Under the High Patronage of His Majesty King Mohammed VI

Moroccan craft innovation meetings

EXHIBITORS DIRECTORY

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handicraft from morocco
As a governmental agency part of the Moroccan Ministry of Tourism,
Handicraft and Social Solidarity-Based Economy, our main mission is to
promote Moroccan handicraft brands and we attach great importance to
help producers of Moroccan handicrafts, qualified by their ancestral know-
how, their creativity and capacity for innovation to access foreign markets,
in particular by designing marketing strategies to compete with the world’s
leading brands.

As part of the 8th edition of the National Craft Week, we are organizing
a matchmaking session «MOROCCAN CRAFT INNOVATION MEETINGS» from
February 29th to march 1st, 2024, in Casablanca to put in touch the operators
of the Moroccan Craft, that stand out with creative and innovative products
(or processes) with export potential to meet international professional
buyers, investors and lenders.

You will find in the following pages a presentation of the operators and
their handicraft products.

www.mda.gov.ma #moroccohandmade
 Amal Links 09
Art Session Céramiques 13
Custo & Co 17
DAR SFIFA ARTISANAL 21
HEIRLOOM CRAFT 25
Huilarome 29
KENZA KLAY 33
LES BRONZIERS 37
Maison Ashoosh 41
MAKRAME AHD 45
SUMMARY Mirattibags 49
Myroc 53
NEOLLI 57
Noun Design 61
Oliwood Art 65
RA LUXURY DESIGN 69
Moroccan Copper Art 73
Virginie Darling 77
Yassine Morabite 81
YELLI JEWELS JEWELLERY 85
 AMAL LINKS OUR
Activity STORY
Basketry
Amal Links–Serghini Najib was created in 1995 with
the objective of valuing all types of local plant
materials (exclusively Moroccan; don’t Doum,
Palme, Halfa, Jonc, Massette, wicker,...). The idea
is to transform them into useful modern products
(evolving with the trends, designs and colors of
the time) far from the classic clichés.
Since its creation, the Amal Links brand has
targeted foreign markets.

Amal Links is really present in all the rural areas

concerned and innovates in all types of basketry.

ABOUT
THE
FOUNDERS
Serghini Najib, equipped with a solid managerial
background, ventured into entrepreneurship
after a stint in conventional professional life
by creating Amal Links under a young promoter
credit scheme.

Amal Links amallinks

+212 (0) 5 35 96 00 01 / 17 amal_links@yahoo.es

www.amallinks.com
N° 20 Rue Arabie Saoudite VN 30000 Fes

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 Our Products
Our sector of activity is Basketry; it is the manual
transformation of vegetable materials into useful
and decorative products, usable in everyday life
(e.g. Shopping Bags, Baskets, Baskets, Hats, Chests,
Kitchenware, Armchairs, Seats, Screens, Lamps, Other
Furniture, etc.).

In fact, it is the valorization of materials generally

neglected, by innovating and creating products of
exportable values, generating foreign exchange inflows
(Amal Links exports 100% of its production).
It is a purely artisanal activity (everything is handmade,
no machines or rarely), allowing the creation of many
jobs and effectively participating in the limitation of
rural exodus. Amal Links exports its products to 32
countries.

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 OUR
Art Session
Céramiques STORY
The workshop has been working with ceramics
Activity since 2010. It is located in the famous pottery
Ceramics complex of Oulja.

ABOUT
THE
FOUNDERS
Hicham El Ouali, born in Rabat, the after a detour
through France, discovers ceramics.
There, he is trained in different techniques: the
lathe, but also modeling and plate work. From
that time, he made the choice of earthenware,
researching enamels and cooking in a gas oven.
He develops utilitarian ceramic characterized by
patterns and sculptures of African tradition.

Creative, Hicham El Ouali has been working in

artsession-ceramics marocarreaux@gmail.com ceramics with two hands since 2010.
+212 (0) 6 70 15 41 07 Free spirit, artist at heart, his self-taught career
testifies to his requirement and his passion for
the land.

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Our Products
Using white clay and oxides (colors) to call out, wake
up, signal Atlantic blues like a sunset of the cape,
passionate reds, island whites and yellows like spices
gleaned in the souk of marrakech. It offers original
and unique handmade art pottery for your home.Tiles,
vases, tables, mirrors and pots and more.
 Custo & Co
OUR
Activity STORY
Ceramics The mission of CUSTO & CO is to enhance global
trade while empowering Moroccan artisans.
With five years of online presence, we aim to
improve export volume from Morocco to the US,
UK, Middle East, and Europe, all while supporting
local handmade artisans. Our offerings include
unique handmade home decor and custom-
made orders, showcasing the richness of
Moroccan craftsmanship. We pride ourselves on
our authentic products, blending tradition with
modernity and providing a personalised customer
experience.

Through our work, we not only empower local

artisans economically but also preserve traditional
ABOUT
craftsmanship and foster sustainable livelihoods.
Looking ahead, our goals are to increase income,
THE
FOUNDERS
expand sales channels, and invest in artisanal
Belfkih Nassim and Lamsiah Youssef, founders of
communities. Thank you for joining us on this
CUSTO & CO, blend their expertise in e-commerce
journey of celebrating craftsmanship and cultural
with a passion for Moroccan craftsmanship.
exchange.
Beyond marketing, they oversee pottery
production, ensuring authenticity in every piece.

Their leadership drives the company’s success,

empowering local artisans and fostering global
https://www.facebook.com/p/Customosaic
cultural exchange.
customosaic@gmail.com
+212 (0) 6 57 50 26 61

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 Our Products
CUSTO & CO is a destination for handmade pottery
home decor. Our artisans employ traditional Moroccan
techniques to craft each piece with meticulous
attention to detail. From vases, bowls and plates to
sinks and more decorative objects, our diverse range
showcases the beauty of Moroccan craftsmanship.

We offer custom-made options, allowing customers to

personalize their orders according to their preferences.
Sustainability is also important to us, as we use
ethically sourced materials and eco-friendly practices
in our production.

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DAR SFIFA
OUR
ARTISANAL STORY
Activity DAR SFIFA Artisanal is a company specialized in the
Jute manufacture of home furniture in Casablanca. We
mainly work for more than 30 years in trimming
with decorators by offering different models of
trimmings for Moroccan and European salons.

Following the launch of Cop 22 and the resolutions

adopted by our government concerning respect for
the environment and the sustainable development
strategy, DAR SFIFA is also committed and has
shown creativity in creating a new method for
the design and manufacture of home furniture
with natural materials in the respect of the
environment and nature away from any chemical ABOUT
or plastic aspect. THE
FOUNDERS
Our furniture is made from the most ecological
natural fiber that exists called «Jute», it is a Ahmed ALAMI have more than 30 years of
biodegradable, recyclable and resistant material experience in the field of trimmings, creation
still unknown to many but already highly and manufacture of a new 100% natural cord and
appreciated by others. braid, biodegradable recyclable for conservatories
Jute favorably replaces synthetic materials, a and other decorative objects. He’s specialized in
choice that is necessary for environmentally the creation of sfifa silk models
conscious people.

Email : darsfifa@gmail.com
Website: www.darsfifa.ma
+212 (0) 6 61 45 64 58

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Our Products
DAR SFIFA Artisanal is a company specialized in
manufacturing household furniture in Casablanca.
With over 30 years of experience in upholstery,
working alongside decorators, it offers various models
of upholstery for Moroccan as well as European living
rooms. Committed to environmental responsibility, the
furniture is made using natural materials, primarily
from the most ecological natural fiber available called
«jute.» It is a biodegradable, recyclable, and durable
material.
 OUR
HEIRLOOM STORY
CRAFT
Heirloom is a Moroccan Brand who offers a
Activity plethora of hand-woven products to decorate the
Textile interior of home. From bed covers to add a bold
tone to the master room, traditional poufs and
throws for a bohemian touch in living space, or
placemats and runners to accompany a dishware
with a natural fabric.

Heirloom Craft was born to create sustainable

value for Moroccan crafts. Their mission is to offer
inspired handmade crafts for individuals with
an aesthetic appeal and environmental & social
impact.

ABOUT
THE
FOUNDERS
Zineb Jebbari, being obsessed with the beauty of
nature, believes in the potential to further develop
this industry of moroccan crafts.

Karim El Maziati joined the Heirloom Craft’s

journey and contributed to crafting its pillars.

Heirloom_Craft
email : contact@heirloomcraft.com
+212 (0) 6 6 17 28 01 77

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Our Products
• Bed Covers
• Traditional poufs
• Placemats and runners

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 OUR
HUILAROME
STORY
Activity
Huilarome is a laboratory of organic cosmetics,
Cosmetic natural and local certified Good Manufacturing
Practices GMP ISO 22716 and meeting the strict
standards and requirements of organic cosmetics.
Despite its modern equipment 970 m2 , the
laboratory voluntarily opts for manufacturing
choices favoring manual, artisanal and semi-
industrial processes with a view to valuing the
workforce, the preservation of active ingredients
and the fight against the waste of energy and
resources.

The formulations are framed by a minimalist

philosophy and contain no excess ingredients:
texturing agent, covering or excess volume.
ABOUT
THE
FOUNDERS
Huilarome was created more than 20 years ago
by an aromatherapist, passionate about natural
cosmetics who wanted to make known to the
world the beauty heritage of Andalusian, Amazigh
and Arab civilizations: Ihsane Lamzibri
The sophistication of her grandmother’s recipes
has refined over these two decades and as the
circle of life, Ihsane has naturally returned to its
source: organic and only organic.

Ihsane’s goal is to produce healthy cosmetics,

which heal and treat in depth, without masking
email : contact@huilarome.com or temporarily alleviating symptoms, intended for
informed, conscious and responsible consumers.
+212 (0) 5 24 33 10 23 / +212 6 97 55 60 89

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Our Products
Huilarome offers in addition to the manufacture of
white brands three high-quality brands intended to
provide cosmetic care with a common trait: organic
and natural first
- Exclusively organic cosmetics range “ Huilarome”
www.huilarome.com
- Fragrance range «ODORA» www.odoramarrakech.com
- Natural cosmetics and terroir range «PURNATUREL»
www.purnaturel.ma
KENZA KLAY OUR
Activity STORY
Jewelry
KENZA KLAY is a visionary statement earrings
brand that has emerged as the go-to destination
for modern women who seek to express their
individuality through fashion while embracing
sustainability.

With their hand-sculpted polymer clay earrings

inspired by Moroccan architecture and nature’s
vibrant colours.This attention to detail guarantees
that every woman who wears KENZA KLAY is
adorned with a one-of-a-kind masterpiece,
reflecting her distinct personality and style.

ABOUT
THE
FOUNDERS
Kenza Alaoui is the founder and jewellery
designer at KENZA KLAY, a brand that celebrates
the uniqueness and diversity of modern women.

Focused on creating expressive and handcrafted

earrings, Kenza has developed a passion for
storytelling through art and design.

email : hello@kenzaklay.com
www.kenzaklay.com
+212 (0) 0 70 11 006 83

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 Our Products
Drawing inspiration from the balance between
feminine and masculine energy, KENZA KLAY has two
collections on sale that represent the essence of the
brand. The “Flower Affair” collection which portrays the
feminine energy and the vulnerability in us through
flower designs and vibrant colours. On the other
hand you have the “Bent El Derb” collection which is
geometrical with Zelij style designs, representing a
more masculine energy with straight lines and sharp
edges.

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LES BRONZIERS
OUR
Activity
STORY
Metalwork «Les Bronziers» is the result of a merger between
a family business with more than 30 years of
expertise in copper craftsmanship and a company
specializing in digital transformation. Composed
by a team of Maalem designers, the company is
committed to preserving and promoting Moroccan
craftsmanship while adapting it to contemporary
trends and requirements.

Thanks to computer-aided design tools and

innovative manufacturing techniques, it offers
unique and creative copper decorative objects
ranging from tradition and modernity.

ABOUT
THE
FOUNDERS
Three co-founders: Hassan Lazrak-Mehdi Idrissi
Qaitoni and Moncef Adyel, three complementary
profiles.

lesbronziers lesbronziers
Email : contact@lesbronziers.com
www.lesbronziers.com
+212 0 6 61 44 58 94
Our Products
From light fixtures to kitchen utensils to wall decor
elements, they fit perfectly into contemporary
interiors. Customizing the size and shapes, it meets
the expectations of demanding customers and
connoisseurs. She works with bronze, brass and
maillechort. Ensuring quality and durability of each
creation.

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 MAISON
OUR
ASHOOSH STORY
Activity His younger son Mohamed Elomari in the
Pottery continuity and extension of his father created
Maison Ashoosh, claiming an innovative creative
style by disruptive anti-pollution techniques
like gas ovens. Efforts in innovative means of
production now the artisanal aspect. Enamels
meeting the standards are international and in
particular in terms of brand image of the craft of
pottery and Moroccan ceramics internationally.

ABOUT
THE
FOUNDERS
It was in 1968 that Hammad Elomari (1908 – 1996),
pioneer of the first pottery and ceramic craft
workshop in Marrakech, came from Demnate, a
small Amazigh town in the High Atlas.

The younger son Mohamed ELOMARI aspired

to have a workshop: Maison Ashoosh, claiming
an eclectic creative style and disruptive anti-
pollution techniques like gas ovens with reduced
greenhouse emissions. A daily activity shared
maisonashsoosh between the concern to perpetuate a family
Email : elomari@uca.ac.ma patrimony since his childhood and his academic
+ 212 6 62 40 23 90 career of more than 30 years (1983 - 2022).
www.maisonashoosh.com

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 Our Products
• Art of the table and ornaments
• Interior and garden furniture
• Full bricks molded by hand and zellige

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 MAKRAME AHD OUR
Activity
Textile
STORY
Founded by Khadija Bouchaqour, MAKRAME AHD
embodies handcrafted elegance through unique
creations, each knot testifying to a commitment
to the style and authenticity of handmade
products. It offers macrame designs that highlight
durability and timeless aesthetics.

ABOUT
THE
FOUNDERS
Khadija Bouchaqour, meticulous craftsman and
inspiring founder of MAKRAME AHD, infuses her
artistic vision and love for macrame into every
room. His exceptional skills and dedication to
craftsmanship turn simple fibers into functional
masterpieces. Khadija embodies the harmonious
fusion between tradition and modernity, placing
authenticity at the heart of our artistic approach.

+212 (0) 5 24 33 10 23 / +212 6 97 55 60 89

email : contact@huilarome.com

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 Our Products
MAKRAME AHD on the basis of indoor and outdoor
needs, offers elegant indoor rooms with robust outdoor
creations, each product offers a unique experience.
Each thread of his creations tells a story of artisanal
expertise and love for creation.

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 MIRATTIBAGS OUR
Activity
Leather
STORY
Miratti is a connected luxury leather goods brand.
It comes from Mirath ( or classic Arabic heritage).
This high-end leather goods brand is intended for
modern professionals and businessmen.

Miratti also sets itself the mission of contributing

to the perpetuation of Moroccan craftsmanship
through the continuous training of craftsmen
in the digital and productivity tools in order to
remain in continuous improvement.

ABOUT
THE
FOUNDERS
An engineer by training, Youssef Ghalem is a
serial entrepreneur, having founded a multitude
of innovative startups in different sectors such as
education and new technologies. He is passionate
about Moroccan culture and makes Moroccan
crafts one of his main passions.

Youssef founded 3 brands of Leather Goods Made

in Morocco between 2018 and 2023 including the
www.mirattibags.com - www.ricoviera.ma two main brands.
Email : info@mirattibags.com
+212 (0) 6 31 55 39 07

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Our Products
It offers a wide range of bags, backpacks and luxurious
gadgets based on 100% Moroccan leather of the best
quality. It also offers connected leather goods gadgets
allowing people to network in a modern way.
 MYROC OUR
Activity STORY
Pottery
MYROC is a design studio that creates
contemporary objects for the interior. “Matters in
dialogue” is the philosophy behind the concept.

Materials, textures, and colours communicate in

the hands of master artisans to tell stories and
prompt unexpected conversations. Together, we
handcraft extraordinary decorative and utilitarian
objects for modern living. MYROC creates highly
customizable made-to-order works alongside
limited edition and one-of-a-kind pieces.

ABOUT
THE
FOUNDERS
Marwane Haddioui is a self-taught designer
and founder of MYROC, a creative studio based
in Marrakech and established upon experimental
design, research, and sustainable practices.

His aim to reinterpret Moroccan craftsmanship

through a unique blend of ancestral techniques,
natural resources, and contemporary design.
@myroc_studio
+212 (0) 609021578
Email : myroc.studio@gmail.com

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 Our Products
The first collection is named “conversation 001”
in reference to the dialogue I imagined between
pottery and leather. Each object is designed to display
beautifully the two materials and each object has a
story to tell. It’s eight pieces that showcase innovative
design and superb craftsmanship and one concept
that enables infinite creativity.

The collection found its first inspiration in the Atlas

mountains.

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 OUR
NEOLLI
STORY
Activity
Neoli represents an innovative platform where
Concept store artisans and cooperatives can showcase their
products to a global audience of professionals
(retailers, distributors, businesses…). In addition to
providing an online showcase for artisans, Neroli
manages the end to end value chain, including
all necessary logistical operations, quality control
and packaging, to establish a climate of trust
between artisans and professionals. Thus, Neroli
positions itself as a value catalyst, promoting
cooperation and value creation within the craft
industry.

ABOUT
THE
FOUNDERS
Created by Mariem Faghraoui, passionate about the
richness of our heritage, Neolli is an e-commerce
platform that offers handmade products from
original artisans. It allows distributors and
resellers to meet and constitutes a space for co-
creation between craft stakeholders.

The owner of the platform is Ochrea. Neolli has

also opened a craft concept store in Marrakech.

Email : m.faghraoui@neoli.com
www.neoli.com
+212 (0) 6 69 10 38 16

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 Our Products
The platform includes several product categories:
decoration, fashion, cosmetics, fragrances, corporate
gifts, local products and more.

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NOUN DESIGN OUR
Activity
STORY
Design Designed as a creative platform with cutting-edge
production units, Noun Design aims to collaborate
with artists, craftsmen, designers and architects.

The objective is to develop an ethical, contemporary

and joyful creativity in Morocco and make it shine
beyond its borders.

ABOUT
THE
FOUNDERS
Dorothée Navaro, Architect evolving for more than
25 years in interior design and design. She created
the furniture brand Noun Design.

Through her collection, offers a very personal

interpretation of beauty and well-being.

Her original creations, combining craftsmanship

and technique are a true ode to joy, inspired by
Morocco, its culture, nature, colors and light.
noundesign
+212 (0) 6 61 29 58 31
Email : info@noun-design.com

61
 Our Products
NOUN is a Design and Lifestyle brand, 100% Made in
Morocco.

She has a production unit specialized in wood carpentry

and tapestry in Casablanca and collaborates with
pottery, basketry, and copperware workshops located
throughout Morocco.

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 OLIWOOD ART
OUR
Activity
STORY
Wood Oliwood Art crafts its articles from olive tree
branches to ensure its sustainability. We create
unique pieces and objects from natural olive wood
for kitchenware, tableware, and interior decoration
for your home. Salad bowls, fruit bowls, cutting
boards, custom-made works, and more.

ABOUT
THE
FOUNDERS
Founded by Mr. Said Siroua, Oliwood Art is an
artisanal workshop specializing in the production
of olive wood, showcasing the ancestral
craftsmanship of Moroccan master artisans.

These artisans have significantly contributed

to the development and preservation of the
Moroccan craft heritage.

Email: boisoliviermaroc@gmail.com /surouasaid6@gmail.com

https://www.facebook.com/oliwoodar
+212 (0) 6 62 70 75 14

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 Our Products
Each piece is unique and undergoes years of drying
and refining. Olive wood is a noble material that
promotes sustainability. Indeed, olive wood products
last a long time.

Being very dense with few pores, it is highly suitable

for kitchen use. It does not absorb liquids, bacteria, or
unpleasant odors.

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 RA LUXURY OUR
DESIGN
Activity
STORY
Wood Created in 2020, the company was built for
handicrafts original products RA Luxury Design,
offer high quality design and interior design
expertise in creating pieces of art based on, wood,
resin and metals. We fabricate unique pieces
mixed with textures and raw materials.

ABOUT
THE
FOUNDERS
Amine Riad is passionated by art, décoration
and création. He works on interior design and
he accumulates experience in famous design
company.

raluxurydesign
+212 (0) 6 61 505103
Email: Rim.riad02@gmail.com
Web site : https://www.luxurydesign.ma/fr/produits

69
Our Products
RA Luxury Design specializes in interior design and
the creation of art objects made from wood, resin, and
metals. Our strong characteristic is the production of
timeless unique pieces with exceptional character,
featuring simple lines that combine textures and
materials. RA Luxury works with wood, giving it life
through artistic and original decorative objects such
as tables, lampshades, jewelry, and more.

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 MOROCCAN OUR
COPPER ART
Activity
STORY
Brassware Moroccan copper art it is a company that designs
and decorated homes, hotels, and several places,
depending on copper only, while integrating
traditional crafts, with a modern and contemporary
design.

Our company is a dynamic and innovative company

operating in the field of technology. We strive to
provide innovative solutions tailored to the needs
of our customers. Our team is made up of highly
qualified and passionate professionals who make
every effort to guarantee the satisfaction of our
customers. We are proud of our reputation for
excellence and our commitment to quality and ABOUT
customer service. THE
FOUNDERS
Our company is a dynamic and innovative company
operating in the field of technology. We strive
to provide innovative solutions tailored to the
needs of our customers. Our team is made up of
highly qualified and passionate professionals who
make every effort to guarantee the satisfaction
of our customers. We are proud of our reputation
for excellence and our commitment to quality
+212 (0) 6 61-481226
and customer service.With our expertise and
Email: ibrahim.elbaroudi@gmail.com
commitment to innovation, we are positioned to
www.moroccancopperart.com
become a leader in our business.
https://www.facebook.com/MoroccanCopperSilverArtSarl

73
Our Products
We produce elegants chandeliers and sconces, who
are centerpieces that add a touch of glamor and luxury
to any space.

We propose antique table. The old side table is a

real treasure steeped in history and authenticity.
Our Boxes are versatile and practical containers that
serve many purposes. Our basin is a decorative object
very appreciated both for its aesthetics and for its
functionality.

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 OUR
VIRGINIE STORY
DARLING
The 100% Moroccan brand, constantly expanding,
Activity enjoys growing recognition both in Morocco and
abroad. Its full range of items, from leather goods
leatherwork to ready-to-wear, footwear and basketry, attracts
a diverse clientele. With 300 trading partners in
more than 15 countries, the brand has established
itself on the international scene. It has three own
shops in Morocco, true showcases of its expertise.
In 2023, its turnover was mainly generated in
export, representing 80% of its revenues, with a
business model focused mainly on wholesale. It
has eight sales agents covering key markets such
as France, Belgium, Ireland and Spain. With a
team of seventeen people, it relies on an agile,
responsive and robust organization to meet the
needs of the market.

ABOUT
THE
FOUNDERS
Rodolphe Pacaud and his wife, Virginie
Darmalingom, founded Virginie DARLING at the
end of 2016.

This is the story of a sparkle between the

founders. From this sparkle was born a passion,
a great love story embarking on a path of life
adventures, travels, encounters, friendships and
many enriching experiences.
+212 (0) 6 00 54 21 04
https://www.instagram.com/virginiedarling/
https://www.facebook.com/virginiedarlingbrand/
Website : www.virginiedarling.com
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 Our Products
With an in-house workshop dedicated to the
manufacture of basketry ranges, the brand maintains
rigorous quality control while outsourcing certain
productions to reputable service providers throughout
Morocco, ensuring compliance with the highest
international standards such as the LWG label and ISO
standards.
Virginie darling uses lamb leathers vegetable tanning.
There are many benefits of vegetable tanning. First
of all, it’s a healthier process for the worker because
no chemicals are used. So their health is not at risk.
This method is less harmful to our Earth and more
respectful of the environment because the tannin
comes from nature itself.

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 YASSINE OUR
MORABITE STORY
Activity It first started during Yassine Morabite’s childhood
in the nineties. Back in the days, Japanese anime
Design and shows, such as Grendizer, Tiger Mask and the
Power Rangers, were very popular in Morocco. In
his own imaginary world, the young Yassine used
to see his heroes differently, wearing traditional
Arab, Amazigh and African clothes.

ABOUT
THE
FOUNDERS
Born in Casablanca on May 31,1984, Yassin
Morabite is a Moroccan stylist and designer, also
a painter.
Son of a tailor and a seamstress from Chefchaouen,
Yassine left his village in the late sixties to settle
in Casablanca. He first started painting at the
age of 6, then, thanks to his father, he discovered
the world of tailoring. Attracted by the bespoke
process, he decided to create his own designs at
the age 10, selling his creation in the souk of the
old medina in Casablanca.
+212 (0) 6 65 95 05 12 In 2004, Yassine produced his first collection of
https://www.instagram.com/yassine.morabite quirky T-shirts, hand drawn, and began to gain
recognition from the public.
Email: contact.morabite@gmail.com

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 Our Products
Yassine Morabite finds his inspiration mainly in the
cultural heritage and collective memory of morocco.
His Works are a blend of streetwear infused with
reminders of his country’s cultural identity.

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YELLI JEWELS OUR
JEWELLERY STORY
Activity YELLI JEWELS is a designer jewelry brand that
Jewelry defines itself as part of a Neo-Amazigh line. The
handcrafted creations made of 925 silver are
designed by the brand creator and CEO Samia
Benbrahim
Through its brand, Samia promotes values such
as authenticity, timelessness and universality. It
merges tradition with modernity and offers an
inclusive brand that updates the taste of jewelry
that crosses generations. YELLI JEWELS is also an
eco-responsible brand that promotes sustainable
consumption and production, demonstrating
greater respect for our planet.

ABOUT
THE
FOUNDERS
Born in Casablanca, Samia IBNBRAHIM is the
creator of the jewelry brand Yelli Jewels. Samia,
a creator who draws her inspiration from her
Moroccan roots to which she is deeply attached,
through the Amazigh culture. She uses her
creations to tell her own story.

+212 (0) 6 50 93 64 02
Email : contact@yellijewels.com
www.yellijewels.com

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 Our Products
YELLI JEWELS JEWELLERY are also pieces of jewelry
that are part of a sustainable fashion approach
(slow-fashion). In order to promote sustainable and
thoughtful consumption, only high-quality materials
are used to guarantee the durability of YELLI JEWELS
jewelry. Respectful of the social and local environment,
all products, including packaging, are manufactured
in the region under socially responsible working
conditions.

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