Drive Traffic to Your

Website Cheat Sheet

Paid Promotion Content Creation Email Campaigns
Run Google Ads campaigns Run a blog Send emails to announce

new content
Search Ads
Focus on quality

Shopping Ads
Publish content regularly
1. Post on your blog

Display Ads
Publish diverse content 2. Send out an email to your

subscribers to invite them

Discovery Ads
YouTube Video Ads
Run Microsoft Advertising
1. Post a piece of news with
to read it
Focus on creating evergreen
content Notify about product updates
1. Prepare a list of topics with

campaigns steady traffic potential

your latest update

2. Select the right keywords

2. Send out an email about it

Search Ads

3. Avoid mentioning any dates

to your subscribers
Shopping Ads
in headlines

Microsoft Audience Ads 4. Update evergreen content

Send weekly, biweekly, or
regularly monthly digest
1. Collect all your worthy posts

SEO Choose catchy headlines for a certain period of time

in one email

Don’t overdo the clickbait thing

Tackle keyword optimization 2. Send it out

Include numbers if possible

1. Do keyword research
Call out your target audience

Make use of partnership emails

2. Map keywords to pages
Add keywords
3. Add keywords to content 1. Create co-marketing content

Create more visuals 2. Announce it and promote

via email to audiences

Make your SERP appearance Create images, infographics,

of both companies
noticeable screenshots, GIFs, and videos

Write attractive meta titles

Do image SEO

and descriptions
Follow the copyright law Others
Apply structured data
Consider eLearning options Get your business listed
Do internal linking
Launch online courses
1. Get listed on review/rating

Link all important pages

Write eBooks
sites in your niche

on the website
2. Maintain your account and

Hold live webinars

Link traffic pages to conversion
reputation
pages

Choose right anchor texts

Offer free or partially free tools
Audit your links Social Media & Communities
Launch idea and topic generators

Be active on social media Let users pass assessments

Provide better user experience

Come up with quizzes

Improve Core Web Vitals

Find platforms where your
Add calculators
audience is active

Improve website safety

Create content plan

Make your site mobile-friendly

Set up an affiliate program
Publish regularly at the right time

Remove intrusive interstitials 1. Choose a special management

Place links to your website in

the Bio and About sections

app

Do link building like a pro and post captions

2. Decide on the commission fee

Promote your account 3. Start promoting your program

Encourage natural link building

4. Find affiliates
Do guest blogging

Use social media ads

Get links from authoritative sites

Claim unlinked mentions

Choose the right platform

Reclaim lost links

Create an appealing visual

for your ad
Audit your backlink profile
Work with influencers
Improve your local SEO
1. Find the platform where

Optimize your site for local

your audience is

intent queries
2. Find influencers

Create landing pages for

3. Check out their stats

different locations Apply

4. Reach out to your influencer

Local Business structured data

5. Coordinate your campaign

Get listed on Google Business

profile and Bing Places

for Business