Research Proposal

Evaluating “TESLA.” business model, the famous company in the world

By

MD.SHAKHAWAT HOSSAIN

ID: 093AS61B0123

Program: Bachelor of Business Administration, BBA

Major: Human Resource Management

 Submitted to

Kingston Institute of Management & Technology-KIMT

Background and Objectives

In order to demonstrate that electric vehicles may be superior to gasoline-powered vehicles, a group of engineers in Silicon
Valley formed Tesla Motors in 2003 ("Tesla," 2015). In order to design a sports vehicle powertrain that would be produced on
the platform of an AC induction motor, Tesla first used Nikola Tesla's patents. This motor was used to create the Tesla
Roadster in 2008, which has a 0 to 60 time of 3.7 seconds. The lithium ion battery in the Roadster could propel it up to 245
kilometers on a single charge.

A revised all-electric car was built from the ground up four years later. The Tesla S added the speed of a sports car to the
family car, revolutionizing it. Up to seven people may ride in the Tesla S, which has a 0 to 60 time of five seconds and a range
of 265 miles on a single charge. Unparalleled traction control and performance were also added to a new dual-motor all-
wheel drive Tesla S in 2014. "Tesla" (2015) claims that "the P85D pairs a high efficiency front motor with a performance rear
motor for supercar acceleration, achieving a 0 to 60 mph time of 3.2 seconds - the fastest four-door production car ever
made" (About Tesla).

Organizational Goals

Products from Tesla would be flawless automobiles. The cost of each succeeding generation would decrease, enabling the
corporation to move closer to achieving its goal of hastening the global shift to sustainable transportation. ("Tesla", 2015).
The needs of the stakeholders and consumers come first. Tesla owners have the option of using one of the Supercharger
network locations, which can deliver a half-full charge in 20 minutes, or charging at home for short trips.

Vision Statement

Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles (Tesla, 2011).
Sources for Internal and External environment analysis Tesla (2015). Retrieved from http://www.teslamotors.com/about
Tesla. (2011).

Tesla Motors Company Overview [PowerPoint slides]. Retrieved from http://files.shareholder.com/downloads/ABEA-

4CW8X0/0x0x494001/dd297293-ec2d-4dc5-8db4-63d491fb6bd0/Company_Overview_Q3_2011.pdf .

R. J. Bowman (2010) March. A Tale of Beauty and Pain: Tesla Motors. (1) Supply Chain Brain.

M. Foley (June 2013). Here are several reasons why Tesla doesn't require conventional automotive marketing 1(1) the Cheat
Sheet, 1. Retrieved from "heres-why-tesla-doesn't-need-traditional-automotive-marketing.html" using the view all parameter

Strategic Management Planning for Domestic and Global Competitors (13th Ed.), Pearce II, J. A., & Robinson, R. B. taken from
the database of The University of Phoenix eBook Collection.

Executive Summary

Tesla Motors is a company that designs, builds, and sells electric vehicles and the parts that make up their drivetrains. Tesla
Motors, the corporation that bears Nikola Tesla's name, was established in 2003. The company's founders aspired to
transform the world as well as build a profitable business. Chiang stated that it was never only about earning a profit in
"Bowman" (2010). A goal of the business was to "change the perception of corporate responsibility." Tesla Motors would be a
responsible corporate citizen who also made stylish automobiles (About Bowman). Tesla has expanded significantly without
investing any money in marketing or expanding its dealer network. Tesla has a specialized manufacturing in Lathrop,
California, and is trying to grow its business there. Tesla and Panasonic have partnered to construct a gigafactory in Nevada
that will enable the Model 3 to be sold on a large scale. Tesla is not only a carmaker; it is also a technology and design firm
with an emphasis on energy ("Tesla", 2015).

Research Issue

In this essay, we attempt to investigate the tactics used by "TESLA" to develop so quickly. As a result, the following queries are
raised in the paper:

 Whether or not the "Tesla" business model was effective? If not, how did they manage to attract so many clients using
this tactic?
 Did "Tesla" mislead its consumers to gain their faith in the beginning?

In order to support how buyers and sellers might succeed on this platform, we will assess the results at the conclusion of this
article.

Expected Result:
The "Tesla" business model had a fault that led to a scenario where its consumers were being misled.

ASHIN RESTURENT DALY & MONTHLY SAELS REPORAT (AUG)

DALY DALIY DAILY TOTAL
DATE COST CASH CARD SALE PROFIT
 1/8/2023 3092 2647 539 3186 94
2/8/2023 42 2802 467 3269 3227
3/8/2023 6265 2992 355 3347 -2918
4/8/2023 42 3117 266 3383 3341
5/8/2023 1393 2678 370 3048 1655
6/8/2023 936 2548 224 2772 1836
7/8/2023 4232 2005 602 2607 -1625
8/8/2023 853 2588 228 2816 1963
9/8/2023 6235 2813 488 3301 -2934
10/8/202
3 42 2537 378 2915 2873
11/8/202
3 1022 2663 526 3189 2167
12/8/202
3 4161 2316 302 2618 -1543
13/08/23 1694 2734 200 2934 1240
14/08/23 1313 2423 196 2619 1306
15/08/23 878 2168 294 2462 1584
16/08/23 3400 2140 344 2484 -916
17/08/23 351 2382 330 2712 2361
18/08/23 1353 2703 414 3117 1764
19/08/23 291 2356 254 2610 2319
20/08/23 5891 2272 355 2627 -3264
21/08/23 1382 2052 525 2577 1195
22/08/23 707 2437 236 2673 1966
23/08/23 4260 2572 271 2843 -1417
24/08/23 1470 2740 355 3095 1625
25/08/23 400 2989 448 3437 3037
26/08/23 2415 2288 293 2581 166
27/08/23 1804 2182 370 2552 748
28/08/23 287 2367 476 2843 2556
29/08/23 1946 2166 523 2689 743
30/08/23 4116 2213 300 2513 -1603
31/08/23 1247 2344 370 2714 1467
Total 63520 77234 11299 88533 25013
25013
 ASIAN RESTURENT SALARY SHEET 2023
EMPLOYEE: RAHAT

MONTHLY WORKING PER DAY TOTAL OVERTIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY 2100 30 70 2100 48 5.83 279.84 2379.84 0 0 0 0 2379.84 TAKEN

FEBRUARY 2100 30 70 2100 48 5.83 279.84 2379.84 0 0 0 0 2379.84 TAKEN
MARCH 2100 30 70 2100 48 5.83 279.84 2379.84 0 2379.84 TAKEN
APRIL 2100 30 70 2100 108 5.83 629.64 2729.64 0 2729.64 TAKEN
MAY 2100 30 70 2100 36 5.83 209.88 2309.88 100 100 2209.88 TAKEN
JUNE 2100 30 70 2100 113 5.83 658.79 2758.79 0 2758.79 TAKEN
JULY 2100 30 70 2100 62 5.83 361.46 2461.46 0 2461.46 TAKEN
AUGUST 2100 30 70 2100 48 5.83 279.84 2379.84 0 2379.84
SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER
 SALARY SHEET 2023
EMPLOYEE: ASKANDER ASIAN RESTURENT
MONTHLY WORKING PER DAY TOTAL OVERTIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY 1500 6 50 300 0 4.17 0 300 0 0 0 0 300 TAKEN

FEBRUARY 1500 30 50 1500 48 4.17 200.16 1700.16 0 0 500 500 1200.16 TAKEN
MARCH 1500 30 50 1500 48 4.17 200.16 1700.16 0 0 0 0 1700.16 TAKEN
APRIL 1500 30 50 1500 98 4.17 408.66 1908.66 0 0 500 500 1408.66 TAKEN
MAY 1500 30 50 1500 36 4.17 150.12 1650.12 0 100 500 600 1050.12 TAKEN
JUNE 1500 30 50 1500 108 4.17 450.36 1950.36 0 0 0 0 1950.36 TAKEN
JULY 1500 30 50 1500 76 4.17 316.92 1816.92 0 0 500 500 1316.92 TAKEN
AUGUST 1500 30 50 1500 48 4.17 200.16 1700.16 0 0 500 500 1200.16
SEPTEMBER 1500
OCTOBER 1500
NOVEMBER 1500
DECEMBER 1500
 SALARY SHEET 2023
EMPLOYEE: JAMAL ASIAN RESTURENT
MONTHLY WORKING PER DAY TOTAL OVER TIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY 1300 17 43.33 736.61 24 3.61 86.64 823.25 0 0 0 0 817.64 TAKEN

FEBRUARY 1300 30 43.33 1299.9 48 3.61 173.28 1473.18 0 0 0 0 1473.18 TAKEN
MARCH 1300 30 43.33 1299.9 48 3.61 173.28 1473.18 0 0 0 0 1473.18 TAKEN
APRIL 1300 30 43.33 1299.9 156 3.61 563.16 1863.06 0 0 0 0 1863.06 TAKEN
MAY 1300 30 43.33 1299.9 36 3.61 129.96 1429.86 0 100 0 100 1329.86 TAKEN
JUNE 1300 30 43.33 1299.9 128 3.61 462.08 1761.98 0 0 0 0 1761.98 TAKEN
JULY 1300 30 43.33 1299.9 86 3.61 310.46 1610.36 0 0 0 0 1610.36 TAKEN
AUGUST 1300 30 43.33 1299.9 80 3.61 288.8 1588.7 0 0 0 0 1588.7
SEPTEMBER 1300
OCTOBER 1300
NOVEMBER 1300
DECEMBER 1300
 SALARY SHEET 2023
EMPLOYEE:KUTUB UDDIN ASIAN RESTURENT
MONTHLY WORKING PER DAY TOTAL OVERTIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE 1800 26 69.2308 1560 61 5 305 1865 0 0 0 0 1865 TAKEN

JULY 2300 30 76.6667 2300 22 5.83 122 2422 0 0 0 0 2422 TAKEN
AUGUST 2300 30 76.6667 2300 0 0 0 2300 0 0 0 0 2300
SEPTEMBER 2300
OCTOBER 2300
NOVEMBER 2300
DECEMBER 2300
 SALARY SHEET 2023
EMPLOYEE:LABLO ASIAN RESTURENT
MONTHLY WORKING PER DAY TOTAL OVERTIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY 1200 27 40 1080 0 0 0 1080 0 0 0 0 1080 TAKEN

AUGUST 1200 30 40 1200 0 0 0 1200 0 0 0 0 1200
SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER
 SALARY SHEET 2023
EMPLOYEE:SARAWAR ASIAN RESTURENT
MONTHLY WORKING PER DAY TOTAL OVERTIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY 600 30 20 600 0 0 0 600 0 0 0 0 600 TAKEN

FEBRUARY 600 30 20 600 0 0 0 600 0 0 0 0 600 TAKEN
MARCH 600 30 20 600 0 0 0 600 0 0 0 0 600 TAKEN
APRIL 500 30 17 500 0 0 0 500 0 0 0 0 500 TAKEN
MAY 600 30 20 600 0 0 0 600 0 0 0 0 600 TAKEN
JUNE 700 30 23 700 0 0 0 700 0 0 0 0 700 TAKEN
JULY 600 30 20 600 0 0 0 600 0 0 0 0 600 TAKEN
AUGUST 600 30 20 600 0 0 0 600 0 0 0 0 600
SEPTEMBER 600
OCTOBER 600
NOVEMBER 600
DECEMBER 600
 SALARY SHEET 2023
EMPLOYEE:SHAJHAN ASIAN RESTURENT
MONTHLY WORKING PER DAY TOTAL OVERTIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST 1800 17 60 1020 0 0 0 1020 0 0 0 0 1020

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER
 SALARY SHEET 2023
EMPLOYEE:JAHID ASIAN RESTURENT
MONTHLY WORKING PER DAY TOTAL OVERTIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST 1500 18 50 900 24 4.17 100.08 1000.08 0 0 0 0 1000

SEPTEMBER 1500
OCTOBER 1500
NOVEMBER 1500
DECEMBER 1500
 SALARY SHEET 2023
EMPLOYEE: MAULA ASIAN RESTURENT
MONTHLY WORKING PER DAY TOTAL OVER TIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY 1600 30 53.3333 1600 48 4.44 213.12 1813.12 0 0 500 500 1313.12 TAKEN
FEBRUARY 1600 30 53.3333 1600 48 4.44 213.12 1813.12 0 0 500 500 1313.12 TAKEN
MARCH 1600 30 53.3333 1600 48 4.44 213.12 1813.12 0 0 500 500 1313.12 TAKEN
APRIL 1600 30 53.3333 1600 93 4.44 412.92 2012.92 0 0 500 500 1512.92 TAKEN
MAY 1600 30 53.3333 1600 36 4.44 159.84 1759.84 0 100 500 100 1659.84 TAKEN
JUNE 1600 30 53.3333 1600 63 4.44 279.72 1879.72 0 0 500 500 1379.72 TAKEN
JULY 1700 30 56.6667 1700 58 4.72 273.76 1973.76 0 0 500 500 1473.76 TAKEN
AUGUST 1700 30 56.6667 1700 48 4.72 226.56 1926.56 0 0 500 500 1426.56
SEPTEMBER 1700
OCTOBER 1700
NOVEMBER 1700
DECEMBER 1700
 SALARY SHEET 2023
EMPLOYEE: JUBORAJ ASIAN RESTURENT
MONTHLY WORKING PER DAY TOTAL OVERTIME GROSS ABSENT LOAN TOTAL
MONTH
SALARY DAY SALARY SALARY DAY O.T. PER DAY TOTAL O.T. SALARY AMNT DEDUCTION DEDUCTION DEDUCTED NET EARNING SIGNATURE

JANUARY

FEBRUARY

MARCH 1500 20 50 1000 36 4.17 150.12 1150.12 0 1150.12 TAKEN

APRIL 1500 30 50 1500 137 4.17 571.29 2071.29 0 2071.29 TAKEN
MAY 1500 30 50 1500 56 4.17 233.52 1733.52 100 100 1633.52 TAKEN
JUNE 1500 30 50 1500 122 4.17 508.74 2008.74 0 2008.74 TAKEN
JULY 1500 30 50 1500 94 4.17 391.98 1891.98 0 1891.98 TAKEN
AUGUST 1500 30 50 1500 48 4.17 200.16 1700.16 0 1700.16
SEPTEMBER 1500
OCTOBER 1500
NOVEMBER 1500
DECEMBER 1500