SSOM Scheme and Syllabus MBA (Dual SPCL)

Sanjeev Agrawal Global Educational (SAGE) University,
Bhopal
Schemes and Syllabus
For
Master of Business Administration (MBA)

(Dual Specialization)
School of Management
SESSION: 2021-22
1
Master of Business Administration (MBA)
(Dual Specialization)
2 Years Regular Degree Program
Program Educational Objectives (PEOs)
PEO 1: The course structure basically focuses on detailed study of business administration. It involves detailed study
of different aspects of the business and managing its operations. It equips the students with the latest business
knowledge to meet the requirements of the changing corporate firms.
PEO 2: It helps students to develop decision making ability in real time business situations. It also focuses on
developing operational and analytical skills in students to tackle business problems in different sectors.
PEO 3: The students are required to choose a specialization of their interest in the last year of the program, which
facilitates them to develop their management skills in a particular sector.
PEO 4: The successful completion of the course leads the management students to get basic knowledge of various
fields such as general managerial principles, processes and concepts.
PEO 5: The students will ably acquire the knowledge of dual specialization which facilitates them to gain skills and
knowledge in their chosen area of specialization.
2
Program Outcomes (POs)
The Program aims at:

PO1: Develop the knowledge, skill and attitude among the students to creatively and systematically apply the
principles and practices of management, finance, human resource, business strategies in real situations.
PO 2: After completing MBA students should be able to demonstrate functional knowledge and skills in accounting,
ethics, finance, strategy, leadership, economics, global business, information management systems, legal environment,
management, marketing, and quantitative research/ statistics.
PO 3: Students can become HR officer, accounts officer, sales executive and shift in charge depending upon the
specialization they have chosen. They can work incorporate, industries, malls and investment banking areas.
PO 4: The students who earn the MBA degree will be able to work well in teams, including virtual settings, inculcate
a global mindset, develop functional and general management skills, integrates theories and able to perform strategic
analysis.
PO 5: The students apply decision-making techniques, both qualitative and quantitative analysis, to management
issues, understand the area of human resource, finance, marketing, banking & finance, event management with
media& entertainment, information technology and MBA.
PO 6: Analyze socio-political-economic environment of business organizations, develop ethical thinking, recognize

and solve business problems in an ethical manner, evaluate different business problems using analytical and creative,
and integrative abilities, communicate effectively indifferent contexts, communicate business information
professionally, build and demonstrate leadership,teamwork, and social skills.
PO 7: Students having specialization in human resource will able to analyse the strategies required to select and
develop manpower resources incorporate, industries, offices and educational institutions.
PO 8: Students having specialization in finance will develop analytical skills which facilitate the financial analysis
and facilitate the decision making in the business situations, industries and incorporate.
PO 9: Students having specialization in marketing will develop ability to apply marketing theory in solving marketing
problems and able to develop the different competitive market strategies.
PO 10: Students having specialization in Banking & Financial can handle work in financial Institution, banks, stock
exchanges, finance department of corporate, industries and educational institutions.
3
Distribution of Credits Across All Components
Sem. Progra DSE PBL/ Summer Total Credits

No. m Core Dissert Internship Project/
ation
I. 26 - 2 28
II. 25 - 2 27
III. 3 18 - 8 29
IV. 3 12 8 23
Total 57 30 16 8 107
Discipline Specific Electives (DSE), Project Based Learning (PBL), Summer Internship Project,
Dissertation Project
4
SCHEME FOR MBA (Dual Specialization)
First Year- Semester First
Contact Weightage Weightage

(Theory) (Practical)
Hours per
ESE Duration(Hours)
Course Code Course Title Week
GT
Credits
L T P MSE ASG TA ATTD ESE T CE ESE T
Principles & Practices of 4 - - 4 3 30 05 05 10 50 100 - - - 100

MG20M101
Management
MG20M102 Accounting for Managers 3 2 - 4 3 30 05 05 10 50 100 - - - 100
MG20M103 Managerial Economics 4 - - 4 3 30 05 05 10 50 100 - - - 100
MG20M104 Organizational Behaviour 4 - - 4 3 30 05 05 10 50 100 - - - 100
Legal & Business 3 - - 3 3 30 05 05 10 50 100 - - - 100

MG20M105
Environment
Entrepreneurship 3 - 3 3 3 30 05 05 10 50 100 - - - 100
MG20M106
Development
Information Systems for 3 2 - 4 3 30 05 05 10 50 100 - - - 100
MG20M107
Managers
PB20M101 Project Based Learning- I - - 4 2 2 - - - - - - 50^ 50 100 100
Total 28 800
MSE- Mid Semester Exam, ASG- Assignment, TA- Teacher’s Assessment, ATTD-Attendance, ESE-End Sem
Exam
^ To be Assessed by Panel of Experts
5
First Year- Semester Second

Hours per
ESE Duration(Hours)
GT
Credits
MG20M201 Financial Management 3 2 - 4 3 30 05 05 10 50 100 - - - 100
MG20M202 Marketing Management 3 - - 3 3 30 05 05 10 50 100 - - - 100
MG20M203 Human Resource 3 - - 3 3 30 05 05 10 50 100 - - - 100
Management
MG20M204 Production & 3 2 - 4 3 30 05 05 10 50 100 - - - 100
Operations
Management
MG20M205 Quantitative 3 2 - 4 3 30 05 05 10 50 100 - - - 100
Techniques
MG20M206 Business Research 3 2 - 4 3 30 05 05 10 50 100 - - - 100
Decision
MG20M207 International Business 3 - - 3 3 30 05 05 10 50 100 - - - 100
PB20M201 Project Based Learning - - 4 2 2 - - - - - - 50^ 50 100 100
-II
Total 28 800
Exam
6
Second Year- Semester Third

Hours per
ESE Duration(Hours)
GT
Credits
MB20M301 Project Management 3 - - 3 3 30 05 05 10 50 100 - - - 100
DSE 1 – I 3 - - 3 3 30 05 05 10 50 100 - - - 100
DSE 1 – II 3 - - 3 3 30 05 05 10 50 100 - - - 100
DSE 1 – III 3 - - 3 3 30 05 05 10 50 100 - - - 100

Refer
Table 1-12 DSE 2 – I 3 - - 3 3 30 05 05 10 50 100 - - - 100
DSE 2 – II 3 - - 3 3 30 05 05 10 50 100 - - - 100
DSE 2 – III 3 30 05 05 10 50 100 - - - 100

3 - - 3
SI20M301 Summer Internship 2 - - - - - - 50^ 50 100 100

- - 16 8
Project
Total 29 800
Exam
7
Second Year- Semester Forth

Hours per
ESE Duration(Hours)
GT
Credits
MB20M401 Business Ethics and 3 30 05 05 10 50 100 - - - 100
Corporate Social 4 - - 4
Responsibility
DSE1 – IV 3 - - 3 3 30 05 05 10 50 100 - - - 100
Refer DSE1 – V 3 - - 3 3 30 05 05 10 50 100 - - - 100
Table 1-12 DSE2 – IV 3 - - 3 3 30 05 05 10 50 100 - - - 100
DSE2 – V 3 - - 3 3 30 05 05 10 50 100 - - - 100
DP20M401 Dissertation Project - - 24 12 2 - - - - - - 50^ 50 100 100
Total 28 600
Exam
8
DISCIPLINE SPECIFIC ELECTIVES (DSE)
Table 1: DSE (Finance Management)

Hours per
ESE Duration(Hours)
GT
Credits
MG20M302 Financial Institutions,

3 - - 3 - - - 100
3 30 05 05 10 50 100
Markets and Services
MG20M303 Security Analysis and
3 - - 3 - - - 100
3 30 05 05 10 50 100
Portfolio Management
MG20M304 International Financial
3 - - 3 - - - 100
3 30 05 05 10 50 100
Management
Total 09 300
Table 2: DSE (Finance Management)

Hours per
ESE Duration(Hours)

GT
Credits
MG20M402 Financial Risk 3 30 05 05 10 50 100 - - - 100

3 - - 3
Management
MG20M403 Corporate Tax Planning 3 - - 3 3 30 05 05 10 50 100 - - - 100
Total 06 200
9
Table 3: DSE (Marketing Management)
Hours per
ESE Duration(Hours)
GT
Credits
MG20M311 Service Marketing 3 - - 3 3 30 5 5 10 50 100 - - - 100
MG20M312 Sales and Distribution

3 - - 3 3 30 5 5 10 50 100 - - - 100
Management
MG20M313 Integrated Marketing
3 - - 3 3 30 5 5 10 50 100 - - - 100
Communications
Total 09 300
Table 4: DSE (Marketing Management)

Hours per
ESE Duration(Hours)

GT
Credits
MG20M411 Consumer Behaviour and

3 - - 3 3 30 05 05 10 50 100 - - - 100
Marketing Research
MG20M412 Retail Management 3 - - 3 3 30 05 05 10 50 100 - - - 100
Total 06 200
10
Table 5: DSE (Human Resource Management)
Hours per
ESE Duration(Hours)
GT
Credits
MG20M321 Training and 3 30 5 5 10 50 100 - - - 100

3 - - 3
Development
MG20M322 Leadership and Team
3 - - 3 3 30 5 5 10 50 100 - - - 100
Building
MG20M323 Industrial Relations and
3 - - 3 3 30 5 5 10 50 100 - - - 100
Labour Laws
Total 09 300
Table 6: DSE ( Human Resource Management )

Hours per
ESE Duration(Hours)

GT
Credits
MG20M421 Organization Change and

3 - - 3 3 30 05 05 10 50 100 - - - 100
Development
MG20M422 Emerging and Best 3 30 05 05 10 50 100 - - - 100
3 - - 3
Practices in HRM
Total 06 200
11
Table 7: DSE (Information Technology Management)
Hours per
ESE Duration(Hours)
GT
Credits
MG20M331 Business and Data 3 30 5 5 10 50 100 - - - 100
Communications 3 - - 3
Networks
MG20M332 Business Intelligence and
3 - - 3 3 30 5 5 10 50 100 - - - 100
Data Mining
MG20M333 Business Modelling
3 30 5 5 10 50 100 - - - 100
Through System 3 - - 3
Dynamics
Total 09 300
Table 8: DSE ( Information Technology Management )

Hours per
ESE Duration(Hours)

GT
Credits
MG20M431 Cyber Law and E-Business 3 - - 3

3 30 05 05 10 50 100 - - - 100
MG20M432 Information Security and Risk 3 30 05 05 10 50 100 - - - 100
3 - - 3
Management
Total 06 200
12
Table 9: DSE (Banking and Finance Management)
Hours per
ESE Duration(Hours)
GT
Credits
MG20M341 Principles of Banking 3 - - 3 3 30 5 5 10 50 100 - - - 100
MG20M342 Banking Law and

3 - - 3 3 30 5 5 10 50 100 - - - 100
Practices
MG20M343 International Finance and
3 - - 3 3 30 5 5 10 50 100 - - - 100
Foreign Exchange
Total 09 300
Table 10: DSE ( Banking and Finance Management )

Hours per
ESE Duration(Hours)

GT
Credits
MG20M441 Management of Banks,

3 - - 3 3 30 05 05 10 50 100 - - - 100
Insurance and NBFC
MG20M442 Risk and Treasury 3 30 05 05 10 50 100 - - - 100
3 - - 3
Management
Total 06 200
13
Table 11: DSE (Event Management)
Hours per
ESE Duration(Hours)
GT
Credits
MG20M351 Event Management 3 - - 3 3 30 5 5 10 50 100 - - - 100
MG20M352 Overview of Entertainment

3 - - 3 3 30 5 5 10 50 100 - - - 100
and Media
MG20M353 Television and Film
3 - - 3 3 30 5 5 10 50 100 - - - 100
Production
Total 09 300
Table 12: DSE ( Event Management )

Hours per
ESE Duration(Hours)

GT
Credits
ME20M451 Digital and Social Media

3 - - 3 3 30 05 05 10 50 100 - - - 100
Advertising
ME20M452 Public Relation and Mass 3 30 05 05 10 50 100 - - - 100
3 - - 3
Communications
Total 06 200
14
SYLLABUS-MBA (Dual Specialization)
Course Name : Principles and Practices of Management Total Lecture: 60
Practical: 0
Course Code: MG20M101 4-0-0-4
Course Objectives
1. To help the students gain understanding of the functions and responsibilities of managers.
2. To provide them tools and techniques to be used in the performance of the managerial job.
3. To enable them to analyze and understand the environment of the organization.
4. To help the students to develop cognizance of the importance of management principles.
UNIT CONTENT HOURS

Concept of Management:
Introduction of Management- Concept, Definition and Nature of Management,
Functions, Roles and Responsibilities of Managers, Skills of Managers. Managing
1 people in new era - Challenges of Management. 12
Evolution of Management Thoughts: Classical, Neo-Classical and Modern School
of Thoughts; Early Contribution in Management: Scientific Management-
Contribution of Tylor, Fayol's Principles of Management
Planning and Decision making:

Nature and Purpose of Planning, Planning Process, Principles of Planning,
Types of Plan, Advantages and Limitations of Planning. Types of Objectives,
2 Importance of Objectives, Setting Objectives, Management by Objectives (MBO), 12
Benefits and Weaknesses of MBO.
Decision Making: Meaning and Significance, Types, Process, Rationale
and Limitations.
15
Organizing and Staffing:
3 Organizing: Concept and Process, Organizational Structures and Design, 9
Departmentalization – Meaning, Need and Consideration; Span of Management,
Determinants of Span of Management, Line and Staff Relationship,
Line-Staff Conflict; Authority, Power and Responsibility; Centralization and
Decentralization, Bases of Delegation, Kinds of Delegation and Decentralization,
Methods of
Decentralization. Empowerment-Meaning. Staffing- Concept, Need.
Directing, Leading and Controlling: Direction – Meaning, Principles and
4 Techniques, Dimensions of Leadership, Leadership Behavior and Style.
Controlling- Steps in Control Process-Need-Types of Control Method, Control 10
as a feedback system, Techniques of Controlling-Benefits.
Recent Trends in Management: Social Responsibility of Management,
5 Management of Change, Management of Crisis, Total Quality Management, 14
International Management, Benchmarking, Six Sigma, Cross Cultural Issues
Course Outcome(s)
At the end of the course the students should be able to:
CO1 Define1management theories and concepts in practice and describe management evolution
and how it will affect future managers.
CO2 Demonstrate2 the roles, skills and functions of management.
CO3 Utilize3 the knowledge to diagnose and solve organizational problems and develop optimal
managerial decisions.
CO4 Illustrate3the functions of management in context to business organizations.
CO5 Interpret2 social responsibility and ethics ideologies to create sustainable organization.
Text Books  Fundamentals of Management- Pradeep Kumar and Amanjot Sachdeva

(2020). S.ChandPublications, Revised Edition. India.
 RSN Pillai and S.Kala, (2020). Principles and Practice of Management. S.Chand
Publications, Revised Edition, India.
 R.N.Gupta(2020). Principles of Management. S.Chand Publications, Revised
Edition, India.
16
Reference  Harold Koontz, O'Donnell and Heinz Weihrich(2006). Essentials of
Books Management. Tata McGraw Hill, NewDelhi, India.
 Richard L. Daft (2009). Principles of Management. Cengage Learning, India.
 Charles W.L. and McShane, Steven. (2016). Principles of Management. McGraw
Hill Publications, India.
17
Course Name : Accounting for Managers Total Lecture: 60
Practical:
Course Objectives
1. This course will enable the students to combine practice and theoretical knowledge of financial
accounting.
2. The students of this course will be active learners and develop awareness of emerging trends in
financial accounting.
3. The course will provide decision making skills to the students in the financial analysis context.
4. The students of this course will have the ability to identify and analyze financial accounting
problems and opportunities in real life situations.
UNIT CONTENT HOURS

1 Financial Accounting: Forms of Business Organizations, Financial Accounting; 14
Classification of Accounting, Purpose, Importance and Scope. Users of
Accounting. Financial Accounting – Fundamental Accounting Information,
Concepts and Conventions, Capital and Revenue Receipts and Expenditure
2 Preparation of Financial Statements: Preparation of Journal, Ledger, Trial Balance, 12
Profit and Loss Account and Balance Sheets (As per Companies Act 2013).
3 Decision Making Tools: Ratio Analysis of Financial Statements, Application 10
of Marginal Costing Techniques for Business Decision Making.
Fund Flow Statement: Meaning, Objectives, Methods of Preparing.
Fund from Operations: Advantages and Limitations of Fund Flow Statement.
Cash Flow Statement: Meaning and Utility of Cash Flow Statement, Steps in the
Preparation of Cash Flow Statement. Common size statements and trend analysis.
4 Cost Accounting: Basic Concepts, Objectives, Need, Importance and Scope of Cost 12
Accounting, Classification and Analysis of Cost, Cost Centers, Cost Unit, Elements of
Cost, Relevant and Irrelevant Costs, Differential Costs, Sunk Cost, Opportunity Cost,
Preparation of Simple Cost Sheet.
5 Management Accounting: Difference among Financial Accounting, Cost 12
Accounting and Management Accounting. Meaning and Importance of Business
Decisions, Basics of Marginal Costing – Contribution, Profit Volume Ratio, Margin
of Safety and Break-Even Point, Short Term Business Decisions- Product Mix,
18
Make or Buy Decisions, Accept or Reject Special Order Decisions, Shutting Down
Decisions.
Course Outcome(s)
CO1 Define1 accounting process and fundamental accounting principles that underpin the
development of financial statements.
CO2 Demonstrate2 and combine financial analysis with other information to assess the
financial performance and position of a company.
CO3 Utilize3 the knowledge to diagnose and interpret and analyze financial statements.
CO4 Illustrate3 the functions of management accounting in context to business organizations.
CO5 Interpret2concepts to analyze common business management problems from a financial
perspective.
Text Books  N.P.Srinivasanand M Shaktivel Murugan(2020). Accounting for Management. S.Chand
Publications, Revised Edition, India.
 T.S Grewal and S.C.Gupta(2020). Introduction to Accountancy. S.Chand Publications,
Revised Edition, India.
 M.C.Shukla, T.S. Grewal and S.C. Gupta(2020). Advanced Accounts. S.Chand Publications,
 N.P. Srinivasan (2020). Accounting for Management. S. Chand Group, New Delhi, India.
 Agrawal, M.L and Gupta, K.L.(2010). Cost Accounting. Sahitya Bhawan Publication, India
 Gupta, K.L.(2012). Management Accounting. Sahitya Bhawan Publication, India.
Reference  Bhattacharyya Debarshi(2011). Management Accounting. Pearson Education, India.

Books  Clive Marsh(2012). Financial Management for Non-Financial Managers. 1, Kogan Page
Publishers, India.
 Vijayakumar(2010). Accounting for Management. Tata McGraw-Hill Education, India.
19
Course Name Managerial Economics Total Lectures: 60
Practical : 0
Course Objective: Understand the various economic aspects that impact managerial decision
making and equip a manager with economic tools for better decision making. Apply the of concepts
of cost, demand, production, supply etc. in managerial decision to optimize business outcomes.
Unit Contents Hours
Introduction to Managerial Economics: Managerial Economics – Nature,
1. Scope; Micro Economics and Macro Economics, Basic Model of the 15
Firm, Objectives of Firm, and Role of Profits; Optimization – Concepts
and Techniques; Marginal and Incremental Analysis. Basic Economics
Problem and Forces to Resolve it.
Demand and the Firm: Demand and Demand Function, Factors affecting
Demand, Demand Function, Law of Demand, Exceptions to the Law of
Demand, Movement along and Shift of Demand Curve; Problems on
2. Demand Analysis, Supply Function, Factors affecting Supply, Law of 11
Supply, Movement along and Shift of Supply Curve, Equilibrium,
Changes in Equilibrium, Price Elasticity of Demand, Income Elasticity of
Demand and Cross Elasticity of Demand. Effect of Advertising over
Demand. Demand Forecasting, Methods of Demand Forecasting-
Statistical and Qualitative Methods (only conceptual knowledge), Utility
Theory and Concept of Consumer Surplus.
Theory of Production and Cost Analysis: The Theory of Production –
Returns to a Variable Factor, Production Function with Two Variable
3. Inputs, Cobb-Douglas Production Function, Optimum Input 10
Combination, Consumer Indifference Curve, Iso-Quants and Iso-Costs,
Cost Analysis: Private and Social Costs, Accounting Costs and
Economic Costs, Short run and Long run Costs, Economies of Scale,
Diseconomies of Scale- Factors Responsible, Returns to Scale, Break
Even Point.
Pricing Practices and Strategies: Pricing Policies, Objectives of Pricing
4. Policies, Cost Plus Pricing, Price Leadership, Penetration Pricing, Price 12
Skimming, Price and Output Decisions in Various Market Structures-
Perfect Competition and Price and Output Determination under
Imperfect Competition - Monopoly, Monopolistic, Oligopoly- Features,
Kinked Demand Curve; Profit Forecasting, Price Discrimination, Need
of Government Interventions in Markets, Prevention and Control of
Monopolies.
Macroeconomics: National Income, Determinants GNP/GDP, Concept of

Consumption, Savings and Investment; Determination of Exchange Rate.
5. Purchasing Power Parity and Exchange Rates, Trade Cycles: Concept, 12
Theories of Trade Cycles and Aggregate Demand; Stabilization Policies-
Introduction, Economic Stability, Monetary Policy, Fiscal Policy,
Physical Policy or Direct Controls.
20
Course Outcomes
CO1 Recognize2 basic economic theory applicable to decision making within the firm.
CO2 Recognize2 the economic concepts and principles and apply3 demand forecasting techniques.
CO3 Discuss2 and apply3 production and cost concepts.
CO4 Identify2 pricing under different market structures.
CO5 Evaluate3 the macro-economic components for effective managerial decision making.
Books:
Text 1. H.L Ahuja (2020). Managerial Economics. S.chand publications, Revised Edition,
Books: India.
2. H.L Ahuja (2020). Business Economics. S.Chand, Revised Edition, India.
3. Maheshwari Y(2012). Managerial Economics. 3, Prentice Hall, India.
4. Mithani D M(2016). Managerial Economics: Theory and Applications. Himalaya
Publishing House, India.
Reference 1. Dominick Salvatore(2020). Managerial Economics: Principles and Worldwide
Books: Application. 7, Oxford Press, India
2. Gaurav Datt and Ashwani Mahajan(2020). Indian Ecnomy. S.Chand Publications,
3. Shaikh Saleem(2015). Business Environment. 3, Pearson Education, India.
21
Total lectures:60
Course Name Organizational Behavior
Practical: 0
Course Code MG20M104 4-0-0-4
Course Objectives:
To provide better understanding of human behaviour impacting the working of an organization to
improve the managerial decision-making process. Organisation behaviour aware students with tools
to effectively manage individual and groups within organisation and offer a better understanding of
organisation culture. The course objectives of the course are listed below:
1. The students will understand how organisation work and how people behavein work setting.
2. Students will become aware about the personality traits, perception, attitude and learning theories.
3. The course will give knowledge about the motivation theories and give foundation about the group
dynamics.
4. Students will able to manage the organisational conflict and negotiations.
5. The course will improve the student’s ability to manage the job stress and organisational changes.
Unit Contents Hours

Introduction to Organizational Behaviour: Concept of Organizational
Behaviour (OB), Nature and Other Similar Fields of Study, Contributing 12
Disciplines to OB, Challenges in Organizational Behaviour, Applying OB
Knowledge in Management Practices/need of OB, OB Models:
1
Autocratic, Custodial, Supportive, Collegial, Hawthorne Studies.
Personality- Concept, Types, Factors Influencing Personality, Theories of

14
Personality. Perception- Perceptual Process, Factors affecting Perception,
Improve Perception. Attitude – Concept, Formation, Types and
2
Measurement of Attitude. Learning – Meaning and Definition,
Determinants of Learning, Learning Theories and Principles.
22
Motivation: Concept and Process; Motivation Theories: Maslow, 12
Herzberg, McGregor, Alderfer, Vroom, Porter and Lawler and Equity
Theory, Motivational Tools. Foundation of Group Behaviour – Defining
3 and Classifying Groups, Stages of Group Development, Group Decision
Making. Team Building: Meaning, Process, Types, Make Teams
Successful.
Organisational Conflicts: Definition, Sources, Types, Process and Conflict 10

4 Management. Negotiation: Strategies and Process of Negotiation.
Job Stress: Symptoms of Stress, Measurement of Stress, Consequences of 12
5 Stress, Cope-up with Stress. Organisational Change: Levels of Change,

Planned Change; Resistance to Change, Managing Resistance to Change.
Course Outcomes
CO1 Define the concept, nature, importance and models of organizational
behavior.
CO2 Demonstrate the understanding of personality, perception, attitude and
learning in area of Management.
CO3 Utilize the motivation theories, group decision-making and team-building in
the field of OB.
CO4 Illustrate the organizational conflict, negotiation and leadership.
CO5 Interpret the consequences of job stress and managing organizational change.
23
1. Khanka S.S., Organisational Behaviour, S Chand, 2002.
2. Shajahan S., andShajahan., OrganisationalBehaviour, New Age
International, 2004.
Text Books:
3. Sharma F. C., Organisational Behaviour, SBPD, Latest ed.
4. Saksena S. C., and Sankalp G., Management and Organisational
Behaviour, Himalaya Publishing, 2007.
5. Aswathappa., Organisational Behaviour., Himalaya Publishing, 2017.
1. Robbins S., Judge T. A., Organisational Behaviour. Prentice Hall,2016.
2. Quick Nelson., and Khandelwal., Organisational Behaviour, Cengage,
Reference 2016.
Books 3. Parikh M., and Gupta R., OrganisationalBehaviour, McGraw Hill
Education, 2017.
24
Course Name: Legal and Business Environment Total Lectures: 30 Practical: 0
Course Code: MB20M105 3-0-0-3
Course Objective: The curriculum is based on legal aspects in lieu with business environment
and to enumerate the various key concepts necessity for a commerce graduate. Inculcate problem
solving techniques regarding business environment.
Unit Contents Hours
Introduction to Business Law and Contract: Introduction,

Essentials of Law; Law of Contract – Introduction, Objectives,
1. Definition of a Valid Contract, Essential Elements of Valid 6
Contract, Performance of Contracts, Discharge of Contracts,
Breach of Contract and Void Agreements.
Sales of Goods Act and Consumer Protection Act: Law of
Sales of Goods 1930 – Contract of Sale, Goods and Its
Classification, Conditions and Warranties, Passing of Property in
Goods, Transfer of Title by Non-owners, Performance of a
Contract of Sale, Unpaid Seller and Their Rights, Remedies for
2.
Breach of Contract; Consumer Protection Act-Introduction,
Definitions, Rights of Consumers, Nature and Scope of
Complaints, Remedies Available to Consumers. 6
Law of Negotiable Instruments and Company’s Act:

Negotiable instruments, Promissory Notes, Bills of Exchange,
Cheques, Negotiation, Presentment, Dishonor, Crossing of
Cheques, Paying Banker;
3. 6
The Company’s Act 2013: Introduction, Formation of a
Company, Memorandum of Association, Articles of Association,
General Meetings and Proceedings, Winding up.
Intellectual Property: Patents, Copyright, Trademarks and
Designs. Information: Right to Information Act, 2005,
Information Technology (Amendment) Act, 2008, Cyber
security.
25
Business Environment: Concept, importance, nature, elements
of business environment- Internal and external; PEST Analysis;
4. impact of Political, Economic, Socio-cultural and Technological 6
Environments on business. Changing Dimensions of Business
Environments and Challenges faced by businesses in India.
Indian and International Economic and Financial

Environment: Nature of economy, Structure of Economy,
5. Economic Conditions; Indian Financial System- Monetary and
Fiscal policy, Foreign Trade Policy; International Environment-
Concept and impact of Liberalization, Privatization, 6
Globalization over business;
International trade -Balance of Payment; World Financial
Environment- WTO, Impact of WTO on business in India.
Course Outcomes
At the end of the course the student should be able to:
CO1 Appreciate the relevance of business law and environment to individuals

andbusinesses.
CO2 Demonstrate perpetual base for understanding legal and business environment
concepts and terminology.
CO3 Apply basic legal and business environment knowledge to business transactions.
CO4 Acquire problem solving techniques and to be able to present coherent, concise
legal argument.
CO5 Interpret and evaluate legal and ethical issues, problems and values
Books:
N.D.Kapoor, Elements of Mercentile Law, 34thedition, Sultan Chand and

Sons,2013.
Text Books
M. C. Kuchhal, VivekKuchhal, 5thedition,Vikas Publishing House.
K.Ashwathapa; Essentials of Business Environment, Himalaya Publishing House,
26
Akhileswar Pathak, Legal aspects of Business, 6thedition, McGraw Hill education
2014.
Reference
Books Francis Cherunilum, Business Environment, Himalaya Publishing House.
27
Theory Lectures: 30
Entrepreneurship Development
Course Name Practical: 0

Course Objectives:
Develop understanding and confidence in students to venture into entrepreneurship by giving
them baseline understanding of the various aspects impacting decision making on various
frontiers as faced by an enterprise.
Units Contents Hours

Introduction: Entrepreneur – meaning, evolution, importance,
qualities, nature, types, traits. Entrepreneurship development - its
importance, role of Entrepreneurship.
Entrepreneurial environment, culture and stages in entrepreneurial
process, changing dimensions in entrepreneurship – Digital
entrepreneurship. Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. 06
1.
Entrepreneurship, Entrepreneur Vs. Manager; Role of Entrepreneur in
Indian economy and developing economies with reference to Self-
Employment Development Entrepreneurial Culture.
Starting a New Venture: Generating business idea – sources of new

ideas, methods of generating ideas, opportunity recognition. Choice of
the organization : Sole Proprietorship, partnerships, Joint Stock Co.,
2. Co-Operatives Family Business – meaning, characteristics, 06
importance, types and models. Growing and evolving family
business – Complexity of family enterprise – Diversity of
successions; Different Dreams and challenges.
Feasibility study – market feasibility, technical/operational feasibility,
financial feasibility, environmental scanning, competitor and industry
analysis. Drawing business plan - preparing project report, presenting
business plan to investors.
28
Financing and Managing New Venture: Financing and Managing
the new venture, Source of capital, Record Keeping, financial
controls, Marketing and sales control. Internet advertising Features
3. and evaluation of joint ventures. Basic Government Procedures to be
complied with; Policies governing SMEs – Steps in setting up a small
unit. 06
Type of business- Large Scale/ MSME; Judging Funding requirements
of the business; New Generation Funding sources- Venture Capital
Funding, SME Funding, Angel Investors etc.
Institutional Support and Government Initiatives for

Entrepreneurs:
Role of Directorate of Industries, Role of following agencies in the
Entrepreneurship Development - District Industries Centers (DIC),
Industrial Development Corporation (IDC), State Financial
Corporations (IFCs), Commercial Banks, Small Scale Industries
Development Corporations (SSIDCs), Khhadi and Village Industries
Commission (KVIC), Industries Service Institute (SISI), NABARD,
National Small Industries corporation (NSIC), Small Industries 8
4. Development, Bank of India (SIDBI) and other relevant institutions /
organizations.
Role of Central Government and State Government in promoting
Entrepreneurship - Introduction to various incentives, subsidies and
grants.
New Venture Expansion and Exit Strategies:

Joint Ventures, Acquisitions, mergers, franchising, public issues, right
5. issues, bonus issues and stock issues.
Exit Strategies, Reasons for exiting and long and short term 04
preparation, CSR, Dimensions of CSR
Case Studies and Supplementary Readings to be given by the faculty
for better understanding.
Course Outcomes
At the end of the course student would be able to:
CO1 Develop managerial qualities and competencies of an entrepreneur
29
CO2 Acquaint himself with the challenges of starting a new venture and the process of
setting up a business.
CO3 Build essential skills and creativity needed to build teams and work in and with
them.
CO4 Know the essential procedure and funding avenues for setting up a new business.
CO5 Learn the various government initiatives and accordingly plan for his business.
Books:
Text 1. Project Management - K. Nagarajan, New Age International, Second Edition
Books 2. Dynamics of Entrepreneurship Development - Vasant Desai, Himalaya
Publishing House, 2011
3. Entrepreneurship Development - Dr. P.C.Shejwalkar, Everest Publishing
House, 2011
Reference 1. Entrepreneurship: New Venture Creation - David H. Holt, Prentice Hall
Books Publications, 1991 edition.
2. Entrepreneurship - Hisrich Peters, Mc Graw Hills, Tenth Edition
3. The Culture of Entrepreneurship - Brigitte Berger, ICS Pt., 1991
4. Entrepreneurship, 3rd Ed. - Steven Brandt
5. The Entrepreneurial Connection - Gurmit Narula, Tata McGraw Hills.
30
31
Total
Course Name INFORMATION SYSTEM FOR MANAGERS Lectures: 60
Course Objectives: To provide basic understanding of use of technology and various decision
making systems which integrate all the managerial functions.
Unit Contents Hours
Introduction to Information Technology (IT): Basics of Information
Technology, Computer Network, E-Commerce: Concept, Types of
1 12
Ecommerce. E-Banking: Tools, Security Threats and Control Measures
in E-Banking, E- business.
Database Management System (DBMS): Basics of DBMS, Benefits
of DBMS, Database Models –Hierarchical, Network and Relational,
2 12
Applications of DBMS in Business Organization. Introduction to Data
Warehouse, Architecture of Data Warehouse and Data Mining.
Information System: Introduction Concept of Information System,
Importance and Characteristics of IS, Types of Information Systems:
3 12
Transaction Processing System (TPS), Decision Support System (DSS),
Executive Support System (ESS)
Design, Development and Implementation of Information System:
Building Information Systems, Contemporary Approaches. Overview of
4 System Development Process, Alternative System Building Methods – 10
System Life Cycle, Prototyping and Outsourcing, Information System
Success and Failure.
Enterprise Resource Planning (ERP): Concept of ERP, Advantages
5 and Disadvantages of ERP, ERP implementation issues, Introduction to 12
SAP, Various SAP-Modules, Advantages of SAP.
32
Course Outcomes:
CO1 Define the basic concepts of Information technology. State the various types of E-
commerce.
CO2 Discuss the Database Management System and Describe the Architecture of Data
Warehouse for Business Organization.
CO3 Illustrate types of Information Systems.
CO4 Examine and Evaluate5 alternative System Building Methods.
CO5 Design different ERP Modules.
Books:
1) Kenneth C. Laudon, Management Information Systems, Prentice Hall, 13th
Edition, 2006.
Text 2) Jawadekar W.S., Management of Information Systems, Tata McGraw-Hill
Books: Publishing Company Limited, 2002.
3) Henry Lucas, Information Technology for Management,7E, McGraw Hill
Education,2017.
1) Effy Oz, Management Information Systems, Cengage Learning, 5thEdition, 2007.
Reference
2) James A. O’Brien, Management of information Systems, 2001.
Books:
3) Kroenke David, Management of information systems, 2E, McGraw-Hill, 1994.
33
Course Name : FINANCIAL MANAGEMENT Total Lecture: 60
Practical: 0
Course Objectives
1. To help the students gain understanding and an in-depth view of the process in financial
management of the firm.
2. To Develop knowledge on the allocation, management and funding of financial resources.
3. To help the students to develop cognizance of the importance of financial Management
techniques.
4. To enable them to analyze and understand the role of a financial manager in the current
competitive business scenario.
UNIT CONTENT HOURS

Financial Management Introduction: Concept of Finance, Decisions in financial
management:- Financing Decision Investment Decision and Dividend Decision,
1 Functions of Finance Manager, Financial Planning – Meaning and Steps; Profit
Maximization vs. Wealth Maximization. 12
Sources of Finance, Cost of Capital: Long Term sources of finance- Equity,

Preference, Debentures, Private Equity, Venture Capital and Angel Investor Short
term loans- Commercial Papers, Certificate of Deposits, Bills of Exchange, 14
2
factoring etc. Introduction, Significance, Determining components of cost of
capital: Cost of Debt, Cost of Equity Capital, Cost of Preference Share Capital and
Weighted Average Cost of Capital.
Capital Structure: Capital Structure, Optimal Capital Structure, Theories of
3 Capital structure; EBIT and EPS Analysis; Dividend – Policies, Forms of
10
Dividends.
Working Capital Management: Concept and Need of Working Capital, Operating and
4 Cash Conversion Cycle,Determinants of Working Capital. Estimation of Working Capital-
Total Cost Method and Cash Cost Method. Trade off between Profitability and Liquidity. 12
34
Capital Budgeting: Definition, Time Value of Money; Evaluation of Projects
using DCF and Non DCF methods (viz. Pay Back Period, Discounted Pay back
5 Method, Net PresentValue, Internal Rate of Return, Profitability Index, Average
Rate of Return) 12
Course Outcome(s)
CO1 Understand1 the basic aspects of financial management so that the organizational goals
can be achieved effectively and efficiently.
CO2 Determine2 the significance of long term sources of finance and cost of capital.
CO3 Analyze3 the different sources of funds to optimize capital structure.
CO4 Estimate3 Working Capital requirements for the business.
CO5 Evaluate5 investment proposal by using different techniques of capital budgeting.
 Financial Management, V.K.Bhalla, S.Chand Publication, Revised Edition 2020

 Financial Management, P. C Tulsianand Bharat Tulsian ,S.Chand
Text Books Publications,Revised Edition, 2020
 Pandey I M., Financial Management, 10E, Vikas Publication House Pvt. Ltd.
 Rustagi R.P, Financial Management: Theory Concept and Problems, 3E,Galgotia
Publication Company.
 Brealy and Myers, Principles of Corporate Finance, 3E, Tata McGraw Hill
Publishing Company Ltd.
Reference  Chandra Prasanna, Financial Management Theory and Practice, 5E, Tata McGraw-
Books Hill Publishing Company Ltd.
 Khan M Y and P K Jain, Financial Management: Text and Problems and Cases, Tata
McGraw-Hill Publishing Company Ltd.
35
Total Lectures: 30
Course Name MARKETING MANAGEMENT Practical: 0
Course Objective:
Equip students with elementary understanding of marketing fundamentals which are necessary
for a manager for taking important organizational decisions with regards to product, price,
consumer etc.
Introduction to Marketing Management: Introduction –Meaning
of Market and Marketing, Nature, Importance and Scope of
Marketing, Core Concepts of Marketing, Marketing Environment,
1 Marketing Mix, Difference between Sales and Marketing.
Segmentation, Targeting and Positioning: Concept of Market 6
Segmentation, Benefits of Market Segmentation, Bases for Market
Segmentation, Process of Market Segmentation, Targeting, Market
Positioning.
Consumer Behavior and Marketing Research: Introduction,
Nature and Importance of Consumer Behaviour; Consumer Buying
Decision Process; factors influencing Consumer Buying Behaviour;
2 Organisational Buying Behaviour; Characteristics of Business 6
Markets, Steps in Business Buying Process. Concept and
Components of Marketing Information System (MkIS), Marketing
Research – Meaning, process, Scope and Significance.
Marketing Mix Elements: Product Mix, Levels of Products,
Classification of Products, Product Line and Product Mix Decision,
New Product Development Process, Product Life Cycle (PLC)-
Stages and Strategies. Introduction to Pricing, Price Determination
3 Process and Methods. Introduction to Place Mix, Channels of 7
Distribution for Consumer and Industrial Products, Levels of
Channels, Channel Design Decisions - Factors, Concept of
Promotion Mix, Elements of Promotion Mix.
36
Introduction to Services Marketing Importance of Services
4 Marketing, Distinction between Services and Goods, 5
Characteristics of Services, Classification of Services, Extended 3
P’s of Services
Marketing, Emerging Issues in Service Marketing
Introduction to Recent Trends in Marketing: Introduction,
Ethical Aspects and Practices in Marketing, e-Retailing, Experiential 6
5 Marketing, Green Marketing, Affiliate Marketing, Social Media and
Digital Marketing.
Note: Case study will be based on applicable topics.
Course Outcomes:
CO1 Understand core concepts of marketing and recent trends in marketing.
CO2 Implement Segmentation, Targeting and Positioning concepts for Product /
Service.
CO3 Analyze the role of consumer behavior in making marketing decisions.
CO4 Apply Marketing Mix Elements in Products / Service Marketing.
CO5 Develop Marketing Plan for Product / Service.
Books:
1) Philip Kotler, Suzan Burton, Marketing Management, Pearson Education

Australia, 2008.
Text Books:
2) Gary Armstrong, Philip Kotler, Principles of Marketing, Pearson College
Division, 2013.
3) Neeru Kapoor, Marketing Management, PHI Learning Pvt. Ltd., 2014.
4) Arun Kumar, N Meenakshi, Marketing Management, 3E, Vikas Publication
House, 2016.
Reference 1) William Cohen, Drucker on Marketing, McGraw Hill Professional, 2012.

Books: 2) Rajan Saxena, Marketing Management, 4E, Tata McGraw-Hill Education,
2009.
37
Course Total Lecture: 30
Name HUMAN RESOURCE MANAGEMENT Practical: 0
Course MG20M203 3-0-0-3
Code
Course Objectives: This course describes Provide a comprehensive understanding of Human
Resource Management. Matching of job requirements to skills and training and development
of employees. The course objectives are listed below:
1. To provide understanding about the human resource management and roles of human
resource manager.
2. To familiarize the students with the human resources planning and job analysis.
3. To make aware about the process of recruitment and selection process.
4. To acquaint students with the various training, development and appraisal techniques.
5. To aware students about the compensation plans and industrial relations.
Unit Contents Hours
Introduction to Human Resource Management: Definition,
Nature and Scope of Human Resource Management (HRM),
1 Evolution of HRM. Difference between HRD and HRM and 4
Personnel Management; Changing Role of HR managers.
Human Resources Planning: Human Resources Planning:
Definition, Objective, Significance, Processes and Factors
2 7
Influencing HRP; Job Analysis – Job Description, Job Specification.
Recruitment and Selection: Recruitment Policy, Drafting
recruitment plan, Procedures, Methods, Recruitment process
evaluation method. Selection Process and Methods, Changing Role 7
3
of Social Media as a Selection Tool.
Training and development and Appraisals: Training- Purpose,
Training Need Analysis, Methods, Process and Issues of Training;
6
4 Development- difference in training and development, Developing
38
and implementing learning strategies and programs, designing e-
learning courses, career plans, Maintaining budgets. Performance
Appraisal: Definition, Purpose, Techniques Preparation of appraisal
forms and evaluation of appraisal process.
Compensation and Industrial Relations: Compensation: Job
evaluation techniques, Components of compensation structure.
Designing a compensation plan. Industrial relations: Overview of
Labour laws In India, Industrial Relation-Collective Bargaining, 6
5
Administration-Grievances Handling- Machinery for resolving
Industrial disputes, Future of Trade Unionism.
Course Outcomes
CO1 Define the nature, scope and evolution of human resource management.
CO2 Demonstrate the understanding human resource planning.
CO3 Utilize the process of recruitment and selection in the organisation.
CO4 Illustrate the training and development methods and apply the performance
appraisal techniques.
CO5 Interpret the compensation plans and industrial relations.
Text 1. Aswathappa K, Human Resource Management: Text and Cases, 6E,
TataMcGraw Hill Education Private Limited, 2015.
Books:
2. Rao V., Human Resource Management (Text and Cases), Excel Books,
Latest edition.
3. S S Khanka, Human Resource Management, 1E, S. Chand Publication,
2003.
4. R. C. Agarwal, Suresh Fauzdar, Human Resource Management, 1E,
SahityaBhawan Publishers and Distributors Pvt. Ltd. 2015.
5. Sharma F. C., Human resource management, SBPD, 2019.
39
Reference 1. Gary Dessler, Human Resource Management, 10E, Pearson/Prentice Hall,
2005.
Boks:
2. Ivancevich J. M., Human resource Management, Tata McGraw Hill. Latest
edition.
3. Price A. Human resource management in a business context. Cengage
Learning EMEA; 2007.
4. Gomez-Mejia LR, Balkin DB, Cardy RL. Managing human resources.
Upper Saddle River, NJ: Pearson/Prentice Hall; 2007.
40
Course Name : Production and Operations Management Total Lecture: 60
Practical: 0
Course Objectives
1. Provide conceptual knowledge of operation designs and choices of processes
2. Make students understand methodologies of production for optimum utilization of resources
3. Optimizing operational procedures for maximizing profits for the organization.
UNIT CONTENT HOURS

Understanding Operations: Objectives, Scope and Functions of
Operation Management, Operations Management decisions and
Challenges, Types of Production System and their choice Operations
1
Strategy and Formulation and types, Productivity Concept, Models, Factors 9
Affecting Productivity, Measures of productivity, Ways to Improve
Productivity, Operations Performance.
*Numerical on Productivity
Facility and Layout Planning: Facility planning Product Selection and
Design, Service Design, Process and technology selection, Location of
Manufacturing/Service facility, Quantitative (Centre of Gravity Model,
Median model, Dimensional analysis, Brown and Gibson Model),
9
Qualitative Models (Factor Rating Method, Weighted Factor rating
2
Method)
Layout of Manufacturing/Service Facility; Product Layout, Process Layout,
Fixed Position and Group Layout, Relationship based and Load – Distance
41
cost Matrix. Material Handling Concepts.
* Field Visits and Case Study on Location and Layout Planning.
Work Measurement, Resource Requirement: Work Study, method
Study, motion Study, Capacity planning, Inventory management- Concept,
3
types, lead time, safety stock, reorder point.
PPC and Technology Management: Meaning, Objectives, Scope and
Elements of Production Planning and Control, Loading, Scheduling and 9
Sequencing, Aggregate Planning Strategies Production control. Recent
Manufacturing Technologies JIT, LEAN and AGILE Manufacturing
Technologies.
*Model Making in Production Planning.
Inventory Planning and Control: Meaning and Objectives of Inventory,
Types, Inventory Costs, Economic Order Quantity (EOQ), Models P and Q
Systems Selective Inventory Control Techniques, MRP, MRP logic;
4 Implications of Inventory Control methods; Inventory Control- 7
Classification of Materials- ABC, VED, HML; Inventory Turnover ratios,
Fixed order quantity models.
* Numerical on Inventory Control
Quality and Supply Chain Management:
Concept of Quality, Quality Dimensions, Quality Control and Quality
Assurance, TQM, KAIZEN, Quality Circles, Six Sigma; Framework of
6
5 SCM, Flows in SCM, Function and activities of SCM, SCstrategies
Supply Chain Drivers, Network Design, Bullwhip effect.
* Case Study on SCM/ Quality.
Course Outcome(s)
CO1 Define the functions of operations in organizations and develop operations strategy.
CO2 Demonstrate Operations Strategy for a Company/SBU based on the Environment
Scanning.
CO3 Utilize the knowledge to diagnose and solve organizational problems and develop
42
optimal managerial decisions.
CO4 Illustrate Supply chain network Design, and evaluate the SC strategy and
performance.
CO5 Interpret Process Planning and Inventory system at Macro and Micro Level.
Text Books • Dr. MartandTelsang, Industrial Engineering and Production Management, S.

Chand Publication New Delhi.3rdEdition 2018.
• R. Paanneerselvam, Production and Operations Management, Eastern
Economy Edition, New Delhi.
• S.A. Chunawalla and D. R. Patel: Production and Operations Management,
Himalaya Publishing House, Mumbai.
Reference • B. Mahadevan Operations Management Theory and Practice, Pearson
Books Education, 2007.
• Joseph Monks, Operations Management McGraw Hill Publishing.
43
Course Name QUANTITATIVE TECHNIQUES Total Lectures: 60
Practical: 0
Course Code MG20M205 3-1-0-4
Course Objective: To enhance the analytical capability of students by using concepts of
mathematics and statistics which help in business decision making. Create understanding of
mathematical and statistical tools which aid in strategic as well as tactical managerial decision
making.
Unit Contents Hours
Statistics Introduction: Introduction to Statistics and importance in
business decisions; origin, growth, meaning and definition, Frequency
Distribution and graphic representation; Measures of central Tendency-
1 Mean, Median and Mode; Graphical location of Median and Mode,
Application of various measures- Merits and Demerits of Various
12
Measures of Central Tendency.
Measures of Dispersion: Measures of dispersion – Concept-Properties

2 of a good measure of dispersion- Absolute and Relative-Range-Inter
Quartile Range- Quartile Deviation, Mean Deviation, Lorenz curve 10
Standard Deviation; Co-efficient of Variance; Skewness and Kurtosis.
Correlation and Regression: Correlation- Introduction, Types,
Causes, Measures of correlation, Scatter diagram; Karl Pearson’s
Correlation coefficient, Probable Error, Spearman’s Rank Correlation 12
3
Coefficient. Regression: Concept, Least Square method for linear and
non-linear equations, Properties of regression coefficients.
Probability: Introduction, Basic Terminologies, Probability
Distributions- Discrete and Continuous; (Binomial Distribution,
4 Poisson distribution and Normal Distribution. Simple problems related 14
to addition, multiplication and division of probability. Conditional
Probability.
Time Series Analysis and Forecasting: Components of Time Series,

5 Additive and Multiplicative Models, Trend Forecasting by Graphical 12
method, Moving Averages and Least Square methods. Decision making
under Uncertainty and Risk.
Course Outcomes:
After completion of the course, a student would be able to:
CO1: Give student a basic understanding on Mathematics and Statistics and their
application in Business Decisions.
44
CO 2: Would be able to formulate a problem, think creatively and properly synthesize
information and derive a solution using quantitative methods.
CO3: Would be trained in analysis of quantitative information and computational skills.
CO4: Well versed with relevant quantitative tools used in day-to-day business situations.
CO5: Able to successfully apply learning of mathematics and statistics to build a successful
Career
Books:
Text 1) An Introduction to Statistical Methods, C.B Gupta and Vijay Gupta,
Books: VikasPublications, 23rd Revised Edition.
2) Mathematics and Statistics, Ajay Goel, Alka Goel, Taxmann Publications,
LatestEdition
3) Business Statistics, S.C.Gupta, Himalaya Publications
Reference 1) Statistics for Management, Levin Richard I., 7th Edition, Pearson Publications
Books: 2) Mathematics for management and computer applications, J.K.Sharma, Galghotia
Publications, Latest Edition
45
Course Name: BUSINESS RESEARCH DECISSION Total Lecture: 60
Practical: 0
Course Objectives
1. To provide students with basic understanding of research
2. To equip the participants with the importance of research in business decisions.
3. And to allow application of modern analytical techniques for decision making in routine and strategic
business activities
UNIT CONTENT HOURS
Introduction to Research: Meaning, Objectives, significance of Research
1 in Management. Importance and scope of Research. 12
Research Process: Defining Research Problem; Setting of Hypothesis;

2 Research Design - Exploratory, Descriptive and Experimental Research 14
Sampling Design: Steps in Sampling Design; Criteria of Selecting a Sampling

3 10
Procedure, Characteristics of Good Sample Design; Types of Sample Design.
Measurement and Scaling: Questionnaire Design; Data Collection- Primary

4 and Secondary data; Observational and Methods; Processing of Data - Editing, 12
Coding, Classification, Tabulation of data.
Analysis and Report Writing: Selection of Appropriate Statistical Techniques;

5 12
Parametric Test for Hypothesis testing – T- test, Chi- Square test;
Characteristics of Non parametric Test; One – way ANOVA; Report writing;
Research related software and their applications.
Course Outcome(s)
CO1 Define various concepts and terms associated with business research.
CO2 Demonstrate the terms and concepts used in all aspects of scientific business research.
Utilize the knowledge gained by Applying scientific principles of research to SOLVE
CO3
contemporary business research problems.
CO4 Illustrate the relevant aspects of the research process from a data driven decision
perspective.
46
Interpret suitability of alternative research designs, sampling designs, data collection
CO5 instruments and data analysis options in the context of a given real-life business research
problem from a data driven decision perspective.
 Kothari, C.R, “Research Methodology”, WishwaPrakashan, Latest Edition.
Text Books
 Gupta, S.P,”Statistial Methods”, Sultan Chand,New Delhi, Latest Edition.
 Dwivedi R.S, “Research Methods in Behavioural Science”, Macmillan Publishing

Company, Latest Edition.
Reference
Books  Zikmand W.G,”Business Research Methods”, Thomson, South- Western, Latest
Edition.
47
Course Name INTERNATIONAL BUSINESS Theory Lectures: 30
Practical: 0
Course Code:MG20M207 3-0-0-3
Course Objectives:
This course describes the principles, techniques, and concepts needed for international business management
and its decision-making. Students will analyze international management and investment strategies. This
course provides insights on tools and practices that help to identify and interpret international business
opportunities. The course objectives of the course are listed below:
1. The students will introduce of the concept international business, reason, importance and problems of
international business and also will provide idea about the international organization and agreements.
2. The course will give knowledge about the international business environment and theories of
international business.
3. The course will develop understanding about modes of entering into international business and also
acquaints students with the conflict management and ethics related to international business.
Units Contents Hour
s
Introduction to International Business: Meaning, Distinction
between domestic and international business, reason, importance,
1. problems of international business. 10
Globalization: Importance, impact essential condition.
International business environment; economic, social, cultural,

political, legal or regulatory, technology, Theory of international 10
2. Business
Modes of entering international business: E-business vs.

3. international business. Methods of entry into foreign markets:
Licensing, Franchising, Joint Ventures, Acquisitions, Strategic 12
Alliances; Trade barriers, Trade blocks. Economic Union.
International Organization and Agreements: World trade

organization (WTO), UNCTAD, IBRD, IMF, World bank. Foreign
4. Direct Investment: Concept, types of FDI, forms of FDI, advantages, 11
48
limitations.
49
Conflict Management and Ethics in International Business
management: Conflict in international business, sources and types,
5. conflict resolutions, negotiation, ethical issues in international 09
business, ethical decision making. International HR issues.
Course Outcomes
CO1 Define the concept, reason, importance and problems of international business.
CO2 Demonstrate the various environments of international business.
CO3 Utilize the modes of entry and methods of entry into foreign market.
CO4 Illustrate about the international organization and agreements.
CO5 Interpret the conflict and manage the conflict in international business.
Books:
1.Gupta C.B., International Business, S. Chand Publishing, 2014.
2.Bhalla V.K., International business, S. Chand Publishing, 2013.
Text
3.Gupta S., International Business, McGraw Hill, 2015.
Book
4. Aswathappa K., International Business, McGraw Hill, 2008.
s
5. Sinha V.C., International Business, SBPD, 2020.
1.Sharan V., International Business: concepts, environment and strategy, Pearson, 2011.
2.Daniels J.D., Radebaugh L.H., Sullivan D.P., International business, Prentice Hall; 2014.
3. Hill C.W., Wee CH, Udayasanker K., International business: an Asian perspective, Mc-
Graw Hill Education (Asia); 2012.
Reference
4. Rao Subba, International Business: Text and Cases, Himalaya Publishing Pvt. Ltd.
Books
5. Ricky W.G., Michael P.W., International business: A managerial perspective, Prentice
Hall; 2005.
6. Sinha P.K., Sinha S., International Business Management: A Global Perspective, Excel
Books, 2008.
50
II Year (Semester III and IV)
Theory Lectures: 45
Course Name Project Management
Practical: 0
Course Objectives: To introduce students with the fundamental concepts and methods of Project
management, Evaluation, Financing and Control.
Basics of Project Management: Introduction, Need for Project
Management, The Project Life Cycle, Essentials of Project Management 10
1.
Philosophy, Project Identification and Selection: Introduction, Project
Identification Process, Project Initiation, Pre-Feasibility Study,
Feasibility Studies.
Project Planning: Introduction, Need of Project Planning, Project

Planning Process, Roles and Responsibilities of Project Managers,
2. Leadership Styles for Project Managers, Strategy and Capital allocation, 10

Generation and Screening of project ideas.
Analysis-Market and Demand analysis, Technical analysis, Financial
Estimates and Projections.
Selection: Basic Techniques-The Time value of Money, Investment Criteria.

Project cash flows, The cost of capital, The Stand-Alone Risk analysis,
Portfolio theory and Capital Budgeting
3. Project Risk Management: Introduction, Risk Management, Role of Risk 10
Management in Overall Project Management, Steps in Risk Management,
Risk Identification, Risk Analysis, Reducing Risks.
Financing: Financing of Infrastructure and other Projects, its Capital Structure

4 and method of Offering, Venture Capital and Private Equity. 9
PERT and CPM: Introduction, Development of Project Network, Time

Estimation, Determination of the Critical Path, use of PERT and CPM.
5. Resources Considerations in Projects: Introduction, Resource 6
Scheduling, Project Cost Estimate and Budgets, Cost and Time Over -
run, Administrative aspects of Project Review.
Course Outcomes
At the end of the course students would be able to:
CO1 Recognize concepts of Project Management and its importance.
51
CO2 Exemplify the role of various techniques of Market and Demand analysis and recognize
their impact in business decisions.
CO3 Explicate and differentiate between the various techniques of Project Selection, their
implementation and understand and foresee the effect of the same.
CO4 Establish the effect of Resource Scheduling in Project Management.
CO5 Inspect the impact of Risk Management in Overall Project Management
Books:
Text Books  Heldman, K. (2017). Project Management Professional. Himalaya Publications, 3,
India.
 Choudhary, S. (2019). Project Management. McGraw Hills, 9, India.
 Chandra, P. (2011). Project, Planning Analysis, Selection, Implementation &
Review, Tata McGraw Hill, India.
 Larry, R. (2008), Project Management, Prentice Hall India, India.
 Cleland, D. I. (1995). Project management: Strategic Design and Implementation.
Tata McGraw Hill India LTD, India
Reference  Gopalkrishnan, P., Murthy, V. (2014). Textbook of Project Management. McMillars
Books India LTD, India
 Singh N. (2016). Project Management and Control. 6, Himalaya Publishing House,
India.
52
SYLLABUS- MBA DSE (Finance) III Semester
SYLLABUS- MBA
DSE (Finance) III Semester
Total Lecture: 45
Course Name: Financial Institutions, Markets and Services
Practical: 00
Course Objectives
5. This course will enable the students to gain knowledge of Indian financial system.
6. The students of this course will develop awareness of Functions, Investment Norms of Regulatory
Institutions.
7. The course will provide a conceptual framework of the Working of Financial Institutions and Money
and Capital Markets.
8. The students of this course will have the ability to understand the Non-Banking financial institutions.
UNIT CONTENT HOURS

1. Basics of Indian financial system, Financial Assets, Financial Institutions, 10
Financial Markets, Financial Services, Banking Institutions.
2. Commercial Banks: Meaning, Definition, Classification, Role and Functions, 10
Investment Norms, Regulatory Institutions.
3. Reserve Bank of India, Objectives, Functions & Monetary Policy, Credit Control 10
Methods Securities Exchange Board of India, Objectives, Functions & Powers.
4. Non-Banking financial institutions, Meaning, Functions of IFCI, SFCs, IDBI, 5
EXIM Bank, Mutual Funds, Payment Banks.
5. Financial Markets: Money Market, Meaning & Functions, Capital Market, 10
Meaning, Types: Primary Market, Secondary Market, Stock Exchange: Meaning,
Features, Functions, Regulatory Framework: NSE, BSE, OTCEI, Meaning of
important terms: online trading, stock brokers, insider trading, speculation, short
selling in trade.
Course Outcome(s)
CO1 Define functions and the role of financial institutions and markets play in the business
environment.
CO2 Demonstrate a series of applications of principles from finance and economics that explore the
connection between financial markets, financial institutions and the economy.
CO3 Utilize the knowledge to diagnose and interpret the structure of interest rates, stocks, principals
of derivatives, and currencies.
53
CO4 Illustrate the functions of commercial banks, investment banks, insurance companies, mutual
funds.
CO5 Interpret concepts to analyze framework to study the interaction of individuals, firms,
governments, markets and the aggregate economy
Text  Khan, M. Y. (2018). Financial Services. McGraw Hill, 9, India.
Books  Desai V. (2011). The Indian Financial System. 5, Pearson Education, India.
 Babu, G. R. (2013). Indian Financial System, Himalaya Publishing House, India.
 Datta, A.(2012). Indian Financial System, Excel Books, India.
 Gomes, C. (2010). Financial Markets, Institutions and Financial Services. PHI, India.
Referenc  Varshney, P. N. & Mittal, D. K. (2015). Indian Financial System. Sultan Chand & Sons,
e Books India.
 Gardon, E. & Natarajan, K. (2016). Financial Markets & Services. Himlaya Publishing
House, India.
54
Course Name: Security Analysis and Portfolio Management Total Lecture: 45
Practical:
Course Objectives
1. This course will enable the students to understanding on investment and avenues of investment.
2. The students of this course will have exposure on analysis techniques of capital market.
3. The course will provide decision making skills to the students in the investment analysis context.
4. The students of this course will have the ability to understand various theories of portfolio management
UNIT CONTENT HOURS
Investment: Basics of Investment, Speculation and Gambling, Investment Categories,
Investment avenues, Non marketable Financial Assets, Money Market Instruments,
1. 7
Bond/Debentures, Equity Shares, Schemes of LIC, Mutual Funds, Financial Derivatives,
Real Assets, Real Estate.
Fundamental Security Analysis: Economic Analysis, Significance and Interpretation of the
Economic Indicators, Industry Analysis, Industry Growth Cycle, Company analysis,
2. Marketing, Accounting policies, Profitability, Dividend Policy, Capital Structure, Financial 10
Analysis: Operating Efficiency Management: Fundamental Security Analysis, Changes in
the Financing Patterns of Indian Companies, Debt-Equity Ratio for India Companies.
Technical Analysis, Technical Tools: The Dow Theory, Primary Trend, The Secondary
Trend, Minor Trends, Support and Resistance Level, Indicators: Odd Lot Trading, Moving
3. Average, Rate of Change, Charts, Technical indicators, Efficient Market Theory: Concepts, 7
Random-Walk Theory, Weak Form of EMH, Semi-Strong Form, Strong Form, The
Essence of the Theory, Market Inefficiencies.
Portfolio Analysis: Portfolio and Single Asset Returns and Risk, Mean Variance Criterion,
Covariance, Beta (simple problems), Portfolio Markowitz Model, Simple Diversification,
4. 8
Risk and Return with Different Correlation, Construction of the Optimal Portfolio with
Short Sales.
Asset Pricing Model, Portfolio Evaluation, Capital Asset Pricing Model (CAPM), Security
Market Line, Assumptions, Arbitrage Pricing Model (APT), Portfolio Performance
5. 8
Models, Sharpe’s Performance Index, Treynor’s Performance Index, Jensen’s Performance
Index.
Course Outcome(s)
CO1 Describe investment process and Indian Investment Environment
CO2 Establish bond valuation and management
CO3 Use the knowledge to diagnose and interpret Equity valuation of Cash market and derivatives
.
55
CO4 Exemplify the concepts of Fundamental analysis.
CO5 Construe concepts to analyze Performance evaluation of Portfolio
Text Books  Fischer, E., D., Jordan, J., R., Pradhan, K., A. (2018). Security Analysis and Portfolio
Management. Prentice Hall India, 7, India.
 Pandian, P. (2001). Security Analysis and Portfolio Management, Vikas Publications Pvt.
Ltd, New Delhi, India.
 Kevin.S (2011). Security Analysis and Portfolio Management, PHI, 3, Delhi, India.
 Maheswari, Y. (2011). Investment Management, PHI, Delhi, India.
Reference  Bhalla, V., K. (2009). Investment Management: Security Analysis and Portfolio Management. S.
Books Chand, New Delhi, India.
 Chandra, P. (2008). Portfolio Management. Tata McGraw Hill, New Delhi, India.
56
Theory Lectures: 45
Course Name International Financial Management
Practical: 0
Course Objectives: Subject is designed to familiarize students with international financial transactions
and Operational aspects of foreign exchange markets.
International Financial Environment Global Economy - A Historical Perspective
Financial Globalization- Openness of Indian Economy Indicators of Openness of
Indian Economy; International Financial Transaction International Financial
1. Transactions Balance of Payments: Meaning & Structure. 10
The Importance, rewards & risk of international finance- Goals of MNC-
International Business methods – Exposure to international risk- International
Monetary system- Multilateral financial institution.
International flow of funds and International Monetary system: International Flow
of Funds: Balance of Payments (BoP), Fundamentals of BoP, Accounting
components of BOP, Factors affecting International Trade and capital flows,
Agencies that facilitate International flows. BOP, Equilibrium & Disequilibrium.
2. Trade deficits. Capital account convertibility (problems on BOP) International
Monetary System: Evolution, Gold Standard, Bretton Woods system, the flexible 12
exchange rate regime, the current exchange rate arrangements, the Economic and
Monetary Union (EMU).
Foreign Exchange Market: Function and Structure of the Forex markets, Foreign
exchange market participants, Types of transactions and Settlements Dates,
Exchange rate quotations, Nominal, Real and Effective exchange rates,
3. Determination of Exchange rates in Spot markets. Exchange rates determinations 10
in Forward markets. Exchange rate behaviour- Cross Rates - Arbitrage profit in
foreign exchange markets, Swift Mechanism. Triangular and locational arbitrage.
International Financial Markets and Instruments: -Foreign Portfolio Investment.
International Bond & Equity market. GDR, ADR, Cross listing of shares Global
registered shares. International Financial Instruments: Foreign Bonds &
4. Eurobonds, Global Bonds. Floating rate Notes, Zero coupon Bonds, International 5
Money Markets International Banking services –Correspondent Bank,
Representative offices, Foreign Branches. Forward Rate Agreements
International Parity Relationships & Forecasting Foreign Exchange rate: -
Measuring exchange rate Movements-Exchange rate equilibrium, Factors effecting
5. foreign exchange rate, Forecasting foreign exchange rates. Interest Rate Parity, 8
Purchasing Power Parity;
Foreign exchange risk Management: Hedging against foreign exchange exposure,
57
Forward Market, Futures Market, Options Market, Currency Swaps, Interest Rate
Swap, Hedging through currency of invoicing, Hedging through mixed currency
invoicing, Country risk analysis.
Course Outcome(s)
CO1 Recognize various concepts related to International Finance
CO2 Demonstrate the use of different international policy measures in domestic and international
policy scenarios.
CO3 Clarify the impact of different variables on decisions pertaining to international finance.
CO4 Investigate the current company/country policy for different aspects related to international
finance
CO5 Scrutinize the impact of different international finance on day-to-day life and business.
Books:
Text Books  Madura, J. (2008). International Financial Management. Cengage Learning, India.
 Apte, P. G. (2010). International Financial Management. 4, TMH Publication,
India.
 Vij, M. (2010). International Financial Management. Excel Books, India.
Reference  Shapiro, A., C., (2011). Multinational Financial Management. Wiley India Pvt. Ltd.
Books 10, India.
 Siddaiah, T. (2011). International Financial Management. Pearson Education,
India.
58
SYLLABUS- MBA DSE (Marketing)
III Semester DSE (Marketing) III Semester
Theory Lectures: 45
Course Name: Services Marketing
Practical: 0
Course Objectives:
1. To equip the students with the concept, nature and challenges in service marketing.
2. To enable students to assess the service market potential, marketing mix, segmentation, targeting and
positioning.
3. To provide the knowledge of service life cycle and model to measure the gap in service quality.
4. The students will analyze the service delivery and promotion strategies.
5. To provide the understanding of various service marketing strategies for healthcare, hospitality, tourism
etc. service sector.
Introduction: Definition, Service Economy, Evolution and growth of service
1. sector, Nature and Scope of Services, Unique characteristics of services, 8
Challenges and issues in Services Marketing.
Service Marketing Opportunities, Assessing service market potential,
Classification of services, Expanded marketing mix, Service marketing,
2. Environment and trends, Service market segmentation, targeting and positioning. 10
Service Design and Development: Service Life Cycle, New service
3. development, Service Blue Printing, GAP model of service quality, Measuring 9
service quality, SERVQUAL, Service Quality function development.
Service Delivery and Promotion: Positioning of services, Designing service
4. delivery System, Service Channel, Pricing of services, Methods, Service 9
marketing triangle, Integrated Service marketing communication.
Service Strategies, Service Marketing Strategies for Health/ Hospitality/
5. Tourism, Financial Logistics, Educational, Entertainment & public utility 9
Information technique Services.
Course Outcome(s)
CO1 State the concept, nature and challenges in service marketing.
CO2 Establish the service market potential, marketing mix, segmentation, targeting and positioning.
CO3 Utilize the knowledge of service life cycle and model to measure the gap in service quality.
CO4 Exemplify the service delivery and promotion strategies.
CO5 Interpret the understanding of various service marketing strategies for healthcare, hospitality,
tourism etc. service sector.
59
Books:
Text  Chiristropher, H., Lovelock and Jochen Wirtz (2011). Services Marketing. Pearson
Books Education, 7, New Delhi, India.
 Hoffman (2008). Marketing of Services. Cengage Learning, 1, India.
Reference  Clow, K. E. (2004). Services Marketing, Operation Management and Strategy. Biztantra,
Books New Delhi, 2, India.
 Woodroffe., H. (2003). Services Marketing, McMillan, India.
 Gronroos, C. (2001). Services Management and Marketing a CRM Approach, Wiley
Publications, India.
60
Theory Lectures: 45
Course Name Sales and Distribution Management
Practical: 0
Course Objectives: The objectives of this course are
 To help students understand the Sales & Distribution functions as integral part of marketing functions
in a business firm.
 To make students understand the importance of Sales and Distribution function in the changing
consumer behaviour.
 To make students appreciate the role of sales managers in the context of Indian economy with
particular reference to essential consumer and industrial goods and services.

Selling Concept and Process: Nature and Scope of Sales Management, Setting
1. and Formulating Personal Selling Objectives, Sales Theories, Steps in Selling 8
Process, Pre-requisite of a Good Sales Personnel.
Management of Sales Force: Recruiting and Selecting Sales Personnel,
2. Developing and Conducting Sales Training Programme, Designing and 10
Administrating Compensation Plans, Supervision of Salesman, Motivating
Sales Personnel, Sales Meeting and Sales Contest.
Sales Planning & Evaluation, Process of Sales Planning, Designing Territories
3. and Allocating Sales Efforts, Size and Type of Sales Force, Objectives and 8
Quotas for Sales Personnel, Developing and Managing Sales Evaluation
Programme.
Distribution Management: Introduction, need and scope of distribution
4. management, marketing channels strategy, levels of channels, and institutions 9
for channels-retailing wholesaling, designing channel systems, channel
management.
Market logistics and supply chain management: Definition & scope of logistics,
5. Components of logistics, inventory & warehouse management, transportation 10
channel information system, distribution management in international
markets.
Course Outcome(s)
CO1 Identify concepts of sales and distribution management and its importance.
CO2 Demonstrate selling skills and by using interactive communication tools.
CO3 Obtain an understanding of the global context for sales and distribution.
CO4 Apply critical thinking skills to complex business problems.
CO5 Be able to use analytic skills in addressing channel problems.
61
Books:
Text Books  Panda, T., K., and Sachdev, S. (2019). Sales & Distribution Management. Oxford
University Press, 3, Import, UK.
 Mathur, U., C. (2012). Sales & Distribution Management. New Age International
Pub. Ltd., 2, India.
Reference  Spiro, R., Stanton, W., J. and Rich, G. A. (2002). Management of a Sales Force.
Books McGraw Hill Publications, India.
 Johnson, E., M., Kurtz, D., L., and Scheuing, E. (1993). Sales Management: Concept
Practices and Cases. McGraw Hills, 2, US.
 Anderson, R. (1991). Professional Sales Management. PHI, India
62
Theory Lectures: 45
Course Name Integrated Marketing Communication
Practical: 0
Course Code: MG20B313 3-0-0-3
Course Objectives: To introduce students to concepts of integrated marketing communication and its
effectiveness in business decisions.
An Introduction to Integrated Marketing Communication (IMC): Meaning
and role of IMC in Marketing process, one voice communication V/s IMC.
Introduction to IMC tools – Advertising, sales promotion, publicity, public
relations, and event sponsorship; 10
1. Marketing and promotion process model. Role, Functions, Types,
Advertising Vs Marketing mix, Advertising appeal in various stages of PLC;
The role of advertising agencies and other marketing organizations providing
marketing services and perspective on consumer behavior.
Communication process: Source, Message and channel factors,
Communication response hierarchy- AIDA model, Hierarchy of effect
model, Innovation adoption model, information processing model, The 10
2. standard learning Hierarchy, Attribution Hierarchy, and low involvement
hierarchy Consumer involvement- The Elaboration Likelihood (ELM)
model, The Foote, Cone and Belding (FCB) Model;
Planning: Establishing marketing communication Objectives and Budgeting
for Promotional Programmes -Setting communication objectives, Sales as
marketing communication objective, DAGMAR approach for setting ad
3. objectives. Budgeting for marketing communication -Factors influencing 10
budget, Theoretical approach to budgeting viz. Marginal analysis and Sales
response curve, Method to determine marketing communication budget.
Development: Creative strategies in advertising, sales promotion, publicity,
event sponsorships etc. Creative strategy in implementation and evaluation
of marcom- Types of appeals and execution styles. Media planning and
4. selection decisions- steps involved and information needed for media 7
planning. Measuring the effectiveness of all Promotional tools and IMC.
Digital Media & Advertising: Digital Media, Evolution of Technology,
Convergence of Digital Media, E- Commerce and Digital Media,
5. Advertising on Digital Media, Social Media, Mobile Adverting, E-PR 8
Advertising Laws & Ethics: Adverting & Law, Advertising & Ethics, Pester
Power, Intellectual Property Rights, ASCI.
International Advertising: Global environment in advertising, Decision areas
in international advertising Internet advertising: Meaning, Components,
63
Advantages and Limitations, Types of Internet advertising.
Course Outcomes
CO1 Identify concepts of integrated Marketing Communication and its importance.
CO2 Demonstrate interactive communications skills and use of information technology
CO3 Obtain an understanding of the global context for business.
CO4 Apply critical thinking skills to complex business problems.
CO5 Be able to use analytic skills in addressing business problems.
Books:
Text Books  Belch, G., Belch, M., and Purani, K. (2009). Advertising & Promotion- An
Integrated Marketing Communications Perspective. TATA McGraw Hill, India.
 Kazmi, S., K., and Batra, S. K. (2008). Advertising & Promotions. Excel Books, 3,
India.
 Wells, W. D., Moriarty, S., and Burnett, J. (2006). Advertising; Principles and
Practice. Pearson Education, 6, India.
Reference  Jethwaney, J. and Jain, S. (2012). Advertising Management, Oxford University
Books Press, India.
 Shah, K., and D’Souza, A. (2008). Advertising & Promotions: An IMC perspective.
Tata McGraw Hill, 1, India.
64
SYLLABUS- MBA DSE (HRM)
III Semester
Theory Lectures: 45
Course Name: Training & Development
Practical: 0
Course Objectives:
1. To equip the students with the concept, scope, functions and evolution of training & development.
2. To enable students to define the principles of learning, trainee motivation and objectives.
3. To provide the students’ knowledge of various methods of training.
4. The students will able to importance group, team building and personal & interpersonal dimension.
5. The students will able to evaluate the training program.
Introduction to T & D: Scope, Functions, Evolution &Importance Systems
1. Approach to Training, Training Need & Assessment Organisation Analysis, Task 5
Analysis, Person Analysis.
Designing the Training Programs: Learning theories & Principles of Learning,

10
Trainee Readiness and Motivation, Establishing Training Objectives.
2.
Implementing the Training Programs: Training Methods for non-managerial
3. employees, Management Development, Strategic Development & Skill 10
Development, Work Life Balance Training
Developing the Group and the Climate: The Social Process, Establishing Tasks in
4. Common, Building Realistic Relationships, the Training climate, Personal and
Interpersonal Dimensions, Trainers and Training Styles. 10
Evaluating the Training Program: Kirkpatrick four-level approach & other
5. alternative models, Benchmarking. Special topics in training & development –
Orientation training, basic skills training, team training, diversity trainings. 10
Course Outcome(s)
CO1 Define the students with the concept, scope, functions and evolution of training & development.
CO2 Demonstrate the principles of learning, trainee motivation and objectives.
CO3 Utilize the knowledge of various methods of training.
CO4 Illustrate to importance group, team building and personal & interpersonal dimension.
CO5 Interpret able to evaluate the training program.
Books:
Text  Lynten, R., P. and Pareek, U. (2000). Training for Organizational Transformation. Sage
Books Publications, India.
 Bohlander, Snell and Sherman (2000). Managing Human Resources. Lachina Publishing
65
Services, India.
Reference  Noe, R. A. (2021). Employee Training & Development. Tata McGraw Hill, India
Books  Falcone, P. (2016). 75 Ways for Managers to Hire, Develop, and Keep Great Employees.
AMACOM, India.
 Bollar, S., and Fletchur, L. (2020). Design Thinking for Training and Development.
Association of Talent Development, Indore.
Total Lecture: 45
Course Name : Leadership & Team Building
Practical: 0
Course Objectives
1. Understand the new laws of leadership
2. Explain the basic concepts, of teams and maintaining teams’ spirit
3. Integrate and apply knowledge gained in basic courses to the formulation and implementation of emotional
intelligence.
4. Analyze and evaluate critically real-life company situations and develop creative solutions, using seven habits
of highly effective people.
UNIT CONTENT HOURS
The 21 irrefutable laws of leadership: The law of the lid, The law of influence, The
law of process, The law of navigation, The law of addition, The law of solid ground,
The law of respect, The law of intuition, The law of magnetism, The law of
1 connection, The law of the inner circle, The law of empowerment, The law of the 10
picture, The law of buy-in, The law of victory, The law of the big mo, The law of
priorities, The law of sacrifice, The law of timing, The law of explosive growth, The
law of legacy.
Five dysfunctions of a team: Absence of trust—unwilling to be vulnerable within the
group, Fear of conflict— seeking artificial harmony over constructive passionate
debate, Lack of commitment—feigning buy-in for group decisions creates ambiguity
2 throughout the organization, Avoidance of accountability—ducking the responsibility 10
to call peers on counterproductive behavior which sets low standards, Inattention to
results—focusing on personal success, status and ego before team success
Good to Great: Level 5 Leadership - Leaders who are humble, but driven to do what's
best for the company, First Who, Then What: Get the right people on the bus, then
figure out where to go. Find the right people and try them out in different seats on the
3 bus (different positions in the company), Confront the Brutal Facts: The Stockdale 10
paradox, Hedgehog Concept: Three overlapping circles: What lights your fire
("passion")? What could you be best in the world at ("best at")? What makes you
66
money ("driving resource")? Culture of Discipline: Rinsing the cottage cheese,
Technology Accelerators: Using technology to accelerate growth, within the three
circles of the hedgehog concept, The Flywheel: The additive effect of many small
initiatives.
The 7 habits of highly effective people: Paradigms and principles, Inside-out, The
4 seven habits - an overview - Private victory Habit 1. Be proactive: principles of
personal vision, Habit 2. Begin with the end in mind: principles of personal 7
leadership, Habit 3. Put first things first: principles of personal management, Public
victory. Paradigms of interdependence Habit 4. Think win/win: principles of
interpersonal leadership, Habit 5: Seek first to understand, then to be understood:
principles of empathetic communication, Habit 6. Synergize: principles of creative
cooperation, Renewal. Habit 7. Sharpen the sword: principles of balanced self-renewal
Emotional Intelligence : What is Emotional Intelligence, Benefits of EI, Understand
5 the difference between Trait EI and Ability EI, 5 Dimensions of Trait EI Model - Self 8
Awareness (SA), Managing Emotions (ME), Motivation (M), Empathy (E), Social
Skills (SS) - Self awareness (SA) - Self Awareness, Seeing the other side, Giving in
without giving up, Life Positions – you and only you can choose your mindset,
Managing Emotions (ME) - Self-Regulation, Managing Emotions, The ‘EQ brain’ and
how it works, The science of emotions, Understanding Emotions
Course Outcome(s)
CO1 Define latest trend in leadership
CO2 Demonstrate team work and leadership skills

CO3 Utilize the emotional intelligence to diagnose and solve issues and develop optimal managerial
decisions.
CO4 Illustrate strategic thinking about the leadership and teamwork
CO5 Interpret the role of adoption of good habits for the holistic development
Text  Haldar, U., K (2010). Leadership and Team Building. Oxford University Press, India.
Books  Chhabra, T., N. (2012). Team Building and Leadership. Sun India Publications, India.
Referenc  Mehnanai, S. and Yadav, K. (2021). Leadership and Team Building. JSR Publishing House,
e Books India.
 Covey, S., R. (2013). The 7 Habits of Highly Effective People: Powerful Lessons in Personal
Change, Kindle Edition, India.
67
Theory Lectures: 45
Course Name: Industrial Relations and Labour Laws
Practical: 0
Course Objectives:
1. To equip the students with the concept of industrial relations.
2. To enable students about the essential conditions for workers.
3. To provide the students’ knowledge of collective bargaining
4. The students will able to organize and interpret the collected data.
5. The students will understand payment of gratuity and contract labour.
Introduction: Industrial Relations in India, Overview and Appraisal
10
1. Industrial Disputes Act,1947
Workers Participation in Management (WPM): Meaning, Objectives,

Essential Conditions, Forms, Reasons for Limited Success and Suggestions 10
2.
for Improvement WPM in India.
Collective Bargaining: Meaning, Functions, Process and Prerequisites

9
3. Industrial Employment (Standing Orders) Act, 1946.
Trade Unions: Meaning, Functions, Problems, Trade Union Movement in

4. 8
India and Trade Union Act,1926, Factories Act, 1948 4.4 E.S.I.C. Act,1948,
Payment of Gratuity Act, 1972, Contract Labour (Regulation and Abolition)

8
5. Act, 1970.
Course Outcomes
CO1 Define the concept of industrial relations.
CO2 Demonstrate the essential conditions for workers.
CO3 Utilize the knowledge of types of collective bargaining.
CO4 Illustrate the collected research data.

CO5 Interpret the understand payment of gratuity and contract labour.
Books:
Text  Chawla, R., C. and Garg, K., C. (1993). Industrial Law. Kalyani Publishers,
Books Ludhiana, India.
 Malik, P., L. (1995). Industrial Law. Eastern Book Co., Lucknow, India.
 Bareja, J., K. (2001). Industrial Law.Galgotia Publishing Co., New Delhi, India.
 Pylee, M.,Y. and Simon, G. (1996). Industrial Relations and Personnel
68
Management,Vikas Publishing House, New Delhi, India.
Reference  SubbaRao, P. (2000). Essentials of Human Resource Management and Industrial
Books Relations: Text, Cases and Games. Himalaya Publications, India.
 Shrivastava, S. C.(2009). Industrial Relations and Labour Laws. Vikas Publications,
India.
69
SYLLABUS- MBA DSE (ITM)
III Semester
Total Lecture: 45
Course Name : Business and Data Communications Networks 111112
Practical: 0

Course Objectives
1. To provide students with a solid understanding of fundamentals, as well as the state-of-the-art of
telecommunications in business.
2. To facilitated Telecommunication technology and current practices discussed.
3. To make students understand distributed data processing, communication techniques, network design,
management and security, LANs and PC networking.
4. To make student understand TCP/IP architecture, but the OSI model Emphasis is also given to
networking using Windows, with an introduction to networking in Linux.
UNIT CONTENT HOURS
Introduction and Overview: Layered protocol model • What is the Internet? • Network 10
1 edge o End systems, access networks, links • Network core o Packet switching, circuit
switching, network structure o Multiplexing • Delay, loss and throughput in networks •
Protocol layers, service models • Networks under attack: security • History The overview
provided in this first session is very broad and1
Principles of network applications 10
Web and HTTP • FTP • Electronic Mail o SMTP, POP3, IMAP • DNS • P2P applications •
Video streaming and content distribution networks • Ethereal (network packet sniffer)
2
Data encoding and transmission concepts 10
Digital data transmission over digital signal o NRZ encoding o Multilevel binary
encodings o Biphase encodings o Scrambling techniques • Digital data transmission over
3 analog signal o Public telephone system o Amplitude Shift Keying (ASK) o Frequency
Shift Keying (FSK) o Phase Shift Keying (PSK) o Performance of digital to analog
modulation schemes o Quadrature Amplitude Modulation (QAM) • Analog data
transmission over digital signal o Digitization o Pulse Code Modulation o Non-linear
encoding o Delta modulation • Analog data transmission over analog signal o
Asynchronous transmission o Synchronous transmission o Ethernet link layer frame
example
Introduction and services 6
4 Error detection and correction, Multiple access protocols, LANs o Addressing & ARP o
Ethernet o Switches o VLANs o PPP , Link virtualization o MPLS, Data center
networking, web request processing
70
Security in Computer Networks 9
5 What is network security? Principles of cryptography Message integrity Securing e-mail
Securing TCP connections: SSL Network layer security: IPsec Securing wireless
LANs,Operational security: firewalls and IDS
Course Outcome(s)
CO1 Define the components of telecommunication systems.
CO2 Demonstrate the current status of the field of telecommunications.
CO3 Utilize the knowledge to design, configure and price local area networks.
CO4 Illustrate and setup Microsoft TCP/IP in Windows.

CO5 Interpret simple networks using Windows.
Text Books  FitzGerald, J., Dennis, A, Durcikova, A. (2017). Business Data Communications and
Networking. Wilay, 13, India.
 Forouzan, B. A. (2009). Data Communication. Tata McGraw Hill, 4, India.
 Raymond, R., Panko(2013). Business Data Communications and Networking. Pearson
Education, 9, India.
Reference  ISRD( 2010). Group Data Communications & Computer Networks.New Delhi; Tata
Books Mcgraw Hill, India.
 Agarwal, R., Tiwari, B. (2010), Data Communication & Computer Networks, New Delhi;
Vikas Publication, India.
 Miller (2010). Introduction to Data & Network Communications.India; Cengage Learning
India
71
Total Lecture: 45
Course Name : Business Intelligence and Data Mining
Practical: 0
Course Objectives
1. To introduce students to the basic concepts and techniques of Data Mining.

2. To develop skills of using recent data mining software for solving practical problems.
3. To gain experience of doing independent study and research.
UNIT CONTENT HOURS

Data Warehousing : Introduction and General Principle, On-line Transaction Processing
1 (OLTP) , Data Warehouse (DW) Architecture Fundamentals, Data Mart ,Approaches to 10
Architecture | Top-down, Centralized | Bottom-up, Architected
Data Warehouse Process Technical and Business Meta Data, Meta Data Process, Data
Warehouse Design , Star and Snowflake Schemas , Online Analytical Processing (OLAP)
Architecture , Multidimensional Database (MDD), Data Cubes , ROLAP Data Model,
10
2 MOLAP Data Model, Logical Models for Multidimensional Information, Conceptual
Models for Multidimensional Information, Query and Reporting, Executive Information
Systems (EIS), Data Warehouse and Business Strategy
Data Mining (DM) Fundamental Concepts, Architectural Aspects of Data Mining , Data
3 Mining Techniques, Data Mining Issues and Challenges . The Business Context of Data
Mining , Data Mining for Process Improvement, Data Mining as a Research Tool , Data 10
Mining for Marketing, Data Mining for Customer Relationship Management.
Association Rules Introduction and Overview, Discovering Association Rules A Priori
4 Algorithm, Partition Algorithm, Incremental Algorithm • Border Algorithm, Association
Rules with item Constraints , Classification and Clustering , Introduction, Clustering
Paradigms, Partitioning Algorithm K-means Clustering Algorithm, Hierarchical Clustering 6
Fuzzy c-means Clgorithm, Categorical Clustering Algorithm
5 Data Mining Tools: Decision Trees • Neural Networks, Genetic Algorithms , Rough Sets
and Fuzzy Logic, Advanced Mining Techniques, Web Mining (Web content Mining, Web
usage Mining, Web Structure Mining) and Mining for e-Business, Text Mining, etc. DW
9
and DM Applications , Business Intelligence, Customer Relationship Management with
Case Studies.
Course Outcome(s)
CO1 Define the use recent Data Mining software
CO2 Demonstrate the understanding of extracting useful knowledge from raw data
72
CO3 Utilize the Machine Learning methods as they provide the real knowledge discovery tools
CO4 Illustrate data warehousing and on-line analytical processing (OLAP)

CO5 Interpret the issues issues and will illustrate the whole process by examples
Text  Vercellis, C. (2009). Business Intelligence: Data Mining and Optimization for Decision
Books Making. Mumbai; Wiley, India.
 Berry, M.J.A., Linoff, G. S. (2010).Mastering Data Mining: The Art and Science of Customer
Relationship Management. Mumbai; Wiley, India.
 Linoff, G.S., Berry, M. J. A.(2011).Data Mining Techniques: For Marketing, Sales and
Customer Relationship Management. 3, Mumbai; Wiley, India.
Referenc  Witten, H., I. & Frank, E. (2005). Data Mining: Practical Machine Learning Tools and
e Books Techniques, 2, Morgan Kaufmann, India.
 2. Dasgupta (2010). Database management System, Oracle, SQL&PL/SQL.New Delhi; PHI
Learning, India.
73
Theory Lectures: 45
Course Name: Business Modeling Through System Dynamics
Practical: 0
Course Objectives:
1. 1. To introduce students to the concepts, processes and practice of decision making at both individual and group
levels.
2. 2. To provide an understanding of the senior management perspective regarding the use of business intelligence
(BI) systems.
3. 3. The students will able to organize and interpret the economic environment and planning.
4. 4. To encourage students to consider the strategic use of business intelligence technology for strategic
advantage, and to provide practical understanding of the BI concepts and technologies in business organization.
5. 5. To develop professional attitudes in students in relation to the team work, interpersonal communication, and
business ethics.
Introduction: Understanding Business Intelligence: The challenge of decision
making - What is business intelligence? - The business intelligence value proposition
1. 8
- The combination of business and technology
BusinessIntelligenceTechnologyCounterparts-Datawarehousing-
Datamartsandanalytical data - Organization of the data warehouse, Enterprise
Resource Planning - Distributing the enterprise - First ERP, then business intelligence
2. - The current state of affairs, Customer Relationship Management - CRM, ERP and 11
Business intelligence – Customer decisions.
Business intelligence and financial information, The Spectrum of Business
Intelligence - Enterprise and departmental business intelligence - Strategic and
3. 9
tactical business intelligence
Business Intelligence User Interfaces - Querying and reporting, Reporting and
querying toolkits, Basic approaches-Buildingad-hocqueries,Buildingon-demandself-
servicereports, Enhancingandmodifying-Dataaccess-Pull-orienteddataaccess-
4. 9
Pushorienteddataaccess, Dashboards - EIS is the engine - Metric system and KPIs -
Business intelligence dashboards.
On-Line Analytical Processing (OLAP), OLAP and OLTP - Operational Data Stores -
Variations in data and approach, Multi-dimensions - Thinking in more than two
5. dimensions, OLAP architecture – Cubism, Tools, ROLAP, MOLAP, HOLAP - Data 9
mining.
Course Outcomes
CO1 Define the major frameworks of computerized decision support system.
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CO2 Demonstrate and interpret data warehousing, data marts, ERP, Current State of affairs & CRM
CO3 Assess enhancing and modifying data access, business intelligence dashboard
CO4 Develop strategic and tactical business intelligence capabilities by adapting the appropriate
technology and software solutions.
CO5 Interpret and address the actual challenges, for fair decisions.
Books:
Text  Vohra, N.D. (2006). Quantitative Techniques in Management. New Delhi; Tata- McgrawHill
 Bal Krishnan (2013). Managerial Decisions Modeling with Spreadsheets.New Delhi; Pearson
Education, India.
 Gillette, B.E. (2008). Introduction to Operations Research - A Computer Oriented
Approach.New Delhi; Tata McGraw Hill Publications, India.
 Taha Hatndy (2008).Operations Research : An Introduction.New Delhi;PHI, India.
 Render, Stair, Jr. (2009). Quantitative Analysis for Management.New Delhi;Pearson
Education, India.
 Turban, E., Aronson, J., E., Ying-Peng Liang, & Sharda, R. (2007). Decision Support and
Business Intelligence Systems. Pearson Prentice Hall, 8, India.
Reference  Eckerso, W., W. (2006). Performance Dashboards; Measuring, Monitoring, and Managing
Books Your Business. John Wiley & Sons, India.
 Mundy, J. & Thornthwaite, W. (2006).The Microsoft Data Warehouse Toolkit. Wiley
publishing, India.
75
SYLLABUS- MBA DSE (Banking and Finance)
III Semester
Principles of Banking Total Lecture: 45
Course Name :
Practical:
Course Code: MG20M341
Course Objectives
1. This course will enable the students providing an in-depth analysis of the commercial banking in the
liberalized Indian economy
2. The students of this course will be active learners and develop awareness of regulating framework for
banks in India.
3. The course will provide understanding of Financial Statement Analysis and Bank Performance
Measurement.
4. The students of this course will have the ability to understand the CAR, NPA, Liquidity Ratios, Structural
Ratios and Profitability Ratios
UNIT CONTENT HOURS
1 Introduction to Indian Banking System , Banking Structure in India ,Evaluation of the 7
Banking System and Future Trends.
2 Analysis of the Banking Structure and Performance Measurement 10
Interpreting Bank Balance Sheet and Income Expenditure Statements Financial Statement
Analysis and Bank Performance Measurement CAR, NPA, Liquidity Ratios, Structural
Ratios and Profitability Ratios
3 Banking Regulations ,Control of the Banking Sector by the RBI ,CRR, SLR, CRAR 8
,Income Recognition Norms, Provision for NPAs ,Introduction - Asset/Liability
Management Practices ,Credit Risk Management - Credit Risk Models
4 Management of Banking Organization ,Loan Management ,Investment Management 10
,Liquidity Management ,Profit and Growth Management
Asset Liability Management Using traditional GAP and Modern Techniques
5 Opportunities for Banks, Mergers and Acquisition, Bank assurance and Universal Banking 10
Opportunity for Strengthening the Banking Organization Technological ,Innovations and
Opportunities for Banks ,International Banking, Organizational Structure, Activities and
Regulations.
Course Outcome(s)
CO1 Define Evaluation of the Banking System and Future Trends
CO2 Demonstrate Financial Statement Analysis and Bank Performance Measurement ,CAR, NPA,
Liquidity Ratios, Structural Ratios and Profitability Ratios
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CO3 Utilize the knowledge to diagnose Asset/Liability Management Practices
CO4 Illustrate the Investment Management and Liquidity Management

CO5 Interpret concepts to analyze Technological Innovations and Opportunities for Banks
Text Books  Rejda (2010). Principles of Risk Management and Insurance. Pearson, 9, India.
 Iyenger, V. (2010). Introduction to Banking. Excel Books, India.
 Gulati, N., C.(2010). Principles of Insurance Management. Excel Books, India.
 Arunajatesan (2010). Risk Management and Insurance. Macmillan Publishers, India.
 IIB (2010). Advanced Bank Management. Macmillan Publishers, India.
Reference  Hull (2010). Risk Management and Financial Institutions, Pearson, India.
Books  Joshi, V. & Joshi, V. (2010). Managing Indian Banks. Response Books, India.
 Paul, J. (2010). Management of Banking and Financial Services. Pearson, 2, India.
Total Lecture: 45
Course Name : Banking Law and Practices
Practical: 0
Course Objectives
9. 1. This course will enable the students to combine practice and theoretical knowledge of Commercial Banks.
10. 2. The students of this course will be active learners and develop awareness of emerging trends of Indian Banking
System.
11. 3. The course will provide in depth understanding of Investment Management, Liquidity and Profitability.
12. 4. The students of this course will have the ability to understand the NPA.
UNIT CONTENT HOURS
1 Principles of Banking: Definition of Bank, Creation of Money: Present Structure of 8
Commercial Banks India. Principles of Management in Banks: Managerial Functions in
Bank, Recruitment, Selection, Training, Promotion and Control Staff. Origin and Evolution
of banks-Meaning and definition of banking, Structure of Indian Banking system-
Classification of banks, Functions of commercial banks: Primary and Secondary functions.
2 Indian Banking System – Features, Money Lenders, Nationalization of Commercial Banks 11
and its Effects, Classification of Banking Institutions. Reserve Bank of India – Functions,
Control of Credit by RBI , Regulatory measures: Bank rate, Repo and Reverse Repo ,CRR,
SLR, , OMO, Liquidity Adjustment Facility(LAF), Marginal Standing Facility
(MSF),Power of RBI.
3 Management of Deposits and Advances Deposit Mobilization, Classification and Nature of 8
Deposit Accounts, Advances, Lending Practice, Types of Advances. Investment
Management: Nature of Bank Investment, Liquidity and Profitability. Cheques, Bills and
77
their Endorsement, Government Securities. Procedure of E – Banking
4 Banking Regulation Act 1949 – Important provisions: Restrictions on Advances. 9
Privatization of Banks, Narasimhan Committee Report, Banking Sector Reforms in
India.Classification of Assets and Provisioning, – NPA – Causes and Remedial Measures
5 Management of Finance: Bank Accounts, Records, Reports, Statement of Advances, 9
Appraisal of Loan Application. Development Banking In India – IFCI, IDBI, ICICI, Export
Credit and Guarantee Corporation of India.
Course Outcome(s)
CO1 Define functions and performance of Commercial Banks in India.
CO2 Demonstrate control of credit by RBI and its Regulatory measures: Bank rate, Repo and Reverse
Repo ,CRR and SLR etc.
CO3 Utilize the knowledge to diagnose and interpret the Banking Sectors reforms
CO4 Illustrate the functions and Procedure of E – Banking.

CO5 Interpret concepts to analyze Development Banking In India.
Text Books  Gordon, E. & Natarajan, K. (2018). Banking Theory Law and Practice. Himalaya
Publishing House, India.
 Varshne, P. N.(2017). Banking Law and Practice. S. Chand, India.
 Sukhvindar, M. (2014). Banking Law and Practice. S. Chand, India.
Reference  Varshne, P.,N., Sundaram, K., P., M. (2014). Banking: Theory, Law and Practices. S.
Books Chand, India.
 Kandasami, K., P. (2010). Banking Law and Practice. S. Chand, India.
78
Total Lecture: 45
Course Name : International Finance and Foreign Exchange
Practical: 0
Course Objectives
13. 1. This course will enable the students to combine practice and theoretical knowledge of International finance
14. 2. The students of this course will be active learners and develop awareness of emerging trends of Foreign
exchange.
15. 3. The course will provide a conceptual framework of the Working of International Financial Institutions, Money
Markets.
16. 4. The students of this course will have the ability to understand the Exchange Transactions and Capital Markets.
UNIT CONTENT HOURS
1 Introduction to International Financial Management: Nature, Scope and Objectives,
International Parity Conditions -Purchasing Power Parity, International Fisher Effect,
8
International Financial Institutions-International Monetary Fund, World Bank,
International Finance Corporation
2 The Foreign Exchange markets- Functions of the Foreign Exchange Market, The Foreign
Exchange rates -direct and indirect quotations. Spot market and forward market - forward
11
premiums and discounts, Bid - ask spread, Interest Arbitrage - Covered Interest Arbitrage
and Interest Parity theory
3 Management of Foreign Exchange Risk : Translation exposure - Functional Versus
Reporting Currency Transaction exposure, Measurement and Management of Transaction
8
exposure., Currency Correlation and Variability as Hedging Tools.
Economic Exposure, Transaction Exposure versus Economic Exposure.
4 Multinational Capital Budgeting - Problems and issues in foreign investment analysis.
9
Techniques of capital budgeting - NPV, IRR. APV
5 Managing Foreign Operations: Eurocurrency markets, International Bonds Markets,
External Commercial Borrowings, Advantages of Euro Issues. GDRs and ADRs,
9
Component of Balance of Payments, Current Account, Capital Account
Course Outcome(s)
CO1 Define functions and performance of international financial institutions.
CO2 Demonstrate and combine financial analysis with other information to assess the financial performance
and position of a company.
CO3 Utilize the knowledge to diagnose and interpret mechanics and application of International Financial
Systems.
79
CO4 Illustrate the functions of management accounting in context to business organizations.
CO5 Interpret concepts to analyze common business management problems from a financial perspective.
Text Books  Apte, P., G. (2010). International Financial Management, Tata Macgraw Hill, India.
 Madura, (2008). International Financial Management. Cengage Learning, India.
 Anthony, S. (2003). Foreign Exchange in Practice: The New Environment, New York:
Palgrave Macmillan. NY.
 Vij, M. (2010), International Financial Management, Excel Books, India.
Reference  Clark (2008). International Financial Management. Cengage Learning, India.
Books  Srivastava, R., M. (2008). Multinational Financial Management. Excel Books, India.
 Bhalla, V., K. (2008). International Financial Management: Text and Cases. Cengage
Learning, India.
80
SYLLABUS- MBA DSE (Event Management with Media and Entertainment) III Semester
Theory Lectures:
Course Name: Event Management 45
Practical: 0
Course Objectives:
1. 1. Gain a comprehensive understanding of how event managers, organize and run events.
2. 2. It focus on, familiarize the students with the management techniques.
3. 3. To make the students acquire an in-depth knowledge about "event management".
4. 4. It aims to expose the students to the implementation issues and future trends.
5. 5. To focus on a strong emphasis on practical oriented approach.
Introduction to Event Management - Definition of Events, Classification of
Events, Benefits of Events, Management Strategy, Objectives, Role of
1. Creativity, Event Committee, Coordination among Committees, Functions of 8
Event Management.
Event Management Planning-Event Planning, Forces affecting Event
planning, Operational Planning, Finances and Budgets, Organize, Blue Print
of Functional Area, Sample Site Plan, Marketing, Event Operations, Event
2.
Planning Timeline. 10
Different Aspects of Event Management - Stage Management, Brand

Management, Budgeting in Event Management, Leadership, Success of the
3. Event, Event Feasibility and Legal Compliance. 9
Qualities of Event Management Person - Knowledge of Standards and

Regulations, Understanding Event Environment, Interpersonal Skills, Team
4. Management, Risk Management, Personal Etiquettes. 9
Various Event and Activities Careers in Event Management - Types of

5. Events, Private Events , Corporate Events, Conferences, Exhibitions, Sports 9
Events , Role of ITPO.
Course Outcomes
CO1 Obtain a sense of responsibility for the multi-disciplinary nature of event management.
Gain confidence and enjoyment from involvement in the dynamic industry of event
CO2
management
81
Identify best practice in the development and delivery of successful conferences and
CO3 corporate gatherings
Identify the key elements of a conference and the processes involved in venue selection,
CO4
registration, catering, accommodation, transport, security and entertainment
Identify management essentials such as developing budgets, critical paths, work
CO5
breakdown structures, risk mitigation and contingency planning.
Books:
1. Sharma, A. Arora, S. (2018). Event Management and Marketing. Bharti Publications,
India.
Text
2. Swaminathan, D. (2018). The Art of Building Experiential Events. An Event
Books
Designer’s Almanac. India.
3. Wagan (2005). Event Management. Pearson Education.
Choudhary, B., Bhiwandiwala, H. (2019). The Book of Event Management. Nirali

Reference
Prakashan, India.
Books
82
Theory Lectures: 45
Course Name: Overview of Entertainment & Media
Practical: 0
Course Objectives:
6. 1. To introduce students to the concepts, analyses, and activities that comprises the management of media
and entertainment.
7. 2. To provide practice in assessing and solving related business problems.
8. 3. To provide students with unique learning opportunities to gain insight into various management
functions.
9. 4. To provides a balanced approach to the business, providing a value-added, “real world” education.
10. 5. To make the students ready for various career opportunities.

Defining the scope: What is Media and entertainment industry, Overarching
1. structure, Size and growth prospective , Broader emerging trends. 8
Overview of print industry: Print industry and its constituents. Historical
development of print media (regional and national perspectives). Print media:
2. Market size and growth trajectory. Emerging trends. Product Life Cycle for filmed 10
entertainment: Music release, theatrical release, home video rights, DTH, New
Media, mobile rights, satellite, cable and terrestrial telecast, merchandising and
licensing rights, overseas release, sequels, etc
Overview of Television industry : History and development of Television industry.
3. Milestones of regional and national level. Television industry: Market size and 9
growth trajectory. Emerging trends
Overview of film industry: History and development of film industry. Milestones
4. of regional and national level. Film industry: Market size and growth trajectory. 9
Emerging trends.
Indian and Global Industry: Market Size & growth rate of gaming industry,
5. animation, satellite broadcasting and Global advertising industry. Interdependence 9
between advertising and entertainment industry in the entire ecosystem,
Understanding role of advertising agencies.
Course Outcomes
CO1 Gain a framework for understanding media, entertainment management strategies in the
83
marketplace.
CO2 Gain familiarity with key strategic issues that cut across the entire media, entertainment &
sports business landscape
CO3 Understand the basic economic principles underlying the aspects of these massive industries.
CO4 Appreciate the challenge involved in marketing and managing media, entertainment & in
rapidly changing technological and global environments
CO5 Interpret the corporate social responsibility & governance.
Books:
 Athique, A. (2012). Indian Media. Polity Press, India.
Text
 Khandekar, V. (2006). Indian Media Business. Sage Publications, India.
Books
 Khandekar, V. (2008). The Indian Media Business. Sage Publications, India.
 Kumar, K. J. (2000). Mass communication in India (Vol. 741). Jaico publishing
Reference house, India.
Books  Munshi, S. (2012). Remote control: Indian television in the new millennium.
Penguin UK
84
T.V & Film Production Theory Lectures: 45
Course Name: Practical: 0

Course Objectives:
1. 1. Develop film scholarly vocabulary, precision in textual film analysis and refine understanding of the
cultural dynamics of cinema.
2. 2. To understand history of cinema and a variety of cinematic styles.
3. 3. The students will be able to form and articulate a critical analysis and evaluation of a cinematic work.
4. 4. Film screening of different genres and reviewing them.
5. 5. To learn about world cinema and their prominent masters.
Brief History of World Cinema: Illusion of Movement, Precinema machines,
Development of photography, Silent era to early talkies, Big studios (Paramount,
Disney, Warner bros, 20th century fox etc & independent studios), Changes
1. occurred in Cinema. Emergence of Film Studios: New Theatres, Bombay 10
Talkies, Imperial theatre, R.K. Studio etc. Cinema in Digital era: Changes of
theme in Cinema.
Grammar of Cinema: Semiotics, Narratives, Inter-textuality, Mise-en-scene
aspects, Shots, Light, Sound and Composition of Cinema. Genres of Films:
Action, Thriller, Comedy, Epic, Series, Noir, Crime, Melodrama, Tragedy,
Horror, Scientific Fiction (Sci-fi) and Social Reform. Fundamental of Film
Narrative: Structural Analysis-Exposition, Rising action, Falling action,
2. 8
Denouement. Types- Linear narrative non Linear narrative. Ideology and Issues
representation- Gender, Race and caste. Cultural significance in relation to Film:
Cross cultural characteristic, Portrayal of various culture.
Theories of Films & Important Movements: Auteur Theory, Andre Bazin’s
theory of Realism, Eisenstein Montage theory. Reference Film- Battleship
Potemkin. Christian Metz’s theory of Film Language. (Semiotics). Western
concept of Art-Aristotle, Hagel. German expressionism, French new wave. The
3. 9
Cabinet of Dr. Caligari, Breath less, 400 Blows, Breathless, Shoeshine etc.).
Italian Neo Realism (Roberto Rossellini & Vitoria De Sica) Reference Film-
(Rome, Open city, Paisa, Bicycle thieves, Shoeshine.).
Pioneer Film Makers (Indian & World): Silent Era: D.W. Griffith, Charlie
Chaplin. Reference Films- The birth of nation, Modern times, Great dictator,
City Lights. Classical: J.L.Godard, Fredrico Fellini, Bergman, Akira Kurosawa,
4. 9
Alfred Hitchcock. Reference Films- Breath less, Seven samurai, Rashomon.
Modern age: Mike Nicholas, Arthur Penn, Francis Ford Coppola, Orson Welles.
85
Reference films- Who's Afraid of Virginia Woolf, Citizen Kane, The Miracle
Worker. Independent Film Makers: Jane Campion, James Foley; Reference
Films - The Piano. Indian Film Makers : Dada Saheb Phalke, V.Shantaram,
Guru Dutt, Bimal Roy, Ritwik Ghatak, Satyajit Ray, Hrishikesh Mukherjee,
Mahaboob, K. Asif Raj Kapoor, Shyam Benegal, Sai Paranjape, Sanjay Leela
Bansali, Rajkumar Hirani.
Regional Cinema : Northern and Western India. (Punjab, Gujarat, Haryana,
Marathi). Eastern Region Cinema (Bengali, Assamese, Manipuri). Central
Region Cinema (Bhojpuri cinema, Chhattisgarhi). Southern Region Cinema
5. 9
(Tamil, Telugu, Malayalam, Kannada). Regional Film Makers and their
Contributions.
Course Outcomes
CO1 Able to express attributes of various Film genres
CO2 Identify significant movements, innovations, and figures in film history.
CO3 Demonstrate a basic knowledge of film making and be able to place a Film in its Historical
context.
CO4 Analyze various kinds of film making principles.
CO5 Understanding of the Word Cinema.
Books:
 Belavad, Vasuki.(2013).Video Production. India: Oxford university Press, India.
Text  Edgar, Robert.(2015). The Language of Film. Bloomsbury: London, UK.
Books  Hayward, Susan. (2018). Cinema Studies: The Key Concepts. London and New
York: Routledge, NY
 Monaco, James.(1977). How to Read a Film. Oxford University Press, India.
Reference
 Sikov (2010). Film Studies and Production. New York: Columbia university press,
Books
NY.
86
Course Outcomes
Course Name: Business Ethics & Corporate Social Responsibility Theory Lectures: 45
Practical: 0
Course Objectives:
1. To equip the students with the concept, characteristics, ethical theories of business ethics.
2. To enable students to define management of ethics & code of ethics.
3. To provide the students’ knowledge of legal aspects of ethics.
4. The students will able to organize and interpret the economic environment and planning.
5. The students will understand about the corporate social responsibility & governance.
Introduction: Definition & Nature of Business ethics, Characteristics, Ethical
1. theories; Causes of unethical behavior; Ethical abuses; Work ethics; Code of 7
conduct; Public good.
Ethics Theory and Beyond: Management of Ethics - Ethics analysis [Hosmer
model]; Ethical dilemma; Ethics in practice - ethics for managers; Role and
2. function of ethical managers- Comparative ethical behaviour of 10
managers;Codeofethics;Competitiveness,organizationalsize,profitabilityandet
hics;Costof ethics in Corporate ethics evaluation. Business and ecological /
environmental issues in the Indian context and case studies.
Legal Aspects of Ethics: Political – legal environment; Provisions of the
3. Indian constitution pertaining to Business; Political setup – major 10
characteristics and their implications for business; Prominent features of
Monopolistic and Restrictive Trade Practices (MRTP) & Foreign Exchange
Regulation Act (FERA). Social – cultural environment and their impact on
business operations, Salient features of Indian culture and values.
Environmental Ethics: Economic Environment; Philosophy of economic
4. grow and its implications for business, Main features of Economic Planning 8
with respect to business; Industrial policy and framework of government
contract over Business; Role of chamber of commerce and confederation of
Indian Industries.
Corporate Social Responsibility and Governance: Definition- Evolution-

5. Need for CSR; Theoretical perspectives; Corporate citizenship; Business 10
practices; Strategies for CSR; Challenges and implementation; Evolution of
corporate governance; Governance practices and regulation; Structure and
development of boards; Role of capital market and government; Governance
ratings; Future of governance- innovative practices; Case studies with lessons
learnt. 87
CO1 Explain the concept, characteristics, ethical theories of business ethics.
CO2 Signify the code of ethics, roles and function of ethical managers.
CO3 Utilize the knowledge of legal, political, social & cultural aspects of ethics in business.
CO4 Demonstrate the ethical decision making in personal, professional and social situations.
CO5 Practice suitable corporate social responsibility & governance as per society and situation.
Books:
Text  Murthy, C.S.V. (2012). Business Ethics –Text and Cases. Himalaya Publishing
Books House: Mumbai, India.
 Kotler, P. and Lee N.(2015). Corporate Social Responsibility: Doing the Most Good
for Company and Your Cause, Wiley Publications, India.
 Sherlekar, S.A.(2009). Ethics in Management. Himalaya Publishing House, New
Delhi.
 Werther W.B. and Chandler, D.B.(2011). Strategic Corporate Social Responsibility,
Sage Publications Inc.,India.
 Monks, R. A. G, and Minow, N.(2011). Corporate Governance. John Wiley and
Sons,India.
Reference  Kausahl, Shyam L. (2006). Business Ethics – Concepts, Crisis and Solutions. New
Books Delhi: Deep and Deep Publications Pvt. Limited
 Shaw,W.H.(2007). Business Ethics. Cengage Learning, New Delhi, India.
88
SYLLABUS- MBA DSE (Finance)
IV Semester
Theory Lectures: 45
Course Name Financial Risk Management
Practical: 0
Course Objectives: Subject is designed to familiarize and equip the students with knowledge and
methods of financial risk management which they can apply to achieve the best results with lowest risks.
Introduction: The Concept of Risk, Nature, Need and Scope of Risk. Source,
Measurement, Identification and Evaluation of Risk. Types of risk – Product
Market Risk and Capital Market Risk. Possible Risk Events, Risk Indicators.
Risk Management Process – Pre-requisites and Fundamentals. 06
1. Misconceptions of Risk. An Integrated Approach to Corporate Risk
Management. Risk Management Approaches and Methods. A
Comprehensive view of Risk in Financial Institutions. Risk Reporting
Process – Internal and External.
Measurement and Management of Risk
Value at Risk (VaR): The Concept, Computation, Stresses Testing, Back
Testing. Cash Flow at Risk (CaR): VaR and CaR to make Investment
Decisions. Managing Risk when Risk is Measured by VaR or CaR. Non-
Insurance Methods of Risk Management-Risk Avoidance, Loss Control,
2. Risk Retention and Risk Transfer. 11
Asset-Liability Management (ALM): Evolution & Concept, RBI Guidelines.
Capital Adequacy. Management of Interest Rate Risk, Liquidity Risk, Credit
Risk and Exchange Rate Risk.
Techniques and Tools of Risk Management: Forward Contracts and Futures
Contracts
The Concept of Derivatives and Types of Derivatives. The Role of
3. Derivative Securities to Manage Risk and to Exploit Opportunities to 09
Enhance Returns. Individuals, Speculators, Hedgers, Arbitrageurs and other
Participants in Derivatives Market.
Forward Contracts: Definition, Features and Pay-off Profile of Forward
Contract. Valuation of Forward Contracts. Forward Contracts to Manage
Commodity Price Risk, Interest Rate Risk and Exchange Rate Risk.
Limitations of Forward Contract.
Futures Contracts: Definition. Clearing House, Margin Requirements,
Marking to the Market. Basis and Convergence of Future Price to Spot Price.
Valuation of Futures Contract. Differences Between Forward
89
Contracts and Futures Contracts. Risk Management with Futures Contracts –
the Hedge Ratio and the Portfolio Approach to a Risk – Minimizing Hedge.
Techniques and Tools of Risk Management: SWAPS
Definition, Types of Swaps. Interest Rate Swaps, Currency Swaps.
Interest Rate Swaps: Mechanics of Interest Rate Swaps. Using Interest Rate
Swaps to Lower Borrowing Costs, Hedge against Risk of Rising and Falling
Interest Rates. Valuation of Interest Rate Swaps. Pricing
of Interest Rate Swaps at Origination and Valuing of Interest Rate Swaps
After Origination.
4. Currency Swaps: Types of Currency Swaps. Valuation of Currency Swaps. 11
Using Currency Swaps to Lower Borrowing Costs in Foreign Country, to
Hedge Against Risk of a Decline in Revenue, to Hedge Against Risk of an
Increase in Cost, to Hedge Against Risk of a Decline in the Value of an
Asset, to Hedge Against Risk of a Rise in the Value of a Liability. Pricing of
Currency Swap at Origination and Valuing of Currency Swap After
Origination.
Techniques and Tools of Risk Management: Options
Definition of an Option. Types of Options: Call Option, Put Option,
5. American Option and European Option. 08
Options in the Money, at the Money and out of the Money. Option Premium,
Intrinsic Value and Time Value of Options. Pricing of Call and Put Options
at Expiration and Before Expiration. Options on Stock Indices and
Currencies. The Binominal Option Pricing Model (BOPM): Assumptions -
Single and Two Period Models.
The Black and Scholes Option Pricing Model (BSOPM): Assumptions.
Course Outcomes
CO1 Know how to manage the risks associated with various financial tools/instruments.
CO2 Differentiating the various financial instruments and gaining the insights over the usage of
them.
CO3 Understand the various models/ theories/ methodologies associated with financial risk
management.
CO4 Learn and understand the various instruments.
CO5 Examine the impact of application of different instruments over risks.
Books:
Text Books  Indian Institute of Banking and Finance (2018). Risk Management.
Macmillan Publishing India Pvt Ltd., India.
90
 Vohra, N.D. (2010). Futures and Options. Tata McGraw Hill, India
 Varma, Jayanth (2010). Derivatives and Risk Management. Tata McGraw
Hill, India.
 Saunders, A. and Cornett, M. (2017). Financial Markets and Institutions -
SIE: An Introduction to the Risk Management Approach, McGraw Hill,
2017.
Reference  Chatterjee, R. (2015). Practical Methods of Financial Engineering and Risk
Books Management, Springer Press.
 Horcher, K., A. (2003). Essentials of Financial Risk Management. Wiley,
India.
91
Theory Lectures: 45
Course Name Corporate Tax Planning
Practical: 0
Course Objectives: To introduce students to concepts of corporate tax planning and the usage and impact of
various tax planning methods/tools.
Introduction Meaning of tax planning and management, tax evasion and tax
avoidance; Nature and scope of tax planning and management in the corporate 06
1. sector; Justification of corporate tax planning and management.
Computation of corporate tax Computation of corporate tax: Carry forward and
set off of losses in the case of certain companies under Sec. 79 of Income -tax
Act, 1961; Computation of taxable income of companies; Computation of the
2. amount of corporate tax liability; Minimum Alternate Tax; Tax on distributed 13
profits of domestic companies; Tax on income distributed to unit holders.
Implications of Tax concessions and incentives for corporate decisions in
3. respect of setting up a new business, location of business and nature of 06
business.
Tax Planning Tax planning with reference to financial management decisions:
Capital structure decisions; Dividend Policy; Bonus Share; Investments and
Capital Gains. Tax planning with reference to managerial decisions: Owning or
4. leasing of an asset; purchasing of assets by installment system or Hire System; 14
Purchasing of an asset out of own funds or out of borrowed capital;
manufacturing or buying; Repairing, replacing, renewing or renovating an
asset; Sale of assets used for scientific research; Shutting down or continuing
operations.
Foreign collaborations and incidence of taxation on domestic companies ;
provisions for relief in respect of double taxation; important Double Taxation
5. Avoidance Agreements with different countries like USA, UK, Germany, 06
France, etc
Course Outcomes
CO1 Identify corporate tax planning and its importance.
CO2 Illustrate the various methods and tools for tax planning and recognize their working.
CO3 Explain and differentiate between the various instruments and tax measures.
CO4 Demonstrate the effect of tax planning over financial risk management.
CO5 Examine the impact of different tax measures over the financial planning of corporate.
Books:
92
Text Books  Singhania, V.K. (2010). Direct Tax Law. Taxman Publications, India.
 Jain & Jain (2010). Tax Planning and Management/ Income Tax, Bangalore: Path
makers, India.
 Hariharan, N. (2009). Income Tax: Law & Practices. TMH, India.
Reference  Mehrotra, H.,C. (2020). Corporate Tax Planning & Management. Sahitya Bhawan
 Lal, B.B. (2010). Income Tax. New Delhi: Pearson, India.
93
SYLLABUS- MBA DSE (Marketing)
IV Semester
Theory Lectures: 45
Course Name Consumer Behaviour and Marketing Research
Practical: 0
Course Objectives: To introduce students to concepts of consumer behaviour and marketing research
and its effectiveness in business decisions related to marketing.
Introduction & Overview to the Study of Consumer Behaviour
1. An Introduction to Consumer Behaviour, Consumer Behavour Models 10
Individual Determinants of Consumer Behaviour
Consumer Perception, Consumer Learning, Personality and Lifestyle
Influences, Attitude and Behaviour, Motivation
Social Processes: Consumer Demographics, Social Class and Culture,
2. Reference Group Influences Consumer Decision Making, After Sales and 10
Related Issues, Consumer Decision Making, Diffusion of Innovations and
Opinion Leadership, consumer Satisfaction Relationship Marketing.
Introduction to marketing research: An Introduction to Marketing Research,
3. Information, Decision Support System and Marketing Decision Support 8
System, Research Design and Marketing Research Process.
Data Collection Methods: Sources of Information and Secondary Data
4. Collection, Primary Data Collection, Sampling, Scaling and Attitude 10
Measurement, Analyzing Data, Editing, Coding and Tabulation of Data,
Basic Analysis of Data, Cross Tabulation and Hypothesis Testing.
Research Process and Applications of Marketing Research: The Research
5. Process, traditional Applications of Marketing Research, Popular and 7
Concurrent Applications of Marketing Research.
Course Outcomes
CO1 Identify the importance of consumer behaviour in formulating marketing strategies.
CO2 Demonstrate the use of marketing research in taking marketing decisions.
CO3 Obtain an understanding of the behavioural components of consumer behaviour.
CO4 Apply critical thinking skills to solve issues related to marketing using marketing research
tools.
CO5 Be able to use analytic skills in addressing business problems.
Books:
Text Books  Shri, P. (2010). Theory of Consumer Behavior. Vikas Publication, India.
94
 Hawkins, D. (2010). Consumer Behaviour. Tata Mcgraw Hill, India.
 Blackwell (2008). Consumer Behavior. Cengage Learning, India.
 Batra, Satish & Kazmi (2008).Consumer Behaviour. Excel Books, New Delhi,
India.
 Aaker, K., Leone, D., Das, G. (2018). Marketing Research. Wiley, India.
Reference  Assel, H. (2008). Consumer Behaviour. Cengage Learning, India.
Books  Solomon, M., R. (2009). Consumer Behaviour. PHI, India.
95
Theory Lectures: 45
Course Name: Retail Marketing
Practical: 0
Course Objectives:
1. To provide the knowledge of the concept of global retailing, challenges and latest trend in retail.
1. To enable students to with different retail formats.
2. To provide the students’ knowledge of retailing decisions, service quality management and
supply chain management.
3. The students will analyze understand the management of inventory, advertising and promotion
of retailing.
4. The students will analyze the behaviour of retail shopper.
Introduction: An overview of Global Retailing – Challenges and
1. opportunities – Retail trends in India – Socio economic and technological 9
Influences on retail management – Government of India policy implications
on retails.
Retail Formats: Organized and unorganized formats – Different organized
retail formats – Characteristics of each format – Emerging trends in retail
2. formats – MNC's role in organized retail formats. 9
Retailing Decisions: Choice of retail locations - internal and external
3. atmospherics – Positioning of retail shops – Building retail store Image - 9
Retail service quality management – Retail Supply Chain Management-
Retail Pricing Decisions. Merchandising and category management –buying.
Retail Shop Management: Visual Merchandise Management – Space
4. Management – Retail Inventory Management – Retail accounting and audits - 9
Retail store brands – Retail advertising and promotions – Retail Management
Information Systems - Online retail – Emerging trends.
Retail Shopper Behaviour: Understanding of Retail shopper behaviour –
5. Shopper Profile Analysis – Shopping Decision Process, Factors influencing 9
retail shopper behaviour – Complaints Management, Retail sales force
Management – Challenges in Retailing in India.
Course Outcomes
CO1 Define the concept of global retailing, challenges and latest trend in retail.
CO2 Demonstrate different retail formats.
CO3 Utilize the knowledge of concept of global retailing, challenges and latest trend in retail.
CO4 Illustrate the management of inventory, advertising and promotion of retailing.

96
CO5 Interpret the management of inventory, advertising and promotion of retailing.
Books:
Text  Zeithmal, Bitner (2006). Service Marketing (SIE). TataMcgraw Hill, India
Books  Hoffman, K., D (2008). Marketing of Service. Cengage Learning, India.
 Cullen, P. (2008). Retailing: Environment & Operation. Cengage Learning, India.
 Sivakumar, A. (2007). Retail Marketing. New Delhi: Excel Books, India.
 Bhattachrya, C. & Shanker, R., (2009). Services Marketing. Excel Books, New Delhi,
India.
Reference  Nargundkar, R. (2006) .Services Marketing. Tata Mcgraw Hill, India.

Books  Clow, Kenneth, E. (2003). Services Marketing: Operation, Management and Strategy.
Wiley, India.
 Apte, G.(2004). Services Marketing. Oxford Press, India.
 Jauhari, Vinnie (2009). Services: Marketing, Operations, and Management. Oxford
Press, India.
97
SYLLABUS- MBA DSE (Human Resource Management)
IV Semester
Theory Lectures: 45
Course Name: Organisational Change & Development
Practical: 0
Course Objectives:
1. To equip the students with the concept of organizational change and significance.
2. To enable students to define types & levels of changes.
3. To provide the students’ knowledge of implementing change and its management.
4. The students will able to analyses the importance of new technology change and stress
management.
5. The students will understand the organisational development and its interventions.
Organizational Change: Concept and Significance; Managing Change; Concept

1.
of Analyzing the Environment; Perspectives on Change: Contingency; Resource
Dependence; Population Ecology; Implications of Change.
9
Types of Change: Continuous or Incremental Change; Discontinuous or Radial
Change; Participate Change and Directive Change; Change Levers; Levels of
2. Change: Knowledge Changes; Attitudinal Changes; Individual Behaviour
Changes and Organizational Performance Changes. 9
Implementing Change: Steps-Assembling a Change; Management in
3. Establishing a New Direction for the Organization; Setting up of Change Teams;
Aligning Structure; Systems and Resources; Removing road Blocks; Absorbing 9
Changes into Organization
HR and Technological change: Introduction special features of new technology;
4. organizational implications of technological change; Emerging profile HR;
Employee Empowerment, Emotional Intelligence and employee productivity; 9
Managing work stress
Organizational Development (OD): Concept and Evolution; OD Interventions:
5. Diagnostic Activities; Team Building; Sensitivity Training; Third Party and
Inter Group Interventions; Educational and Structural Interventions; Indian
Experiences of OD in Public and Private Enterprises. 9
Course Outcomes
98
CO1 Define the concept of organizational change and significance.
CO2 Demonstrate students to define types & levels of changes.
CO3 Utilize the knowledge of implementing change and its management.
CO4 Illustrate the importance of new technology change and stress management.
CO5 Interpret the organisational development & its interventions.
Books:
Text Books  Gareth, R., J., Mary, M. (2017). Organizational Theory, Design and Change.
Pearson, India.
 Tidd, J. (2006). Managing Innovation: Integrating Technological Market and
Organizational Change. John Wiley& Sons, India.
 French, W. L. & Bell Jr., C. L. (1999). Organization Development. Prentice Hall, 5,
India.
 Tushman (2010.) Managing Strategic Innovation& Change. Oxford Press, India.
Reference  Harvey, D. & Brown, D. R. (1996). An Experiential Approach to Organizational
Books Development. Prentice Hall Inc.,India.
 French, W., L., Bell, Jr., C., H, & Zawaski. R., A. (1994). Organizational
Development and Transformation: Managing Effective Change.Irwin Inc.
99
Total Lecture: 45
Course Name : Emerging Best Practices in HRM
Practical: 0
Course Code: MG20M4223-0-0-3
1. To provide understanding about the human resource management and roles of human resource
manager.
2. To familiarize the students with the human resources planning and job analysis.
3. To make aware about the process of recruitment and selection process.
4. To acquaint students with the various training, development and appraisal techniques.
To aware students about the compensation plans and industrial relations
UNIT CONTENT HOURS

Advanced Manpower Planning: Manpower Planning : Tools, Methods and
Techniques , Job Analysis, Job Description, Job Specification Computerized
Manpower Planning Information System, Use and Applicability of Statistical and 10
1 Mathematical Models in Manpower Planning , Cohort Analysis, Census Analysis,
Markov Model Manpower Planning Techniques and Formulation of Manpower for
Running Enterprises with No Major Expansion Plans, A Running Enterprise with
Major Plans for Expansion, Modernization, Diversification etc.
Employee Empowerment: Compensation and organization Structure ,Aligning
compensation to organization culture , Pay for senior management-using financial, 10
and market performance indicators, Understanding long term incentives-enter equity
2 ,Stock, options and stock purchase plans Using stock based compensation .
Knowledge Management: Knowledge management, strategy and HRM,
3 Understanding the need to align individual needs with organization, How HRM can 10
design reward systems to facilitate KM, Using “organizational routines” for
managing knowledge.
Measuring HR: Approaches to Measuring HR, Competitive Benchmarking, HR 8
4 Accounting.
5 HR Auditing, HR Cost Monitoring, HR Effectiveness Index, HR Key Indicators, HR 7
MBO, HR Profit Centre, HR Reputation, Return on Investment, Surveys. Measuring
Specific Impact, Measuring HR’s Contribution to Enterprise Goals, Cost Benefit
Analyses for HR Interventions, Measuring HR’s Impact on Processes, Measuring
HR’s Value Added, Balanced Scorecard and HR Scorecard.
Course Outcome(s)
CO1 Define the nature, scope and evolution of human resource management.
CO2 Demonstrate the understanding human resource planning.
100
CO3 Utilize the process of recruitment and selection in the organisation.
CO4 Illustrate the training and development methods and apply the performance appraisal techniques
CO5 Interpret the compensation plans and industrial relations.
Text  Rao, T., V. (2015). HRD Audit: Evaluating the Human Resource Function for Business.
Books Sage Publications, 2, India.
 Khanka, S. S. (2003). Human Resource Management, S. Chand Publication, 1, India.
 Agarwal, R., C., Fauzdar, S.(2015). Human Resource Management. Sahitya Bhawan
Publishers & Distributors Pvt. Ltd., India.
 Aswathappa K (2015). Human Resource Management: Text & Cases, Tata McGraw Hill
Education Private Limited, 6, India.
 Rao, T. V.(2013). Human Resource Management (Text & Cases). Excel Books, India.
 Sharma F. C.(2019). Human Resource Management. SBPD, India.
Referenc  Dessler, G. (2005). Human Resource Management. Pearson, India.
e Books  Ivancevich, J. M. (2011). Human Resource Management. Tata McGraw Hill. India.
 Price, A. (2007). Human Resource Management in a Business Context. Cengage
Learning, India.
 Gomez-Mejia LR, Balkin DB, Cardy RL. Managing human resources. Upper Saddle
River, NJ: Pearson/Prentice Hall; 2007
SYLLABUS- MBA DSE (ITM)

IV Semester
Theory Lectures: 45
Course Name: Cyber Law & E Business
Practical: 0
Course Objectives:
1. 1. To introduce concepts, tools and approaches to electronic business
2. 2. To explore the use of information technology in all aspects of business
3. 3. To student would learn about various types of cybercrime.
4. 4. To familiarize with the students cyber world and cyber regulations.
Introduction to Information Systems: System Concepts, Information Systems
Architecture, Definition of a system, Basic Components of a system, Elements
and types of a systems, General Model of a system, The model of a Business
1. system. Information systems supporting major business functions. Four major 8
types of systems – Transaction Processing Systems, Management Information
systems, Decision Support Systems and Executive Support systems.
101
Introduction to E-Commerce: Meaning and Definition of E-commerce,
Benefits of E-Commerce to Businesses, Consumers and Society, Limitations of
E-Commerce, Drivers of E-Commerce. Categories of e-Commerce- B2B, B2C,
C2C, B2G and G2B. B2B. Purchase and sale Procedures, Supply Chain
management, Value Chains in E-Commerce. Electronic Payment Systems,
2. 10
Authentication of payment, Mode of Payments E-Commerce Security. Security
Requirements. Security Mechanisms Encryption, Digital Signature, E-
Certificate, Secure electronic transaction protocol.
Inter organizational Information Systems and Internet: Internet, Intranet and
Extranet, Introduction, Role, benefits and structure of Inter organizational
systems. Introduction to Electronic Data Interchange (EDI), Definition, benefits
of EDI. EDI transactions and EDI Applications. Electronic Fund transfer.
3. Introduction to Internet, Definition of Internet, Components of Internet, Services 9
offered by Internet. Introduction to Intranet, Definition, advantages and
disadvantages of intranet. Introduction to extranet and definition and applications
of Extranet.
Introduction to Computer crimes: Computer Crimes. Types of Computer
crimes, Specific Threats, Attacks on Computer Systems, Major types of Security
Problems / Common threats, Computer Frauds and abuse techniques.
Characteristics and types of computer frauds. Preventing Computer Frauds and
4. 9
Ethical Considerations. System Vulnerability and abuse – Internet Vulnerability.
Protecting Information systems from potential threats. E-Commerce security
issues. Risk Involved in E-Commerce. Protecting E-Commerce System.
Cyber Laws (Information Technology Act, 2000) Part 1 : Meaning & scope
of Cyber Laws, online contracts, Requirements & legal aspects of e-contracts
(offer and acceptance in e-form), Cyber Laws & legal issues. Digital Signature-
definition, meaning, functions, procedure, E- Governance , E- Records ,
Controller of Certifying Authority , Digital Signature Certificates, License to
5. 9
issue Digital Signature Certificates, Duties of Certifying Authority, Provisions
relating to Digital Signature Certificates. Penalties for Cyber wrongs and
Adjudication , Cyber Regulation Appellate Tribunal (Procedure and Powers,
Cyber Crimes/Offences & punishment (u/s 65 to 79), Offences by Companies
Course Outcomes
CO1 Analyze the impact of E-commerce on business models and strategy.
CO2 Enable ethical decisions related to E-commerce considering laws, privacy, and security.
CO3 Acquaint them with functioning various types of cybercrime.
CO4 Illustrate the software tools and methods currently available for finding illegal activities on
102
computer disks and in computer networks.
CO5 Analyze the criminal activity on the Internet and propose available tools to prevent such
activity.
Books:
Text  Nag, D. (2005). E Commerce – The Cutting Edge of Business. TATA McGraw- Hill,
Books 2, India.
 Pandey, U., S. & Shukla, S. (2007). E- Commerce and Its Applications. S. Chand,
India.
 Acharya, N.K. (2012). Text Book of Intellectual Property Rights. Asia Law House,
India.
Reference  Kutz, M. (2016). Electronic Commerce from Vision to Fulfillment, Book Boon, e-
Books Book Company, bookboon.com.
 Singh, J., Y. (2016). Cyber Laws: Justice. Universal Law Publishing Co., New Delhi,
India.
 Cyber Crime Law and Pratices, Published by the Institute of Company Secretaries of
India
Theory Lectures: 45
Course Name: Information Security and Risk Management
Practical: 0
Course Objectives:
6. 1. Analyze internal and external threats to proactively prevent information attacks.
7. 2. Learn how to do security risk management and design secure systems.
8. 3. Learn how to define the security problems.
9. 4. Study a wide spectrum of different issues where information systems could be protected.
10. 5. Deal with tools of risk analysis and perform risk management strategies.
Introduction: fundamentals of information security management - course
1. overview and expectations. 8
The misperception of risk. Governance and internal partnerships: how to

11
sense, interpret, and act on risk.
2.
103
External partnerships: the power of sharing information.
3. 8
Emerging threats and vulnerabilities: Reality and rhetoric. a new security
architecture to improve business agility. Looking to the future: Emerging
4. 8
security capabilities.
Corporate social responsibility: the ethics of managing information risk.

5. 10
Course Outcomes
CO1 Understand the basic concepts of information security and risk management.
CO2 Use of different risk management tools and methods
CO3 Learn how to do security risk management and design secure systems.
CO4 The candidate possesses special insight and can demonstrate expertise in information security
technology, digital forensics, or security management
CO5  Interpret and Solve complex problems by employing analytical skills
Books:
 Harkins, M. W. (2016).Managing Risk and Information Security. Apress Open,
Text Books Online.
 Hua, S. (1029). Next Level Cyber Security. Leaders Press, India.
 Lewis, E. (2020). Cybersecurity: 3 in 1- Beginner's Guide+ Tips and tricks+
Advanced and Effective measures to secure your Cyber Networks. Kindle Edition,
Online.
 Ozkaya, E. (2019). Cybersecurity: The Beginner’s Guide: A comprehensive guide
Reference Books to getting started in Cyber Security. Packt Publishing Limited, India.
 Meeuwisse, R. (2017). Cyber Security for Beginners. Cyber Simplicity, 2, UK.
104
SYLLABUS- MBA DSE (Banking and Finance)
IV Semester
Course Name : Management of Banks, Insurance and NBFC Total Lecture: 45

Practical: 0
Course Objectives
1. This course will focus primarily on those concepts, techniques and issues in the context of a Management
of Banks, General insurance and risk management.
2. This course will enable the students to combine practice and theoretical knowledge of NBFC.
3. The students of this course will be active learners and develop awareness of General insurance and risk
management.
UNIT CONTENT HOURS

1 Management of Banking Organization ,Loan Management ,Investment Management 8
,Liquidity Management ,Profit and Growth Management Asset Liability Management
Using traditional GAP and Modern Techniques Meaning of General Insurance ,The
Evolution and Growth of General Insurance ,Types of General Insurance ,Fundamentals of
General Insurance ,Recent innovations. Organization and Management of General
Insurance Companies ,Regulatory Framework for General Insurance in India
2 Claims Management 11
Claims Management,Factors affecting the insurance claim management system, Types of
documents needed in various types of claims, Meaning of ‘Causa Proxima’ in insurance
claim settlement Reinsurance, Underwriting: Proposal forms
3 Types of Insurance 8
Auto Insurance,Home Insurance,Worker Compensation / ESIC ,Health Insurance and
Mediclaim policies,Commercial Insurance: TransportMarine Insurance, Liability
Insurance, Burglary Insurance and other Miscellaneous Insurances
4 Risk Management 9
Risk: Definitions, Types of Risk, Risk Management Process and Methods ,Objectives of
Risk Management ,Risk Pooling and Insurance , Difference between insurance and
gambling or hedging, Benefits and costs of insurance to society, Advantages and
disadvantages of insurance in handling risk, Steps in personal risk management, Risk
control and risk financing.
5 NBFC -Types of NBFCs and their Regulators; role of NBFCs in promoting inclusive 9
growth; Companies Act 2013; RBI guidelines for NBFCs;. Recent RBI initiatives in the
financial space (Small finance banks, payment banks, Mudra bank, etc.) and how they
affect NBFCs.
105
Course Outcome(s)
CO1 Define Bank Management and general Insurance Market in India.
CO2 Demonstrate and examine the issues related to risk management in view of insurance.
CO3 Utilize the knowledge to diagnose and interpret different policies of general insurance.
CO4 Illustrate the functions of NBFCs

Text Books  Karampal, B. and Garg, M.C., (2007), Insurance Management Principles & Practices. Deep
& Deep Publications, India.
 Arthur C. and William C Jr., (2005), Risk Management and Insurance, Sultan Chand &
Sons, India.
 Harrington, Niehaus, (2007), Risk Management & Insurance. McGraw Hill Education,
India.
 Black (2010). Life and Health Insurance. Pearson, India.
Reference  Gulati, N. C. (2010). Principles of Insurance Management. Excel Books, India.
Books  Narayanan, H. (2006). Indian Insurance: A Profile. Jaico Publishing House: Mumbai, India.
 Mishra, K. C. & Thomas, G., E. (2009). General Insurance - Principles and Practice.
Cengage Learning: New Delhi, India.
106
Total Lecture: 45
Course Name : Risk and Treasury Management
Practical: 0
Course Objectives
1.This course will enable the students to gain theoretical knowledge of Corporate Treasury Management.
2.The students of this course will be active learners and develop awareness of Financial risks of a business.
3.The course will provide a conceptual framework of the Working of Money and Capital Markets.
4.The students of this course will have the ability to understand the Foreign Exchange Management Act.
UNIT CONTENT HOURS

1 Introduction 7
Introduction to Corporate Treasury Management - Overview of Corporate Treasury
Management need and benefits, functions and Treasury
exposures. Organization structure of treasury.
Financial Risk - Financial risks of a business, types of financial risks and its
dimensions, strategies of corporate financial risks, Enterprise Risk Management
(ERM).Treasury Risk Management - Treasury risks, function the market risks role
of asset-liability management.
Corporate Liquidity Risk Management - Type of risk – liquidity risk – origin of
liquidity risk, tactics for mitigating the risk.
Interest Rate Risk Management- Treasury risk, interest rate risk, traditional and
modern theories of interest rate, management strategies and the role of financial
intermediaries.
2 Financial Markets: The Money Market - money market, Money market instruments 11
and regulation of the market.
Capital Market - type of financial markets viz. capital market. Stock market (both
equity and preference) and debt market. Regulation of capital market, commodity
markets.
3 Treasury Products - Treasury products for foreign exchange (forex) markets and 9
forex derivatives. Commodity market instruments,
RBI and the Foreign Exchange Market - Crucial role of our country’s central bank
i.e. Reserve Bank of India (RBI) in forex management. Development of forex
market in India is delineated, capital account convertibility, and Foreign Exchange
Management Act (FEMA) is introduced
4 Liquidity Planning and Managing Cash Assets - Introduction of treasury 9
management – liquidity –planning and control of liquidity CMS or cash
management systems (both domestic and international), role of working capital
107
management in liquidity.
Business Risk Management - Business risks, Measurement of business risks and
mitigation by effective treasury management.
5 Foreign Exchange Risk Management - risk of forex fluctuations, impacts of 9
global milieu, Types of forex risks, strategies for managing the risk, comprising
policies, procedures and controls.
Working Capital Management –Introduction, need for working capital, cash cycle,
management strategies for working capital, perspective of the Treasury function.
Integrated Treasury – Introduction, responsibilities of Treasury. Accounting risks
associated with financial reporting and disclosure of treasury exposures in the
balance sheet.
Course Outcome(s)
CO1 Define1 functions of Treasury Management, need and benefits.
CO2 Demonstrate2 Treasury products for foreign exchange (forex) markets and forex
derivatives.
CO3 Utilize3 the knowledge to diagnose and interpret the measurement of business risks and
mitigation by effective treasury management.
CO4 Illustrate3 the functions of cash management systems (both domestic and international)
CO5 Interpret2concepts to analyze role of working capital management in liquidity

.
Text Books 1. 1. Jeevanandam (2016). Foreign Exchange & Risk Management. S Chand, India.
2. 2. Vyputakesh Sharan(2016). International Financial Management, PHI, India.
3. 3. Agarwal, P. (2016). International Financial Management. Himalaya Publications, 5,India.
 4. Shapiro, A. C.(2016). Peter Moles International Financial Management. Wiley, India.
Reference 4. 1. Institute of Company Secretaries of India Financial Treasury and Forex Management ICSI 7
Books edition
5. 2. Institute of Chartered Accountants of India Forex and Treasury Management ICAI.
108
SYLLABUS- MBA DSE (Event Management with Media and Entertainment)
IV Semester
109
Theory Lectures: 45
Course Name: Digital And Social Media Advertising
Practical: 0
Course Objectives:
11. 1. To introduce students to the concepts, analyses, and activities that comprises the management of digital and
social media avenues.
12. 2. To provide practice in assessing and solving related business problems.
13. 3. To learn to built interactivity in advertising in the digital world.
14. 4. To understand the importance of digital and web advertising.
15. 5. To provide students with unique learning opportunities to gain insight into various management functions.
Introduction to the digital world: Opportunities in the digital space, Internet
reach and penetration in India, Time spent by consumers on the internet,
Content generated on the internet, Top websites categories, Mobile reach and
1. 10
penetration in India, How mobile landscape has changed over the years,
Some successful digital brands
Strategy and Models for the New Marketing Environment: Development of
the internet, Strategy, Business models 8
2.
Marketing Planning and Buyer Behavior: Online marketing planning issues ,
Buyer behaviour , Search engine marketing , Permission and personalization
3. 9
online
Product, Pricing and Legal Issues: Understanding the online product , Pricing
4. issues on the Web , Legal issues 9
Web‐Based Communications: Online Communication Tools –
blogs, news releases, podcasting. Digi‐marketing Planning: Understanding
5. consumers and customers , Defining goals, Creating digital platforms , 9
Generating awareness and influence , Optimization.
Course Outcomes
CO1 Gain a framework for understanding media, entertainment management strategies in the
marketplace.
CO2 Understand what social media is, the various channels through which it operates, and its role in
marketing strategy.
CO3 Use principles of consumer and social psychology to develop social media content and campaigns
that engage consumers
CO4 Draw on knowledge about word-of-mouth marketing to develop effective approaches for
110
propagating ideas, messages, products, and behaviors across social networks
CO5 Measure the impact of a social media campaign in terms of a specific marketing objective
Books:
 Bhatia, P. (2017). Fundamental of Digital Marketing. Pearson Education, 1, India.
 Wertime, K. & Fenwick, I. (2008). Digi Marketing, The Essential Guide to New
Text Media and Digital Marketing. John Wiley and Sons, USA.
Books  Miller, J. & Robbins, R. (2020). Social Media Marketing Tricks. Online.
 Marshall, P., Meloche, T., Regnerus, B. (2020). Ultimate Guide to Facebook
Advertisement. Entrepreneur Press, USA.
Reference  Vibrant Publishing (2020). Digital Marketing, Essentials You Always Wanted to
Books Know. Vibrant Publishers, India.
111
Course Theory Lectures: 45
Public Relation and Mass Communications
Name: Practical: 0
Course Code: 3-0-0-3
MG20M452
Course Objectives:
1. To acquaint students with knowledge of the fundamentals of Communication.
1. 2. To make students familiar with concept of Human Communication.
2. 3. To understand the concept of various types of Communication and be acquainted with their various
components.
3. 4. To develop and nurture Communication skills.
4. 5. To make them understand in detail the Nonverbal Communication.
Understanding Public Relations: PR –Concepts, Definitions, Role, Scope,
Functions, New emerging trends, The Pioneers of PR and emergence of
1. Corporate Communication, Difference and Similarities between PR, Marketing 10
and Advertising and how they are relevant to each other.
PR Practice and Process: In house PR- Structure, Scope, Role & Function. PR
Consultancy- Structure, Role, Scope & Function. Difference between In-house
PR and a PR Consultancy. The Role and Importance of Media in PR. Tools of
Media Relations - Press conferences, Press meet/tours, Press releases,
2. 8
Backgrounders, Rejoinders, Feature writing, Video news releases, Blog writing
etc; Selection of media in reaching out to its various publics .
Basics of Communication: Functions of Communication, Process and
Elements of Communication, Barriers in Communication, Types of
Communication, Group Communication, Mass Communication, Verbal
3. 9
Communication : Oral and Written Communication, Non-Verbal
Communication, Organizational Communication.
Effective Communication: Need and Importance of Effective Communication,
Effective Writing Skills , Elements of Effective Writing -Sentence, Benefits of
Effective Listening, Barriers to Listening, Measures to improve Listening,
4. Presentation Skills : Oral Presentation and Public Speaking skills, Group 9
Discussions, Presenting a Paper, Technology based Communication, Writing
emails, Power Point Presentation, Effective Communication.
Defining Crisis and Crisis Communication. Crisis Communication Theories ,
Media Handling in Times of Crisis
5. Various Types of Crises , Corporate Social Responsibility & Sustainable 9
Development.
Course Outcomes
112
CO1 Gain a framework for understanding the concept of public relations and mass communication.
CO2 Trace the evolution of advertisements
CO3 Adopting strategies to use media effectively to persuade the audience
CO4 Draw on knowledge about word-of-mouth marketing to develop effective approaches for
propagating ideas, messages, products, and behaviours across social networks
CO5 Apply principles of advertising in order to create effective advertising campaigns
Books:
 Keval, K., J. (2017). Mass Communication in India. Jaico Publishing House, Bombay,
India.
Text  2. Wadsworth, J., Wood, T. (2001). Communication Mosaics: An Introduction to the
Books Field of Communication.
 3. McQuail, D. (2000). Mass Communication Theory. Sage Publication Ltd., 4, India.

 Prasad, P. (2013). Communication Skills. S.K. Kataria & Sons, India.
Refer  Prasad, P. Communication Skills, S.K. Kataria& Sons
ence  Bansal, R.K. and J.B. Harrison (2013). Spoken English. Orient Language. Blackswan
Books Publications, Online.
 Sen, L. (2007). Communication Skills. Prentice Hall of India, New Delhi, India.
General Guidelines for Project Based Learning
 PBL will be an integral part of UG/PG Programs at different levels.

 Each semester offering PBL will provide a separate Course Code, two credits will be allotted to it.
 Faculty will be assigned as mentor to a group of 30 student’s minimum by Hos.
 Faculty mentor will have 4 hours/week to conduct PBL for assigned students.
 Student will select a topic of their choice from syllabus of any course offered in respective semester
(in-lines with sustainable development goals).
 Student may work as a team maximum 3 or minimum 2 members for single topic.
 For MSE, student's performance will be assessed by panel of 2 experts either from other
department/school, or from same department/school based on chosen topic. This will be comprised
of a presentation by student followed by viva-voce. It will be evaluated for 30 marks.
 20 marks would be allotted for continuous performance assessment by concerned guide/mentor,
 For ESE, student will need to submit a project report in prescribed format, duly signed by concerned
guide / mentor and Head of the School. The report should be comprised of following Components:
1. Introduction
2. Review of literature
3. Methodology
4. Result and Discussion
113
5. Conclusion and Project Outcomes
6. References
 In ESE, viva-voce of students will be conducted on the basis of report, by one external and one
internal faculty which is of 50 Marks.
 Student will need to submit three copies for 1. Concerned School 2. Central Library 3. Self
 The integrity of the report should be maintained by student. Any malpractice will not be
 Entertained. Writing Ethics to be followed by student, a limit of 10 % plagiarism is permissible.
Plagiarism report is to be attached along with the report.
 Project could be a case study/ analytical work /field work/ experimental work/ programming or as
per the suitability of the program.
*****************************************************End*************************************************************
114

SSOM Scheme and Syllabus MBA (Dual SPCL)

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SSOM Scheme and Syllabus MBA (Dual SPCL)

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Sanjeev Agrawal Global Educational (SAGE) University,

Schemes and Syllabus

Master of Business Administration (MBA)

Program Educational Objectives (PEOs)

The Program aims at:

PO 6: Analyze socio-political-economic environment of business organizations, develop ethical thinking, recognize

Sem. Progra DSE PBL/ Summer Total Credits

First Year- Semester First

Contact Weightage Weightage

Principles & Practices of 4 - - 4 3 30 05 05 10 50 100 - - - 100

MG20M103 Managerial Economics 4 - - 4 3 30 05 05 10 50 100 - - - 100

MG20M104 Organizational Behaviour 4 - - 4 3 30 05 05 10 50 100 - - - 100

Legal & Business 3 - - 3 3 30 05 05 10 50 100 - - - 100

^ To be Assessed by Panel of Experts

Contact Weightage Weightage

MG20M201 Financial Management 3 2 - 4 3 30 05 05 10 50 100 - - - 100

MG20M202 Marketing Management 3 - - 3 3 30 05 05 10 50 100 - - - 100

MG20M203 Human Resource 3 - - 3 3 30 05 05 10 50 100 - - - 100

PB20M201 Project Based Learning - - 4 2 2 - - - - - - 50^ 50 100 100

^ To be Assessed by Panel of Experts

Contact Weightage Weightage

MB20M301 Project Management 3 - - 3 3 30 05 05 10 50 100 - - - 100

DSE 1 – I 3 - - 3 3 30 05 05 10 50 100 - - - 100

DSE 1 – II 3 - - 3 3 30 05 05 10 50 100 - - - 100

DSE 1 – III 3 - - 3 3 30 05 05 10 50 100 - - - 100

DSE 2 – II 3 - - 3 3 30 05 05 10 50 100 - - - 100

DSE 2 – III 3 30 05 05 10 50 100 - - - 100

SI20M301 Summer Internship 2 - - - - - - 50^ 50 100 100

^ To be Assessed by Panel of Experts

Contact Weightage Weightage

MB20M401 Business Ethics and 3 30 05 05 10 50 100 - - - 100

Refer DSE1 – V 3 - - 3 3 30 05 05 10 50 100 - - - 100

Table 1-12 DSE2 – IV 3 - - 3 3 30 05 05 10 50 100 - - - 100

DSE2 – V 3 - - 3 3 30 05 05 10 50 100 - - - 100

DP20M401 Dissertation Project - - 24 12 2 - - - - - - 50^ 50 100 100

^ To be Assessed by Panel of Experts

Table 1: DSE (Finance Management)

MG20M302 Financial Institutions,

Table 2: DSE (Finance Management)

Course Code Course Title Week

L T P MSE ASG TA ATTD ESE T CE ESE T

MG20M402 Financial Risk 3 30 05 05 10 50 100 - - - 100

MG20M311 Service Marketing 3 - - 3 3 30 5 5 10 50 100 - - - 100

MG20M312 Sales and Distribution

Table 4: DSE (Marketing Management)

Course Code Course Title Week

L T P MSE ASG TA ATTD ESE T CE ESE T

MG20M411 Consumer Behaviour and

MG20M321 Training and 3 30 5 5 10 50 100 - - - 100

Table 6: DSE ( Human Resource Management )

Course Code Course Title Week

L T P MSE ASG TA ATTD ESE T CE ESE T

MG20M421 Organization Change and

MG20M331 Business and Data 3 30 5 5 10 50 100 - - - 100

Table 8: DSE ( Information Technology Management )

Course Code Course Title Week

L T P MSE ASG TA ATTD ESE T CE ESE T

MG20M431 Cyber Law and E-Business 3 - - 3

MG20M341 Principles of Banking 3 - - 3 3 30 5 5 10 50 100 - - - 100

MG20M342 Banking Law and

Table 10: DSE ( Banking and Finance Management )

Course Code Course Title Week

L T P MSE ASG TA ATTD ESE T CE ESE T