IDEA

GENERATION

"Light Bulb" by Richard Scott 33 is licensed under CC BY-NC-SA 2.0

 Learning Objectives:

At the end of the session, the learners must be able to:

1. Explain the concept of idea generation
2. Develop a business idea (product or service)
through idea generation
 What is Business Idea Generation?

Foundation of the process of

discovering new sustainable business
opportunities
10 Great
Sources of
Ideas

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under CC BY-SA 4.0
1. Start with family
• Family business
• Skills, expertise or interests common among family
members

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"How I Met Your Mother, Season 6" by Kwintin is licensed under CC BY 2.0 "Friends Season 2" by IvanTortuga is licensed under CC BY 2.0

2. Get a little • Don’t rely solely on your own

help from your
friends ideas
3. Look at all the
things that bug
you!

Think of a
problem!

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 4. Tap your interests

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5. Travel

"Various vehicles travelling down straight highway" by Horia Varlan is licensed under CC BY 2.0
 6. Keep your
eyes open!

"Cutie owl!" by Spokenhope is licensed under CC BY-SA 2.0

 7. Examine
old
mousetraps
– then build
a BETTER
one!

"'Ben & Jerry's' 'ice cream' 'scoop'" by osde8info is licensed under CC BY-SA 2.0
 8. Take it to
the streets!

"street" by barnyz is licensed under CC BY-NC-ND 2.0 "Billboards" by bunnicula is licensed under CC BY-ND 2.0
9. Sleep on it.

"Dreams" by Reizza's Rainbow is licensed under CC BY-NC 2.0

10. Go online!
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 What is Business Idea Generation?

Foundation of the process of

discovering new sustainable business
opportunities
 Creativity
• Ability to generate new ideas in order to find
the most practical solution for problems

• Each person has a more or less high creative

potential

• Creative solutions involve not necessarily

entirely new inventions but often combine
"Being creative with wax crayons..." by netsnake is licensed
already known elements
under CC BY 2.0
 Factors influencing
creativity

•Personality
•Age
•Qualification
•Motivation
•Stress
"Scattered puzzle pieces next to solved fragment" by Horia
•Willingness to take risks
Varlan is licensed under CC BY 2.0
 What is Business Idea Generation?

Foundation of the process of

discovering new sustainable business
opportunities
Business Opportunity
• All enterprising ventures answer, in one way or another, a
particular human need

• Begin by studying your own community, village, or

barangay - self-sufficiency
Demand and Supply Gaps
• How demands are met?
• Is demand filled by local suppliers or producers?
• Find out whether or not local supply can cope with or
totally satisfy local demand
• If not - business opportunity!

Bridging the gap between supply and demand

To illustrate:
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SUPPLY Industry
Boom
Import-export
movements
• IMPORTS: for products
supplied and produced by
outside community or
imported from other
countries - assess!

• Given the resources, you

may be able to produced at
a lower quality but sell at a
cheaper cost - competitive
advantage "Woman hands with stylich eco friendly rattan bag on a tropical background. Bali
island." by Artem Beliaikin is licensed under CC BY 2.0
 Import-export movements

• EXPORTS: for products sold outside of the

community or exported- assess!

• Exported products are usually in raw or

semi-finished form (ex. rattan poles)

• Increase the value through post-harvest

activities like pre-cutting, treating with
"Woman Selling Sticks and Poles at Market (Sighisoara, chemicals, making furniture, etc.
Romania)" by (Woody Wood) is licensed under CC BY-NC 2.0
Abundance and accessibility of
available resources
• The availability of certain resources in an area can
suggest business opportunities

• These resources may be in the form of raw materials,

skills, information or technology.
Available
Resources
Raw Materials
• Native to and abundant
in an area

• Make money by
gathering, trading,
partially processing
them, or manufacturing
finished products out of
them "Bamboo Forest" by filmmaker in japan is licensed under CC BY-NC-ND 2.0
 Available
Resources
Local Skills
• Are specialized, traditional
skills available in the
community?

• Can these be used for

commercial purposes?
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licensed under CC BY-NC-SA 2.0
 Available
Resources
Industry Information
• technical and business journals
• feature on new products and techniques
• private and government institutions
• UP ISSI website
• Philippine Daily Inquirer
 Available Resources
Technology
•advances or improvements in
technology

•R & D in waste utilization has given

rise to new products like canned laing,
organic farming, and volcanic ash
ceramics
Adapt, complement, reshape
• Be observant!
• Get familiar with the current economic
situation in communities comparable to where
you live.
•Reshaping to fit present trends and styles
•Don’t just copy and imitate. Innovate!
Forward-backward linkages
Meat-processing plant:
•Backward linkages:
poultry or hog-raising, transport services, other
supplies
•Forward linkages:
meat packaging, trading and distribution of
finished products
 Brainstorming

Idea Forced relationships

Generation
Techniques Attribute listing

Visualization
Brainstorming

• Considering each
individual’s
perspectives on
things

• It allows equal
opportunity for all
participants to give
out idea
"Brainstorming" by kevin dooley is licensed under CC BY 2.0
Four Principles of Brainstorming

1. Any kind of criticism is strictly

forbidden
2. There are no limits to imagination
3. Quantity comes before quality
4. Take up the ideas of others and
develop them
Forced
relationships
• It is a simple method of
combining unrelated ideas to
come up with something
new

• Examples: digital watch

with calculator and mp3
player, birthday cards with
musical tones, etc.
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Attribute listing
• An analytical approach to identify new combinations of
inventions, services or structures by identifying methods of
improvement

• Physical attributes of each component within the product is

noted down
• Every function is examined to check whether changing it will
improve or damage the product
Visualization
Thinking of challenges
visually so as to better
comprehend the issue
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What are the characteristics of a good
idea?
• Need/want driven
• Unique (competitive
advantage)
• Linked to personal
passion/skills
• Can contribute to
solving a problem
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 Screen and Select!
• Narrow down to
five possible
choices

• Due to limited
resources, screen
and select the
BEST!

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Decision Criteria
Innovation
• Economic
implementation of an
idea

• Not every creative

process is followed by
the implementation
of an idea
 To summarize:
Creativity Innovation Entrepreneurship

Idea Transformation Reality

References
• http://www.sustain-entrepreneurship.org/success-factors/idea-
generation.html
• https://www.cleverism.com/18-best-idea-generation-techniques/
• https://www.entrepreneur.com/article/74184