TSQ Marketing Inc

Memo
To: The DMCA Class Participants

From: Zhelinrentice L. Scott, MPP

Date: Saturday, February 18, 2017

Re: Additional Notes

Thank you for joining the Simplilearn DMCA class! It is my honor and privilege to teach all of
you. There are some resources that I have shared with you during the first session that I wanted
to give you notes on, and it is as follows:

I. Breakdown of Google Search Volume click through rates on Search Engine Results
Page 1:

Google Result Page Rank Average Traffic Share

1 32.5%

2 17.6%

3 11.4%

4 8.1%

5 6.1%
 6 4.4%

7 3.5%

8 3.1%

9 2.6%

10 2.4%

11 1.0%

12 0.8%

13 0.7%

14 0.6%

II. Robots.txt helps: https://moz.com/learn/seo/robotstxt

III. Places to refer to for more helpful industry information:
a. Search Engine Journal
b. Search Engine Land
c. Search Engine Watch
d. NeilPatel.com
IV. Page Speed Analysis Tool: https://developers.google.com/speed/pagespeed/insights/
V. Mobile Friendly Test Tool: https://search.google.com/search-console/mobile-friendly

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VI. SEO Periodic Table: http://searchengineland.com/seotable

VII. Tools from day 2:

a. SEMRUSH: www.semrush.com: This is a 360 degree SEO Tool
b. Majestic: www.majestic.com: Backlink Analysis Tool
c. www.ahrefs.com: Competitor and Backlink Analysis Tool
d. Market Samurai http://www.marketsamurai.com/: Keyword and Anchor Text
Research Tool