Acknowledgment

I would like to express my gratitude towards UPTM, Faculty of Business, Lecturer Sir Mohd
Firdaus bin Osman for extension of submission and not to forget to both Kenny Rogers
Roasters and Berjaya Food Company for allowing me to visit their company and gain exposure
to their operations management.

1.0 Introduction

This report analyzes the operational management of Kenny Rogers Roasters and Berjaya Food
Company. The report focuses on company vision and mission statement, product or service
type, strategy and environment, company valuation, strategic options, and strategy evaluation.

1.1 Background of Multi-National Companies (MNC)

Kenny Rogers Roasters is a famous American fast food chain that specializes in fried chicken.
The company has stores in over 30 countries around the world. Berjaya Food Company is a
subsidiary of Malaysian conglomerate Berjaya Corporation Berhad. Berjaya Food Company is
responsible for managing and operating the Kenny Rogers Roasters franchise in Malaysia and
other countries.

1.1.1 Vision and Mission Statement

Kenny Rogers Roasters wants to be the global leader in nutritious and tasty rotisserie chicken.
The company's objective is to serve consumers with outstanding cuisine and good service,
while encouraging a healthy and active lifestyle.

1.1.2 Types of Products or Services

Kenny Rogers Roasters specializes in perfectly marinated, roasted and grilled roasted chicken.
The company also offers a variety of side dishes such as mashed potatoes, mac n cheese, and
coleslaw, not to forget their muffins
1.2 Findings

1.2.1 Strategy and Environment

The strategy behind Kenny Rogers Roasters is to offer customers food that is both nutritious
and delectable. The company's environmental strategy is to reduce its carbon footprint by
implementing sustainable practices, such as using biodegradable packaging and reducing food
waste.

The Kenny Rogers Roasters brand will be expanded in Malaysia as well as in other countries as
part of the strategy employed by Berjaya Food Company. The environmental strategy of the
company is to lessen the impact it has on the environment by lowering the amount of waste it
produces and increasing the efficiency of its machinery in terms of energy consumption.

1.2.2 Corporate Appraisal

Kenny Rogers Roasters and Berjaya Food Company are financially secure and have achieved
tremendous growth throughout the years. Both organizations have a strong brand recognition
and are devoted to offering high-quality products and services to their consumers.

1.2.3 Strategic Options

Kenny Rogers Roasters and Berjaya Food Company are financially secured and have achieved
tremendous growth throughout the years. Both organizations have a strong brand recognition
and are devoted to offering high-quality products and services to their consumers.
1.2.4 Strategy Evaluation

Both companies should continue to focus on providing nutritious and tasty food to customers
while implementing sustainable practices to reduce their carbon footprint. To attract more
customers, they should diversify their menu products.

3.0 Conclusion and Limitation of Assignment

In conclusion, Kenny Rogers Roasters and Berjaya Food Company are successful multinational
companies that have a solid reputation for excellence and are dedicated to offering outstanding
products and services to their customers. The companies should continue to focus on providing
healthy and delicious food while implementing sustainable practices to reduce their carbon
footprint. The drawback of this assignment is the limited opportunity of the company visit and
the limited capacity to analyse all aspects of the companies' operations.

1.3 Analysis, Recommendation, Conclusion

Based on the analysis, Kenny Rogers Roasters and Berjaya Food Company are encouraged to
continue their focus on providing healthy and delicious food while implementing sustainable
practices to reduce their carbon footprint. increase. Businesses also need to continue
expanding operations and introducing new menu items to attract more customers. In summary,
the company is financially stable, has a strong brand reputation and is a successful
multinational company.

1.4 Limitation of Assignment

The limitation of Assignment is that lack of corresponding time and permission to meet public
relation of kenny rogers due to their busy schedules and not all managers are well-equipped
with knowledge of corporate appraisal and strategy for each franchise are different depending
on socio economic of certain demographic in city or country