11/18/23, 5:16 PM Enriched and Interactive Search Results | Google Search Central | Documentation | Google for Developers

Enriched search results

In addition to standard rich results, Google Search supports a more interactive and enhanced
class of rich result called enriched search results. Enriched search results often include an
immersive popup experience or other advanced interaction feature. For example, here is a
Jobs enriched result popup that might appear if a user searched for "jobs in Mountain View":

Note: The actual appearance in search results might be different. You can preview most features with the
Rich Results Test (https://support.google.com/webmasters/answer/7445569).

Enriched search enables the user to search across the various properties of a structured data
item; for instance, a user might search for chicken soup recipes under 200 calories, or recipes
that take less than 1 hour of preparation time.

Implementing enriched search

Enriched search is a subset of rich results, and is implemented using structured data
(/search/docs/appearance/structured-data/intro-structured-data). Some rich result types are only
available as enriched search types (for example, recipes, jobs, and events); other rich result
types can be extended to be an enriched search type with the addition of a few properties. The

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documentation for a rich result type explains whether and how it can be extended from a basic
rich result to an enriched result.

Technical information and a gallery of results is available here.

(/search/docs/appearance/structured-data/search-gallery)

Enriched search is driven by the Google Search ranking algorithm; in addition to adding the
correct structured data on your pages, you must follow the following quality guidelines so that
Google can properly index and rank your pages.

The Structured data quality guidelines

(/search/docs/appearance/structured-data/sd-policies#quality-guidelines)

The Search Essentials (/search/docs/essentials)

The enriched search quality guidelines (#guidelines)

A note about duplicate structured data content: Structured data is typically duplicated across many pages
within a site, and for good reason. For example, you might post several Job listings for the same opening in
multiple locations. These listings would have identical description values but different location values. The
enriched search algorithm takes this into account, and these objects are not considered to be duplicates.

Enriched search types

The following search types support an enriched search experience:

Job Posting (/search/docs/appearance/structured-data/job-posting)

Recipe (/search/docs/appearance/structured-data/recipe)

Event (/search/docs/appearance/structured-data/event)

Enriched search quality guidelines

You must follow these spam policies to be eligible for enriched search. If the enriched search
ranking algorithm decides that a large part of a site is not meeting the quality bar, it can
exclude the entire site from enriched search results.

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Required properties: Each enriched search type defines a required set of properties.
Items missing the required properties are ineligible.

Completeness: The more additional (recommended) properties you provide, the higher
quality the item is to our users. For a job posting, users prefer jobs with explicitly stated
salaries than those without, and enriched search ranking also takes this into
consideration. If your recipes have actual user reviews and genuine star ratings, that is
also valuable to users of your site and enriched search. In addition, enriched search
offers structured exploration for users; for instance users can filter the list of jobs by
salaries. When user apply this filter, a job posting without salaries will not be able to rank.
This is one of the most important ranking signals for enriched search.

Relevance: Your marked up data must be relevant to the enriched search you are
participating in. Here are some examples of irrelevant data:

A sports live streaming site labeling broadcasts as local events.

A woodworking site labeling instructions as recipes.

Leaf content: Enriched search is only available for leaf pages, not for listing pages. A leaf
page is a page that describes the detailed properties of an item. A listing page, on the
other hand, is a category page that links to multiple leaf pages. The following are
examples of listing pages:

A page that describes "10 best ideas for cooking turkey" with links out to each
recipe.

A page listing all the jobs at Mountain View, CA, with links to individual jobs.

Content policies: Individual enriched search has additional content-type-specific policies

for each data type, as described in its documentation. Documents or sites that violate
these content policies may receive less favorable ranking or ineligible for the feature.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License
(https://creativecommons.org/licenses/by/4.0/), and code samples are licensed under the Apache 2.0 License
(https://www.apache.org/licenses/LICENSE-2.0). For details, see the Google Developers Site Policies
(https://developers.google.com/site-policies). Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2023-11-17 UTC.

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