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  • Introduction To Multimedia

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    Sakesh Genne
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    Multimedia involves using multiple mediums like text, audio, graphics, and video to convey information. A 2010 Pew study found that 44% of Americans get news from internet or mobile sources, while 34% still read newspapers and 34% listen to radio news. Backpack journalism, where one person creates complete multimedia packages, fell out of favor due to being too time consuming and difficult. To succeed with multimedia, strong writing and technical skills are needed, as well as the ability to assess which format is best for telling each story and designing pieces to stand alone online. Multimedia is best when there is enough depth and elements like photos, video, or infographics to enhance a story through multiple formats.

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    about multimedia

    Original Title

    Multimedia

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    Multimedia involves using multiple mediums like text, audio, graphics, and video to convey information. A 2010 Pew study found that 44% of Americans get news from internet or mobile sources, while 34% still read newspapers and 34% listen to radio news. Backpack journalism, where one person creates complete multimedia packages, fell out of favor due to being too time consuming and difficult. To succeed with multimedia, strong writing and technical skills are needed, as well as the ability to assess which format is best for telling each story and designing pieces to stand alone online. Multimedia is best when there is enough depth and elements like photos, video, or infographics to enhance a story through multiple formats.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    11 views8 pages

    Introduction To Multimedia

    Uploaded by

    Sakesh Genne
    Multimedia involves using multiple mediums like text, audio, graphics, and video to convey information. A 2010 Pew study found that 44% of Americans get news from internet or mobile sources, while 34% still read newspapers and 34% listen to radio news. Backpack journalism, where one person creates complete multimedia packages, fell out of favor due to being too time consuming and difficult. To succeed with multimedia, strong writing and technical skills are needed, as well as the ability to assess which format is best for telling each story and designing pieces to stand alone online. Multimedia is best when there is enough depth and elements like photos, video, or infographics to enhance a story through multiple formats.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Introduction to

    Multimedia

    Multimedia Defined
    Multi=Many, Media=Primary means of

    communication
    Collective use of many media types to convey
    information
    Text, audio, graphics, video, photographs,

    Audience Trends
    Pew Research Study in 2010 showed that
    34% of Americans visited an online news source in
    the previous 24 hours
    34% listened to radio news
    31% read a daily newspaper
    44% got news through one or more internet or
    mobile source
    2010 Neilson Report showed
    99% of video was still consumed via television
    Mobile video users grew by 57% in the previous

    year

    Practicing Social Media


    Backpack Journalism
    Single professional that could create complete
    multimedia packages alone
    Fell out of favor pretty quickly because
    Too hard for one person
    Too time consuming for one person

    BUT.journalists do need to be adaptable.

    Need to know a variety of skills


    Above all they need to have good editorial
    judgment and a good sense of storytelling

    Multimedia Success
    Develop strong writing skills
    Understand how stories are best told over

    multiple platforms
    Develop proficiency with as many tools and
    software as possible
    Be flexible, adaptable and versatile
    Be able to mine data
    Understand the role of digital asset management
    Be able to assess the multimedia potential for a
    story and pick the most appropriate form

    Planning Multimedia

    Multimedia is warranted when there is enough

    depth to warrant a layered approach to the


    story
    Photo Galleries
    Photo Slide Shows
    Audio
    Video
    Infographics

    Planning Multimedia
    Take advantage of the Webs non-linear layout
    Design each piece to stand alone
    Dont include redundancies unless necessary
    Dont over edit in the early stages
    Keep web writing in mind

    Questions for assessing multimedia


    1. Can the story be broken into chunks?
    2. Does the story describe a process?
    3. Does the story have a lot of
    4.
    5.
    6.
    7.
    8.

    figures/statistics?
    Is there an emotional narrative?
    Are there dramatic visual moments?
    Does the story contain a lot of history?
    Is there a potential for animation?
    Is there a potential for interactivity?

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