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Getting Started with the

Business Model Canvas:


6 Ground Rules
Analog Digital
Improve Invent

existing new
10 min - 1/2 day 5 min - 30 min

existing new
Ground Rules
Rule #1 Use sticky
notes!

Avoid writing
directly on a
canvas
Building
Block

Building Building Building


Block Block Block

Building
Block
Building
Block Building Building
Block Block

Building
Block
Building
Block

Building Building Building


Block Block Block
Rule #2
blah
blah blah blah
blah …

Don’t get
stuck with
blah blah blah
blah blah blah

Building
Building
blah Block
Block

blah blah blah blah


blah blah …
blah
blah blah
Rule #3
Start with
any building
block
Building
Block
Building Building
Block Block

Building Building
Block Block

Buildi Building
ng
Block Block
Rule #4
• Never
• Use
• Bullets

Never use
bullet points
SALES
• SALES
• RETAIL
• WEB
RETAIL

WEB
Rule #5
Too much
ore
detail is m
lah
blah blah b
lah
blah blah b

Avoid too
much detail
CUSTOMER

blah blah blah


blah blah blah
blah blah blah…

SURGEONS
Granularity
XXX XXX XXX XXX
XXX
XXX
XXX XXX XXX XXX
XXX
XXX
XXX
XXX XXX
XXX
XXX
XXX XXX XXX
XXX
XXX
XXX XXX
XXX XXX XXX

XXX
XXX
XXX XXX XXX
XXX XXX

XXX XXX XXX XXX


XXX

XXX XXX XXX XXX XXX


Granularity
XXX XXX XXX XXX
XXX
XXX
XXX XXX XXX XXX
XXX
XXX
XXX
XXX XXX
XXX
XXX
XXX XXX XXX
XXX
XXX
XXX XXX
XXX XXX XXX

XXX
XXX
XXX XXX XXX
XXX XXX

XXX XXX XXX XXX


XXX

XXX XXX XXX XXX XXX


Big picture

XXX XXX
XXX
XXX

XXX
XXX XXX
XXX

XXX XX XXX
XX
XX
XXX XXX
XXX
XXX XXX
XXX

XXX
XXX XXX
XXX
Rule #6 Be
precise.

Be precise for
every building
block
KEYWORD
ADVERTISING AUCTIONS
Summary
Rule #1 blah Rule #2 Rule #3
blah blah Start anywhere,
Use sticky Use sticky Just start. No
notes! notes on the blah blah … blah blah blah and with any
canvas building block.

• Never
Rule #4 Too much
detail Rule #5 Rule #6
• Use Never use is more b
h
la
b
h blah
lah blah
Avoid too Be Be precise for
precise.
blah b la
• Bullets bullet points blah blah b
lah blah much detail each building
block
Now let’s get
started!

CLASS DISMISSED

24
Slides: Benson Garner, Alex Osterwalder
Narration: Alex Osterwalder
Design: Sarah Anderson
Creative Direction: Alan Smith
Additional Input: Greg Bernarda, Yves Pigneur

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