THE POWER OF

WORDS AND IMAGES

Five Key Questions:

1. What is the message?

2. What is the purpose of the message?

3. How is the message conveyed (by the text and/or image)?

4. Who is the target audience of the message?

5. What other ways of presenting the message are there?

 EFFICTIVELY ENGAGING IN
MULTICULTURALCOMMUNICATION

People have to be ready and

knowledgeable for situations.

• If anything unplanned or
unanticipated comes
up,there must be alternative
ways of communicating the The illustration above is a
same message without being great example of
multimodal of
offensive.
communication
 MULTIMODALITY
• is a fairly new concept in
the general academic
setting, but can be a very
powerful tool in light of
• Highlights the
digital and multicultural
text. significance of
interaction and
integration in
• A text or output is
constructing a coherent
considered as multimodal if
text
it uses two or more
communication modes to
make meaning
DIFFERENT WAYS OF SHOWING KNOWLEDGE
REPRESENTATIONS AND MEANING-MAKING

• Semiotic Resources • Various Modalities

• Language • Visual
• Gestures • Aural
• Images • Somatic
Multimodal Text can be:

• Paper ( books, comics, posters, brochures)

• Digital (slide presentations, blogs, web pages, social
media, animaion,
film,video games)
• Live (performance or an event)
• Transmedia ( a story is told using multiple
delivery channels through a
combination of platforms, such as
comics, film, and video games all
working as part of the same story
with the same message)
MULTI MODAL TEXT AND OUTPUTS

REQUIRES A CREATIVE DESIGN

CONCEPT THAT ORCHESTRATES THE
PURPOSIVE COMBINATION OF TRXT,
COLOR, PHOTO, SOUND, SPATIAL
DESIGN, LANGUAGE, GESTURES,
ANIMATIONS, AND OTHER
SEMIOTICS, ALL WITH THE UNITARY
GOAL OF BRINGING MEANING TO
LIFE