Professional Documents
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Artizana by El Nidaa Catalog
Artizana by El Nidaa Catalog
Integrated Development
(El Nidaa)
Head Office:
www.enid.org.eg 3, Abdallah Al Kateb St.,Dokki, Cairo
Tel.: +202 33370842
Fax: +202 33370945
Curtains 33
Light Fixtures 47
Handcrafted gifts 51
www.enid.org.eg
FOREWORD
The Egypt Foundation for Integrated Development (El Nidaa) supports the development of entrepreneurship other women in her cluster carve statuettes and ornaments from camel bone. «When my husband passed away,
among disadvantaged groups (youth and women in rural communities) in Upper Egypt by providing access to I found myself alone with free time on my hands so I decided to take up a skill. It was a bit difficult at first but now
vocational education and apprenticeship training for employment and the revival of traditional crafts. it is getting easier. Now I can earn a livelihood to help support my two boys.››
El Nidaa’s interventions to date (four years of operation) give evidence of the cost-effective nature of new In Oseirat, a village group is learning the traditional craft of Khayameya, or making large colourful appliqué
products introduced for women’s socioeconomic empowerment and income generation. The selection of product decorative wall hangings and cushion covers in a revived traditional style. “Cutting many fabric into snippets of
groups is based on the study of market opportunities at home and abroad. To date, El Nidaa has supported 939 various geometric shapes and sizes and stitching them in place is a time consuming task that requires patience. We
beneficiaries and created 724 jobs under the MSME component, 90% of whom are women. also need to understand what shapes and colors are matching” Fatma Atta says. But stich by careful stich, these
women are determined to keep this essentially Egyptian craft alive.
El Nidaa methodology relies on the identification of reliable village based NGOs and the selection of skills
required for each craft. El Nidaa has so far introduced the OVOP model in 24 villages for the following handicrafts, El Nidaa would like to acknowledge the enormous effort and high performance of designers that it partnered
with to produce both innovative and practical designs as models for the village beneficiaries. Nine designers
• Textiles products including hand woven cloth produced in Naqada (Qena) and Akhmim (Sohag), Serma
participated in the Textile workshop prepared by EL Nidaa under the leadership of Suzanne ELMasry and Ayman El
Embroidery, Khayameya, Telly Embroidery, Handmade Loom Embroidery, Fashion Accessories and Kelims.
Azabawy. Additionally, El Nidaa is grateful to UNIDO for organizing a Leather workshop as well as a workshop for
• The Wood cluster includes Arabesque and Wood Turning, Sculpting with Camel Bone, Mother of Pearl inlay, and Alabaster and Glass products at El Nidaa premises under the supervision of Giulio Vinaccia. Thanks go to all of our
Oyma (sculpted) Woodwork senior and junior designers who have been responsible for the collection displayed in this catalogue.
• Brass Lighting Fixtures, Copper and Metal Repoussé
El Nidaa is implemented through generous contributions from the United Nations Development Programme
• Jewelry, Orientalist Painting and Professional Painting
(UNDP), UK Department for International Development (DFID), Swedish International Development Cooperation
• Glass Casting, Contemporary and Islamic Pottery Agency (SIDA), Sawiris Foundation for Social Development, Arab Fund for Economic and Social Development
• Alabaster Sculpture, Leather Accessories (AFESD), Cooperazione Italiana, Rockefeller Brothers Fund, UN Women, Coca Cola Foundation and the Government
of Egypt.
A few testimonials from women who have never before held income-generating skills follow:
Finally, El Nidaa has developed a partnership with ALEXBANK, a leading bank in Egypt with a substantial
In Gamaleya village, women are learning carpentry and «arabesque» woodwork-- a decorative art characterized
Corporate Social Responsibility (CSR) portfolio. It partners ALEXBANK with “Ebda3 men Masr” on a long-term
by geometric and curvilinear motifs. The young women started by making candlesticks, trays and picture frames
project named “Cluster Formation for Handicrafts and Entrepreneurial Development in Upper Egypt”, tackling skills
and are now producing larger pieces of furniture. 23 year old Saeeda Hassan is one of 16 participants in the
development, employability and job creation, impacting approximately 650 beneficiaries.
workshop. She says her parents felt comfortable to send her to the workshop because it is a short walking distance
from her home. «I enjoy it and I›m learning fast. It is an unusual skill for women. With Best Wishes
« In the village of Keriateya in Qena. 27 year old Sahar Mahmoud is a widow and mother of two. She and the
Heba Handoussa
Managing Director
THE ALEXBANK CONNECTION ENID DESIGN AND TRAINING TEAM
The Egypt Foundation for Integrated Development (El Entrepreneurship. The project operates in four villages,
Nidaa) leads with value towards strategic partnerships impacting approximately 650 beneficiaries in Qena
with key business players that are keen to provide governorate (El Osayrat, Qena City, El Gamaleya ,
Gezira Mottera ) and contributes to the economic
Suzanne Al Masry
social contributions to the local community. One of Senior Designer
our core Partners is ALEXBANK, one of Egypt’s leading diversification and employment in these villages via
private sector banks with a substantial Corporate Social training and capacity building for specific jobs in
Responsibility (CSR) portfolio. specific product markets. Increasing awareness among Aiman Al Azabawy
youth and especially girls is a pillar to this partnership, Senior Designer
In 2016, ALEXBANK has taken its CSR portfolio one showing how to operate small businesses and markets
step forward and launched the “Ebda3 men Masr” through different channels for sustainable growth of
initiative, with the ultimate goal to promote and product clusters. Giulio Vinaccia
preserve Egyptian crafts and original artwork with a Senior Designer
focus on boosting entrepreneurial opportunities and “Sound entrepreneurial activities are a vehicle to
empower the communities in remote areas. This is improve the quality of life for individuals, families and
achieved through partnerships and collaborations communities and are capable to sustain the health
with institutions, NGOs, governmental entities as well of the economy and of the environment. “Ebda3 men
as individuals, with an aim to boost the appreciation
- locally and internationally - of Egyptian traditional
Masr” aims to tackle different issues, not limited to the
immediate jobs and wealth creation which certainly
DESIGNERS
craftsmanship. it favors, but extended also to the preservation of Yasmine Abdel Hamid - Aida Abdel Karim - Perihan Abou Zeid - Mohamed Akram - Asmaa Al Degwi -
artworks and craftsmanship tradition, passing on the
El Nidaa is a key partner to ALEXBANK in “Ebda3 men Gamal Al Khatib - Hazem Al Shatlawy - Maram Al Shennawy - Esraa Fathy - Sherifa Handoussa -
existing skills to the younger generations, reviving the
Masr” with a fully-fledged long-term project “Cluster national cultural heritage. We strongly believe that this
Horeya Hassan - Yousra Ibrahim - Mohamed Magued - Samar Mokhtar - Reem Mansour - Nada Nabil -
Formation for Handicrafts and Entrepreneurship will create value to Egyptian society and sustainable Elhamy Naguib - Nourhan Rashad - Chadi Salama - Nina Shawki - Ghada Sherif
Development in Upper Egypt” tackling job creation, growth to the national economy” Dante Campioni -
skills development, employability in the SMEs and ALEXBANK CEO and Managing Director
Single bed
with Handmade Arabesque Design
Code: WOD001
Al Gamaleya Size (in cm): 120 x 100
Color: White
"Qous - Qena"
Material: Wood
Bathroom Set
• Alabaster Tooth Brush Holder
Code: ALB001
Size (in cm): 7d x 9h
Color: Natural stone color
Material: Alabaster
Akhmim Handwoven Bed Cover
with Khayameya Runner
• Alabaster Soap Holder
Al Gamaleya Code: TEX002
Code: ALB002
"Qous - Qena" Size (in cm): 180 x 240
Size (in cm): 14 x 9
Color: Purple and blue
Color: Natural stone color
Material: Akhmim Handwoven 100% cotton
Material: Alabaster
Akhmim Handwoven
Handmade Clothes Hanger Bed Cover
with Wood and Mother of Pearl Inlay Code: TEX001
Code: MOP001 Size (in cm): 250 x 240
Size (in cm): 40 x 27 Color: Beige and white OR orange and olive OR beige and grey OR
09 Color: Natural color of wood and Brown orange and red 10
Material: Wood and Mother of Pearl inlay Material: Akhmim Handwoven 50% cotton and 50% linen
LIVING ROOM
FURNITURE
AND
ACCESSORIES
LIVING ROOM
LIVING ROOM FURNITURE AND ACCESSORIES
FURNITURE
AND Handmade Triangular Table
ACCESSORIES with Mother of Pearl Inlay
Handmade Wooden Bench
Code: MOP004
Size (in cm): 60 W x 60 L x 100 H with Mother of Pearl Inlay
Color: Black Code: MOP005
Material: Wood with Mother of Pearl Inlay Size (in cm): 100 W x 50 L x 50 H
Color: Black
Material: Wood with Mother of Pearl Inlay
Al Gamaleya
"Qous - Qena"
Handmade Small Chest of Drawers Handmade Set of Three Right - Angled Tables
(Shakmageya) with Mother of Pearl Inlay with Mother of Pearl Inlay
Code: MOP002 Code: MOP003
Size (in cm): 30 W x 40 L x 60 H Size (in cm): 80 W x 80 L x 100 H
Color: Dark brown OR natural color of wood Color: Dark brown
Material: Wood with Mother of Pearl and Camel Bone inlay Material: Wood with Mother of Pearl Inlay
13 14
LIVING ROOM Handwoven Akhmim Jacquard Throw Director's Chair
with Genuine Leather
FURNITURE Code: TEX005
Size (in cm): 140 x 220 Code: LTH001
AND Color: Off-white with Pastel Patterns Size (in cm): 50 W x 50 L x 105 H
Color: Black and brown
Material: Handwoven Akhmim 100% cotton
ACCESSORIES Material: Wood and genuine leather
Director's Chair
Al Gamaleya with Handwoven Akhmim Jacquard
"Qous - Qena" Code: TEX004
Size (in cm): 50 W x 50 L x 105 H
Color: Black and grey
Material: Wood and pure cotton fabric Side Table
Code: STN001
Size (in cm): 50 W x 50 L x 60 H
Color: Black
Handmade Remote Control Holder Material: Basalt, wood and brass
in Khayameya Rocking Stool
Code: KHM005
Code: STN002
Size (in cm): 89 x 33
Size (in cm): 50 W x 25 L x 50 H
Color: Grey
Color: Black
Material: 90% Cotton and 10% Polyester
Material: Basalt and wood
17 18
LIVING ROOM
FURNITURE
AND Handwoven Kilim Carpet
ACCESSORIES with Geometric Design
Code: KLM009
Size (in cm): 175 x 71
Color: Multicolor
Material: 100% natural wool
Al Qobeiba
"Farshout - Qena"
Handembroidered Cushion
Abbassa Handwoven Leather & Wool Floor Cushion ()حالي بك يحلو
"Qous - Qena" Code: LTH004 Code: EBR004
Size (in cm): 55 x 55 Size (in cm): 65 x 45
Color: Black with brown and White with gold Color: Beige and off-white
Material: Genuine leather warp and wool weft Material: Handwovem Akhmin 50% cotton and 50% linen with wool embroidery
Handembroidered Cushion
Code: EBR002
Size (in cm): 40 x 40
Color: off-white with black Handembroidered Cushion
Material: 100% cotton voile with wool ()حالي بك يحلو
Matching curtain: EBR021
Code: EBR005
Size (in cm): 45 x 45
Color: Beige
Material: Handwoven Akhmim 100% cotton with wool embroidery
23 24
LIVING ROOM
FURNITURE
AND
ACCESSORIES
Handembroidered Cushion
Code: EBR007
Size (in cm): 40 x 40
Color: Multicolor
Material: Handwoven Akhmim 100% cotton
Embroidered Cushion
Code: EBR006
Size (in cm): 45 x 45
Color: Turquoise with white
Material: Handwoven Akhmim 100% cotton
Handembroidered Cushion
Code: EBR007
Abbassa Size (in cm): 40 x 40
"Qous - Qena" Color: Multicolor
Material: Handwoven Akhmim 100% cotton
Handembroidered Cushion
Code: EBR007
Size (in cm): 40 x 40
Cushion with Khayameya Bee Pattern Color: Multicolor
Code: KHM007 Material: Handwoven Akhmim 100% cotton
Size (in cm): 50 x 50
Color: White and off-white
Material: Handwoven Akhmim 100% linen
25 26
DINING ROOM
ACCESSORIES
DINING ROOM
ACCESSORIES Metal Repousse Plate
Code: MTL004
Size (in cm): Diameter 32
Color: Silver
Material: Aluminium
Al Khatara
"Naqada - Qena"
Table Runner
Al Khatara Code: TEX006
Size (in cm): 200 x 50
"Naqada - Qena" Color: Burgundy and beige
Material: Velvet
• Tea Glass
Code: GLS001
Size (in cm): H 8.5 x diameter 5.5
Color: Transparent with Yellow Caligraphy
Material: Glass
Handmade Wooden Cheese Platter
• Plate with Mother of Pearl Inlay
Code: GLS002 Code: MOP007
Size (in cm): diameter 10.5 Size (in cm): 40x28
Color: Transparent with Yellow Caligraphy OR Red Caligraphy Color: Natural wood color
Material: Glass Material: Wood and Mother of Pearl inlay
31 32
CURTAINS
CURTAINS
35 36
CURTAINS
37 38
FASHION
AND
FASHION
ACCESSORIES
FASHION
AND Shawl with Handembroidered Flowers
Scarf with Appliquées Flowers
FASHION Code: TEX015
Code: EBR030
Size (in cm): 80x210
Dressy Poncho
Code: TEX018
Size (in cm): One size
Color: Black
Scarf with Handembroidered Beads and Sequins Material: Cross stitch on Tergal
Code: TEX016
Size (in cm): 200x40
Color: White and off-white
Material: 100% Silk on silk
41 42
FASHION
AND Abaya with Handembroidered Telli Designs on Borders
FASHION Code: TLI019
Size (in cm): Length 140
ACCESSORIES Color: Black
Material: Telli Threads on Tergal
Qena
"Qena - Qena"
Leather Clutch
Code: LTH006
Size (in cm): 27x15
Color: Black OR grey OR brown
Material: Genuine leather with handmade cross stitches
Leather Clutch
Code: LTH009
Size (in cm): 22x14
Color: Black OR green OR red
Material: Genuine leather
Qena
"Qena - Qena"
Leather Clutch
Code: LTH006
Size (in cm): 27x15
Color: Black OR grey OR brown
Material: Genuine leather with handmade cross stitches Ipad Cover
Code: LTH010
Size (in cm): 24x18.5
Color: Black and grey
Material: Genuine leather and Denim
Leather Clutch
Code: LTH006
Size (in cm): 27x15 Laptop cover in leather
Color: Black OR grey OR brown
Material: Genuine leather with handmade cross stitches Code: LTH005
Size (in cm): 37x28
Color: Black OR brown
Material: Genuine leather
45 46
LIGHT FIXTURES
LIGHT FIXTURES
Fanous Mamelouk
Code: BRS002
Cone Light Fixture with Brass Size (in cm): 10x10x39
Color: Gold
Code: ALB003 Material: Brass
Size (in cm): 40x30x10
Color: Natural stone color
Material: Alabaster natural stone with Brass
Fanous Andalusian
Al Khatara Code: BRS005
"Naqada - Qena" Size (in cm): 12x12x39
Bedside Lamp with Camel Bone Sculpture Color: Gold
Code: WOD006 Material: Brass
Size (in cm): 20x20x55
Color: Dark Brown
Material: Wood and Camel Bone
Fanous Fatouta
Code: BRS004
Size (in cm): 6x6x13
Color: Gold
Material: Brass
49 50
HANDCRAFTED
GIFTS
HANDCRAFTED
Ancient Egypt Bull
GIFTS Code: STN009
Size (in cm):5w x 15l x 7h
Color: Green
Material: Steatite
Decorative plate in Pâte de verre
with an Islamic design
Code: GLS005
Size (in cm): 32 D
Color: Green
Material: Pâte de verre
Orientalist Painting
Code: PNT001
Size (in cm): 50 x 39
Color: Mix colors
Material: Gouache
Orientalist Painting
Al Qoseir Bakhanis Code: PNT004
"Abou Tesht - Qena" Size (in cm): 50 x 39
Color: Mix colors
Material: Gouache
Al Qoseir Bakhanis
"Abou Tesht - Qena"
Coral Necklace
Code: JWL002
Size (in cm): Length 23
Color: Orange coral
Material: Chinese Coral nuggets, turquoise howlite disks and lapis lazuli, hand knotted
Three-Strand Necklace
Code: JWL005
Size (in cm): Length 48
Color: Navy
Material: Three strand lapis lazuli chips and quartz,
with old glass, metal beads, and sterling silver clasp
Bedouin Necklace
Code: JWL004
Size (in cm): Length 25
Color: Multicolor
Material: Three strand multicolor bedouin necklace with
59 coral, turquoise howlite, lapis lazuli and yellow agate 60