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OBJECTIVES
• To explain the rationales for governmental policies that enhance and restrict trade
• To show the effects of pressure groups on trade policies
• To describe the potential and actual effects of governmental intervention on the free
flow of trade
• To illustrate the major means by which trade is restricted and regulated
• To demonstrate the business uncertainties and business opportunities created by
governmental trade policies
CHAPTER OVERVIEW
A government’s political objectives are sometimes at odds with its economic proposals to
improve a nation’s market efficiency and international competitiveness. Chapter Seven
begins by discussing the reasons why and the ways in which governments intervene in
the international trade process. It then examines the economic and the noneconomic
effects of those actions upon participants in that process. Finally, the chapter considers
the principle instruments of trade control, including both tariffs and nontariff barriers, and
concludes with a discussion of ways in which firms can deal with adverse trading
conditions both at home and abroad.
CHAPTER OUTLINE
OPENING CASE: A CATFISH BY ANY OTHER NAME…? [See Map 7.1.]
This case is a great example of attempts to protect a national industry against
international competition. Catfish are farmed in the southern U.S. and Vietnam. The
Vietnamese production has some competitive advantages including a more conducive
climate, lower governmental restrictions, and lower labor rates. So even with
transportation costs, Vietnam exports catfish to the U.S. The U.S. catfish growers fought
back using a variety of means. They tried to limit the use of the name catfish and
petitioned for increased taxes on imported fish and even tried to bring into question the
safety of overseas fish. The U.S. producers have not been successful in limited imports
and have even been caught up by their own efforts. A key point is that trade between
nations cannot be viewed just by one industry. Vietnam is the third largest export market
for U.S. beef. So, if we successfully limit the imports of catfish, will Vietnam retaliate
by limiting beef imports?
TEACHING TIPS: Have students visit the Web site of the WTO (www.wto.org)
and review the current disputes found on that site. Have students report back
I. INTRODUCTION
In principle, no country permits a totally unregulated flow of goods and services
across its borders. Likewise, governments may choose to enable the global
competitiveness of their own domestic firms. Protectionism refers to those
government restrictions and incentives that are specifically designed to help a
county’s domestic firms compete with foreign competitors at home and abroad. The
rationale for such policies can be economic or noneconomic in nature. Whenever
governments choose to impede the flow of imports and/or encourage the flow of
exports, they simultaneously provide direct and/or indirect subsidies for their
domestic firms.
POINT—COUNTERPOINT:
Should Governments Impose Trade Sanctions?
POINT: Many argue that although not all trade sanctions are successful, many have at
least been influential in achieving their objectives. Further, when a nation breaks an
international agreement and/or acts in unacceptable ways, punitive actions such as
COUNTERPOINT: Others argue against the use of sanctions on the grounds that they
are ineffective. Further, even if sanctions are successful at weakening the targeted
countries’ economies, the costs are borne not by government officials, but by innocent
people. Finally, it appears that governments sometimes impose sanctions based on just a
single issue, rather than on a country’s overall record, which is really counterproductive.
Each time countries negotiate a trading agreement, new optimum production locations
emerge. Further, the international regulatory situation is in many ways becoming more
complex. While some groups and firms are pushing for freer trade, others clamor for
greater protection. Thus, it is likely that as barriers come down for some products in
some countries, they will go up for other products in other countries. Those who see
themselves as losers are not apt to accept their losses without a struggle. Support for
their positions may be garnered from alliances that cross national borders, as well as
within domestic countries, as economic positions continue to affect politics, and vice
versa.
Able to weather a variety of political leaders, economic events, and historical eras, the
U.S. embargo of Cuba is the longest and harshest embargo by one state against another in
modern history. Following Castro’s overthrow of the Batista government in 1959 and
threats to incite revolutions elsewhere in Latin America, the United States canceled its
trade agreement to buy Cuban sugar. Then, following a series of increasingly hostile
events, the United States severed diplomatic relations and initiated a full trade embargo in
1962. Trade between the United States and Cuba stopped. Spurred by the collapse of
communism more than thirty years later, Congress passed the Cuban Democracy Act in
1992 and the Helms-Burton Act in 1996, both of which tightened the noose for firms that
attempted to do business with a Castro government. It was not until 2000 that Congress
passed an act which allowed for limited exports of U.S. agricultural, food and medical
products; Cuba quickly became the twenty-first largest agricultural market for U.S.
exports. Over time, sympathy for the U.S. role in Cuba has dwindled. Although many
countries had initially supported the embargo, by 2001 some 150 nations had normal
trade relations with Cuba. Further, the U.S. public has become increasingly divided on
the usefulness of the embargo. While many people feel that repealing the embargo would
help many U.S. industries and firms, others maintain that Cuban market opportunities are
extremely limited. Others feel that the Cuban embargo is an unfortunate cold war relic
and question the politics of U.S. policy. Recent events have seen the U.S. rescinding
earlier restrictions and opening up lines for improved communications.
Questions
1. Should the United States seek to tighten its economic grip on Cuba? If so, why?
From a practical standpoint, most would argue that without the cooperation of the
rest of the world, there is little left that the United States can do. Further, given that
China is now a member of the World Trade Organization (WTO) and nations like
Vietnam are trading with the United States, the Cuban embargo gives the appearance
of cold war relic that is no longer relevant in today’s world. However, given the
consensus that Cuba consistently violates human rights, the continuance of U.S.
trade sanctions against Cuba is consistent with U.S. policy. In addition, Cuba’s
expropriation of American property without compensation is internationally
recognized as unacceptable behavior; thus, retaliation can be seen as an appropriate
response. Finally, there is the continuing argument that if the Cuban economy can
be further weakened, the Castro brothers may at last be overthrown. (LO: 1,
Learning Outcome: To explain the rationales for governmental policies that enhance
and restrict trade, AACSB: Analytical Skills)
2. Should the United States normalize business relations with Cuba? If so, should the
United States stipulate any conditions?
3. Assume you are Cuba’s leader. What kind of trade relationship with the United
States would be in your best interest? What type would you be willing to accept?
Raul Castro would logically want a trade relationship that would permit him to save
face politically while contributing to the economic development of the economy.
Initial overtures from the U.S. government could help bolster his political position
and thus would possibly be welcomed as a way to begin negotiations. Economic
development assistance could come in the form of direct aid and, possibly, foreign
direct investment, although there surely would be substantial controls on either form.
(LO: 3, Learning Outcome: To describe the potential and actual effects of
governmental intervention on the free flow of trade, AACSB: Dynamics of the
Global Economy)
4. How does the structure and relationships of the U.S. political system influence the
existence and specification of the trade embargo?
The structure and relationships of the American political system serve to reinforce
the existence and specification of the Cuban trade embargo. Pro-embargo supporters
relentlessly lobby the U.S. Congress and presidential administration to tighten the
embargo in order to spur the collapse of Cuban communism. Although recently
diminished, the pro-embargo viewpoint is supported by key people in key positions
throughout the government. (LO: 3, To describe the potential and actual effects of
governmental intervention on the free flow of trade, AACSB: Dynamics of the
Global Economy)
Exercise 7.2. From a global perspective one can observe excess capacity in the
steel, automobile, and commercial airline industries in both industrialized and
emerging nations. Ask students to discuss the logic of this from the standpoints of
the Infant-Industry and the Industrialization Arguments. Then ask them to debate
whether each of the arguments should be applied only in the case of emerging
economies, or in the case of all countries. (LO: 5, Learning Outcome: To
demonstrate business uncertainties and business opportunities created by
governmental trade policies, AACSB: Dynamics of the Global Economy)
Exercise 7.3. Ask students to debate the issue of stakeholders in government trade
policy, i.e., whose interests should be of paramount concern—producers, consumers,
or the government. Can sanctions by a single nation against another be truly
effective, or must it be a multilateral, if not a unilateral, action? (LO: 3, Learning
Outcome: To describe the potential and actual effects of governmental intervention
of the free flow of trade, AACSB: Analytical Skills)
Exercise 7.4. Former U.S. Secretary of State Lawrence Eagleburger claims that
instead of an embargo, a more effective way to bring democracy to Cuba and other
repressive nations would be to increase their exposure to the United States and other
industrialized nations through trade and travel. Others claim, however, that
governments that choose to violate human rights, expropriate private property, etc.
must not be economically rewarded. Ask students to discuss the tension that
frequently accompanies the use of economic means to achieve political ends. (LO:
4, Learning Outcome: To illustrate the business uncertainties and business
opportunities created by governmental trade policies)