanding Media Briefs; Media Plan Fundamentals
Interpretation: Pricing Media Properties for Sponsorships
and Programming: Media Pricing for Television, Media
Pricing for Radio, Media Pricing for Print Media, Media
Pricing for New Media.
References:
1. ArpitaMenon, Media Planning And Buying, Tata Mcgraw Hill
Education Private Limited, 2010.
2. Surmanek Jim, Media Planning:A Practical Guide, Tata
Mcgraw-Hill, Third Edition, 1996.
3. Clarke L. Caywood, The Handbook Of Strategic Public
Relations And Integrated Communications, Tata Mcgraw-Hill,
1997.
MB2303 MEDIA ENTREPRENEURSHIP [4 0 0 4]
Business Creation: Business Plans and Ideation,
Entrepreneurship Routes, Introduction to Company
Creation, Processes of Registration and Incorporation,
Company Law, Introduction to Company Law, Registration
Procedures and Exceptions, Company Procedure and
Ethics; Copy Rights for Media: Media Law, Copyright and
Intellectual Property, Copyright Agreements, Media Law
and Infringements; Contracts and Negotiations: Conflict
Resolutions, Negotiations; Press Conferencing: Organizing
a press conference, media policies, organising a press
release.
References:
1. David H Holt, Entrepreneurship: New Venture Creation, Phi
Learning Publications, 2009.
2. Vasant Desai, The Dynamics Of Entrepreneurship Development
Management, Himalaya Publishing House, 2010.
3. Marc Dollinger, Entrepreneurship: Strategies and Resources,
Pearson Custom Publishing, 2008.
4. Peter F. Drucker, Innovation and Entrepreneurship,
Harperbusiness, 2006.
MB2304 EVENT MANAGEMENT [4 0 0 4]
Events in India & Critical stages of events: Events
India: History, Trends, Size, Structure, Growth, Critical
Stages of Events, Crisis management, Understanding
Events, Events supporting the company's marketing mix,
Key Elements of Events; Event Design, Tempo & Energy:
Event design, Preparation of the Master Control sheet,
Preparation of the event flow and schedule, Marrying the
event flow with event design, Understanding the target
audience; The Business & Models Of Event Management:
global & Indian, low-value-high-volume and high-value-low-
volume, preparation of the Cost Sheet, contracts, legal
& financial safeguards in an Event Management business,
Positioning and Messaging, Event Evaluation; Event
marketing for Brands: Below-the-line activities of brands,
Advertising,Other promotions, Sponsorship, Evaluation
Process.
References:
1. S S Gaur, Event Marketing and Management, Vikas Publishing
House, 2003.
2. Allison Saget, the Event Marketing Handbook: Beyond
Logistics & Planning, Dearborn Trade, 2006.
3. Guy Masterman, Emma H. Wood, Innovative Marketing
Communications: Strategies for the Events Industry,
Butterworth-heinemann, 2005.
4. Peter F. Drucker, Innovation and Entrepreneurship,
Harperbusiness, 2006.
MB2305 VIDEO PRODUCTION, WEB AND
NEW MEDIA PRODUCTION [4 0 0 4]
Importance of audio-visual communication: Meaning
of communication, audio visual communications, grammar
of editing, spatial and temporal communication; The Web:
Overview and Its Core Functions, The three layers,
Interactive screen design; Interactive TV IPTV:
Transformation Of Global Television Market, TV to
Interactive Video M, Protocols for interaction, Interactive,
Personal, Trends of television transformation in India; An
Overview of the Emerging IPTV, Technologies: Functionality
of Triple Play: VOD, internet access and VOIP, set of Box,
IPTV based converged services interactivity and limitations,
Technology Situations Driving IPTV, Brief on designing
Interactive IPTV Applications.
References:
1. Gilbert Held,Understanding IPTV,Auerbach Publication, 2006.
2. Wes Simpson,Howard Greenfield, IPTV And Internet Video:
Expanding The Reach Of Television Broadcasting,Focal Press,
Second Edition, 2009.
3. Nicholas V. Iuppa, Interactive Design For New Media And The
Web, Focal Press, 2001.
4. Jim Sterne, World Wide Web Marketing: Integrating the Web
into Your Marketing Strategy, John Wiley & Sons, 2001.
MB2382 DESSERTATION [ 0 0 10 5]
Introduction: All MBA students are required to work on an
independent dissertation and complete it by the end of third
semester. All students need to submit a proposal and begin
dissertation work in the second semester itself. The thesis
work will be done under guidance of a faculty member and
must be submitted before the notified dates. Evaluation
Process: There will be double evaluation of the University
examination for each course and the dissertation, which
includes a viva voce. The internal examiner is generally the
teacher of the course, or guide while the external examiner is
a media academic/professional. The average of marks
given by these two examiners shall be the marks awarded to
the candidate in the paper concerned / dissertation.
MB2306 MOBILE IN MEDIA AND
ENTERTAINMENT [4 0 0 4]
Mobile: Mobile and applications explored, Typical mobile
devices, New immersive capabilities, Mobile TV; Content for
Mobile Devices: Client focused content development for
business, Basic underlying creative processes for delivery of
content on mobile devices, Interactive Mobile content,
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Conceptual design and creativity for the marketing
campaign, Short Form Mobile Content, Blended Mobile
Video; Business Environment on Mobile: Business models
and strategies on mobile, Cross market challenges,
Advertising as a Revenue Stream, Mobile TV Business
Models; Trends and Future Prospects of Interactive Mobile:
Special emphasis on India, Entertainment industry and
growth on mobile, Problems and prospects for the
entertainment, Government regulations.
References:
1. Jeffrey L. Funk, Mobile Disruption: The Technologies And
Applications That Are Driving The Mobile Internet, Wiley-
Interscience, 2003.
2. Christoffer Andersson, Mobile Media And Applications, From
Concept To Cash,John Wiley & Sons, 2006.
3. Chetan Sharma, Yasuhisa Nakamura, Wireless Data Services -
Technologies, Business Models And Global Markets,
Cambridge University Press, 2003.
FOURTH SEMESTER
MB2401 FILM INDUSTRY OVERVIEW,
TRENDS AND TECHNOLOGY [4 0 0 4]
Film And Entertainment: an Overview, Growth of film
international and national perspective, Opportunities
globally need to tap these opportunities, Business of
cinema, genres in cinema, Audience demand for variety in
cinema, Trends of cinema in India; Technologies related to
film Distribution & Exhibition: an overview, Editing and its
importance to business of cinema, Understanding formats:
35mm / 16mm / HD / Super 16 /, Stock & Processing,
Crewing & Technology, VFX and Sound, Cost management
as per the scale of the film; Film Software: Introduction to
Scheduling & Budgeting Software, Introduction to
Screenwriting Software Other film related software for
production, distribution; The Animation Industry: An
overview, The trends in animation industry, Prospects and
markets, Production planning for animation, Problems and
cost implications, Development of animation in India,
Animation- success stories.
References:
1. Peter W. Rea,David K. Irving, Producing And Directing The
Short Film And Video,Focal Press, 2010.
2. Dominic Case, Film Technology In Post Production, Focal
Press, 2001.
3. Jeremy Cantor, Pepe Valencia, Bill Kroyer, Inspired 3D Short
Film Production, Course Technology, 2004.
MB2402 FILM PRODUCTION, BUSINESS
PLANS AND PARTNERSHIP [4 0 0 4]
Pre-Production: Based on script, planning the cast and
crew, Location, Recci and the design of the film Scheduling
& Budgeting, Script Breakdowns, Planning the film
production; Production: Organizing the production, The
various departments of Camera, Sound and Art, Talent
Direction & Management, Budgeting, Cash Flow
management, MIS & Budget Control, Overall production
management, Shooting and Crisis Management; Post
Production: Edits Picture & Sound, Processing, Mixing &
Special Effects, Negative Cutting, Optical, DI and the Final
Negative Collaborations and Co-Productions; Financing
Independent Films: Loans-Negative rights as collateral,
Promissory Notes & Guarantees Borrowing against Pre Sale
Agreements, Investor Financing, Advances from Distributor,
Finders & Finders' Fees, and Production Incentives.
References:
1. Bastian Cleve, Film Production Management,Focal Press,
2005.
2. Paul A. Baumgarten,Donald C. Farber, Producing, Financing,
And Distributing Film: A Comprehensive Legal And Business
Guide, Limelight Editions, 2004.
3. Bastian Cleve, Film Production Management, Focal Press,
2005.
MB2403 FILM DISTRIBUTION [4 0 0 4]
Rights on a Negative and the Revenue Streams: A quick
overview of the different Film Negative Rights, Scope of
exploitation across various platforms, Revenue models,
Nationally and internationally; Domestic Distribution:
Historical Overview, Territories & Strategy, Theatre
selection, multiplex strategy, Single screen strategy,
Advances, agreements, Multiplexes & Single screens -
Rules and Regulations and Exemption, Trade Bodies and
Arbitration, Trade Unions, Film City; Computing Collections:
Sub-distribution, DCRs, reporting structure, Billing,
accounting, sharing, Taxation, Computing Gross and Net
Collections, Derivative products, Creating spin-off
opportunities, Idea to commercialization; International
Distribution: Historical Overview, Territories in a Segmented
Market, Derivative products, Creating spin-off opportunities,
Idea to commercialization, Film Festivals and Film Markets,
The International Sales Agent.
References:
1. John W. Cones, The Feature Film Distribution Deal,Southern
Illinois University Press, 1996.
2. John Durie, Annika Pham, Neil Watson, Marketing And Selling
Your Film Around The World: A Guide For Independent
Filmmakers, Silman-James Press,1998.
3. Harold L. Vogel, Travel Industry Economics - A Guide For
Financial Analysis, Cambridge University Press, 2006.
MB2404 FILM MARKETING [4 0 0 4]
Importance of Film Marketing: Growing importance of
marketing of film national and internationally, Understanding
the markets for film, Marketing for various sectors,
Understanding the socio demographics nationally for film
marketing; Positioning of Film in the Market: Target
audience, Importance of understanding TG for film
marketing, Market research, screenings, Monitoring the
marketing according to the TG, Planning the campaign for
the TG, Importance of timing in for marketing and releasing,
Coordination of marketing plan; Film Marketing Tools:
Importance of creativity for a film marketing campaign, Key
marketing tools required, In theatre, outdoor, Coordination
of various teams for execution of marketing; Film Marketing
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Budgets: Importance of budget planning for film marketing,
Budget break up, Marketing budget vs business of a film,
Budget control, Cost effective marketing, Cross promotional
marketing.
References:
1. John Durie, Annika Pham, Neil Watson, Marketing And Selling
Your Film Around The World: A Guide For Independent
Filmmakers, Silman-James Press,1998.
2. Harvard Business School Publishing, Guide To Managing
Creativity And Innovation: Harvard Business, Harvard Business
School Press, 2003.
3. Robert Marich, Marketing to Moviegoers: A Handbook of
Strategies and Tactics, Southern Illinois University Press, 2009.
MB2405 BROADCAST OVERVIEW TRENDS
AND TECHNOLOGY [4 0 0 4]
History of Broadcast: Introduction, The socio economic
changes that affected broadcast media; Broadcast Laws:
Regulations and Social Implication, Legal frameworks
existing in India- Regulation and various acts, Up linking
&Down linking laws, Content regulation, censorship,
defamation, Copyright, Prohibited content, Governing
bodies for entertainment; Broadcast-Market Research and
Financial Analysis: Understanding viewership, Research for
marketing plans, Current trends in market analysis national/
international cases, monitoring, Financial analysis;
Broadcast-Evolving Organizational Structure:
Organizational structure, Management styles, Human
resources, staffing structure in broadcast, Jobs, roles,
management techniques;Creative Basics for Broadcast:
Creativity, innovations and out of box thinking, Packaging,
quality control and checks, Content syndication.
References:
1. Leonard Mogel, This Business Of Broadcasting, Crown
Publishing Group, 2004.
2. Harold L. Vogel, Entertainment Industry Economics: A Guide
For Financial Analysis, Cambridge University Press, 2011.
3. Harvard Business School Publishing, Guide To Managing
Creativity And Innovation: Harvard Business, Harvard Business
School Press, 2003.
4. Peter K. Pringle, Michael F. Starr, Electronic Media
Management, Focal Press, 2006.
MB2406 BROADCAST BUSINESS AND
MANAGEMENT [4 0 0 4]
Broadcast: Business Management, Business plans and
strategies, Revenue streams for a broadcast channel,
Content syndication, Content Regulations in India;
Broadcast Channels: Emerging Business Trends, News
Channels, GECs & Boutique Channels, an overview of the
growth in India, Production Flowchart, Designing a FPC,
Defining Niches. Profiling a Channel, Costing & Scheduling;
Broadcast Distribution: Play out systems, Distribution theory
and various new platforms, DTH, IPTV Cable Operators,
MSOs and Head Ends in the sky, Terrestrial TV- Its growth
and Future, Distribution dynamics; Brand Management:
Marketing and Promotions, Brand values and positioning,
Promotional planning and client integration.
References:
1. Harold L. Vogel, Entertainment Industry Economics: A Guide
For Financial Analysis,Cambridge University Press, 2011.
2. Andrej Vizjak, Max Josef Ringlstetter, Media Management,
Springer, 2003.
3. Peter K. Pringle, Michael F. Starr, Electronic Media
Management, Focal Press, 2006.
MB2407 TELEVISION PRODUCTION AND
PROGRAMMING FICTION,
NON FICTION AND DOCUMENTARY [4 0 0 4]
Elements of Programming: Fiction, Non Fiction, Narrative
Styles, Frequency of shows vis-à-vis business implications
(Daily, weekly), National and regional level programming,
Production formats, Characterization within the storyline,
Original formats vs Acquired formats, Reality shows,
Scripting for nonfiction, Role of Anchor vs Voice Over, Global
trends in news and documentary; The Production: An
overview of production processes, , Develop production
management, Operating and creative skills for fiction -Story
& Script, Multiple Tracks, Post Production; Documentary:
Overview, TV and radio Documentaries, Types of
Documentaries, Funding for documentaries, Business of
documentary films; Documentary Production and
Processes: Pre Production, budgeting & scheduling,
Planning contingencies, Risk assessment and management
and Crewing, Production for picture and sound Post
production.
References:
1. The Center For The Book, Television, The Book, And The
Classroom, University Press Of The Pacific, 2002.
2. Herbert Zettl, Television Production Handbook, Wadsworth
Publishing Company, 2011.
3. Barry Hampe, Making Documentary Films & Reality Video, Holt
Mcdougal, 2001.
4. Alan Rosenthal,Writing, Directing, and Producing Documentary
Films And Videos, Southern Illinois University Press, 2007.
References:
1. Pete Schulberg, BobSchulberg, Radio Advertising: The
Authoritative Handbook, Tata Mcgraw-Hill Contemporary,
1996.
2. Andrej Vizjak, Max Josef Ringlstetter, Media Management,
Springer, 2003.
3. Leonard Mogel, This Business Of Broadcasting, Crown
Publishing Group, 2004.
MB2481 INTERNSHIP [0 0 8 4]
This first year of the program would be conducted at mu off-
campus in Jaipur covering all general management subjects
and marketing subjects. The second year of the program will
consist of internship/industrial training at a training Institute
like that of Whistling Woods (WWIL) premises located at film
city, Mumbai and LV Prasad Academy, Chennai. This will
include actual production and post-production techniques,
the process of film making, understanding TV, radio and
other sectors of the entertainment industry, hands-on
exposure at the WWIL and film city campus in Mumbai.
WWIL and Other Training and Academic Partners, on behalf
of MU, shall also provide to the students with industry
interface and internship with media companies.
MB2482 PROJECT [0 0 12 6]
All the students shall undergo a Project / Internship /
Externship during Semester IV for four weeks. The Project /
Internship / Externship report shall be submitted to the
Program Coordinator and he/she shall fix the responsibility
of evaluating the reports to the concerned Faculty members.
A Viva-Voce shall be conducted based on the Project /
Internship / Externship report. The University shall appoint
the examiners to conduct the viva-voce. One Examiner shall
be outside the region or outside the university. A Minimum
of “C” grade is required for a pass in viva voce.

MB2408 RADIO, NEWS AND

SPECIALIZED EVENTS [4 0 0 4]
International Radio Broadcasting Trends: Basics of
operations and Management, International Business
models, Programming for individual markets, Format trends
which have direct implications for developing markets;
Radio-Legal Framework and Societal Awareness,
Regulation: Defamation, Copyright, Prohibited content,
Changes in Government policies in India, Airwaves as Public
Property, Legal & Technical issues: case Studies; Radio
Content Creation & Technology in Changing Times, Radio in
India: emerging trends, The Radio Spectrum Understanding
Bandwidth issues, News, Features, Live Shows, film
promotion, AM & FM & World Space Reach, Profiling &
Programming; Brand Management; Radio Business:
Business basics, Selling Space on Radio, Revenue streams
for radio, Programming for business, Sales pitch.

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