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  • Book Launch Strategy

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    Nurain Khalilullah
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    This document outlines a book launch strategy with the following key steps: 1. Build an ARC (Advanced Reader Copy) team and contact editorial reviewers in advance of the launch date to gather early reviews. 2. On the launch date, set the price to $0.99, send personalized emails thanking ARC teams for reviews, and update back matter in previous books. 3. In the weeks following launch, change the price back to normal, promote on social media and via book promotion sites, and send emails to readers announcing the new book.

    Original Description:

    How to launch a book

    Original Title

    Book-Launch-Strategy

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    This document outlines a book launch strategy with the following key steps: 1. Build an ARC (Advanced Reader Copy) team and contact editorial reviewers in advance of the launch date to gather early reviews. 2. On the launch date, set the price to $0.99, send personalized emails thanking ARC teams for reviews, and update back matter in previous books. 3. In the weeks following launch, change the price back to normal, promote on social media and via book promotion sites, and send emails to readers announcing the new book.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    40 views1 page

    Book Launch Strategy

    Uploaded by

    Nurain Khalilullah
    This document outlines a book launch strategy with the following key steps: 1. Build an ARC (Advanced Reader Copy) team and contact editorial reviewers in advance of the launch date to gather early reviews. 2. On the launch date, set the price to $0.99, send personalized emails thanking ARC teams for reviews, and update back matter in previous books. 3. In the weeks following launch, change the price back to normal, promote on social media and via book promotion sites, and send emails to readers announcing the new book.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Kindlepreneur’s Book Launch Strategy

    Launch Day

    Launch Preparations Launch Day Post Launch Strategy


    While Writing Set price to 0.99 T+3
    Build an ARC team: Steps Send personalized emails to ARC Team to leave
    Change price to normal price (usually $2.99)
    reviews
    Contact editorial reviewers: Steps Check that Amazon put you in the right categories
    ● Include special review link
    Start building relationships with other authors: Steps using this tool
    Send email to ARC Authors thanking them
    Send email to your list announcing new book
    As Soon as Writing Complete ● Include special review link
    Post on social media about your book’s launch
    Send ARC copies out to ARC Team: Steps Contact Amazon to switch to preferred categories
    Contact other authors and send ARC for editorial Update previously published books’ back matter T+5
    review: Steps with new book’s link Initiate a book promotion using one of the book
    As Soon as Cover Created promotion sites
    Post on social media your cover reveal Schedule another Author’s email blast of your book
    Update your social media header image: BookBrush Prior to Marketing Efforts Send email to unopened on your email list
    Create inventory of promo images: BookBrush
    Create Amazon Ads to keep sales momentum going T+7
    (Learn how here) Initiate a book promotion using one of the book

    Pre Launch Actions


    promotion sites
    Promote the launch via BookBub Ads (BookBub Ads) Send email to your email list
    T-1 Month
    Prepare which list of book promotion sites: List T+9
    ● Some sites require early notice Extra Marketing Tactics Initiate a book promotion using one of the book
    promotion sites
    T-1 Week Send email with request for a review to your list
    Stream Live on Facebook or YouTube
    Contact authors who got an ARC to get Review: Steps ● Q&A
    Contact your ARC Team: Steps ● Discuss motivation in writing or elements
    T+11
    Test your book description blurb: PickFu of writing Initiate a book promotion using one of the book
    promotion sites
    Post images of celebrating with your new book
    T-1 Day
    Contact ARC Team

    Created by Dave Chesson

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