Cambridge English Authorised Centre

Joint Business Plan

Cambridge FY2023 – 2024 (1 August 2023 to 31 July 2024)
1. Exam Centre Profile
Exam Centre / Agent Name: OCEAN EDU – VIETNAM
Exam Centre / Agent ID: VN048

This Joint Business Plan was completed by Nico James Alagasi Bantayanon (CEM name) for VN048 (Exam
Centre ID)

2. CEQ Forecast for Cambridge FY23/24 (1 Aug 2023 – 31 Jul 2024)

Cambridge English Budget / Target Actual Entries Agreed Target % YoY Growth
Qualifications Entries FY22/23 YTD May FY22/23 Entries FY23/24 Budget Entries FY23/24 vs
(CEQ) (Aug 22 – Jul 23) (Aug 22 – Jul 23) (Aug 23 – Jul 24) Target Entries FY22/23

YLE Starters 0 0 0 0
YLE Movers 0 0 0 0
YLE Flyers 0 0 0 0
Key 1000 328 1000 100%
Preliminary 500 66 500 100%
First 200 0 200 100%
Advanced 0 0 0 0
Proficiency 0 0 0 0
TKT 0 0 0 0
CELTA 0 0 0 0
DELTA 0 0 0 0
CEPT / YLPT 0 0 0 0
Linguaskill Single 0 0 0 0
Linguaskill 4-skills 0 0 0 0
Total Entries
or % YoY Growth

3. Other Products Forecast (if applicable)

Other Products Budget / Target Actual Quantity Agreed Quantity % YoY Growth
Quantity FY22/23 YTD May FY22/23 FY23/24 Budget Qty FY23/24 vs
(Aug 22 – Jul 23) (Aug 22 – Jul 23) (Aug 23 – Jul 24) Target Qyt FY22/23

BMAT 0 0 0 0
CUP Title 0 0 0 0
CUP Title 0 0 0 0
CUP Title 0 0 0 0
CUP Title 0 0 0 0
Write & Improve 0 0 0 0
Projects 0 0 0 0

Total Quantity or 0 0 0 0
% YoY Growth
4. Sales Opportunities Plan FY23/24
(1 Aug 2023 to 31 July 2024)
New Schools/Universities/Institutions/Employers targeted in FY23/24

Name of Type of Exam or Estimated Target Date to

No School / University / Product Entries or Quantity Partner
. Institution / Employer (MM/YYYY)
1 Ocean Edu Đông Anh 2 KET, PET, FCE 50 July 2023
2 Ocean Edu Hòa Mạc KET, PET, FCE 50 July 2023
3 Ocean Edu Mê Linh KET, PET, FCE 50 July 2023
4 Ocean Edu Nam Định 3 KET, PET, FCE 50 July 2023
5 Ocean Edu Ninh Bình 3 KET, PET, FCE 50 July 2023
6 Ocean Edu Quảng Yên KET, PET, FCE 50 July 2023
7 Ocean Edu Quốc Oai KET, PET, FCE 50 July 2023
8 Ocean Edu Quỳnh Phụ KET, PET, FCE 50 July 2023
9 Ocean Edu Thái Thụy KET, PET, FCE 50 July 2023
10 Ocean Edu Thanh Hóa 3 KET, PET, FCE 50 July 2023
11 Ocean Edu Văn Lâm KET, PET, FCE 50 July 2023
12 Ocean Edu Vĩnh Yên 2 KET, PET, FCE 50 July 2023
13 Ocean Edu Vĩnh Yên 3 KET, PET, FCE 50 July 2023
14 Ocean Edu Phú Cường KET, PET, FCE 50 July 2023
15 Ocean Edu Yên Mỹ KET, PET, FCE 50 July 2023
16 Ocean Edu Bắc Ninh 2 KET, PET, FCE 50 July 2023
17 Ocean Edu Cẩm Phả 2 KET, PET, FCE 50 July 2023
18 Ocean Edu Bắc Giang 3 KET, PET, FCE 50 July 2023
19 Ocean Edu Yên Lạc KET, PET, FCE 50 July 2023
20 Ocean Edu Tân Triều KET, PET, FCE 50 July 2023

5. Operations and Customer Services Plan

Area
Speaking Examiners + Team Leader
(Training / Certification / Monitoring)
Cambridge support needed
-Monitoring of current SEs
VN48 needs to work on certification and Monitoring of SEs
and confirm with Cambridge

VN48 can nominate SE candidates who are Vietnamese for

Cambridge to review for training
Computer-Based exams -refresher course for Staff on how to facilitate computer-based
testing
Invigilator Training -refresher course for Invigilators and Supervisors
CEM or Centre staff training - Mock test/ more sample exams to use.
- Cambridge has issued Mock test toolkits for YLEs, A2 Key for
school to C2 Proficiency
Candidate Experience VN048 needs to get all branches (prep centres) to activate
prep centre status so that they can access Cambridge portal
for prep centres
VN048 should sign up partner schools to be prep centres
Cambridge will send the Prep Centre Handbook to VN048 asap

Others
 6. Marketing & Events Plan
Events for Teachers or Parents / Learners
Name or Type of Event Target Audience Target Number Target Date of
(Training / Presentation / Exhibition) (Teachers/Parents/Learners) of Audience Event (MM/YYYY)
Cambridge Primary and Junior Learners 30000 01/2024
Achievers 2024
Quarterly examination (Mock Test) Learners 20000 10/2023
Cambridge Info Day Parents and Learners 10000 11/2023
Cambridge Assessment Teacher’s Teachers 1000 02/2024
Training
Cambridge Info Day Parents and Learners 10000 03/2023
Quarterly examination (Mock Test) Learners 20000 12/2023
Quarterly examination (Mock Test) Learners 20000 04/2023
Cambridge Info Day Parents and Learners 10000 05/2023
Cambridge Mock Test for Learners 10000 06/2023
Secondary Students
Quarterly examination (Mock Test) Learners 20000 07/2023

Event support needed from Cambridge:

Help us connect with the Ministry of Education and Training for our
Cambridge Primary and Junior Achievers 2024

- Provide us some Sample Test / Materials for our Mock Tests

- Provide VN48 with articles, social media posts/ads about CEQ benefits

Social Media Marketing

Platform URL / Handle / Name Type of Frequency No. of

Content (Weekly / Followers
Monthly)
Facebook https://www.facebook.com/OceanEduVietNam Cambridge Monthly 102K
News
and
Events
Instagra
m
TikTok https://www.tiktok.com/@oceanedu.vn Cambridge Monthly 13k
News
and
Events
YouTube https://www.youtube.com/c/OceanEduVi%E1%BB Cambridge Monthly 6.26K
News
%87tNam and
Events
LinkedIn https://vn.linkedin.com/company/ocean-edu-vi%E1%BB Cambridge Monthly
News
%87t-nam and
Events

Social Media support needed from Cambridge:

More social media contents that we can post online

Recognition

Sector Name of Organisation / Potential Impact

(school, university, Institution (eg. university admissions with XXXXX student population)
government or
corporate)
School sector 700 partner Propose recognition of CEQs
schools/DOETs

Recognition support needed from Cambridge:

Example: Joint proposal or presentation by Cambridge Assessment, and etc, or any other support.

Any other Opportunities / Collaborations / Projects

Charged teacher training or curriculum services with key prep centres
-Teacher training for our Prep Centre Teachers
-English Language Proficiency Examination or our Teachers (C1 Advance)

Growth Plans to take other exams

-C1 Advance (Computer or Paper Based)

Monthly Entries Forecast for Cambridge FY23/24

Exam Aug’ Sep Oct Nov Dec Jan Feb Mar Apr May June July
23 ‘23 ‘23 ‘23 ‘23 ‘24 ‘24 ‘24 ‘24 ‘24 ‘24 ‘24
YLE Starters 0 0 0 0 0 0 0 0 0 0 0 0

YLE Movers 0 0 0 0 0 0 0 0 0 0 0 0

YLE Flyers 0 0 0 0 0 0 0 0 0 0 0 0

Key 328 0 100 0 100 0 100 0 200 0 172 0

Preliminary 66 0 50 0 50 0 100 0 100 0 134 0

First 0 0 50 0 50 0 50 0 30 0 20 0

Advanced 0 0 0 0 0 0 0 0 0 0 0 0

Proficiency 0 0 0 0 0 0 0 0 0 0 0 0

TKT 0 0 0 0 0 0 0 0 0 0 0 0

CELTA 0 0 0 0 0 0 0 0 0 0 0 0
DELTA 0 0 0 0 0 0 0 0 0 0 0 0

CEPT / YLPT 0 0 0 0 0 0 0 0 0 0 0 0

Linguaskill 0 0 0 0 0 0 0 0 0 0 0 0
Single
Linguaskill 0 0 0 0 0 0 0 0 0 0 0 0
4-skills
Total 394 0 200 0 200 0 250 0 330 0 326 0

Exam Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July
’23 ‘23 ‘23 ‘23 ‘23 ‘24 ‘24 ‘24 ‘24 ‘24 ‘24 ‘24
BMAT 0 0 0 0 0 0 0 0 0 0 0 0

CUP Title 0 0 0 0 0 0 0 0 0 0 0 0

CUP Title 0 0 0 0 0 0 0 0 0 0 0 0

CUP Title 0 0 0 0 0 0 0 0 0 0 0 0

CUP Title 0 0 0 0 0 0 0 0 0 0 0 0

Write & Improve 0 0 0 0 0 0 0 0 0 0 0 0

Total 0 0 0 0 0 0 0 0 0 0 0 0

Monthly Units Forecast for Other Products