DIGITAL

MARKETING PLAN

WYRED
FUTURE FORWARD
PLAN FOR 2021

HOUSE OF IDEX www.houseofidex.com

W HAT WE NEED
WYRED

CONTENT COVER

360DEGREE

Develop a regular calendar which is feasible &

honed for a well rounded campaign with
elements as below

 Create a strong target audience

 Weekly change in DP to relevant issues
 Weekly change in CP to relevant issues
 Create posts daily for engagement
 Run hashtag campaigns
 Publish two relevant blogs per week
 Create engaging video spots

HOUSE OF IDEX www.houseofidex.com

 W HAT’S TO BE DONE ON
DISPLAY PICTURE
180x180
To predominantly be the
organizations identity
 Usage of organization logo or
approved wordmark
 Usage of appropriate campaign
logo upon departmental
approval
 Depict relevant social cause
COVER PICTURE
180x180
To predominantly be the
organizations identity
 Usage of imagery or messaging
that reflects the brand & its
services
 Can be changed appropriately as
per campaign or event need
 To be optimized for image search
BIO
180x180
To predominantly be the
organizations identity
 Services provided & company’s
mission (value proposition)
 Focus on interests
 Display accomplishments
 Utilization of SEO & CTA
 Include website & related links
HOUSE OF IDEX
ABOUT
180x180
To predominantly be the
organizations identity
 Write an unique SEO optimized
business story with keywords
 Specialities & services
 Mention other social media links
 Detailed description of brand
with links to services rendered
www.houseofidex.com
 facebook display picture
DISPLAY PICTURE

180x180

To predominantly be the
organizations identity

 Usage of organization logo or

approved wordmark
 Usage of appropriate campaign
logo upon departmental
approval
 Depict relevant social cause

Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

 facebook cover picture
COVER PICTURE

820x312

To predominantly be the
organizations identity

 Usage of imagery or messaging

that reflects the brand & its
services
 Can be changed appropriately as
per campaign or event need
 To be optimized for image search

Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

 facebook bio
BIO

To give a brief of brand

 Services provided & company’s

mission (value proposition)
 Focus on interests
 Display accomplishments
 Utilization of SEO & CTA
 Include website & related links
Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

 facebook about
ABOUT

To present in detail all functions of

the brand

 Write an unique SEO optimized

business story with keywords
 Specialties & services
 Mention other social media links
 Detailed description of brand
with links to services rendered

Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

 facebook post
POST

To be the cause of engagement &

connect audience

 Create posts that pique interest

 Ask questions where possible
 Posts related to services offered
 Showcase behind the scenes
 Story telling or narration style
 Video option to be focused on
Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

W HAT WE NEED
WYRED

CONTENT COVER

360DEGREE

Develop a regular calendar which is feasible &

honed for a well rounded campaign with
elements as below

 Create a strong target audience

 Weekly change in DP to relevant issues
 Weekly change in CP to relevant issues
 Create posts daily for engagement
 Run hashtag campaigns
 Publish two relevant blogs per week
 Create engaging video spots

HOUSE OF IDEX www.houseofidex.com

 W HAT’S TO BE DONE ON
DISPLAY PICTURE
110x110
To predominantly be the
organizations identity
 Usage of organization logo or
approved wordmark
 Usage of appropriate campaign
logo upon departmental
approval
 Depict relevant social cause
BIO
To be a delightful, actionable &
informative bio
 Lets people know what we do
(suggest value proposition)
 Focus on interests & give people
a reason to follow
 Display accomplishments & add
a hint of personality
 Trackable link (changeable)
HOUSE OF IDEX
BIO & OTHERS
To be a delightful, actionable &
informative bio
 Mention related contact info
 Identify category & mention
 Add call to action button
 Create or share great content
 Focus on “stories & reels”
 Grow & engage audience
www.houseofidex.com
 display picture

DISPLAY PICTURE

110x110

To predominantly be the
organizations identity

 Usage of organization logo or

approved wordmark
 Usage of appropriate campaign
logo upon departmental
approval
 Depict relevant social cause

Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

W HAT’S TO BE DONE ON

BIO

To be a delightful, actionable &

informative bio

 Lets people know what we do

(suggest value proposition)
 Focus on interests & give people
a reason to follow
 Display accomplishments & add
a hint of personality
 Trackable link (changeable)

Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

 W HAT’S TO BE DONE ON

BIO & OTHERS

To be a delightful, actionable &

informative bio
 Mention related contact info
 Identify category & mention
 Add call to action button
 Create or share great content
 Focus on “stories & reels”
 Grow & engage audience

Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

W HAT WE NEED
WYRED

CONTENT COVER

360DEGREE

Develop a regular calendar which is feasible &

honed for a well rounded campaign with
elements as below

 Create a strong target audience

 Weekly change in DP to relevant issues
 Weekly change in CP to relevant issues
 Create posts daily for engagement
 Run hashtag campaigns
 Publish two relevant blogs per week
 Create engaging video spots

HOUSE OF IDEX www.houseofidex.com

 W HAT’S TO BE DONE ON

DISPLAY & COVER

PICTURE HEADER ABOUT COMMUNITY

300x300
1536x786

To predominantly be the To predominantly be the To predominantly be the To predominantly be the

organizations identity organizations identity organizations identity organizations identity

 Usage of organization logo or  Page info  Organizational overview  Create appropriate hashtags
approved wordmark  Page logo  Industry, size & type  Build community
 Usage of appropriate campaign
 Name  Contact details  Build content hosting groups
logo upon departmental
approval  Website link  Specialties  Explore options for other
 Tagline  Location languages
 Depict relevant social cause
 Use imagery/messaging that  Button name & URL
reflects the brand & its services

HOUSE OF IDEX www.houseofidex.com

 W HAT’S TO BE DONE ON

DISPLAY & COVER

PICTURE

300x300
1536x786

To predominantly be the
organizations identity

 Usage of organization logo or

approved wordmark
 Usage of appropriate campaign
logo upon departmental
approval
 Depict relevant social cause
 Use imagery/messaging that
reflects the brand & its services
Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

 W HAT’S TO BE DONE ON

HEADER

To predominantly be the
organizations identity

 Page info
 Page logo
 Name
 Website link
 Tagline
 Button name & URL

Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

 W HAT’S TO BE DONE ON

ABOUT

To predominantly be the
organizations identity

 Organizational overview
 Industry, size & type
 Contact details
 Specialties
 Location

Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

 W HAT’S TO BE DONE ON

COMMUNITY

To predominantly be the
organizations identity

 Create appropriate hashtags

 Build community
 Build content hosting groups
 Explore options for other
languages

Digital Deliverables Design Deliverables Copy Deliverables

HOUSE OF IDEX www.houseofidex.com

W HAT WE NEED
WYRED

CONTENT COVER

360DEGREE

Develop a regular calendar which is feasible &

honed for a well rounded campaign with
elements as below

 Create a brand account with multiple

user access
 Understand & utilize Youtube
demographics
 Research competition & learn from
popular channels
 Optimise all areas of post for reach

HOUSE OF IDEX www.houseofidex.com

SEO
&
SEM

HOUSE OF IDEX www.houseofidex.com

 CONTENT COVER

360DEGREE

Develop a regular calendar which is feasible &

honed for a well rounded campaign with
elements as below

 Create a strong target audience

 Create a database of keywords
 Identify areas of Google Ad optimization
 Use optimized copy for ad
 Prepare tight budget
 Identify appropriate ”Call To Action”

HOUSE OF IDEX www.houseofidex.com

 DISPLAY NETWORK

CONTENT COVER

360DEGREE

Develop a regular calendar which is feasible &

honed for a well rounded campaign with
elements as below

 Create a strong target audience

 Database of key content to publish
 Identify areas of Google Ad optimization
 Use optimized copy for ad
 Prepare tight budget
 Identify appropriate ”Call To Action”

HOUSE OF IDEX www.houseofidex.com

 VIDEOS

CONTENT COVER

360DEGREE

Develop a regular calendar which is feasible &

honed for a well rounded campaign with
elements as below

 Create a strong target audience

 Identify video catch points
 Identify areas of Google Ad optimization
 Use optimized copy for ad
 Prepare tight budget
 Identify appropriate ”Call To Action”

HOUSE OF IDEX www.houseofidex.com

I
NTERNAL STAKEHOLDERS
TOWARDS SOCIAL MEDIA MANAGEMENT

KASHISH MAHENDRAN PRADEEP MEGHA PRAMOD

CCS DME Head - Design Head - Copy Strategy

HOUSE OF IDEX www.houseofidex.com

E
XTERNAL STAKEHOLDERS
TOWARDS SOCIAL MEDIA MANAGEMENT

BENAT BABETTO SETHU SAHAJ

Designer Designer Designer Copywriter

HOUSE OF IDEX www.houseofidex.com

LET’S GET CRACKING
REFRESH DELIVERIES I DRIVE REVENUES

ACROSS TARGET SPOTS

INDIA I MIDDLE EAST I MALAYSIA I SRI

LANKA

HOUSE OF IDEX www.houseofidex.com