Rohith V

2nd year
CONSUMER BEHAVIOUR

1. How the customers gets benefited by this offer?

Through this offer the customer can get the whole in one combo pack as it’s a festival
time there is a need of sweets to celebrate the festival as Krishna Jayanthi is
considered as the special day as they show their devotional value to the god by
offering sweets so the brand considered this as advantage to sell their sweets to attract
the customers and trying to increase the sales to maximize the profit margin and also
as a package the customer also gets satisfied that they get all recipes in combo offer so
by this both get benefited

2. How this helps for the company growth?

Through this advertisement they are attracting the customers to buy sweets
exclusively from their retail shops as they are targeting the middle class customer by
offering at the sweets in reasonable price so that they can increase the sales figure of
the sweets and there is a chance for the customers to have look at other recipe at their
shops so that there is a chance that they might consider of buying the other products
this plays a role in the company development.

3. What advantage they are having over other vendors ?

In this the company is having the advantage over the other suppliers that proven them
as reputed brand and as the customer trying to buy the branded sweets will consider
buying this combo pack and while compared to the market this brand is offering extra
offers in purchasing sweets this helps them pick their pack instead of others suppliers
and also they are having their own retail shops in multiple areas inside Coimbatore so
they it’s been readily accessible to the customers to make purchases.

4. who are the target audiences for this offer ?

The company primary targets are the working persons and business as they will buy
sweets while going to their as it’s festival they will think to buy sweets to spread
happiness as in our culture sweets plays part of spreading happiness and also they
offering it to lord Krishna as part of religious belief and secondary targets are family
women's as they purchase sweets to celebrate festival and clearly the intention of this
offer is to sell sweets during this period.

5. Where needs an Improvement in this particular advertisement?

*They can be reworked in design department as the poster was simple as they given
less attractive colours
*Online Payment can be included this might act as time consuming way for doing
payment
*Better recipes can included instead of some varieties as every customer has different
taste so that this might be unappealing to some consumers.