BES 5 – Technopreneurship

101

COLLEGE OF ENGINEERING AND MANAGEMENT

PROJECT 1 IN BES 5 – TECHNOPRENEURSHIP 101

BUSINESS MODEL
Prepared by: Saula Lorain Rebucas Year & Course: BSCE-3B
Daridell C. Salas Instructor: Engr. Marianne Lou Palomar

I. INTRODUCTION

The construction industry requires a lot of transportation work. Loads of construction

equipment and machineries such as cranes, bulldozer, tractor scrapers, graders are needed to be
transported on a site. Either the place to be transported is just close by or thousand miles away, the
equipment cannot be transferred easily. As a result, a lot of entrepreneurs started heavy haulage
companies.
Heavy Haulage Services is a service model type of a business. The company provides a
comprehensive support, from transportation to installation, for the products and systems that supports
the infrastructure of industry, society, and our daily lives here in Calbayog and also nationwide.
Included are the vast fleet of special vehicles and construction equipment with high-tech systems
provide an integrated service for these projects, handling everything from the transportation of
heavyweight equipment and components to engineering on-site assembly, erection, and construction.
The division also provides shut-down maintenance services for refineries and petrochemical plants.

In addition, heavy haulage transportation services are companies that outsource large trucks
and transportation vehicles to move construction machineries from one location to another. Utilizing
these services is much more economical than purchasing a vehicle large enough to handle the job, or
making multiple to move freight and stock to other locations.
Generally, Heavy Haulage Services provide engineers and construction professionals with a
flexible and cost-effective way to access the specialized tools and equipment they need for their
projects. These services can help minimize downtime caused by equipment breakdowns, reduce
capital expenses, and increase efficiency.
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II. STRATEGIES
The strategy of the company in order to gain profit are:

 Identify your target market: It's essential to understand your target market's needs,
preferences, and pain points.
 Conduct market research to determine who your potential customers are, what they're
looking for, and how you can best serve them.
 Create a unique value proposition: Your business model should offer a unique value
proposition that differentiates your company from competitors. What makes your
products or services unique, and why should customers choose your business over
others?
 Develop a revenue model: Determine how your business will generate revenue. Will
you charge customers on a subscription basis, per service, or by commission?
Consider all possible revenue streams to ensure your business is profitable.
 Build partnerships: Consider building partnerships with other businesses to expand
your reach and offer additional services to customers. Look for companies that
complement your products or services and can help you grow your business.
 Focus on customer experience: Providing a great customer experience is essential
for success. Make sure your business model includes a plan for delivering excellent
customer service, handling complaints, and providing ongoing support to customers.
 Leverage technology: Use technology to your advantage to streamline your
operations, reach more customers, and automate repetitive tasks. Consider investing in
tools and software that can help you manage your business more efficiently.
 Measure success: Develop metrics to track the success of your business model. This
can include customer acquisition and retention rates, revenue growth, and profitability.
Use these metrics to evaluate your performance and make changes as needed to
improve your business.

Overall, a successful business model requires a deep understanding of your target market, a
unique value proposition, a clear revenue model, strong partnerships, a focus on customer
experience, the use of technology, and ongoing measurement and improvement. By implementing
these strategies, you can increase your chances of building a successful and sustainable business.
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III. BUSINESS MODEL CANVAS

Key Partners
• Equipment manufacturers
• Distributors for maintenance and repair services
• Transport and logistic companies
• Construction companies
• Contractor for installation and engineering services

Key Activities
• Heavy Equipment transportation services
• Engineering and installation services
• Maintenance and repair services
• Logistics and project management services

Value Proposition
“Maximize your construction efficiency with our reliable and specialized heavy haulage
services, ensuring you with timely delivery and seamless project management no matter the distance.
Moving your world, one heavy load at a time.”
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Customer Relationship
• Personalized customer services for each project
• Regular communication to ensure customer satisfaction
• Long-term partnerships with repeat customers

Channels
• Website and online marketing
• Referral network from partners and satisfied customers
• Direct sales and customer outreach

Customer Segments
• Construction companies and contractors and infrastructure developers
• Refineries and petrochemical plants
• Government Agencies

Cost Structure
• Maintenance and repair costs for equipment
• Salaries and wages for technicians and engineers
• Vehicle and equipment acquisition and maintenance costs
• Project management and logistic costs

Revenue Streams
• Transportation services fees
• Engineering and installation services fees
• Maintenance and repair services fees
• Project management and logistic fees