ENGLISH FOR THE PROFESSION

Project and OBE

Using your technical writing and presentation skills, propose an Oral Presentation Skills Enhancement Seminar
for UPHSD students by accomplishing the following deliverables:

1. Concept Paper/Proposal (see page 2 for sample) – Project

To practice your technical writing skills, draft a one-page concept paper containing the following:

• Letter Headings
• Objectives of the event
• Expenses
• Target Audience
• Organizer
• Event Rationale (background)

Your Concept paper shall be evaluated based on the following criteria (30pts):

• Content – 10
• Organization and Format – 10
• Grammar, Punctuation, and spelling – 10

Deadline: April 17 (8:00pm) Arial, 12, 1.15 spacing, Legal Size, SOFT COPY, MS Teams Proposal Folder

2. Poster – Midterm OBE

To cap off our topic in technical writing and effective presentation, create a letter-size poster for your
proposed training program. This poster shall be used to “promote” the event to all UPHSD Students.

Criteria for evaluation include (50pts):

• Coverage of the topic – 10

• Organization - 10
• Use of Graphics - 10
• Layout and Design – 10
• Mechanics – 10

Deadline Soft Copy: April 18, 8:00pm MS Teams Poster Softcopy Folder

Deadline Hard Copy: Exam Week - Week 12| Specific Date: TBA

3. Oral Presentation (max. of 8 minutes) – Recitation

To assist in developing effective presentation skills, pitch the proposal in front of the class.

Your oral presentation shall be evaluated based on the following criteria (30pts):

• Content and Organization – 10

• Creativity - 10
• Delivery – 10

Presentation Date: April 19, 2023 (Wednesday), deduction if group exceeds allotted time

(Title, Concept Paper Summary, and Poster)

Brgy. Paciano Rizal, Calamba City, Laguna, 4027 Philippines ⚫ Tel. No.: (049) 834-1159
www.perpetualdalta.edu.ph
Calamba Campus
 COLLEGE OF ARTS, SCIENCES AND EDUCATION

For: Dr. Ernesto Ramirez

Thru: Dr. Shielilo R. Amihan
From: Ms. Mariene M. Portal
Subject: Enrichment Program I: Social Media Marketing (SMM): What it is and
How it Works.

Date: March 10, 2023,

Resource Speaker: Ms. ______________, Social Media Senior Associate
Objectives:
1. To introduce social media marketing concepts and principles
2. To understand the landscape of digital and social media marketing
3. To create awareness on major social media platforms and their roles
in marketing.
4. To acquaint future communication practitioners and/or social media
managers to social media marketing processes and strategies

Expenses: Honorarium for Resource Speaker (Php _____)

Target Audience: All AB Communication Students from every level

Organizer: Ms. Portal and Advertising Principles and Practices (COMM 2209)

Event Rationale:

This seminar will introduce the students to what social media marketing
entails, including the roles of major social media platforms in the field of
marketing. It will highlight advertising terms, concepts, and principles applied
to social media marketing practice. Overall, the exposure aims to develop AB
Communication students’ appreciation and interest in digital advertising as a
potential career path.

Proposed by:

Mariene M. Portal, MA
AB COMM Program Coordinator

Noted by: Approved by:

DR. SHIELILO R. AMIHAN DR. ERNESTO F. RAMIREZ

Dean, CASEd School Director

Brgy. Paciano Rizal, Calamba City, Laguna, 4027 Philippines ⚫ Tel. No.: (049) 834-1159
www.perpetualdalta.edu.ph
Calamba Campus