MEDIA

AND
CYBER or
DIGITAL
LITERACY
Group 4 | CPE109 - Bb
 Objectives;
➢ In this section we outline how skills and competencies for digital literacy
and media literacy intersect and provide us with essential skills for
playing, learning and working as citizens of the digital world.
➢ This section looks at the various aspects and principles relating to digital
literacy and the many skills and competencies that fall under the digital
literacy umbrella. The relationship between digital literacy and digital
citizenship is also explored and tips are provided for teaching these skills
in the classroom.
➢ This section looks at the various aspects and principles relating to media
literacy. The relationship between media literacy and media education is
also explored and tips are provided for integrating media literacy into the
classroom in subjects across the curriculum.
Media Literacy

Media are powerful forces in the lives of youth. Music,

TV, video games, magazines and other media all have a
strong influence on how we see the world, an
influence that often begins in infancy.
Media Education

Media education is the process through which

individuals become media literate – able to critically
understand the nature, techniques and impacts of
media messages and productions.
 Why Teach Media Literacy? (10 good reasons)
● Media literacy encourages young people to question, evaluate, understand
and appreciate their multimedia culture.
● Media education brings the world into the classroom.
● Media education embodies and furthers current pedagogy.
● Media education is grounded in the sound pedagogical approach of starting
learning where kids are at.
● Media education encourages young people to use multimedia tools
creatively,
 Why Teach Media Literacy? (10 good reasons)

● In a society concerned about growing youth apathy to the political process

● In a diverse and pluralistic society, the study of media helps youth understand
how media portrayals can influence how we view different groups in society.
● Media literacy helps young people’s personal growth and social development.
● Media literacy helps children critique media representation.
● With most Canadian students turning first to the Internet for research.
Key Concepts for Media Literacy

● Media are constructions

● Audiences negotiate meaning
● Media have commercial implications
● Media have social and political implications
● Each medium has a unique aesthetic form
Tips for Integrating Media Literacy in the Classroom

● Exploit “teachable moments”

● Give students a chance to create media, not just analyze it
● Start and end with the key concepts
● Recognize that kids – and adults – enjoy media
● Teach about media, not just with media
● Make media education about asking questions, not learning answers
● Fight the perception that “It doesn’t matter”
● Assess and evaluate media literacy work
● Let students bring their own media to the table
● Keep up-to-date with media trends and developments
Digital Literacy

Digital literacy is more than technological know-how:

it includes a wide variety of ethical, social, and
reflective practices that are embedded in work,
learning, leisure, and daily life.
Digital Literacy Model

This model illustrates the many interrelated elements

that fall under the digital literacy umbrella. These
range from basic access, awareness, and training to
inform citizens and build consumer and user
confidence to highly sophisticated and more complex
creative and critical literacies and outcomes.
Three main
principles: it’s the set of skills that
help us comprehend,
contextualize, and
critically evaluate digital
media.

USE UNDERSTAND CREATE

the ability to produce

represents the technical
content and effectively
fluency that’s needed to
communicate through a
engage with computers
variety of digital media
and the Internet.
tools.
“Digital literacies are transient:
they change over time, may
involve using different tools or
developing different habits of
mind, and almost always
depend upon the context in
which an individual finds
herself.”

—Douglas Belshaw
Key Concepts;

Digital media are networked.

Digital media are persistent, searchable, and shareable.
Digital media have unknown and unexpected audiences.
Digital media experiences are real, but don’t always feel real.
How we respond and behave when using digital media is
influenced by the architecture of the platforms, which reflects the
biases and assumptions of their creators.
Fostering Digital Literacy in the Classroom

provide students with authentic learning opportunities that are

enhanced through technological tools;
position teachers as facilitators and co-learners, instead of “drill
and kill” experts;
focus teacher training on how to use technology to enhance
learning and meet curricular outcomes; and
create reasonable policies and less restrictive filters in schools so
that teachers can better help students develop and exercise good
judgement.
Digital Citizenship

● A “character education” in a networked world.

● closely aligned to civics in a traditional sense, where
understanding digital media and being able to use it is becoming a
vital part of active citizenship.
Specific Digital Literacy Skills;
seven categories

● Ethics and Empathy

● Privacy and Security
● Community Engagement:
● Digital Health
● Consumer Awareness
● Finding and Verifying
● Making and Remixing
The Intersection of Digital and Media Literacy

MEDIA LITERACY DIGITAL LITERACY

focuses on teaching
youth to be critically
engaged consumers of
media.
more about enabling
youth to participate
in digital media in
wise, safe and ethical
ways.
 GROUP 04:
Alinor, Salmiah M.
Amer, Hasmin M.
Amerol, Faiza M.
Papata, Jamaicah P.
Malic, Jehan M.