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OBJECTIVES OF THE ACTIVITY: To familiarize the students with the basic ‘Strategic Management Concepts”
which are the stepping stones in the understanding of strategic management.
LEARNING OUTCOME: After successfully attempting this assignment, the students will be able to understand the
basics of strategic management.
SCENARIO: Carefully read the given statements related to a Space exploration and transportation company.
Identify which statement represents which of the given strategic management concepts:
a. Vision Statement
b. Mission Statement
c. Internal Factors
d. External Factors
e. Values
f. Policies
g. Long-term Goals
h. Short-term Goals
i. Strategies
j. Strategic Evaluation
Solution:
Statements Answer
“In the past, our company has seen a mission success rate
exceeding 90%, a 5% reduction in launch costs resulting in a
growing market share and enhanced operational efficiency.”