UNIVERSITY OF MAKATI

J.P Rizal Ext. West Rembo Makati City

COLLEGE OF BUSINESS AND FINANCIAL SCIENCE

SALVILLA, MARY JOANNE A. OCTOBER 3, 2023

IV B BSOA INTERNET RESEARCH FOR BUSINESS

How is the internet used in business research?

The internet has revolutionized the way business research is conducted. It has made
information more accessible, streamlined data collection and analysis, and enabled businesses
to stay up-to-date with industry trends and competitors. Here are some ways in which the
internet is used in business research:

Access to Information: The internet provides access to a vast amount of information, including
industry reports, academic papers, government publications, news articles, and company
websites. Researchers can use search engines, online databases, and academic journals to
gather information on various topics.

Market Research: Businesses can use the internet to conduct market research, including
customer surveys, online focus groups, and social media listening. This helps in understanding
consumer preferences, market trends, and the competitive landscape.

Competitive Analysis: Companies can monitor their competitors by tracking their online
presence, social media activity, product offerings, and customer reviews. Tools like web
scraping can help automate the collection of competitor data.

Financial Data: Financial information about public companies is readily available online,
including annual reports, SEC filings, and stock market data. This data is essential for financial
analysis and investment decisions.

Industry Reports: Many market research firms and industry associations publish reports and
studies online. These reports provide valuable insights into market size, growth prospects, and
key players within an industry.
 UNIVERSITY OF MAKATI
J.P Rizal Ext. West Rembo Makati City
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE

In summary, the internet has become an indispensable tool for business research, offering easy
access to a wide range of information, data, and insights that can help companies make
informed decisions, improve their strategies, and stay competitive in their respective industries.

How internet is useful in our business or economy?

The internet has profoundly impacted business and the economy in numerous ways, making it
an indispensable tool for modern commerce. Here are some of the key ways in which the
internet is useful in business and the economy:

Global Reach: The internet allows businesses to reach a global audience. Companies can
expand their customer base beyond geographical boundaries, tapping into markets worldwide
and potentially increasing revenue significantly.

E-commerce: The rise of online shopping has transformed retail, enabling businesses to sell
products and services online. E-commerce platforms provide a convenient and efficient way to
reach customers and conduct transactions, contributing to economic growth.

Cost Efficiency: The internet has streamlined many business processes, reducing operational
costs. Online communication, digital marketing, and cloud computing, for example, help
companies save money on communication, advertising, and IT infrastructure.

Market Research: Businesses can gather valuable market insights and consumer data through
online surveys, social media analysis, and web analytics. This data-driven approach allows for
better-informed decision-making and product development.

Marketing and Advertising: The internet offers a plethora of digital marketing tools, including
search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social
media advertising. These tools allow businesses to target their audience more effectively and
measure the success of their marketing efforts.
 UNIVERSITY OF MAKATI
J.P Rizal Ext. West Rembo Makati City
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE

What is the most useful browser in the internet? Explain your cite.

The choice of the most useful web browser on the internet is subjective and depends on
individual preferences and needs. There are several popular web browsers, each with its own
strengths and weaknesses. Here are a few of the most used browsers and their key features:

Google Chrome:
Speed and Performance: Chrome is known for its fast-browsing speeds and efficient
performance.
Extension Ecosystem: It has a vast library of extensions and add-ons available through the
Chrome Web Store, which enhances functionality and customization.
Cross-Platform Sync: Chrome allows users to sync bookmarks, history, and settings across
devices using a Google account.
Google Integration: It seamlessly integrates with various Google services like Gmail, Google
Drive, and Google Search.

Mozilla Firefox:
Privacy Focus: Firefox has a strong emphasis on user privacy and offers features like
Enhanced Tracking Protection and privacy-focused browsing modes.
Customization: It provides a range of customization options, including themes and a wide
selection of add-ons.
Open Source: Firefox is open source, meaning its code is publicly accessible, and it has a
community of developers contributing to its improvement.
Performance: Recent versions have improved performance and memory management.
 UNIVERSITY OF MAKATI
J.P Rizal Ext. West Rembo Makati City
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE

Microsoft Edge:
Integration with Windows: Edge comes pre-installed on Windows devices, making it a default
choice for many Windows users.
Chromium Engine: It uses the same underlying Chromium engine as Google Chrome, which
contributes to its speed and compatibility with web standards.
Collections: Edge offers a feature called Collections for organizing and sharing web content.
Privacy Controls: It includes privacy features like tracking prevention and InPrivate browsing.

Apple Safari:
Integration with Apple Ecosystem: Safari is the default browser on Apple devices and is
tightly integrated with the macOS and iOS ecosystems.
Energy Efficiency: It is known for its energy-efficient performance on Apple laptops and mobile
devices.
Privacy: Safari has robust privacy features, including Intelligent Tracking Prevention.
Speed: It boasts fast loading times and efficient power usage.

Opera:
Built-in Features: Opera includes a range of built-in features like a free VPN, ad blocker, and
cryptocurrency wallet.
Speed and Performance: It is known for its speed and performance optimizations.
Customization: Opera offers a sidebar for quick access to bookmarks and extensions.
Privacy Features: It has privacy-focused features such as a free, built-in VPN and tracking
protection.

Ultimately, the choice of the most useful browser depends on your priorities. If you prioritize
speed and a wide range of extensions, Chrome might be your preference. If privacy is a top
concern, Firefox or browsers like Brave might be better suited. Additionally, the ecosystem you
are a part of (Windows, macOS, Android, iOS) can also influence your choice.
 UNIVERSITY OF MAKATI
J.P Rizal Ext. West Rembo Makati City
COLLEGE OF BUSINESS AND FINANCIAL SCIENCE

It's a good idea to try out different browsers and see which one aligns best with your needs and
preferences, as browser preferences can vary widely among users. Additionally, browser
performance and features may change over time with updates, so it's worth revisiting your
choice periodically to ensure it still meets your requirements.