Press Release Company Logo

For immediate release: [date]

(If you want the media to use the story as soon as they receive it)
or
Embargoed for: [time/date]
(This is a good way of giving journalists time to prepare and to ensure they don’t use it until a
specified time)

Headline
(Announce the release subject with active verbs and colourful words)

Paragraph 1: Summarise the story - who, what, where, when and why. All key information needs
to be in this paragraph

Paragraph 2: Put in more details to flesh out the story you have outlined in the first paragraph

Paragraph 3: “Quotes from you or someone relevant to the story.” Don’t try to
cram too many points into one quote – each quote should make one point

Paragraph 4: Extra relevant information

Ends
Notes for Editors
• Provide background information in case they run a longer story
• Outline what you have to offer: pictures, interviewees
• Outline any additional relevant information or facts and figures, but keep it short.
Contact Make sure you supply numbers where you can be reached day or
night. This can make the difference between your story being covered or not

Name: [type name 1] Tel: [type tel 1] Name: [type name 2] Tel: [type tel 2]

Telephone [type fax no] Fax [type fax no] Email [type company email] Website [type web address]
Press releases and effective writing

Press Presse Prensa The header for a press release

…………………………………………………………………………………… should make clear who it comes
Automatix plc, from, what the subject is and which
Semi Conductor Division part of the press it is aimed at

For the trade press

21 December The subject should be put in bold
print so that the journalist can see
Opening of new production facilities in Johor Fahru, Balanesia. immediately if it is relevant to him/
her.
At a ceremony attended by Automatix Chairman, Rocco Truffaldino, and
the British Ambassador to Balanesia, Sir Edward Faulkner, Automatix
plc's new semi-conductor chip facilities wereopened in Johor Fahru on
Wednesday. The main body should have a
short introduction with names of
The new facilities represent our commitment to expanding our people who might be interesting
production of advanced memory chips. We aim to be the supplier of for the press, some description of
choice for the world's leading electronics companies, without damaging what is new or interesting for the
the environment' said MrTruffaldino. public and-if possible - a good
quote which the newspaper could
A special feature of the plant is the clean, no-waste production process, print.
which aims to have zero impact on the environment.

For additional information visit our website The style should be formal and
www.pr.automatix.co.uk concise, with nothing irrelevant to
the particular story.
or contact Jerry Turner +44 (0) 1792 536012 (phone),
+44 (0) 1792 536723 (fax).

Date: 21 December
Always include some information
Title: Opening of new production facilities in Johor Fahru, Balanesia
as to how the journalist can get
Addressed to: The trade press
more information about the
Author: Kylie Dawson

CONCLUSION
This would be the headline, telling the reader everything they need to know - the overall message.
This is designed to catch the ATTENTION
FACT
This introduces the main idea and should develop INTEREST

DETAIL
This develops the fact, adding important information. This creates
a DESIRE to continue reading
! ! ! ! ! ! ! REWARD
This concludes the article with an additional piece
! ! ! ! ! of information, often in the form of a quotation
or in the Steve Jobs presentation
- analysis this would be the
«and one more thing»
! ! ! ! ! ! ! This can inspire
! ! ! ! ! ! ! ! ACTION