Republic of the Philippines

SORSOGON STATE UNIVERSITY

BULAN CAMPUS
Bulan, Sorsogon

MULTIMODAL TEXTS

JOPET VINCENT B. MEDALLA, MAEd Eng

Purposive Communication Instructor
What do creating multimodal texts mean?

• Creating multimodal texts is

“the development and/or
production of spoken, written
or in print or digital forms”.

• Multimodal is defined as the

strategic use of two or more
communication modes to
make meaning.
MULTIMODAL TEXTS
A text may be defined as multimodal when it combines two or more semiotic
systems. The five (5) semiotic systems are as follows:
MULTIMODAL TEXTS

• Multimodal text can be digital, from slide presentations, e-books,

blogs, e-posters, web pages, and social media, to animation, film and
video games.
• Multimodal is not just synonymous with digital.
• Multimodal text can be paper – such as books, comics, posters.
• Multimodal text can be live – a performance or an event.
• Multimodal text can be transmedia – where the story is told using ‘multiple
delivery channels’ through a combination of media platforms.
• Transmedia is contested term and Henry Jenkins is worth reading for more
background.
 TRANSMEDIA

• Jenkins argues that transmedia is more

than just multiple media platforms. It is
about the logical relations between these
media extensions which seek to add
something to the story as it moves from
one medium to another, not just adaptation
or retelling.
• Transmedia enables the further
development of the story world through
each new medium; for example offering
back story, a prelude, additional episodes, or
further insight into characters and plot
elements.
 TRANSMEDIA

Skilled multimodal
composition requires new
literacy design skills and
knowledge to enable
students to make informed
choices within and across the
available communication
modes to effectively
construct meaning.
1
2
3
4
5
1 2 4

3 5
 Republic of the Philippines
SORSOGON STATE UNIVERSITY
BULAN CAMPUS
Bulan, Sorsogon

MULTIMODAL TEXTS

JOPET VINCENT B. MEDALLA, MAEd Eng

Purposive Communication Instructor
 MIDTERM PROJECT

Create a multimodal poster

advertising a product/service, or
promoting an advocacy/program.

Submission Deadline: April 12, 2024 (5PM)

 GUIDELINES FOR THE DEVELOPMENT OF DIGITAL POSTER

• Create a digital poster using any photo-editing or

productivity tools.
• The digital poster must either be an advertisement
for a product or service (may be a real or unreal
product or service), or a promotion of an advocacy or
program.
• The digital poster must be original. All photos that
are used in the poster should be owned by the
student. No photos from the internet can be used
even with citation of source.
 GUIDELINES FOR THE DEVELOPMENT OF DIGITAL POSTER

• The rubric in the next page shall be used in

evaluating the digital poster.
RUBRIC FOR EVALUATION OF DIGITAL POSTER