Descriptive Statistics (Dataset - Cell Phone) (Analyze > Descriptive

Statistics > Frequencies + Statistics)

1. How many people use Sony Ericsson cell phone? 2 people.

2. Is Sony Ericsson the least popular brand? Yes according to the
table above.

3. How many percentages of the respondents have owned their

current cellphone for less than or about 1 year? 59.3%
4. How would you describe the satisfaction with the fairness of their
current service provider? (In other words, among mean, median, and
mode, which one is to the best option to use here?

J4 is an interval scale/metric, and therefore mean can be

calculated from this data, so it is the best choice to find average
satisfaction. The mean of the provider fairness data is stated as
3.5335. Here we are using the system: 1 – very dissatisfied, 2 –
dissatisfied, 3 – neutral, 4 – satisfied, and 5 – very satisfied.
3.5335 is halfway between neutral (3) and satisfied (4), and
therefore people are slightly satisfied with the fairness of their
current service provider.

5. Regarding the “Current” cell phone, how many people are very
dissatisfied with the “Price”?

According to the table, 27 people or 7% of respondents are very

dissatisfied with the price.
Analysis of Difference: Independent Samples T-test (Dataset –
Cellphone) (Analyze > Compare Means > Independent Samples t-test)

• Testing variable: Overall Satisfaction with the current cell

phone only available in the SPSS program only, you won't find it
on the PDF questionnaire. Grouping variable: Gender
• State the null hypothesis, p-value, and the conclusion
• Copy and paste the table with the p-value

Null: There is NO SIG DIFF between the male and female

participants in terms of their overall satisfaction with the current cell
phone.

Based on the p-value of .181, which is greater than 0.05, we accept

the null hypothesis. Therefore, there is NO SIG SIFF between the
male and female participants in terms of their overall satisfaction
with the current cell phone. The conclusion is that they are equally
satisfied.
Analysis of Difference: Paired Samples T-test (Dataset –
cellphone) (Analyze > Compare Means > Paired Samples t-test)

• Testing variables: Satisfaction of the “last” cell phone vs. that of

the “current” cell phone regarding “Appearance”
• State the null hypothesis, p-value, and the conclusion
• Copy and paste the table with the p-value

Null: There is NO SIG DIFF between satisfaction regarding the last cell
phone and the current cell phone in terms of appearance.

Paired Samples Test

Paired Differences Significance
95% Two-
Confidence Side
Std. Std. Interval of the One- d p
Deviatio Error Difference Side
Mean n Mean Lower Upper t df dp
Pai Last cell - 1.15572 .0586 - - - 38 <.001 <.001
r 1 phone .5154 7 .6308 .4001 8.78 7
Appearanc 6 2 1 5
e - Current
cell phone
Appearanc
e

The p-value is <.001, which is smaller than 0.05. Therefore, we reject

the null hypothesis. The conclusion is that the respondents feel the
appearance of their current cell phone is significantly different from the
appearance of their last cell phone.
Analysis of Difference: One-Way ANOVA (Database - Online
dating) (Analyze > Compare Means > One-way ANOVA)

• Dependent list: Fun Factor: Marital status

• State the null hypothesis, p-value, and the conclusion
• Copy and paste the table with the p-value

Null: There is NO SIG diff between any possible pairs based on

marital status in terms of how fun they think online dating is.

The p-value is .229, which is greater than 0.05, and therefore we accept
the null hypothesis. In conclusion, there is no difference based on
marital status about how fun online dating is, everybody rates it about
the same.
Analysis of Association: Cross-Tabulation (Datset - Cellphone) (Analyze
> Descriptive > Crosstabs)

• Service provider company & Operating system

• State the null hypothesis, p-value, and the conclusion
• Copy and paste the table with the p-value

Null: There is NO SIG ASSOCIATION between the service provider

company and the operating system of the phone.

The p-value is <.001, which is smaller than 0.05, therefore we REJECT

the null hypothesis. In conclusion, there is a SIG ASSOCIATION
between the service provider and the operating system of the phone.
Analysis of Association: Bivariate Correlation Analysis (Dataset - Online
dating) (Analyze > Correlate > Bivariate)

• “Online dating is Unsafe” & “Online dating is Creepy”

• State the null hypothesis, p-value, and the conclusion
• Copy and paste the table with the p-value

Null: There is no sig association between the idea that that online
dating is unsafe and that online dating is creepy.

The p-value is <.001 and the Pearson Correlation is .547. The p-

value is smaller than 0.05, so therefore we reject the null, and
there is a correlation between the variables. Since the Pearson
Correlation is a positive number (.547), we can conclude that the
more online dating is unsafe, the creepier it is.
Predictive Analysis: Multiple Regressions (Dataset - Online
dating) (Analyze > Regression > Linear)

• Dependent variable: The overall intention to use online dating

services <-- only available in the SPSS program, not on the PDF.
• Independent variables: ATT (Overall Attitude toward online
dating), SON (Overall Social Norms), and PC (Overall Perceived
Control) <-- only available in the SPSS program, not on the PDF.
• State the null hypothesis, p-value, and the conclusion, there
should be 3 conclusions for this test.
• Copy and paste the table with the p-value

Null: ATT, SON, and PC are NOT SIG PREDICTORS when it comes to
the overall intention to use online dating services.

Based on the p-value for ATT being <.001, we reject the null hypothesis, so ATT is a
sig predictor of the intention to use online dating services. The beta is .374, a positive
number, so that means the better the attitude towards online dating, the more li kely
they will use the service.
Based on the p-value for SON being <.001, we reject the null hypothesis, so SON is a
sig predictor of the intention to use online dating services. The beta is -.144, a
negative number, which means the more they care about social norms (likely against
online dating), the less likely they are to use the service.
Based on the p-value for PC being <.001, we reject the null hypothesis, so PC is a sig
predictor of the intention to use online dating services. The beta is .343, a positive
number, which means the more perceived control people have over online dating, the
more likely they are to use the services.