TRƯỜNG ĐẠI HỌC VĂN LANG

KHOA NGOẠI NGỮ

BUSINESS CORRESPONDENCE
Working schedule: Week 1  12
Day Lesson At home
1 Introduction to business Read TLTK1: Unit 6
correspondence Read TLTK2: Unit 1, 2, 3, 4
Unit 1: Making Enquiries
2 Unit 1: Making Enquiries Read TLTK1: Unit 6
(cont) Read TLTK2: Unit 1, 2, 3, 4

3 Unit 2: Business Prospects Read TLTK2: Unit 6, 8

4 Unit 3: Contacting
Read TLTK1: Unit 1
(Elearning) customers
5 Unit 4: When things go Read TLTK1: unit 7
wrong Read TLTK2: unit 24
Working schedule: Week 1  12
Day Lesson At home
6 Unit 5: Getting things done Read TLTK1: unit 7
(Elearning) Read TLTK2: unit 24
7 Unit 6: Maintaining contact Read TLTK1: unit 3
Read TLTK2: unit 10
8 Unit 7: Customer service Read TLTK1: unit 7
Read TLTK2: unit 24
9 Revision and Midterm Review Unit 1-7
10 Unit 8: Product promotion Read TLTK2: unit 19, 20
(Elearning)
11 Unit 8: Product promotion Read TLTK2: unit 19, 20
(cont)
Working schedule: Week 1  12
Day Lesson At home
12
 Unit 9: Report – part 1 (Use Read TLTK1: unit 4, 5
TLTK 1)
13 Unit 9: Report – part 2 (Use Read TLTK1: unit 4, 5
TLTK 1)
14 Unit 9: Report – part 3 (Use Read TLTK1: unit 10, 12
TLTK 1)
15 REVISION
 Unit 9:
BUSINESS REPORTS
 Contents

1. What makes a report effective

2. Structure of a report
3. The Introduction
4. The Findings
5. The Conclusion
6. The Recommendations
7. The Exclusive Summary
8. Editing and finishing the report
 What makes a report effective?
Read the interview and note down 4 pieces of advice on writing effective reports
1. CONTENT  ask yourself:
- Is a report necessary?
- What is the purpose of the report?
- What are the main points you want to make?
- Does the research/evidence support these points?
- What’s new/interesting in the report?
2. CLARITY  How?
- Be as concise as possible: brief, simple and clear
- Don’t use too formal language
 What makes a report effective?
Read the interview and note down 4 pieces of advice on writing effective reports
3. ‘SKIM-ABILITY’: easy for readers to get the main points Why?
- Busy managers don’t have time to read it all
4. WRITING IS A PROCESS What to do?
- Spend time
- Plan
- Write a draft
- Rewrite it
- Check it
 The structure of a Business Report
What are they?

I
G
F
B
A
D
H
J
C
 The structure of a Business Report
The elements in a business report The order of writing
1. Title page 1
2. Table of Content 10
3. Executive summary (abstract) 7
4. Introduction 6
5. Research (Methodology) 2
6. Findings 3
7. Conclusions 4
8. Recommendations 5
9. Appendix 9
10. Bibliography 8
 The structure of a Business Report

Research Findings Conclusions

Recommendations Introduction
Conclusions
 The
INTRODUCTION section
of a Business Report
 The INTRODUCTION of a Business Report
Read 2 versions of an Introduction to a report. Which one do you prefer? Why?

Background: purposes

Who requests

Who carries out

 The INTRODUCTION of a Business Report
What to include:
1. What the report is about
2. Why it has been written (purposes)
3. What it will include (content)
4. Who request to report/ Who report optional
5. How it is organized
NOTES:
- Be clear and concise
- May consist of 1-2 sentence in a short report
The INTRODUCTION of a Business Report
 The INTRODUCTION of a Business Report

=> analyze, assess, clarify, classify, consider, define, evaluate, examine, explain,
explore, identify, investigate, present, propose, put forward, recommend,
review, set out, submit, suggest.

as to order to
 The INTRODUCTION of a Business Report

report
recommends
addressing
response request
 The INTRODUCTION of a Business Report
PRACTICE: Write a statement of purpose for each of the situation below
PRACTICE: Write an introduction for the situation below
PRACTICE: Write an introduction for the situation below