Dimaiyacan, Alyza Marie M.
BFAD 2101
A multimodal text can
Multimodality
uses two or more
communication modes to
make meaning.
semiotic resources
(language, gestures, images)
that are co-deployed across
various modalities
multimodality highlights the
significance of interaction
and integration in
constructing a coherent text
Multimodality
either be one of the
following:
Paper (books, comics,
posters, brochures)
Digital (slide presentations,
blogs, web pages, social
media, animation, film, video
games
Live (performance or an
event)
Transmedia (A story is told
using multiple delivery
channels through a
combination of platforms,
such as comics, film, and
video games all working as
part of the same story with
the same message.)
In creating a multimodal
text, the Purpose, Audience, creation of
Context must all be multimodal
considered.
As to purpose, the creator of
the text must be clear on the words and outputs
message and the reason(s) necessitate a unique design
why the message has to be idea that orchestrates the
delivered. deliberate mixing of word,
color, imagery, music, spatial
As to audience, the nature, design, language, and other
interests and sensitivities of elements, gestures,
the target audience must be animations, and other
considered so the text will semiotics, all with the
not be offensive and hurt common purpose of
people’s sensibilities. imparting meaning to
existence.
As to context, the message
should be clearly delivered
through various semiotic
resources, and in
consideration of the various
situations where and how
the text will be read by
different people having
different cultural
backgrounds.