Social Influence & Group Processes

Social Influence
Group

Group Formation
Conformity Compliance Obedience
Why People Join Groups? 2
1. Size of group 1. Foot in the door 1. Roles
2. Size of Minority technique 2. Norms
Group 1. Goal Achievement 2. The deadline 3. Status
2. Provide Knowledge & Information 3. Nature of Task technique
1. Crowd 4. Cohesiveness
3. Security 4. Expression of behaviour 3. Door in the face
2. Teams
4. Status 5. Personality technique
3. Audience
4. Mob
5. Self-esteem GPS4
6. Satisfaction

Influence of group on Individual Behaviour

Social Facilitation
Group Formation
An individual performing an activity alone in the presence of others
How Stages Group Structure Cooperation & Competition
Social Loafing (Latane)
Forming An individual performing an activity along with the others as part of a 1. Reward
Proximity Storming Roles larger group 2. Interpersonal Communication
Similarity Norming Norms 3. Reciprocity
Common Motives Performing Status
Adjourning Cohesiveness

Group Polarisation

It has been found that groups are more likely to take extreme decisions than Individuals
alone

Social Identity
Types of Group (SP - IF - IO) Group Think

SP IF IO Groupthink is characterised by the appearance of consensus or unanimous agreement with

a group
Primary Group Formal Group Ingroup
Secondary Group Informal Group Outgroup Intergroup Conflicts
Bandwagon Effect

When any view is also favored by others, we feel that this view is validated by the public thus
it has to be right.