STRATEGIC PLAN

Company Overview

Name of Business : Château de’Leaf

By: Jodie Eunice T. Teneria, Charlize C. Quieta, Reachelle May P. Ocno

Mission Statement To lead the plant industry with innovation and eco-friendly solutions to
enhance house/workplace environments.

The mission of our company is to inspire our customers to take care

of plants not only because of business or we earn money from it but
also to help people especially in the environment to provide oxygen
that is new and fresh to replace the job of cut down plants and trees in
our forests and even in the cities.

And in addition to this, we believe that this will help in the proper
balancing of the world, because by cutting down trees, the calamity
that we, people experience due to the loss or exhaustion of trees will
increase.

Vision Statement Be the company of choice in the plant selling industry by delivering
exceptional customer service, quality products, and creativity by
paying attention to detail for the benefit of all. It will also benefit the
environment in addition to the satisfaction and comfort of the people
who will buy or take care of it.
 GOALS

- Château de’Leaf aims to buy the latest and

most cost effective technological equipment to
grow our plants better such as greenhouse
heaters, greenhouse ventilations, and soil testing
to keep up with current trends in the marketplace.

- Château de’Leaf aims to add 3 or 4 other types - Expansion plans.

of plants in our market, including a one rare plant.

- Open three new market locations or

- Château de’Leaf aims to grow our sales 2%- branches throughout the Philippines.
4.5% each month.

- Transform our garden and greenhouse

- Château de’Leaf aims to reach hundreds of into a technological and modernistic type.
people on social media.
 RESOURCES

Materials/Tools - Quantity
Loam Soil – 2,500 kilo / 250 sacks of loam soil
Seeds – 5,000 seeds / 25 kg (Different seeds)
Pot – 2,000 pcs.
Fertilizer – 40 liquid fertilizer containers
Garden Hose – 100 feet long
Wheelbarrow – 8
Gardening Fork – 20
Gardening Trowel – 20
Gardening Gloves – 20 pairs
Lawn Mower Small Machine – 8
1. Owner – 3 (Teneria, Quieta, Ocno)
2. Gardener – 20
3. Inventory Clerk – 3
4. Marketing Manager and Assistant – 1 manager and 2 assistants
5. Cashier – 2
6. Financial Manager and Assistant – 1 manager and 3 assistants
7. Agricultural Scientist to inspect our ways of planting – 1

PHP 1,000,000

We can get this amount from our sales from buyers, resellers, customers, commission
merchants etc. that bought plants and flowers from us and from venture capital and
trade credit.
 GOAL-RELATED TASKS

1. We will establish tasks related to the goal at each step to grow our company's income,
we will also have activities, programs, and projects related to the success of our company.

2. In order to achieve our goals in our company, including the mission and vision of the
company, we will deepen the meaning and importance of why plants are our business and
we will explain more what and who will benefit our company product.
3. Have a strong advertisement throughout the social media and also, actual and printed
advertisements.

4. And above all, we will create a plan to better ensure the needs and details of how we will
run and grow our business. And plans to follow that will guide us correctly and fix things
about our business and we will also know better what else should be done in our business
that will help its growth.
 ESTABLISH RESPONSIBILITY
CENTERS FOR ACCOUNTABILITY AND
TIMELINE

Business
Timeline

Task Person in Budget

Timeline Charge
Prepare and sell
December up to 30% Owners and PHP 20,000
2022 plants and Marketing
flowers in this manager and
Christmas assistants
Season than in
normal days.

Owners,
January 2023 Do a "Plant 50 Gardeners, PHP 20,000
similar flowers" and Inventory
program Clerks

February Buy and nurse a Owners and

rare flower PHP 9,000
2023 Gardeners

Submitted by: Jodie Eunice T. Teneria

Charlize C. Quieta
Reachelle May P. Ocno