[Blog post topic] Outline

Objective - [add objective]

Target keyword - [add target keyword]

Sections of the blog post

● Section 1: [ ]
● Section 2 [ ]
● Section 3: [ ]
●
● Section N: [ ]

Lede - [add what your lede is about]

Concepts to define

● [add concept] ⇒ section [add section no]

● [add concept] ⇒ section [add section no]

Q&A :
- [add question] ⇒ section [add section no]
- [add answer]
- [add question] ⇒ section [add section no]
- [add answer]
- [add question] ⇒ section [add section no]
- [add answer]
- [add question] ⇒ section [add section no]
- [add answer]
- [add question] ⇒ section [add section no]
- [add answer]
- [add question] ⇒ section [add section no]
- [add answer]
- [add question] ⇒ section [add section no]
- [add answer]

Broad ⇒ Specific
[add general info] ⇒ [add specific info for your target audience] ⇒ [add specific
problem/issue for your target audience] ⇒ section [add section no]

To Add to the post from the checklist below

● [use the checklist below to add what is missing] ⇒ section [add section no]
● [use the checklist below to add what is missing] ⇒ section [add section no]
● [use the checklist below to add what is missing] ⇒ section [add section no]
● [use the checklist below to add what is missing] ⇒ section [add section no]
● [use the checklist below to add what is missing] ⇒ section [add section no]

General Blog Post Checklist

Text Body

❏ Compelling headlines
❏ Compelling post lede
❏ Call-to-action
❏ Testimonials/Quotes from experts
❏ Relevant data/Supporting evidence
❏ Appropriate length (generally, between 350 - 800 words)
❏ Relevant giveaway
❏ Good readability score (between 6 and 8)

Structure & Design

❏ Bullet points/Numbered lists

❏ Video
❏ High-quality visuals
❏ Short paragraphs

Headline

❏ Numbers, stats or data

❏ Written in second person
❏ Target keyword present
❏ Communicates clearly what the blog post is about
❏ Power - words present (check this article to get a list of super -useful power
words)
❏ Active verbs
❏ Under 65 characters