FA Selangor Partnership and

Sponsor Presentation
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Selangor is synonymous to Malaysian
football

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Ground zero to Malaysian football tradition, heritage, success
and legends
The most successful team Home of Malaysian
in Malaysia legends

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Malaysia Cup
Mokhtar Dahari

• FA Selangor was founded in

1936, and is nicknamed the Red
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League titles
Giants Soh Chin Aun
• Tunku Abdul Rahman was FA
Selangor’s first Malaysian

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President and was appointed in
1951

FA Cup
Santokh Singh
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Located in the state capital, Shah Alam Stadium is our home

Capacity of
more than
80,000

2nd largest
stadium in
Malaysia

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We are in the epicentre of Malaysia’s thriving social and
economic growth and the base to the largest consumer market in
the country
GDP Contribution by State, 2017
6.47 million population Percentage Share

Selangor 23.0
Close Proximity To Kuala Kuala Lumpur 15.6
Lumpur Business Centre Sarawak 9.7
and Putrajaya Johor 9.5
Sabah 6.8
Modern suburban Pulau Pinang 6.6
Residential and Perak 5.4
commercial developments Pahang 4.3
N. Sembilan 3.5
Cyberjaya The national Kedah 3.3
ICT Capital of Malaysia Melaka 3.1
Terengganu 2.6
Kelantan 1.8
2 major airports
Labuan 0.5
Perlis 0.4
Free from natural RM270 billion 7.1%
disasters GDP Contribution GDP Growth

Source: DOSM; Invest Selangor 4

We have set big goals for ourselves moving forward

Strong revenue management for long

term sustainability

Elevated team setup and

performances in all competitions

Bringing the excitement back to the

Malaysian football fans

Structured development approach to produce

quality players
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To achieve this, a transformation roadmap has been developed
anchoring on 5 key focus areas

A Strategic Transformation Workshop conducted in 2018

involving 56 organisations and 126 participants to map
out the way forward

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Focus areas Strategic Initiatives
identified
• Governance
• First Team
• Development
• Facilities and
Infrastructure
• Revenue
Management

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Transformation in Motion - Governance structure of FAS
revamped to support and reflect the new direction of the Red
Giants

New Exco Line-up

HHH Raja Muda Selangor as new FAS President Dynamic and proactive secretariat team

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We now also have one of the best football training centres in the
country…

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… and strengthening of the squad is continuous

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There is now stronger emphasis on youth development for the
team and also the community

FAS Juniors League aims at providing quality match experiences for children ages 7,
8, 9, 10, 11, 12, 14 and 16 years old. The approach for every each group is different
and is based on the development stages and abilities of these players.

Ages 7, 8 & 9 Ages

Ages10,
10,11
11,&12
12 Ages 14 & 16

Younger age groups will focus Ages 10, 11 and 12 will be This stage will see the transition to
more on participation and fun introduced to more structured team tactics in a good 11-a-side
games small sided games competition

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We are spreading the new brand of FAS to all corners of the
state through multiple engagement platforms and approaches

Fan Engagement Sessions FAS Open Day New Jersey Launch Partner Engagements
Getting up close and Sharing the plans with the Events Cross-selling sessions
personal fans Building the buzz for different markets

District Road Shows Enhancing Match Experience School outreach programmes

Covering all corners of the Making it easier and more Thousands of school children
state memorable for fans at the have been engaged
stadium
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Our new integrated membership card programme for the fans
has been well received

Card doubles up
Red Giants Team Card as matchday ticket
for stadium entry

>10,000
registered Coverage of up to RM 5,000
members to- in Personal Accident Insurance
date and
growing

Of which 40% of the
members are also season
ticket holders
Variety of retail
benefits for fans to
choose

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Data captured has been key for us to understand who our fans
are and what they would want

“Predominantly Male” “Young”

96% 68%
Of supporters Are 21 – 35
are Male years of age

“Income brackets of fans” “Family Oriented”

79% 53%
Earn below
RM3,000 per month Of supporters
are married
Source: Red Giants Team Card Database 2019 13
FA Selangor’s social media following has also increased
tremendously with active engagements through creative content
and marketing

Faselangormy FA Selangor @FASelangorMy

139k followers 244k followers 67.8k followers
7,116 posts 241k Likes 11.9k tweets
2.5X Growth in Followers Top 10 Sports Brand 4X Growth in Followers
within 12 months followed in Malaysia within 12 months
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On the pitch the team has transformed themselves into a top 3
team in the country

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Efforts on and off the pitch has seen average crowd attendance
at Shah Alam Stadium multiplied by more than 5 times

Attendance at Selangor Home Games Average Attendance 2018 vs 2019

Number of fans, 2019

JDT 35,000
Number of fans
Average fan attendance is targeted to
increase to between 15,000 - 18,000 by
2020
5.5x
Increase in average fan
attendance from previous
Felda 16,000 >15,000 year

Perak 12,000
11,000
PKNS 8,000

5.5x
Melaka 8,000

PKNP 6,000

2,000
Terengganu 6,000

Felda 4,000 2018 2019 2020

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Viewership for Selangor matches is also on the rise, with FA
Selangor one of the most watched teams in the MFL
Selangor Live Game Viewership on iFlix and TV9 (2019)
Number of views

423 K 797 K

95,274 95,989

76,062
65,621
59,189
54,111
49,603 50,466
46,154 46,601
41,808
28,050 31,311

Kedah (A)
PKNP (H)

Terengganu (H)

KL (A)
PKNS (H)
Melaka (A)

JDT (H)
Felda (H)

Melaka (H)

Perak (H)

Pahang (A)
Felda (H)
PJ City (A)

Selangor games have one of the highest viewership figures in the Malaysian Football League when
recorded live or online or on satellite TV
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Sales of player jerseys and merchandise have also been strong,
with new and attractive designs sold via multiple platforms

40,000+
jerseys sold...and
counting

Home Jersey Away Jersey RMS Special Edition

Third Kit

Our own Red

Giants brand has
been developed
with a variety of
exclusive merchandise
available

Retail via direct on site, retail partners and also our e-shop on our website
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We have some amazing partners who have joined us on our
transformational journey thus far….
Not exhaustive

Official Official Sports Official FAS Kit Official

Construction Taping Partner Partner Medical
Partner Partner

Official Long- Official Official Sports Official Car

Haul Photography Science Rental & Car-
Transport Partner Partner Pooling
Partner Partner

Official Printing Official Hotel Official Official Football

Partner Partner Telecommunica Development
tions Partner Partner
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… who we work alongside with in growing together from all
aspects

Football Non-Football Digital

Stadium and
1 5 CSR Programmes 8 Social Media
Training Centre

Football and Corporate

2 6 9 Website
Futsal Teams Engagements

Youth State Events and

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Programmes Programmes

FAS Pre-Season
4
Cup

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We are just getting started…

… come join us!

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