Scribd Logo
Upload

Welcome to Scribd!

  • EXAGERATION TECHNIQUE PRACTICE 2023-Pdffiller

    Uploaded by

    rebecca.attie
    8 views2 pages
    The document discusses using exaggeration to showcase the benefits of a running shoe product. It suggests exaggerating the shoe's stability feature by showing someone running on a rope line while remaining balanced, highlighting how the shoes provide stability even in a very difficult situation. The execution would involve visually depicting someone running along a rope line while maintaining their balance and stability, greatly exaggerating the shoe's ability to provide support and balance for runners.

    Original Description:

    Creativity class

    Original Title

    EXAGERATION TECHNIQUE PRACTICE 2023-pdffiller

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses using exaggeration to showcase the benefits of a running shoe product. It suggests exaggerating the shoe's stability feature by showing someone running on a rope line while remaining balanced, highlighting how the shoes provide stability even in a very difficult situation. The execution would involve visually depicting someone running along a rope line while maintaining their balance and stability, greatly exaggerating the shoe's ability to provide support and balance for runners.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views2 pages

    EXAGERATION TECHNIQUE PRACTICE 2023-Pdffiller

    Uploaded by

    rebecca.attie
    The document discusses using exaggeration to showcase the benefits of a running shoe product. It suggests exaggerating the shoe's stability feature by showing someone running on a rope line while remaining balanced, highlighting how the shoes provide stability even in a very difficult situation. The execution would involve visually depicting someone running along a rope line while maintaining their balance and stability, greatly exaggerating the shoe's ability to provide support and balance for runners.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    TECHNIQUE: EXAGGERATION

    THE BRIEF
    PRODUCT: RUNNING SHOES

    TARGET: ALL KIND OF RUNNERS

    BENEFIT: THE BEST STABILITY RUNNING SHOES

    How can the product benefit or a special feature be shown at a glace, using exaggeration?
    What exaggeration could represent the product benefit more forcefully?
    What can be added?
    Make it biggger? Longer? Heavier? Thicker?
    Or…
    What reduction, no matter how extreme, could represent the USP more forcefully?
    What can it do without?....
    the idea: with these running shoes you can stay stable
    and keep your balance even running on a rope line
    THE IDEA ____________________________________________________________________________________

    (How you came to the idea)

    how you came to the idea: it's very difficult to remain stable on a rope and requirea practice however with these shoes you
    can even run while remaining stable and balanced.

    THE EXECUTION

    _____________________________________________________________________________________________________________________

    ____________________________________________________________________________________________________________________

    You might also like