Professional Documents
Culture Documents
Research Topic
An investigation into electronic commerce and profitability during Covid-19 pandemic at Luigi’s
Pasta Restaurant, #4 Flower Street, Port of Spain, Trinidad for the 1st February to 30th September
2020.
1
2
TABLE OF CONTENTS
Pages
4
Topic
4
Objectives
4
Background
6
Methodology
7
Presentation of Data & Analysis Of Data
19
Conclusion
20
Recommendation
21
References
Appendices
22
Appendix 1 - Cover Letter for Customer
Questionnaire
23
Appendix 2 - Customer Questionnaire
24
Appendix 3 - Customer Questionnaire Results
34
Appendix 4 - Cover Letter for the Manager Interview
2
3
35
Appendix 5 - Manager Interview Questions and
Results.
37
Appendix 6 - Financial Statement for February to
May 2020.
39
Appendix 7 - Financial Statement for June to
September 2020.
3
4
Topic
An investigation into electronic commerce and profitability during Covid-19 pandemic at Luigi’s
Pasta Restaurant, #4 Flower Street, Port of Spain, Trinidad for the period 1st February to 30th
September 2020.
Objectives
1.To examine sales pre COVID-19 for the Period 1st February to 31st March and post
website creation after COVID-19 restrictions were applied for the period 1st April to 30th
September, 2020 for Luigi’s Pasta Restaurant, #4 Flower Street, Port of Spain, Trinidad.
2.To interpret the profitability ratio, expense to sales ratio for Luigi’s Pasta Restaurant, #4
Flower Street, Port of Spain, Trinidad for the period 1st June to 30th September 2020.
Background
Mr. Luigi Russo has been running a partnership since 2016 as a restaurant owner. He sells pasta
which is his most popular item is the Pasta Meal Combo. Mr. Luigi’s restaurant is located on
Flower Street, Port Of Spain. This topic was chosen by one of our group members because they
had close relations with Mr. Russo and they observed problem’s Mr. Russo faced with his
business in the starting months of COVID-19. Mr. Russo was losing customers due to the
COVID-19 pandemic and restrictions. Mr. Luigi decided to create an online website to get more
customers. This group will be looking into the sales pre and post website creation during
4
5
This topic is important to our group because it helps develop our skills in reviewing and making
financial records, we can also use it to create ratios such as expenses to sales for the business.
This topic is also important to society because it can help the society by creating employment.
5
6
METHODOLOGY
The group leader delivered the Primary Quantitative data (Customer questionnaires) [Refer to
Appendix 2] to the manager who distributed them to 10 customers at the end of each month a
total of 40 customers. These questionnaires were then promptly collected upon completion by the
manager. A group member collected the questionnaires from the manager when they were
completed. As customer selection was random, everyone had a fair chance. The questionnaire
contained seven close ended questions used to determine sales, amount of orders, money spent
before and during the Covid-19 period as well as pre and post website creation. A problem
The Primary Qualitative data (semi-structured manager interview) [Refer to Appendix 5] was
conducted with Mr. L Russo on 2nd October 2020. This half hour interview done via zoom
contained seven open-ended questions. This interview was to determine the business’s statistical
financial information, sales pre and post website creation, and the background. Due to the
manager's busy schedule, his responses were short and employees interrupted the interview with
business issues. The Secondary data was collected via the internet and textbook. Some reviews
may be false and some information may be outdated and Financial statements were collected
(Refer to Appendix 7 & 8) however, handwriting was not visible at times for numbers.
6
7
Figure 1 Comparing Sales from February to March and April to September for the year 2020.
Analysis: Sales of Mr. Luigi’s business for February, March, April, May, June, July, August and
September as we can see in March when COVID-19 lockdown occurred there was a total of
$14,000.00 in Sales whereas when the business created the website in June the business had
$20,000.00 in sales therefore the business gained a $6,000.00 increase in sales (43%) when the
6,000 100
Calculations: 14, 000 − 20, 000 = 6, 000 therefore 14,000
× 1
= 43%.
7
8
Figure 2 shows a Bar chart indicating how regularly customers dine at Luigi’s restaurant.
Analysis: On how regularly customers dined at the restaurant over the four month. The option
percentages were as followed for daily june(10%) increase (30%)July decreased (20%)August
and increased (50%)September, For Frequently june(20%) increased (50%)July decreased
(40%)August remained (40%)September, For Once a week june(60%) decreased (20%)July
increased (30%)August and decreased (10%)September and For Once a month june(10%)
decreased (0%)July increased (10%)August decreased (0%)September. As calculated The
majority of customers (37.5%) dined frequently and a minority of customers (5%) dined once a
month.
8
9
Analysis: From the data gathered above it can be determined that customers dined at the
restaurant frequently and that the food can be improved to bring in more customers on a daily
basis.
Due to Covid-19 most of the regular customers could not go into the restaurant to dine this
means the business had to find other ways to keep making sales.
(In order to summarize the data we used mean throughout the other questions to find the average
percentage for each option for the 4 months.)
Formula Add all numbers Arrange the numbers in Find the most
divided by the numerical order then count frequent number
number of numbers how many numbers there
there are are find the middle number
if it is even average it with
the number higher than it
9
10
Figure 3 Shows a Stacked Bar shows customers satisfaction pertaining to the combo meals and
packages provided at Luigi’s restaurant
Analysis: The majority of customers (35%) felt Neutral on combo meals/packages and the
minority of customers (17.5%) felt Dissatisfied.
Analysis: From the data represented above it can be determined meals and packages that are
offered at Luigi's could be improved. Persons who were dissatisfied only dined for once a
month.
10
11
Figure 4 displays a line chart describing what customers thought of the prices of the pasta meals.
Analysis: The collection of data illustrates what customers thought of the prices of pasta meals.
The majority of customers (32.5%) stated very unreasonable and the minority of customers
(15%) stated very reasonable.
Calculations: Mean-VeryReasonable:0%+10%+20%+30%=60%/4=15%
-Reasonable:10%+20%+30%+50%=110%/4=27.5%
-Unreasonable:10%+20%+30%+40%=100%/4=25%
Analysis: From the data that was gathered above it can be determined that the prices of the
pasta meals were very unreasonable and needed to be re-evaluated.
11
12
Figure 5 displays a stacked line chart designed to present how customers rated the efficiency of
the pickup/ delivery service.
Analysis: The collected data shows how customers rated the pickup/delivery service. The
majority of customers (45%) rated 1-2 poor and the minority of customers (10%) rated 7-8 great.
-3-4 Okay:10%+20%+20%+20%=70%/4=17.5%
-5-6 Good:10%+20%+30%+50%=110%/4=27.5%
-7-8 Great:0%+10%+20%+10%=50%/4=12.5%
Analysis: From the data that was gathered above it can be determined that the delivery service
was not efficient and the restaurant needed to improve this.
12
13
Figure 6 uses a 3-D column chart to review if customers agree or disagree that the online website
made it easier to order meals from the restaurant.
Analysis: The data of how customers utilized the online website during the Covid-19 pandemic.
The majority of customers (45%) stated strongly agree and a minority of customers (2.5%) stated
strongly disagree.
Calculations:Mean-Strongly agree:40%+30%+30%+80%=180%/4=45%
-Agree:40%+40%+50%+20%=150%/4=37.5%
-Disagree:20%+30%+10%+0%=60%/4=15%
-Strongly disagree:0%+0%+10%+0%=10%/4=2.5%
Analysis: The website was very easy and simple for the majority of the restaurant's customers.
13
14
Figure 7 uses a line chart to determine how successful the online website has been doing in its
purpose of obtaining orders.
Analysis: The chart above reports the information on how often customers have been ordering
from the online website. The majority of customers (32.5%) stated very frequently and a
minority of customers (17.5%) stated not really.
-Sometimes:10%+10%+30%+50%=100%/4= 25%
-Very frequently:10%+30%+30%+60%=130%/4=32.5%
Analysis: It was determined as the months progressed customers started ordering from the
website showing it was a good choice by Luigi.
14
15
Figure 8 uses a stacked column to analyze how customers attained knowledge of the online
website through the Covid-19 pandemic.
Analysis: The chart represents how the website was discovered through various marketing
strategies. The majority (60%) stated TV commercials and a minority of customers (5%) stated
Flyers.
-Flyers:10%+10%+0%+0%=20%/4= 5%
-TV commercials:40%+50%+80%+70%=240%/4=60%
Analysis: The best marketing strategy to use for our website was TV commercials. Since
society is advancing technologically methods like Flyers and Newspaper have become
obsolete.
15
16
Table 8 Shows the Expense to Sales Ratio for the Period 1st February to 31st May 2020.
Source: Appendix 5 Financial Statement for the period 1st February To 31st May 2020.
Analysis: February Expense to Sales ratio was 63% for every $1 of sales the business spent
therefore for every $1 in sales the expenses were $0.64. The expenses for this
(54%-64%) for every $1 of sales the business spent $0.54 in expenses. The
expenses for this month from $8,950 in March increased to $9,250 in April
expenses. The expenses for this month from $9,250 in April decreased to $9,200
16
17
Table 9 Shows the Expense to Sales Ratio for the Period 1st June to 30th September 2020.
Source: Appendix 6 Financial Statement for the period 1st June to 30th September 2020.
Analysis: June Expense to Sales ratio was 60% for every $1 of sales the business spent
therefore for every $1 in sales the expenses were $0.55. The expenses for this
(62%-55%) therefore for every $1 of sales the expenses were $0.62. The expenses
for this month from $11,450 in July increased to $11,750 in August because of a
3% (59%-62%) therefore for every $1 of sales, the expenses were $0.59. The
expenses for this month from $11,750 in August decreased to $11,700 because of
17
18
Conclusion
From Figure 1 Sales were low from February - May. Sales for February and March totaled
$29,000 and the website creation in June, it increased. Sales increased 41% (29,000-41,000 =
12,000, 12,000/29,000 x 100 = 41%) during June and July. Despite the restrictions, Mr. Luigi's
From Figure 10, the expenses to sales ratio for June - September was 59% average. This meant
for every $1 of sales, the restaurant incurred approximately $0.59 in expenditure. From Figure 9,
the expense to sale ratio was 58% on average for February - May. This meant that every $1 of
sales, the restaurant incurred $0.58 in expenses. In conclusion, the ratio increased during
pre-lockdown period and decreased again, after the launch of the website in June.
18
19
Recommendations
From Figure 1 Expenses in August increased to $11,750 from $11,450 in July, there was a $300
whether the cheapest provider of raw materials is being utilized so they minimize expenditure as
From Figure 1 Sales in August dropped to $19,000 from $21,000 in July, there was a $2,000
decrease in sales in August, We recommend that research be done by monitoring trends in the
business and other businesses to see where the restaurant can improve.
19
20
Bibliography
U.S. Embassy Port of Spain | 29 March, 2. (2020, March 29). Information on the
government of Trinidad and Tobago stay at Home Order/Public Health Ordinance. Retrieved
April 01, 2021, from
https://tt.usembassy.gov/information-on-government-of-trinidad-and-tobago-stay-at-home-order-
public-health-ordinance/
20
21
APPENDICES
APPENDIX 1
As a current form five student at Vishnu Boys Hindu College, my group members and I, will be
carrying out an investigation into electronic commerce and profitability during Covid-19
pandemic at Luigi’s pasta restaurant. We are therefore requesting that you complete the attached
questionnaire consisting of 7 questions. Please tick the relevant boxes and write the lines
provided when necessary. Please be aware that this information will be 100% confidential. Your
Yours sincerely,
Dhandat Singh
21
22
APPENDIX 2
Customer Questionnaire
The following questions are to be answered honestly. Please place a “ ” in a box where it is
relevant.
1. How regularly do you dine at Luigi’s pasta restaurant?
Daily Frequently Once a week Once a month
2. Are you satisfied with the combo meals and packages offered?
Very satisfied Satisfied Neutral Dissatisfied
3. Do you believe that the prices of pasta meals served are reasonable?
Very reasonable Reasonable Unreasonable Very unreasonable
5. Do you agree/ disagree that the online website made it easy to order pasta meals during
the Covid-19 pandemic?
Strongly agree Agree Disagree Strongly disagree
22
23
APPENDIX 3
Questions June
2) Are you satisfied with 1 were Very satisfied 1/10 x 100= 10%
the combo meals and
packages offered? 3 were Satisfied 3/10 x 100= 30%
3) Do you believe that the 1 said Very reasonable 1/10 x 100= 10%
prices of pasta meals served
are reasonable? 1 said Reasonable 1/10 x 100= 10%
23
24
6) Do you buy more pasta 2 said Not Really 2/10 x 100= 20%
meals now that there is a
website? 3 said Sometimes 3/10 x 100= 30%
7) How did you find out 3 said Newspaper 3/10 x 100= 30%
about the online website?
1 said Flyers 1/10 x 100= 10%
24
25
Questions July
2) Are you satisfied with 1 were Very satisfied 1/10 x 100= 10%
the combo meals and
packages offered? 3 were Satisfied 3/10 x 100= 30%
3) Do you believe that the 2 said Very reasonable 2/10 x 100= 20%
prices of pasta meals served
are reasonable? 3 said Reasonable 3/10 x 100= 30%
25
26
6) Do you buy more pasta 2 said Not Really 2/10 x 100= 20%
meals now that there is a
website? 1 said Sometimes 1/10 x 100= 10%
7) How did you find out 3 said Newspaper 3/10 x 100= 30%
about the online website?
1 said Flyers 1/10 x 100= 10%
26
27
Questions August
2) Are you satisfied with 2 were Very satisfied 2/10 x 100= 20%
the combo meals and
packages offered? 2 were Satisfied 2/10 x 100= 20%
27
28
6) Do you buy more pasta 2 said Not Really 2/10 x 100= 20%
meals now that there is a
website? 6 said Sometimes 6/10 x 100= 60%
28
29
Questions September
2) Are you satisfied with 4 were Very satisfied 4/10 x 100= 40%
the combo meals and
packages offered? 3 were Satisfied 3/10 x 100= 30%
3) Do you believe that the 3 said Very reasonable 3/10 x 100= 30%
prices of pasta meals served
are reasonable? 5 said Reasonable 5/10 x 100= 50%
29
30
7) How did you find out 1 said Newspaper 1/10 x 100= 10%
about the online website?
0 said flyers 0/10 x 100= 0%
30
31
4) On a scale of 1 to 8 can
you rate our pickup/ 18 said 1-2 Poor 18/40 x 100=45%
delivery service?
7 said 3-4 Okay 7/40 x 100=17.5%
31
32
32
33
APPENDIX 4
My name is Dhandat Singh and my colleagues and I are investigating electronic commerce and
profitability during Covid-19 pandemic at Luigi’s Pasta Restaurant for our school-based
assessment (S.B.A). We are currently students in form 5H of Vishnu Boys’ Hindu College.
It would be greatly appreciated if you were to participate in this manager’s interview related to
the topic of profitability and electronic commerce during Covid-19. Please note that this is not
mandatory, and it consists of 7 questions. This information that you provide will be 100%
confidential.
The interview will be held at an online zoom meeting at 1 PM on 2nd October 2020. You will
receive further information about the zoom meeting via email. Thank you for your time and
Kind regards,
………………
Dhandat Singh
Student
33
34
APPENDIX 5
nd
Date of Interview: October 2 , 2020
Question Answers
1. What were prices for a pasta meal combo in The price for a pasta meal combo was $20
May as compared to after Covid-19 from TTD in May whereas in June we had to
June To September? increase the price to $25 TTD.
2. What caused you to create an Online Well, due to a low customer turn out as well
website? as our bills had to be paid, due to this we
created an online website.
3. Is it more expensive having your business Initially it was costly to create and maintain
online? the website, but we found cheaper ways to do
so.
4. What were the figures for Sales during the The sales for those months were $15,000
months February, March, April and May? TTD, $14,000 TTD, $17,000 TTD and
$18,000 TTD respectively.
5. What were the figures for sales for June, The sales for those months were $20,000
July, August, and September respectively? TTD, $21,000 TTD, $19,000 TTD and
$20,000 TTD respectively.
34
35
6. Did the sales for the business decrease or The sales for our business actually increased
increase during COVID? during COVID-19 because of the website.
7. Can you give us the financial statements Yes, we can give you the financial statements
for February to May and June to September? for the period February to May [Refer to
Appendix 5] and for June to September [
Refer to appendix 6].
35
36
APPENDIX 6
36
37
37
38
APPENDIX 7
Shows the Statement Of Comprehensive Income of Luigi’s Restaurant.
38
39
39