Chapter What to learn Topics

1 approaches management may take to the development Positioning and resource-based approaches
of business strategy
2 goals of businesses and power of stakeholders Stakeholder mapping
3 factors encouraging and limiting globalization of PESTEL analysis
business Ohmae’s 5 Cs
Porter’s Diamond
4 financial outlook of an industry or business. Industry life cycle
Porter’s 5 forces
International product life cycle
5 sources of competitive advantage. Kay’s core competences
Strategic architectures
Value chain analysis
Network organizations
BCG matrix
6 analysis of the present situation of the business and the SWOT
development of strategies to improve it. Porter's 3 generic strategies
Ansoff matrix
7 marketing strategy Marketing mix
Market segmentation
Marketing research
Pricing approaches
9 covers risk Risk management strategies
Sources of risk
10 finance Benefits and drawbacks of different growth
methods
Methods of international expansion
Methods of merger and acquisition
11 Evaluation of strategic options & Control and The suitability, acceptability, feasibility
performance measurement criteria
CSFs in control
The perspectives of the balanced scorecard
12 detailed planned implementation of aspects of Elements of a business plan
business strategy. Human resources planning
Operations planning and management
Purchasing and procurement
Role of the finance department
13 Information strategy Types of system
Knowledge management
Risks from IT/IS systems